Iot Innovations Used By Leading Tourism Industry Players Market Outlook: Ken Research
• According to the study, ’INTERNET OF THINGS IN TOURISM-THEMATIC RESEARCH’, there is immense scope in the tourism industry to incorporate IoT and improve general operations and customer satisfaction. Many aspects of the tourism industry’s growth seem to be linked with the incorporation of IoT. Tourism and hospitality is a rapidly growing sector and is beginning to individually develop its fields. The Internet of Things (IoT) refers to a world where various devices are connected to the internet with a view to further automate people’s lives, save energy and make industrial processes run more efficiently.
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Certain innovations have already begun to take shape. In 2016, mobile keys began to come out into the spotlight with use by globally renowned hoteliers such as Starwood and Hilton. The concept used is that through a mobile app, guests are notified when their room is ready. On reaching the room, guests simply wave their phone in front of the lock to open the door. Mobile keys increase guest satisfaction as they no longer have to wait at the reception for their keys to arrive. Starwood is using the SPG keyless entry phone app so that guests book through Starwood’s own properties. Luggage too is an important part of travelling and tourism. A new concept of smart luggage is being researched and a few manufacturers are testing prototypes of the same. One such manufacturer is Trunkster which is trying to develop zipper less luggage equipped with GPS and some other features. However, this concept faces a few challenges with the main one being the involvement of sensors and new kind of data which needs to be processed.
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Augmented and virtual reality popularity has seen an increase in the last few years among travel and tourism companies. These technologies are either being used for content marketing or to enhance the customers’ experiences for example, airlines have started using VR to show passengers their latest cabin products in advance. Artificial intelligence is also being used to speed up operations, improve quality of output and reduce costs. An example of the prospects of IoT, being realized by companies, is an internationally renowned industry player using IoT to reduce anxiety and stress levels associated with lost bags. Germany’s Lufthansa is shaping the future of travel and tourism as its passengers can track their baggage via a link found on their mobile boarding pass in the Lufthansa app. Voice technology is also believed to disrupt the travel and tourism sector. More and more customers are switching from typed-insearch to voice interactions. An increasing number of hotels have started experimenting with voice activated devices. Among such hotels are W Austin of Marriott International, Kimpton Alexis Hotel and Westin Buffalo. Despite a sluggish start, travel and tourism companies are gradually using this technology to offer customers a more satisfying experience. For instance, the Walt Disney Company had deployed a wearable, customizable, RFID-equipped MagicBand which connects to the theme park infrastructure to reduce waiting times and track guests’ locations and activities.
• IoT is opening up several options and channels for progress both from the companies’ viewpoint and from that of the consumers. New technologies have been developed and certain projects are still in development stage. The use of IoT incorporated innovations by globally renowned companies, from theme park operators to international airlines, just proves the future relevance and prosperity of this industry.
• To know more, click on the link below: • https://www.kenresearch.com/technology-and-telecom/it-andites/internet-of-things-tourism/150613-105.html • Related Report:• https://www.kenresearch.com/technology-and-telecom/it-andites/internet-utilities-thematic-research/150924-105.html • https://www.kenresearch.com/technology-and-telecom/it-andites/internet-things-fmcg-retail/152618-105.html • Contact Us: • Ken Research • Ankur Gupta, Head Marketing & Communications • sales@kenresearch.com • +91-9015378249 •