India UPVC Doors and Windows Market Outlook to 2020 |Tilt & Slide Windows Market

India uPVC Doors and Windows Market Outlook to 2020 : Ken Research

How The India Upvc Doors And Windows Market Is Positioned?

The uPVC Doors and Windows market in the country has been immensely driven by the growing awareness about the several tangible and intangible benefits of uPVC p odu ts a o gst the uilde s a d o su e s. I FY’ , the uPVC Doors and Windows market in India clocked revenue worth INR ~ illio hi h i eased ~% f o INR ~ illio i FY’ . The uPVC Doors and Windows market has experienced a substantial growth in the last two years. There are several factors which have led to this growth such as rapid urbanization, growth in residential units and increased adoption of ecof ie dl a d e e g o se i g p odu ts to o pl ith go e e t’s initiative of Energy Conservation Building Code. Additionally, growth in construction sector has positioned the market with a great potential of ~% in FY’ to ~% i FY’ . I I dia, uPVC was still a new concept and was characterized by low penetration, about 7% in overall doors and

windows market. In comparison with developed markets such as Turkey, Europe, US where the share of uPVC window is around 90%, 55% and 38% respectively in FY’ . Se e al s all-midsized local fabricators supplied economical uPVC products; however, their quality was far inferior and non-compliant to international standards. Hence, quality and price remains to be the most important concerns that need to be taken into consideration by the builders and consumers. Large organized companies such as Fenesta, NCL Wintech, Window Magic, Encraft, Profine India, VEKA India and others have been focused on delivering high quality uPVC products and spread awareness about the several tangible and intangible benefits of uPVC to compete and sustain in this industry. Since, product pricing is an important concern while getting uPVC doors and windows from a local fabricator. The branded companies are targeting this uncertainty in the unorganized domain as their target area.

HOW THE INDIA UPVC DOORS AND WINDOWS MARKET HAS PERFORMED? The overall uPVC Doors and Windows Market including sales of uPVC profiles and uPVC doors and windows by fabricators in India generated revenues of INR ~ million in FY’ a d ep ese ted a CAGR of ~% du i g the pe iod, FY’ -FY’ .

The uPVC doors and windows market in India comprised of several small, medium and large scale players operating only in profile extrusion segment or performing fabrication and installation or both. Fenesta, NCL Wintech and Aparna Venster are some of the companies operating in profile extrusion, fabrication, installation and after sales customer service for their uPVC products. The extrusion units in the country have grown at a remarkably lower pace as compared to expansion pattern of fabricators. Most small scale fabricators have resorted to importing of cheap and substandard uPVC profiles from neighboring countries and subsequently sell them in the market. Organized fabricators have focused to deliver superior quality products at premium pricing to develop trust amongst the builders and consumers.

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In India, uPVC was still a new concept and was characterized by low penetration, about ~% in overall doors and windows market. Several small-midsized local fabricators supplied economical uPVC products; however, their quality was far inferior and non-compliant to international standards. Hence, quality and price remains to be the most important concerns that need to be taken into consideration by the builders and consumers. Owing to lack of quality standards in place in the country, large organized companies such as Fenesta, NCL Wintech, Window Magic, Encraft, Profine India, VEKA India and others have targeted to i p o e the e d use ’s e pe ie e deli e i g high ualit uPVC products and spread awareness about the several tangible and intangible benefits of uPVC to compete and sustain in this industry.

WHICH SEGMENTS HAVE DRIVEN CHANGES IN UPVC DOORS AND WINDOWS MARKET? •

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Major demand for uPVC doors and windows in Indian market was witnessed from residential apartments, premium hotels and institutions including school, colleges and office complexes. The residential sector accounted for the maximum share of ~% of the uPVC doors and windows market in India in terms of revenues.

Significantly higher contribution from residential sector was due to the stupendous growth of real estate industry for several factors including consistent growth in population, migration toward urban areas, growing personal disposable income, rise in nuclear families and easy availability of finance. Increasing awareness and popularity of uPVC doors drew heavy demands from the residential space.

High end villas and apartments are constructed with the idea of delivering highest quality of living standards to the consumers. uPVC doors and windows have therefore found their acceptance largely in these high end residential units wherein the builders and consumers are more concerned about getting products of the highest quality.

WHICH TYPES OF PRODUCTS PERFORMED IN THE DOORS AND WINDOWS MARKET IN INDIA

• Sliding and casement doors are the most widely used door types which find their application in residential, commercial, retail, hotel and hospital settings. Sliding doors comprised for a market share of ~% and racked up e e ues o th INR ~ illio i FY’ . Te h ologi all ad a ed slidi g doors including Tilt & Slide, Fold & Slide and Lift & Slide doors with opening area of 70-90% and much better aesthetics have been gaining on popularity. These doors together accounted for ~% market share in the sliding door • Sliding uPVC doors have been extensively used as patio doors majorly in residential apartments and hotels as they utilize very less space by not ope i g i to/outside the oo . Slidi g doo s a e ’t a feasi le optio fo interior doors as compared to hinged doors due to large area required for their installation and they have a maximum of 50-70% opening area.

Hinged uPVC doors have been widely used as interior doors owing to their superior privacy and locking features with the contribution of 100% in interior door market

• Sliding and gliding windows are the most widely used product types which find their application in residential, commercial, retail, hotel and hospital settings. They offered space-saving designs as the window sash opens parallel to the fixed unit rather than opening into the room and their large size allow plenty of light to enter the room. Sliding windows comprised for ~% of the market share in terms of revenue. Casement windows (including Tilt & Turn and awning windows which are hinged on top) offer more ventilation than other types of windows and accounted for ~% of the market sha e i FY’ . The a e a popula st le featu ed i a ide a iet of home designs which are hinged on the left or right and opens using a crank handle • Fixed windows are often installed for decoration or in combination with other windows. Double or single hung windows are often installed in traditional homes featuring a classic or colonial style.

Togethe , the a ou ted fo a a ket sha e of ~% i FY’ .

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What Has Been The Major Growth Drivers Of This Industry?

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uPVC doors and windows combines a plethora of beneficial attributes over the conventionally used wood and aluminium counterparts. They are the most widely used doors and windows in most of the developed western nations. Growing awareness about the several advantages of uPVC has driven the expansion of the uPVC doors and windows market in the past few years.

As pe the Wo ld Ba k, a out . % o 9. illio of I dia’s populatio li ed i urban regions of the country in 2014 growing from 30.6% in 2009. This resulted in the growth of construction of residential units across major cities. As per a UN report, the urban population in India is expected to reach 600 million or 40% of the ou t ’s populatio . He e, assi e o st u tio is u de a to respond to this urbanization.

The uPVC Doors and Windows market in India grew at a CAGR of approximately ~% f o FY’ to FY’ to tou h INR ~ illio i FY’ .

Growth in residential units in the country has been the major driving force in the Indian market. The residential real estate market in India has experienced a robust g o th du i g FY’ -FY’ o a ou t of a i ease i the de a d of residential properties from rapidly rising population, increasing per capita incomes a d i flo of i est e ts i the eal estate a ket. The ou t ’s eside tial u its ha e g o at a CAGR of . % du i g FY’ -FY’ a d ha e ea hed .9 illio i FY’ .

How Is The Competition Structured In India Upvc Doors And Windows Market

• The uPVC doors and windows market in India comprised of several medium and large scale players operating only in profile extrusion segment or performing fabrication and installation or both. Fenesta, NCL Wintech and Aparna Venster are some of the companies operating in profile extrusion, fabrication, installation and after sales customer service for their uPVC products.

• In the extrusion space, the organized sector comprised about ~% of the overall uPVC doors and windows extrusion industry. Fenesta Building Systems emerged as the market leader by accounting for about 21.0% of the market share in terms of revenue generated f o p ofiles i FY’ . The o ga ized se to of this i dust is quite consolidated, with top six major players accounting for over ~% of the market share in terms of revenue.

Which Segment Is Expected To Perform Better In India Upvc Market?

• In the mid-long term, market share of windows is expected to steadily incline further as the industry matures and gains traction. uPVC windows are expected to contribute to about 61.8% of the overall uPVC doors and i do s a ket i te s of e e ue ge e atio FY’ , up f o . % i FY’ . Se e al e a ieties of uPVC windows such as twin sash and villa, which have an added layer of protection and security components, were introduced into the market. Higher adoption of various types of uPVC windows in the Indian market is anticipated to contribute in the incline of market share of uPVC windows.

How Is The Upvc Doors And Windows Market Valued In The Future?

• Currently, the estimated housing shortage in India stood at about 6 Crore units and the housing shortage is expected to grow to 11 Crore units by 2022, including the current shortage. Therefore, a massive level of residential unit construction is required to meet this demand of housing sector. The residential sector thereby presents a huge potential for the expansion and adoption of uPVC doors and windows. The Indian uPVC Doo s a d Wi do s a ket has ee alued at INR ~ illio i FY’ a d is e pe ted to a o plish a CAGR of ~% till the ea e di g FY’ .

• The planned development of 100 smart cities across the country has been projected to provide significant thrust to the uPVC doors and windows market of the country in the approaching years. Owing to high compliance of uPVC doors and windows in high rise buildings and aesthetics properties, they are more likely to emerge as the preferred fenestration choice over conventional aluminium and timber counterparts. The market is e pe ted to e alued at a ou d INR ~ illio FY’ .

For More Details visit : • Source: https://www.kenresearch.com/manufacturingand-construction/construction-materials/india-upvcdoors-windows-market/23002-97.html • Contact: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 • Website : www.kenresearch.com

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