Delivered at MAPS College (Maldives)
Accra • Adelaide • Castries • Chaguanas • Chaguaramas • Colombo • Georgetown Malé • San Fernando • San Juan • Tacarigua
CHAIRMAN’S MESSAGE
“With learning that is accelerated, accredited, affordable and accessible, AIB has changed the lives of our graduates.”
I founded AIB more than 30 years ago to help
AIB therefore is dedicated to offering courses
people succeed in business and management.
which focus on a work-applied approach to business and management learning. AIB’s
From my experience, I found that most
learning methods are soundly based on
‘traditional’ business programmes were too
reflective practice, action learning and
academic and produced graduates that had
action research and have been shown to
been taught the theory, but could not apply
enhance individual, organisational and
what they had learnt in the business and
business growth.
organisational world. To produce business and management graduates who are effective, I believe that business and management programmes must blend theory and action.
In addition, AIB’s programmes are offered to complement the lives of working adults who have both personal and professional commitments. With learning that is accelerated, accredited, affordable and accessible, AIB has changed the lives of our graduates in many parts of the world. I welcome you to AIB and wish you all the best in your business and professional endeavours.
Prof. Selva Abraham MBA PhD Founder
DELIVERING THE 12 MONTH MBA IN MALDIVES
Australian Institute of Business (AIB) is a 30-year-old Business School based in Australia, offering business degrees, undertaking research, and providing consultancy services globally.
AIB was the first and is still the only private institution in Australia to be Government approved to confer the full suite of business degrees including the prestigious PhD. AIB qualifications are accredited within the Australian Qualifications Framework (AQF) and recognised by a number of international accrediting and registration bodies making the degrees globally transportable.
About MAPS College Founded in 1999, MAPS College’s
Being a global institution, AIB has alumni
predecessor – the MAPS Institute – was a
from over 70 countries and teaching centres
pioneering private educational institution
in over 6 countries and 10 locations.
in the Maldives. From relatively humble beginnings, the Institute grew in stature and
AIB is ‘The Practical Business School’,
popularity among the youth, particularly those
committed to delivering courses which
aspiring to embark on a career in accounting,
are work-applied, accelerated, accessible,
finance and management.
affordable and fully accredited. MAPS was awarded ‘college’ status in 2011 AIB was formerly known as Gibaran Learning
and subsequently moved to a new modern
Group, consisting of Gibaran Graduate School
campus with enhanced facilities and services.
of Business, Australian Institute of Business
It also introduced a new and exhaustive list of
Administration, Entrepreneurship Institute
courses, ranging from Accounting, Business,
Australia and Tourism Institute Australia.
Marketing, Finance, and Human Resource Management to Information Technology and Hospitality and Tourism Management, which can be studied from Certificate to Master’s level. Currently the leading private higher education provider in the Maldives, MAPS is the winner of the President’s National Award and the longest serving private higher education provider for ACCA, ABE, CTH and Edexcel in the Maldives.
FREQUENTLY ASKED QUESTIONS
1. Will an MBA from an institute, rather than a University, be recognised in business and by employers?
4. Is the 12 Month MBA internationally recognised? All qualifications awarded by AIB are
8. My previous study is in an unrelated area to business. Can I still apply?
accredited within the Australian Qualifications
Yes - as long as you fulfil the entry
It is globally accepted that some of the
Framework (AQF) which is an internationally
requirements listed on page 22. Many
best MBA programmes are conducted by
recognised qualifications framework.
individuals of varying professional
management development institutions such as IMD from Switzerland, INSEAD near Paris and Henley in the UK. AIB possesses some very unique degree conferring powers guaranteed by the Australian Government.
Please also note that the Maldives Qualifications Authority (MQA) has granted permission to MAPS College to deliver AIB’s MBA programme in Maldives.
See page 8 for more information.
5. What streams can I complete? 2. How is it possible to complete an MBA in just 12 months while you work? Please see page 6 for a description of the
Studying the 12 Month MBA allows you to choose any of the streams highlighted in green on page 10.
backgrounds undertake an MBA, because the knowledge and skills attained are valuable across all industries.
9. I have commenced an MBA elsewhere. Can I transfer into the AIB 12 Month MBA? Yes, we may even be able to offer you subject exemptions and a course fee reduction. Please see page 20 for more information.
12 Month MBA model, and the elements that have made it so successful in Australia and internationally.
6. I have not studied in a long time. How can I be assisted? We support our students in a number of ways.
3. Who will be teaching the course? The course will be delivered by a team of experienced industry leaders and highly
To (re)introduce students to academic study protocols, we have a study skills seminar. See page 21 for more information.
respected academics. More on page 7.
10. Why do students choose our MBA? • Affordability - see page 23 • Ability to finish in 12 months - see page 6 • Specialisations - see page 10 • Government accreditation - see page 8 • Unique assessment - see page 21
7. I don’t have a bachelor’s degree (first degree). Can I still do the course? Yes - if you fulfil the work experience requirement of the special entry criteria listed on page 22.
An MBA – a passport to success
The MBA (Master of Business Administration) degree is internationally recognised and is seen as a passport to a successful management career.
Research indicates that individuals with an
In a survey by the Association of MBAs,
MBA tend to move up the promotion ladder
1300 members of the Association were asked
much quicker than those without the degree
why they took an MBA. Most gave several
and MBA graduates are in high demand
reasons. In order of priority these were:
at multimillion dollar companies throughout the world. On 24 January 2013, The Economist reported that the average salary increase among 120 schools offering MBAs in 2012 was 74%. At some schools in Australia, salaries have been reported to be even higher. On 14 February 2013, the Association of MBAs (AMBA) reported that MBA graduates
It is the world’s most popular postgraduate
continue to achieve high salaries and beat
degree, with around 90,000 MBA graduates
averages from a decade ago (inflation
produced in the USA, and more than 10,000
considered).* The survey also reported that:
Australians studying for an MBA each year. MBA degrees provide students with knowledge of how people and processes operate within organisations and the wider environment affecting those organisations.
• Within ten years of gaining an MBA,
To obtain a business qualification 82% To improve job opportunities
79%
For intellectual stimulation
70%
To increase salary
67%
To obtain general skills
64%
To change career direction
61%
To increase self confidence
52%
An MBA course will enhance your skills
over half of all graduates surveyed were
by developing your ability to work as an
either in senior management, CEO or
effective team member and to lead others.
directorship positions. • The MBA graduates surveyed were also
An MBA will also develop your
asked about their views on the value of
self-confidence, communication and
MBAs were first developed in the USA in
the MBA. The majority of respondents
negotiation skills.
the early 1900s. They were designed for
said they felt the MBA was a degree for
graduates within technical disciplines who
life, with 85% agreeing that the value of
And as well as education and career
had little or no business education.
their own MBA had improved over time.
enhancement benefits, an MBA offers
*AMBA’s Careers Survey collected responses As the world moves toward a more corporate
from 1,000 MBA graduates from 75 countries
and service-oriented economy, earning an
between September and November 2012.
MBA has become an effective way of not only
All salary figures have been adjusted
ensuring your employment, but also ensuring
for inflation.
your success and marketability in an everevolving job market.
worldwide networking opportunities.
Innovative model
Many of the most highly ranked Universities, including Oxford and Cambridge, offer a 12 Month MBA programme. AIB has been offering 12 Month MBA programmes locally and internationally for a number of years with high degrees of success in terms of enrolments, completion rates and graduate outcomes. key features of the model Same content, shorter duration The 12 Month MBA contains similar
Independent learning material
One subject each month
AIB provides significant amounts of
Traditional MBA models involve several
independent learning material, including
individual subjects being offered generally
reading material and articles, in addition
over a 12 week period. For a busy executive,
to the core text for each subject, which
this makes their learning susceptible to
each student will purchase.
external factors such as unexpected work and personal issues that could occur during
This empowers students with busy schedules
this time. The 12 Month MBA is offered
to undertake significant learning outside
as one subject per month. This means that
of class contact time, when individual
students need to focus on just one subject
schedules permit.
at a time, in addition to their usual personal and professional obligations.
Intensive workshops Rather than delivering each subject over a
The fact that the examination is just a
series of one or two hour classes per term,
month away from the start of each subject
the 12 Month MBA is offered at MAPS
has contributed to high completion rates,
College over eight intensive workshop days
as the students are continuously motivated.
per month. This allows students to plan their year in advance and accelerates the learning process.
content to most Australian and international university courses, confirmed by the fact that the MBA is fully accredited. The intensive
An example Monthly sequence Sat
Sun
Mon
Tues
Wed
Thurs
Fri
semester breaks, which in traditional MBA
Sat
Sun
Mon
Tues
Wed
Thurs
Fri
models constitutes a substantial amount
Sat
Sun
Mon
Tues
Wed
Thurs
Fri
Sat
Sun
Mon
Tues
Wed
Thurs
Fri
Sat
Sun
Mon
Tues
Wed
Thurs
Fri
structure of the course forgoes term and
of time during the course.
Interactive Workshops
Assignment
Examination
Next Subject Interactive Workshops
INDUSTRY LEADING FACULTY
Our faculty are highly academically qualified, holding a Master’s or Doctoral Degree in their area of specialisation.
SOME OF MAPS COLLEGE’S FACULTY INCLUDE: Mohamed Naseem Ibrahim – BEc. and Mgt, MBA Founder and Director of Business Development Solutions, Naseem has had a distinguished business career. He has previously been Managing Director of Maldives Transport and Contracting Public Company (MTCC) and VTV, as well as a Member of Parliament from 2004 to 2007 and the Executive Director of the Ministry of Finance and Treasury. Naseem holds a Master of Business Administration from Universiti Sains Malaysia and a Bachelor of Economics and Management (Hons.) from International Islamic University. Naseem has experience of lecturing at Maldives National University, the Institute for
AIB also requires teaching staff to have held
Governance and Policy and a range of Civil Servants and Private companies. Naseem is now an
a senior position in an organisation for a
approved facilitator to deliver the Corporate Governance subject on the AIB MBA programme.
number of years in their area of specialisation, with most currently holding significant fulltime
Abdul Hameed Zakariyya – BA, MA
positions. The benefit for students is that
Hameed has spent much of his career in Government, most recently as the Maldives
the knowledge being shared by these faculty
Ambassador to Japan. Prior to serving in Japan, he has worked as Deputy Minister in the
members is highly current, and the most
Ministry of Tourism and Civil Aviation, as well as Foreign Secretary within the Ministry of
accurate reflection of industry as it stands
Foreign Affairs and Director-General, International Affairs, at the Ministry of Foreign Affairs.
today. All MAPS College’s faculty delivering the 12 Month MBA has been approved by AIB.
Hameed has over 25 years of experience in Management and board-level roles, including a period as Chairman of Maldives Industrial Fisheries Company. Holder of a Master of Arts in Management from the University of Nottingham and a Bachelor of Arts in Public Administration from the American University of Beirut, Hameed’s previous teaching experience comes from periods at Clique and SEC. Hameed is now an approved facilitator to deliver the Leadership subject on the AIB MBA. Abbas Adil Riza – CIMA, MPA Abbas is currently the Commissioner General of Customs in the Maldives. He has previously served as Minister of State for Finance and Treasury and a member of the board at the Maldives Inland Revenue Authority. Abbas has a wealth of experience in managerial and leadership roles, supported by his professional background in Finance and Accounting. Abbas graduated with a Master of Public Administration from Sun-Yat Sen University (China) and also holds the professional managerial accounting qualification awarded by CIMA. Abbas is approved to deliver the Strategic Management and Corporate Governance subjects on the AIB MBA programme.
ACCREDITATION and Ranking
Accreditation is one of the most important things to consider when weighing up your study options.
Here is a snapshot of our range of accreditations, recognitions, listings and memberships: • Australian Qualifications Framework (AQF) • Australian Council for Private Education and Training (ACPET)
It is an endorsement provided by a trusted authority that validates the competence,
• CHEA International Quality Group
Rankings are a recognised and independent assessment of programme quality and delivery. AIB continues to retain its position as a global leading business school each year.
• Commonwealth Register of Institutions
Our MBA programme is consistently ranked
and Courses for Overseas Students
as one of the top 5 within Australia and top
(CRICOS)
15 globally, in the MBA Rankings conducted
Our range of accreditations and listings
• International Association
by the International Graduate Forum.
ensure that, as a graduate of AIB, your
of Universities (IAU)
qualification will be respected and recognised
• University Grants Commission - Sri Lanka (UGC) • Accreditation Council of Trinidad and Tobago (ACTT)
released annually, assess several key factors including international diversity, class sizes, student work experience, programme delivery and faculty qualifications. These
• Ministry of Education and Culture
factors are of the most importance to
of St. Lucia (MoEC)
AIB because of our practical focus.
• National Accreditation Council of Guyana (NAC) • Namibia Qualifications Authority (NQA)
of Ghana (NAB)
O
MA
G A ZINE
20
W
OR
LD R A NK IN G
• National Accreditation Board
I AN R AN KI
#10 MBA O
CE
of Australia (GMAA)
R AL
#4 MBA CE
• Graduate Management Association
ST
NG
• Maldives Qualifications Authority (MQA)
MA
15
globally by both government and industry.
The International Graduate Forum rankings,
15
and courses they offer.
AU
credibility, and integrity of the institution
G A ZINE
20
Structure and DURATION
“Just 12 subjects delivered over 12 months*�
being the Graduate Certificate stage, the Graduate Diploma stage and the MBA stage.
12 Subjects
The course is divided into three equal stages
MBA STAGE 4 Subjects
4 Months
Graduate Diploma Stage 4 Subjects 4 Months
Each stage consists of four subjects, each delivered over four months. Depending on subjects chosen, students are able to complete all 12 subjects within 12 months but may take up to an additional three months to complete the final project. *Most intakes of this MBA are delivered over 12 months (excluding the Ramadan break). The other intakes have a duration greater than 12 months. Please contact MAPS for further details.
Graduate CERTIFICATE Stage 4 Subjects 4 Months
12 months
AIB MBA QUALIFICATION PATHWAY
Structure and specialisation
MARKETING Management International Business Strategic Supply Chain Management Marketing Communication* New Product Management
Entrepreneurial management Entrepreneurship New Venture Creation International Business Franchising
Generic
Core subjects Leadership Marketing Management Corporate Governance Operations Management Financial Management Strategic Human Resource Management Strategic Management
Entrepreneurship Project Management Strategic Human Resource Development* New Venture Creation
TOURISM & HOSPITALITY management Entrepreneurship Event Management* Strategic Hotel Management Issues Strategic Resort Management Issues
Finance Entrepreneurship Corporate Finance* Financial Markets and Institutions Investment Management*
Human Resource Management Project Management Strategic Human Resource Development* Performance Management* Succession Planning
*Please note that some subjects have prerequisites that must be successfully completed prior to commencing the subject.
Logistics & Supply Chain Management Project Management Integrated Logistics Management Strategic Supply Chain Management New Product Management *Highlighted in green are streams available at MAPS College.
final project
SUBJECTS
SUBJECTS
Leadership The aim of this subject is to provide a scholarly and in-depth knowledge of the dynamics of leadership. Topics covered include: nature and importance of leadership, leadership traits, behaviours and attitudes, leadership styles, leadership culture, ethical issues, leadership when creating change in organisations.
OUTCOMES On completion of this subject participants should be able to: • Critically discuss the concept of leadership, including forms of leadership and the complementary nature of leadership and management • Demonstrate understanding of the role of power and influence in relation to leadership and the importance of ethical values of a leader • Identify and critically examine various personality traits and forms of intelligence impacting on leadership • Describe and explain what is involved in various fundamental leadership skills including setting goals, managing conflict and motivating a team • Critically analyse the role of leadership in relation to organisational culture and organisational change • Apply leadership concepts and theory to professional practice in the workplace
Strategic Management This subject provides an in-depth knowledge of the strategic management process and gives an exposure to the concepts and theories of competing in international markets. Topics covered include: strategy development; the external environment; an organisation’s competitiveness; generic competitive strategies; competing in international markets; groups of businesses.
Marketing Management This subject discusses the importance and strategic role of marketing in today’s globalised business environment. Students learn the importance of pursuing objectives, employing appropriate resources, and investing in the future of an organisation to ensure customer satisfaction. Topics covered include: core marketing concepts; marketing strategy and planning; buying behaviour; role of marketing research; positioning; pricing; product development; placement; foundations of marketing communication.
On completion of this subject participants should be able to: • Demonstrate understanding of the theoretical concepts and frameworks of strategic management. • Critically discuss strategy formulation and how to effectively implement strategy. • Critically analyse and evaluate an organisation’s vision, mission and statement of values. • Carry out an environment analysis using several strategic management tools. • Evaluate competitive strategies for various organisational settings. • Apply strategic management concepts and frameworks to a specific workplace setting. • Formulate a strategic plan for a business unit or department.
On completion of this subject participants should be able to: • Demonstrate understanding of main marketing concepts and frameworks and of the role and importance of marketing in organisations. • Describe the steps/stages in various marketing processes including the buyer decision process, marketing research process, product life cycle, price setting process and marketing communication process. • Critically discuss how to develop an appropriate marketing strategy for products and for services. • Explain how to attract and retain customers. • Use appropriate market research techniques to analyse current and future demand. • Compare and contrast marketing strategies of various organisations. • Plan and develop a marketing strategy for an actual organisation, taking into account consumer behaviour, positioning, brand equity, pricing, marketing channels, marketing logistics, and marketing communication.
SUBJECTS SUBJECTS
Corporate Governance This subject examines the development, concepts, and significance of the concepts and practice of Corporate Governance, and organisational governance within the context of organisational capacity building. Topics covered include: the governance partnership (investors, companies and directors); regulatory frameworks to ensure good governance; theory and principles of corporate governance; director capabilities and responsibilities; corporate social responsibility.
Operations Management The aim of this subject is to provide an in-depth knowledge of issues critical for the efficient and effective operation of organisations. Topics covered include: the concept of operations and process management; network design and capacity planning; process design; supply chain management; inventory management; resource planning; quality management.
OUTCOMES On completion of this subject participants should be able to: • Demonstrate in-depth understanding of the various concepts, frameworks and practices of corporate governance. • Explain and critique the policy and regulatory framework of corporations. • Explain the impact of corporate governance and sustainability issues on the roles and responsibilities of managers, directors, stakeholders and shareholders. • Explain the levels and types of risk that relate to effective corporate governance. • Engage in debate about key corporate governance issues particularly in relation to improved organisational performance. • Use corporate governance knowledge to enhance one’s professional practice as an effective business practitioner. • Apply corporate governance skills and knowledge to demonstrate autonomy, expert judgement, adaptability and responsibility as an effective business practitioner.
On completion of this subject participants should be able to: • Demonstrate understanding of operations and process management concepts and frameworks • Discuss the complexities of and relationships between supply network design, capacity planning, process design, inventory management, resource management for the supply network. • Critically discuss the role of operations and process management in developing efficient and effective organisations. • Analyse the effectiveness of operations and processes within as well as between organisations and identify improvements • Apply knowledge about operations and process management concepts and recommend cost-effective improvements in a workplace setting
Strategic Supply Chain Management This subject provides in-depth knowledge of the concepts and practice of strategic supply chain management. Strategic supply chain management is largely concerned with the supply infrastructure and the long-term strategic relationship management needed to facilitate the critical competitive logistics flows through the supply system. Topics include: the design, management and control of systems and networks of supply that connect organisations with their suppliers and customers.
On completion of this subject participants should be able to: • Demonstrate advanced understanding of supply chain management concepts, frameworks and systems and their role in modern organisations. • Critically discuss the importance of and various forms of collaboration, strategic alliances, strategic fit and alignment, supplier integration in supply chains. • Explain how to recognise, evaluate and manage supply chain risk. • Identify the components of successful negotiation and other aspects of productive relationships with partners in a supply chain. • Contribute to the design of an effective strategic supply chain network. • Apply strategic supply chain management concepts and theories to supply chain problems in a practical setting.
SUBJECTS SUBJECTS
Strategic Human Resource Management This subject is designed to provide an understanding of the formal relationship between the employer and the employee and of the techniques and methods aimed at making that relationship more effective so that organisational goals and objectives are achieved. Topics covered include: definition of strategic HRM; the legal environment; workforce planning, recruitment and selection; training and development;
OUTCOMES On completion of this subject participants should be able to: • Discuss the concept of human resource management as a strategic function in the organisation including its impact on competitive advantage. • Demonstrate understanding of performance management and the role of training, personal development, compensation and remuneration practices. • Discuss human resource planning including job design, recruitment and selection. • Demonstrate understanding of contemporary government regulations and HRM frameworks. • Analyse work flows in organisational units and identify relevant tasks, roles and jobs related to the workflow. • Design a basic human resource plan and develop an appropriate plan for recruitment. • Apply human resource management concepts and theory to an actual workplace.
performance management; compensation.
Entrepreneurship This subject provides an advanced understanding of the entrepreneurial mindset. Entrepreneurs are pioneers, innovators, leaders and inventors. They are catalysts for change who shape the competitive global marketplace and have significant impact on our global economy. Topics covered include: the practice of entrepreneurship, how to foster an innovative work environment in addition to being able to formulate, develop, grow, manage and commercialise ideas
On completion of this subject participants should be able to: • Demonstrate understanding of the main concepts and frameworks relevant to entrepreneurship (including intrapreneurship) • Distinguish between creativity and innovation, and explain how to develop each in an organisation and in oneself. • Explain the role and importance of strategic planning in entrepreneurial firms. • Describe the appropriate way to acquire and value an existing entrepreneurial business. • Identify and explain the challenges associated with each phase in the life cycle of an entrepreneurial business. • Appraise how a government can foster entrepreneurship. • Analyse the succession issues relating to a family business. • Apply knowledge and skills to an actual entrepreneurial organisation or organisational unit.
through business creation.
New Venture Creation This subject will assist students in understanding how to recognise an entrepreneurial idea and convert this into a viable, revenue generating business. Topics covered include: opportunity identification, preparation of business plan, financing an entrepreneurial venture, identifying problems and risks, and harvesting.
On completion of this subject participants should be able to: • Demonstrate in-depth understanding of the new venture creation process from opportunity identification to harvesting. • Critically discuss financial issues pertaining to new ventures including sourcing of capital and risk minimisation. • Understand the challenges associated with rapid growth and how to manage a turnaround. • Identify and evaluate business opportunities. • Develop and prepare a business plan. • Develop financial strategies for new ventures. • Diagnose rapid growth problems and identify turnaround strategies • Develop harvest goals and craft harvest strategies. • Apply the new venture creation concepts and techniques to an actual start-up or entrepreneurial business.
SUBJECTS SUBJECTS
International Business This subject explores how and why countries trade with and invest in each other, and the global monetary system. It examines the strategies and structures of international businesses and assesses the special roles of an international business’s various functions. It also provides a critical approach that presents the arguments for and against economic theories, government policies, business strategies, organisational structures,
OUTCOMES On completion of this subject participants should be able to: • Discuss the impact of culture on international business. • Explain why and how regional economic integration can occur. • Demonstrate understanding of the financial aspects of international business. • Compare various modes for entering international markets. • Describe how the Internet and other technologies affect global supply chain management. • Identify and evaluate alternative globalisation strategies. • Plan an exporting and/or importing entry strategy. • Apply concepts and theory of globalisation to the international strategy of an actual organisation or industry.
and their managerial implications.
Franchising This subject analyses contemporary franchising practices at national and international levels. Topics covered include: key financial, marketing, legal and relationship issues at the core of the interdependent business relationship between franchisors and their franchisees; entrepreneurship; new venture creation;
On completion of this subject participants should be able to: • Demonstrate in-depth understanding of the concepts and elements of franchising including franchise relationship. • Explain the development of franchising and its contribution to the world economy. • Critically discuss the main issues relating to management of franchise systems including franchisee selection, financial and marketing issues, and harvesting • Understand the basic legal framework within which franchising operates. • Evaluate franchises both from the franchisor and franchisee perspective. • Apply franchising concepts and frameworks to assess an actual business operation
relationship dynamics of franchising.
Financial Management This subject aims to prepare students for effective and efficient planning and management of financial resources in organisations. It introduces the way in which a manager can utilise accounting and finance systems in decision making. Topics covered include: balance sheets; income statements; cash flow statements; financial statement analysis; basic cost management concepts; basics of budgeting; working capital and current assets management, managing inventories, time value of money and valuing bonds and shares, risk and return of financial assets, basic capital investment issues, capital structure and financing including the cost of capital.
On completion of this subject participants should be able to: • Demonstrate understanding of the main accounting and finance concepts used in financial decision making. • Discuss the relationships between costs, volume and profit in decision making. • Describe the importance, role and main techniques of financial management within an organisation. • Analyse and interpret financial reports. • Evaluate quantitative and qualitative information to assess risk in business decisions. • Value securities • Apply basic accounting and finance knowledge to decision making in an actual workplace unit, department or organisation.
SUBJECTS SUBJECTS
Marketing Communication This subject is designed to provide an understanding of the integrated marketing communication/promotion process. Topics addressed include: the role and development of advertising in the integrated marketing communications programme (IMC) of an organisation; various IMC tools used in contemporary marketing including advertising, direct marketing, Internet and interactive marketing, sales promotion, publicity and public relations, and personal selling.
OUTCOMES On completion of this subject participants should be able to: • Demonstrate understanding of integrated marking communication concepts and their importance and role in the marketing process. • Critically discuss the process of developing a strategic integrated marketing communications program and each of its phases. • Compare and contrast the main components of the marketing communication mix (advertising, sales promotion, personal selling, public relations and direct marketing). • Explain the characteristics and selection of appropriate advertising and promotional media. • Plan and develop a new or evaluate an existing marketing communications program. • Identify appropriate advertising and promotional media as part of an integrated marketing communications program. • Apply appropriate concepts and techniques to develop an integrated marketing communication program for an actual product, service or corporate identity.
Prerequisite: Marketing Management
New Product Management The objective of this subject is to provide in-depth knowledge of new product management from conception through development to the launch of a new product or service. Topics covered include: the new products process; planning for new products; generating product ideas; concept evaluation; financial analysis for new products. It complements other subjects in the MBA program such as Entrepreneurship, Strategic Marketing, Strategic Management, and Strategic Operations Issues.
Final Project This subject focuses directly on designing, conducting and reporting findings from a business research project. The objective of this subject is to undertake a project related to the chosen specialisation. Students will identify an appropriate workplace-based research problem, conduct a small literature review, engage in data collection in the workplace setting, analyse the data and present findings in a formal business research report.
On completion of this subject participants should be able to: • Demonstrate in-depth understanding of new product development concepts and frameworks and be able to relate these to both physical products and to services. • Critically discuss the new product development process and the various phases in the process. • Identify appropriate sales forecasting and financial analysis techniques to be used in new product development processes. • Identify the public policy issues associated with new product management, including product recall, product liability and intellectual property protection. • Identify opportunities for new products, generate new product ideas and evaluate product concepts. • Develop a new product protocol. • Apply new product management concepts to analyse product innovation in an actual organisation.
A student who successfully completes this subject is able to: • Explain the underpinning concepts associated with the focus of the project; • Discuss the focus of, and justification for, the project, the nature of the research methodology chosen, the reasons for the choice of research methodology and the issues involved in using the chosen methodology; • Demonstrate a high order of skill in observation and reflection, data collection, data analysis and synthesis of results; and • Demonstrate creativity and flexibility in documenting the project and the project outcomes, the reflections of the researcher and the learning involved for the researcher and students.
SUBJECTS SUBJECTS
Corporate Finance The objective of this subject is to provide an integrated framework and analytical tools that are used by the firm managers to make financial decisions that improve firm value. The topics covered include the concept of time value of money, simple and sophisticated capital budgeting techniques, valuations of bonds and shares, estimation of cost of capital, optimal capital structure, and firm payout policy.
OUTCOMES On completion of this subject participants should be able to: • Demonstrate understanding of key financial management concepts (including trade-off between risk and expected return, time value of money, financial goal, financial derivatives). • Identify and differentiate major corporate policies • Explain theories of capital structure. • Explain how firms decide on the payout. • Use a number of different capital budgeting techniques. • Use financial modelling techniques (including valuing shares and bonds, determining weighted average cost of capital). • Assess and compare the value of projects in order to recommend which project should be undertaken. • Differentiate between undervalued and overvalued securities.
Prerequisite: Financial Management
Financial Markets and Institutions This subject presents a detailed overview of the features of the Australian financial system and enables an in-depth understanding of complex institutions, markets, and securities that form the basis of modern financial and monetary systems. The subject covers banking, payment systems, financial regulators and institutions, fundamentals of fund management as well as money and capital markets.
Investment Management The objective of this subject is to provide comprehensive theoretical and practical knowledge on investment management. This subject covers major theoretical concepts, namely, modern portfolio theory, diversification, and equilibrium models of security prices. The subject also includes macroeconomic and industry analysis, pricing of main financial derivatives, and evaluation of portfolio performance. Prerequisite: Financial Management
On completion of this subject participants should be able to: • Demonstrate advanced understanding of major concepts relating to financial markets (including types of capital markets, the financial system and its main players, derivative markets, investment yield, share value, options, futures, forward contracts). • Identify the risks faced by authorised deposit-taking institutions. • Explain approaches to interest rate determination • Explain the differences between equity and debt financing. • Compute bond investment yield • Assess share value. • Evaluate the effects of the changes in regulation and monetary policy on financial markets.
On completion of this subject participants should be able to: • Demonstrate advanced knowledge about investment concepts, issues and theory (including investment steps, investment strategies, structure of interest rates, bond portfolios). • Distinguish between active and passive investment strategies. • Price option and futures contracts. • Predict the impact of changes in fiscal and monetary policies on key macroeconomic variables such as interest rate. • Identify undervalued/overvalued securities. • Construct an efficient portfolio. • Evaluate portfolio performance.
SUBJECTS SUBJECTS
Project Management This subject provides the skills and knowledge required to plan, manage and close projects that achieve the goals and objectives on time, within cost and to the quality required, regardless of the line of business or industry. Topics covered include: project lifecycle; scope management and work breakdown structure; project scheduling using the critical chain approach; project resourcing; project
OUTCOMES On completion of this subject participants should be able to: • Describe the nature and scope of project management. • Demonstrate understanding of the principles of project human resource management, communication and team management. • Construct project scheduling networks and present these using relevant project graphics. • Identify a project’s risk factors and apply appropriate project risk management concepts and tools to address risk. • Apply contemporary project management concepts to a wide variety of industry and organisational projects. • Utilize principles of project cost estimating, cost analysis and control in actual projects.
control: managing project quality; planning and managing project risks; performance measurement and managing project teams.
Event Management This subject aims to provide an overview of the theory and procedures associated with festivals and special events. It covers developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. Other topics include: the role of marketing and communication, environmental planning, the increasing role of governments, the
On completion of this subject participants should be able to: • Demonstrate understanding of the main concepts of and frameworks used in event management • Explain the purpose of and potential impacts of events • Critically discuss events according to their staging elements and according to project management phases • Describe how principles of integrated marketing communication apply to the organisation of festivals and events • Plan the marketing for an event experience • Apply event management concepts and frameworks to an actual event
creation of event strategies, and the different perspectives of event management. Prerequisite: Marketing Management
Strategic Hotel Management Issues This subject aims to provide students with a practical, modern and comprehensive approach to how professionals across the hotel industry manage different departments within their operation. Topics covered include: front office, housekeeping, engineering, food and beverage issues, financial, human resource and marketing issues.
On completion of this subject participants should be able to: • Demonstrate understanding of the main concepts relating to hotel and general operations management. • Identify the key competencies required in hospitality leaders. • Critically discuss the marketing, financial and human resource aspects of hotel operations • Design the organisational structure for a contemporary hotel with the appropriate use of line and staff functions. • Assess the effectiveness of marketing of hotels. • Apply strategic hotel management concepts and frameworks to actual an actual hotel or similar setting.
SUBJECTS SUBJECTS
Strategic Resort Management Issues This subject aims to present a solid introduction to the management of resorts. Topics covered include: types of resorts; management of recreational amenities and guest activities; specialty resorts, cruise ships and casinos.
Integrated Logistics Management This subject provides students with in-depth knowledge of the concepts and practise of integrated logistics management including the contribution that logistics makes to the effectiveness of the supply chain. The subject focuses on the management and control of the positioning and the flow of goods and services within the supply chain infrastructure. Topics include: customer relationship management, procurement, integrated logistics operations and supply chain design.
Succession Planning This subject provides an overview of succession planning, management planning and management programs. Topics covered include: the meaning of and approach to succession planning and management; systematic succession planning and management programs; competency identification and values clarification; assessing individual job performance and job potential; assessing current and future work requirements; development of successors; evaluation of succession planning and management programs.
OUTCOMES On completion of this subject participants should be able to: • Distinguish and contrast different resort types. • Explain how an amenity strategy is developed. • Demonstrate understanding of the various aspects of the retail operations of a resort. • Critically discuss the marketing issues of various resort types including casinos. • Develop a model for guest activity programming. • Design a marketing strategy for a resort. • Apply resort management concepts and strategies to an actual resort or similar.
On completion of this subject participants should be able to: • Demonstrate advanced understanding of logistics management concepts and describe the role of logistics operations in modern business systems. • Explain organisational logistics objectives and know how to measure their operational and financial performance. • Describe the complexities of and understand how to manage integration of logistics operations in local, global and virtual synchronised supply chains. • Define and explain the role and objective of logistics management in facilitating customer service in the supply chain. • Analyse and address complex logistics management problems in areas of inventory, transportation, warehousing and materials handling. • Design and improve logistics operations for cost effectiveness, performance, and competitive advantage. • Apply logistics management concepts and theories to recommend improvement to a local company’s logistics operation.
On completion of this subject participants should be able to: • Demonstrate in-depth understanding of succession planning concepts and issues. • Critically discuss the role of competencies, values and values clarification in succession planning and management. • Explain the activities required for starting and refining effective succession planning and management programs. • Analyse current problems and practices in an organisation to determine the organisational requirements for succession planning and management. • Assess and determine present and future work requirements for key positions in an organisation. • Prepare individual development plans and identify appropriate coaching requirements. • Develop and communicate an action plan for a Succession Planning and Management program.
SUBJECTS SUBJECTS
OUTCOMES
Strategic Human
On completion of this subject participants should be able to:
Resource Development
• Critically discuss the differences between Human Resource Development, Human
This subject addresses the role of human
Resource Management and Organisational Development.
resources to the development and
• Justify the development of a strategic approach to Human Resource Development.
implementation of organisational strategy.
• Demonstrate understanding of the theoretical foundations of strategic HRD in practice.
The assessment of the effectiveness of
• Develop an evaluation strategy and process for assessment of HRD.
Human Resource Development outcomes is
• Undertake a needs HRD assessment.
an important strategic focus of the subject.
• Apply strategic HRD concepts and principles to an actual workplace.
Topics covered are: the concept and scope of Human Resource Development (HRD); strategy making as learning; HRD leadership in organisations; strategic positioning of HRD; design of learning opportunities and assessment of the effectiveness of HRD interventions. Prerequisites: Strategic Human Resource Management
Performance Management This subject covers the performance management process and its contribution to individuals and organisations. The link is made from the performance management process to strategic planning. Topics covered include: defining performance; measuring results and behaviours; implementing a performance management system; employee development; coaching and managing of team performance. Prerequisites: Strategic Human Resource Management
On completion of this subject participants should be able to: • Demonstrate understanding of performance management concepts and frameworks • Explain the performance management process and the link to strategic planning. • Describe and analyse outcomes and behaviours captured in a performance management system. • Prepare a personal development plan and/or coaching plan to assist improved performance. • Select and categorise individual/team performance outcomes and behaviours that align with organisational strategy. • Develop a process for gathering performance appraisal information and determining overall ratings. • Apply performance management principles to improve performance of a team or unit of an actual organisation.
PRACTICAL information
Start dates
MAPS College’s ultra-modern library is
Please contact MAPS College regarding
equipped with the latest technology such
course starting dates.
as touch-panel computer systems.
Switch to our MBA
MAPS College’s cafeteria is a hub of student
If you have begun an MBA (or Graduate
activity, where students can relax and
Certificate or Graduate Diploma) at
socialise before, in between and after classes.
another institution/university and would like to transfer to the 12 Month MBA, you
As a student of AIB and MAPS College,
may be able to get exemptions and a fee
you will be able to take advantage
reduction on a subject-for-subject basis.
of the free access to an extensive
Simply contact one of MAPS College’s
online library (EBSCOhost) as well
staff, who will take you through the
as comprehensive complimentary
exemption and application process.
course materials for each subject.
Location, facilities and resources
Annual graduation
MAPS College is located in the capital
Towards the end of every calendar year,
city of Maldives, Malé, within walking
AIB holds its graduation in Adelaide.
distance of key amenities.
All local, national and international graduates are invited to attend with guests.
The College operates in a brand new campus
The ceremony is also attended by faculty,
that includes 10 spacious air-conditioned
academic and advisory board members,
lecture rooms and large seminar halls
and high profile guests.
with state-of-the-art equipment. Housing over 60 computers with full internet, networking, printing and other related facilities, the four computer labs offer students the opportunity to review coursework, conduct additional research or complete their assignments. Students also benefit from high speed Wi-Fi available throughout the MAPS College’s premises.
“Global networking and interaction of like-minded peers”
PRACTICAL information
Assessment
Students who fail to achieve a pass mark
Study support
AIB’s emphasis on application as well as
of 50% or above in the examination will
Shortly before the commencement of the
the related theory in each area of business
be given the chance to re-sit or re-enrol
course, students will be invited to join a study
is reflected through its unique assessment
depending on the circumstances.
skills seminar. The purpose of this seminar is
strategy for the 12 Month MBA: • For each subject (other than the Final Project); - One open book examination (75%); and - One assignment (25%)
to (re)introduce students to academic study Attendance
protocols such as referencing, researching,
For each of the 12 subjects (delivered one
writing protocols, and examination
subject per month), students will be required
preparation and general study techniques.
to attend eight tutorials. All students have access to study guides and support materials upon enrolment.
• For the Final Project, depending on their specialisation, students will undertake
AIB’s and MAPS College’s dedicated staff will
a project which addresses an issue of
be with you every step of the way while you
strategic or functional importance to an
are undertaking your MBA.
organisation of their choice.
ENTRY REQUIREMENTS
Applicants who wish to undertake the MBA course must satisfy the following minimum entry criteria for the first stage of the course, namely the Graduate Certificate in Management.
The applicant must have:
English Requirements:
Where the applicant’s medium of instruction
(i) a qualification deemed equivalent to
an Australian Bachelor’s degree, preferably (at a tertiary level) was not English, the with some professional practice; or
applicant must have obtained:
(i) a score of 575 or better on
(ii) a qualification deemed equivalent to
an Australian Advanced Diploma with at least 3 years relevant work experience; or
(iii) a minimum of 3 years managerial
experience deemed acceptable by AIB.
the TOEFL; or (ii) a score of 6.5 or better on the IELTS; or (iii) a credit or better in English in the GCE “O” or “A” levels or equivalent; or
*Additional entry conditions set by the Maldives Qualifications Authority will also apply. For more details, please contact a member of staff at MAPS College.
(iv) any other evidence of English proficiency acceptable to AIB.
COURSE INVESTMENT
“One of the most affordable Australian MBA programmes”
FEES
COMMENTS
Application Fee
AUD$50
Non-refundable fee payable when the application is submitted.
Tuition Fee
Please contact MAPS College
Examination Fee
AUD$200
Per MBA subject
Re-Examination Fee
AUD$100
Per MBA subject
Deferment Fee
AUD$100
Per MBA subject
Exemption Application Fee
AUD$50
Exemptions can be given for a maximum of 8 subjects.
AIB reserves the right to change the above fees from time to time. Please contact MAPS College for payment details.
INDUSTRY AND ALUMNI
AIB has developed links with local organisations that support the 12 Month MBA and are committed to informing their members and stakeholders about the programme.
These supporters are also involved in
Alumni
networking opportunities, facilitated by
AIB alumni comprises an extensive global
AIB, that benefit both the supporters and
network which brings together industry
MBA students.
professionals with a wide range of life experiences and backgrounds. Alumni create
The 12 Month MBA industry network is
a platform from which to connect with fellow
an evolving feature and benefit of the 12
AIB graduates.
Month MBA programme and students are encouraged to take advantage of access to this network in order to progress strategic partnership and business opportunities as they arise.
TESTIMONIALS
What our students say
“Before doing the MBA, I had completed a Bachelor of Business Studies, a Diploma of Financial Planning and a Certified Financial Planner qualification. I was getting quite speciailised in finance and I wanted to broaden out into other areas, which is why I decided to do the MBA,” said Jodi.
“I’m looking forward to being able to broaden my role and move in new directions. I’m excited about applying the skills and experience I’ve gained through the MBA at work.”
“Studying an MBA has always been on the top of my list. I researched MBAs in a lot of different countries and whilst there may have been other schools that were more renowned than AIB, I was more interested in learning than attending a famous school,” said Paolo. “Everyone at AIB was friendly, professional and the course was well organised. That was the key. From the moment you began, you knew exactly what to expect from the course.”
Worldwide search ends with AIB MBA
“I gained a lot of confidence and knowledge through doing the MBA and this has been important for my success.”
TESTIMONIALS
What our students say
“For the first half of the MBA, I was working full-time. However, my former employer offered me a redundancy package and I thought it would be a good opportunity to focus on my studies. However, towards the end of the MBA, I was offered a position as Operations Manager with the Peter MacCallum Cancer Centre, so I was back to working full-time,” said David.
“The course was definitely manageable. I liked the format and I always knew what to expect, which made it much easier to plan and balance study, work and life.”
With a strong background in finance, the AIB MBA helped to broaden Jennifer’s perspectives and she now has a greater understanding of other areas of business. This has helped her in her current role as General Manager of Rees and will no doubt be beneficial to her for her future business venture.
“The reward of finishing an MBA and the satisfaction and empowerment you get from it is definitely worth it. Irrespective of what you want to do with your own career, it is a great opportunity to extend yourself and broaden your knowledge base.”
TESTIMONIALS
What our students say
“Six months after I began the MBA, I was offered a position as Senior Operations Manager for Toll Global Logistics after having worked as Operations Manager for Blackwoods. The fact that I was studying an MBA definitely helped me get the job,” said Shereena.
MBA helps Operations Manager reach senior level
“The MBA is a great asset to have professionally; it adds weight to your résumé, makes you more marketable and changes your approach towards work. It has empowered me with self confidence and I would highly recommend the AIB MBA to anyone who is interested.”
“For me it was about the student group you’re with too. One of the reasons I chose AIB was smaller groups and the nature of the participants. It’s important that you can relate well with your group too.”
MBA sprint puts Banker ahead of the pack
“Life is always busy. The skills and insights of the AIB MBA are so invaluable that the earlier you can have them the better.”
Talk to us We believe there is only so much you can find
MAPS College
out from a brochure. Please contact us via
1st Floor Reception, H. Vaifilaa-aage,
phone or email or come and visit us at MAPS
Janavaree Magu, MalĂŠ, Maldives
College to find out more. T: +960 3314621 We look forward to hearing from you.
F: +960 3324216 E: info@maps.edu.mv
August 2015.
W: www.maps.edu.mv
Australian Institute of Business | 27 Currie Street, Adelaide 5000, South Australia T: +61 8 8212 8111 | E: enquiries@aib.edu.au | W: www.aib.edu.au