India Nutritional Supplements Market Future Outlook to 2021: Ken Research How is India Nutraceuticals Market Positioned? The revenues of India nutraceuticals market are observed to continuously increase at a CAGR of ~% during the period of six years from 2011 to 2016. In 2016, revenues of the overall India nutraceuticals industry were recorded as USD ~ million. The increase in occurrence of lifestyle diseases such as type II diabetes, hypertension, cancer and others have created awareness about health and wellness especially among the middle class Indian population is acting as one of the major drivers for nutraceuticals market in India. The growing trend towards preventive healthcare in the country has resulted in entry of diverse type of market players in the country. The major example of this could be listed in a form that pharmaceutical companies such as Novartis, GSK and Cadila Health have launched their dietary supplements in the market. By Dietary Supplements, and Functional Foods and Beverages: Functional foods and beverages dominated the Indian nutraceuticals market with revenue share of ~% in 2016. Presence of large number of undernourished population over the years, aging population and rising obesity has led to elevated prevalence of lifestyle diseases, which necessitates the consumption of functional foods and beverages, hence driving the market. Consequently, the market has observed the increased sales of functional yoghurt, fortified biscuits and bread, cereals, edible oil and functional gum. By Distribution Channel: The mass merchandisers segment in India’s nutraceuticals distribution channel took lead by capturing maximum revenue share worth ~%, thus generating revenue worth USD ~ million in the year 2016. The mass merchandisers dominate the market due to high presence of bourn vita, horlicks and Chyawanprash. Other major distribution channels include pharmacies, door-to-door sales, pharmacies and mail orders. Dietary Supplements Segmentation by Type of Supplements Vitamins and minerals dominated the market with revenue share of ~% in 2016. The intake of vitamins and minerals supplements has increased over the years due to the high prevalence of vitamin deficiency in India. In 2016, it was observed that ~% - ~% of Indians had deficiency of Vitamin D and ~% were insufficient. Probiotics supplements market grew at CAGR ~% from 2011-2016 and has been recorded as the fastest growing segment in the dietary supplement market of India. High consumption of tobacco, westernized food and spices coupled with malnutrition has resulted in large prevalence of digestive diseases in India. Functional Foods and Beverages Market Segmentation by Food Category Health segment dominated the functional food and beverages market with a revenue share worth ~% in India functional foods and beverages market in year 2016. With the increase in diseases such as chronic diseases caused due to obesity, aging and under-nourishment among Indians, there has been increase in the health supplements over the years. One in every five people in India has at least one chronic disease such as cardiovascular, respiratory and metabolic disorders. Doctors are prescribing more number of