India 2. 3. 3.1. 3.2. 3.3. 4. 4.1. 4.2. 5. 5.1. 5.2. 5.3. 5.4. 5.5. 5.6. 5.7. 6. 6.1. 6.2. 6.3. 6.4.
E Commerce Market Introduction India Online Consumer Electronics Market Introduction Business Models Prevalent in Online Consumer Electronics Market Marketplace Model Hybrid Model Inventory Model India Online Consumer Electronics Market Size By GMV, FY’2012-FY’2015 By Average Order Size, FY’2015 India Online Consumer Electronics Market Segmentation By Product Categories, FY’2012-FY’2015 By Demand from Cities (Tier 1, Tier 2 and Tier 3), FY’2012 and FY’2015 By Mode of Payment, FY’2015 By Seasonal Demand, FY’2015 By Mode of Distribution (B2C and B2B), FY’2015 By Mode of Making Purchase (Mobile App and Desktop Website), FY’2015 By Marketplace and Company Website, FY’2015 Consumer Profiles in India Online Consumer Electronics Market, FY’2015 Gender-wise Split of Online Consumer Electronics Shoppers, FY’2015 Age-wise Split of Online Consumer Electronics Shoppers, FY’2015 Preference for Online Shopping, FY’2015 Preference for Normal or Express Delivery, FY’2015
Figure 1: India E-commerce Market Size on the Basis of GMV in INR Billion, FY’2010FY’2015 Figure 2: Consolidated Performance of the India Online Consumer Electronics Market in Terms of CAGR by Product Categories on the Basis of GMV in Percentage (%), FY’2012FY’2015 Figure 3: Marketplace Model for India Online Consumer Electronics Market Figure 4: Pricing Analysis in Marketplace Model Figure 5: Hybrid Model in India Online Consumer Electronics Market Figure 6: Inventory Model in India Online Consumer Electronics Market Figure 7: India Online Consumer Electronics Market Size by GMV in INR Billion, FY’ 2012FY’2015 Figure 8: India Online Consumer Electronics Market Segmentation by GMV Contribution from Different Product Categories in Percentage (%), FY’2012-FY’2015 Figure 9: India Online Consumer Electronics Market Segmentation by Demand Contribution from Different Cities on the Basis of Number of Orders Placed in Percentage (%), FY’2012 and FY’2015 Figure 10: India Online Consumer Electronics Market Segmentation by Preferred Mode of Payment on the Basis of Numbers of Orders Placed in Percentage (%), FY’2015 Figure 11: India Online Consumer Electronics Market Segmentation by Seasonal Demand on the Basis of Numbers of Order Placed in Percentage (%), FY’2015 Figure 12: India Online Consumer Electronics Market Segmentation by Mode of Distribution on the Basis of Number of Orders Placed in Percentage (%), FY’2015 Figure 13: India Online Consumer Electronics Market Segmentation by Mode of Making Purchase on the Basis of Number of Orders Placed in Percentage (%), FY’2015 Figure 14: India Online Consumer Electronics Market Segmentation by Marketplace and Company Website on the Basis of Number of Orders Placed in Percentage (%), FY’2015
Table 1: Commission Charged by Online Marketplaces on Consumer Electronics, 2015 Table 2: Shipping Fee Charged by Online Marketplaces from Suppliers Table 3: India Online Consumer Electronics Market Daily Average Orders and Average Order Size in INR, FY’2015 Table 4: India Online Consumer Electronics Market Annual Orders, Average Order Size and Market Size in INR Billion, FY’2015 Table 5: India Online Consumer Electronics Market Segmentation by GMV Contribution from Different Product Categories in INR Billion, FY’2012-FY’2015 Table 6: India Online Consumer Electronics Market Segmentation by Number of Orders from Different Cities on the Basis of Number of Orders Placed in Million, FY’2015 Table 7: India Online Consumer Electronics Market Segmentation by Preferred Mode of Payment on the Basis of Number of Orders Placed in Million Units, FY’2015 Table 8: India Online Consumer Electronics Market Segmentation by Seasonal Demand on the Basis of Numbers of Order Placed in Million Units, FY’2015 Table 9: India Online Consumer Electronics Market Segmentation by Mode of Distribution on the Basis of Number of Orders Placed in Million Units, FY’2015 Table 10: India Online Consumer Electronics Market Segmentation by Mode of Making Purchase on the Basis of Number of Orders Placed in Million Units, FY’2015 Table 11: India Online Consumer Electronics Market Segmentation by Marketplace and Company Website on the Basis of Number of Orders Placed in Million Units, FY’2015
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The rise in demand for convenience shopping as well as the penetration of internet among the population has led to the growth of this industry at a fast pace. The market has also flourished as it has been able to offer steep discounts on the prices of the products offered and attract customers away from the brick and mortar shops. Further, increasing disposable income of Indian masses, launch of technological advanced devices and decreasing prices of consumer electronic devices including smartphones, tablets and notebooks were other important factors responsible for growth of the consumer electronics market in the country. Indian buyers have started spending enough time to browse through the electronics products of their choice online instead of being coerced by salespeople at offline retail shops. The Indian scenario of the online consumer electronics market has seen a spurt in the number of online retailers coming up in the recent years. This has led to a high growth in the number of firms operating in the market and a higher penetration rate for the buyers of this industry. The major players in the market that lead from the front are Flipkart, Amazon, Snapdeal and Paytm.
India has one of the largest markets for smartphones across the globe competing fiercely against China and the US. The availability of a wide range of products, increase in mobile data consumption and decline in data tariffs along with mobile operators extending their data network are the major factors behind the towering growth of smartphones sales in India. The easy availability of mobile and mobile phone accessories on ecommerce platforms at heavy discounts and aggressive promotion strategies adopted by manufacturing and online retailing companies have further driven the online sales of these products over the last few years. The contribution of this segment to the market revenue inclined to a dominant ~% by FY’2015. The revenue of online mobile phones and accessories market has expanded from INR ~ billion and reached a figure of INR ~ billion by the end of FY’2015. The online mobile phones and accessories market has expanded at a tremendous rate during the period FY’2012-FY’2015, witnessing an astonishing CAGR of ~%. The market has been majorly dominated by three major players which include Flipkart, Snapdeal and Amazon. Together these three players controlled ~% of the market during FY’2015. Other important players in the market include Paytm, EBay India, Shopclues, Askmebazaar, Croma, Reliance Digital and Vijay Sales.
The economic growth in India has led to the emergence of growth opportunities for home and kitchen appliances market. Appliances such as air conditioners, refrigerators, air coolers, water purifier systems and others have become a necessity and increasing purchasing power of Indian masses is driving them to increasingly buy such products. With increasing number of consumers using the internet, the market for online home and kitchen appliances has been flourishing over the years. The market has attracted a number of retail chains and consumer durable companies to join the online retail market to tap the growth potential. The shopping of home and kitchen appliances online has progressed rapidly in large metro cities and is catching up in the smaller cities and towns. The online home and kitchen appliances market in India has progressed at an impressive rate of ~% during the period FY’2012- FY’2015. Further, Indian consumers have been hesitant in purchasing large appliances online due to large amounts involved and the fear that online retailers they may not return or exchange the product in case of a defect. Due to these factors, the sales of large appliances have occupied a comparatively smaller share of ~% in the overall sales of home and kitchen appliances during FY’2015.
Digital cameras have been one of the most popular consumer electronics products in the Indian market. However, the market for such equipments is on a declining trend with the growing smartphones and tablets market in the country. Since mobile phones and tablets are equipped with high resolution camera, they are being preferred by users over digital cameras. However, the growth in DSLR and accessories segment is currently driving the market for online photographic equipments in Indian online retail market. Increasing purchasing power and rising demand for high end cameras led by declining prices have led to the growth of this segment. The online photographic equipment and accessories market in India has stumbled during the period FY’2012-FY’2015. The market segment witnessed a CAGR of ~%. The share of online photographic equipment and accessories in the revenue of India online consumer electronics market during fiscal year 2012 was ~%. Within a period of four years the contribution of this segment to the market revenue declined to a mere ~% by FY’2015.
Indian online consumer electronics market is projected to scale new heights in the coming years owing to a number of factors. The industry is likely to be driven by increasing internet penetration, rising personal disposable income, lower prices relative to brick and mortar stores and presence of a large number of online retailers. The market will further witness greater demand from Tier II and Tier III cities, where consumers wish to buy technologically advanced products at high discounts. However, the market is still facing a number of challenges which have the major hindrances in the growth. Low broadband speed and flat average internet speed across major cities is a matter of concern. Additionally, low penetration of credit and debit cards as well as the reluctance to use such payment methods while purchasing electronics leads to losses for e-commerce firms. High failure rate of online transactions also restrains users to make high value transactions over the internet. It has been estimated that the online consumer electronics market in India will grow at a promising growth in the outlook period FY’2016FY’2020. The challenge in this segment is to convince buyers to spend large amounts of money online and overcome trust issues. As India moves forward on the path of development by creating more jobs, increasing the banked population and providing easy access to the internet, growth of the online consumer electronics market would coincide with the growth of the Indian economy. Indian consumers will be seen looking ahead to stay in touch with the rapidly developing technology.
Comprehensive analysis of India online consumer electronics market and its segments Listed major players and their positioning in the market Analyzed consumer profile and preferences of buyers in the online consumer electronics market of India. Identified major industry developments in last few years and assess the future growth of the industry Regulatory framework help to understand investment opportunities and complexity involved
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