Consolidation in Car Rental industry & Rising Promotions and Discounts Offered will Drive the Growing Car Rental Market in Vietnam: Ken Research September 2017 | Vietnam News
Robust growth in promotional offers coupled with increase in acquisitions and mergers has amplified the size of the Vietnam Car Rental Industry.
The car rental market in Vietnam has experienced various mergers and acquisitions over the years. Moreover, international players have expanded by entering in Vietnam car rental market. Enterprise Holding Inc. has announced its plans to enter Vietnam market with its flagship brand Enterprise Rent-A-Car as well as its National Car Rental and Alamo Rent-A-Car in partnership with MP Logistics. There is a transformation of Vietnam car rental market from unorganized market to the organized market. The demand from car pooling services has been rising over the years in Vietnam. The traffic congestion in the country has led to the popularity of these services, making a positive impact on the car rental services industry in the country. Until recently, carpooling services of cab aggregators were banned. Vietnam car rental companies have been introducing discounts and promotion in order to retain the old consumer base in the country. The increasing competition and number of players in the market has led to a competitive scenario which has led the companies to introduce competitive pricing and to have an edge over competitors. The firms such as GrabCar have been giving discounts to the customers which have