ANNA D’ADDARIO PORTFOLIO 2016
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ABOUT ME I tried to be normal once: worst 2 minutes of my life.
I
am a twenty-six years old Italian woman with a degree in Industrial Design from the Università degli Studi di Firenze (2014) and am currently completing a Communication Design Master degree at the Politecnico di Milano, Bovisa Campus. One of my professional goals is to take inspiration from the past to innovate and preserve best elements of design and communication to improve our future. I think this can be achieved influencing people’s thinking through communication and vice versa. My time spent studying at Elisava, Barcelona, allowed me to connect with designers from all over the world. My exposure to such a diverse group of creators helped to influence the direction that my design career has taken. My imagination and creative spirit to minimalist design makes me a refreshing and innovative young designer.
PHOTO CREDITS RAPHAEL PAZOUMIAN
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RESUME ME dddnna@gmail.com +39 3388034304 www.behance.net/wellanna90 www.flickr.com/anna_9024
EDUCATION
BACHELOR DEGREE IN INDUSTRIAL DESIGN
110 cum laude Design Campus Firenze - cdl Disegno Industriale L-4 (cv Interior Design) 2010-2014 Firenze, Italy
ERASMUS EXCHANGE Elisava Escuela Superior de Diseño y Ingeniería jan-jun 2013 Barcellona, Spain
SCIENTIFIC BACHELOR
80/100
Liceo Scientifico Europeo “M.Pagano” 2004-2009 Campobasso, Italy
LANGUAGES
ITALIANO ENGLISH ESPAÑOL
mother tongue TOEIC 735/990 DELE nivel intermedio 4
PROFESSIONAL SKILLS
ADOBE PHOTOSHOP ADOBE ILLUSTRATOR ADOBE INDESIGN ADOBE DREAMWEAVER ADOBE LIGHTROOM RHINOCEROS V-RAY
HOBBIES AND ACTIVITIES
PHOTOGRAPHY
ARTS
TRAVELLING
COOKING
RIDING
SINGING
AWARDS 1
#1 CONTEST WEBSITE “TCHAU PROJECT” graphic / web design Regione Molise in collaboration with Europe Aid Tiziana De Lisio and Daniele Marinelli 26th May 2015 Campobasso, Italia
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ONE WORKS
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ABOUT ME
MY PERSONAL BRANDING
MENU MARIDAJE
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RESUME
EUROPEAID CAMPAIGN
PROMOCIONES PELUQUERIA
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BIOHAPPINESS
TERRE DEL SANNIO
20 TRACCE DI STORIA. TRACCE D'ARTE. 26 24° SAGRA DI PASTA E FAGIOLI
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TWO UNIVERSITY
THREE
PHOTOGRAPHY
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HAPPY TICKET
SKY CORNERS
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PROFUMO
LOVE-IN’ ARCHITECTURE
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INSIDE OUT
LIVING A MUSEUM
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THE OPEN STREET BAR
THE FLOATING PIERS
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BAUHAUS CHESS
EYES INSIDE EYES
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ONE WORKS
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MY PERSONAL BRANDING BRANDING
Logo, cover letter, business card.
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EUROPEAID CAMPAIGN ADVERTISING
Poster designed for the European Year for Development 2015 with Regione Molise, with the sloga “Progettiamo un Molise solidale”. IN COLLABORATION WITH DANIELE MARINELLI E TIZIANA DI LISIO
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PROJECT FOR EuropeAid - EYD2015 in collaboration with Regione Molise
Progetto grafico di Daniele Marinelli, Anna D’Addario e Tiziana Di Lisio
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BIOHAPPINESS BRANDING
Logo and brand identity for BioHappiness, a biocosmetics e-commerce.
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Architects Daughter Regular Adobe Illustrator vector drawing
Arial Narrow Arial Bold
#000000
#028E46
#E41D48
PROJECT FOR Marisa Ialenti BioHappiness 17
ADVERTISING CAMPAIGN
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WEBSITE ICONS
Website identity for BioHappiness biocosmetics e-commerce.
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TRACCE DI STORIA. TRACCE D’ARTE ADVERTISING // COMMUNICATION DESIGN
Posters, brochures and exhibition panels designed for the exhibition “Tracce di storia. Tracce d’arte. Campolieto xvi-xvii secolo”.
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PROJECT FOR Associazione Culturale Il Piano dell’Olmo Soprintendenza archivistica per il Molise
s ap
Archivio Storico Parrocchiale
The common element is the “square-non-square”, repeated graphic element that acts as a frame. 21
ADVERTISING CAMPAIGN
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BROCHURE
size 450x150 mm
Bodoni MT bold
Akzidenz-Grotesk BQ Condensed
English 157
size 120x120 mm paper canvas
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EXHIBITION PANELS
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OPENING PHOTOS
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24° SAGRA DI PASTA E FAGIOLI ADVERTISING
Posters designed for the 24th edition of a folkloristic Italian festival supporting by the local football team.
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PROJECT FOR USD Campolieto
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MENU MARIDAJE GRAPHIC DESIGN
A Special Pairing Menu with Sherry Wine, designed for the Restaurant La Carbonà in Jerez de la Frontera, Spain. IN COLLABORATION WITH 99CENTAVOS
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PROJECT FOR Restaurant La CarbonĂ
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PROMOCIONES PELUQUERIA GRAPHIC // COMMUNICATION DESIGN
Posters, banner and daily agenda.
IN COLLABORATION WITH 99CENTAVOS
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PROJECT FOR Hairdresser Promociones Peluqueria
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TERRE DEL SANNIO GRAPHIC
Brochures.
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PROJECT FOR Cultural Association Terre del Sannio
IL PROGETTO
“Parco culturale ecclesiale terre del sannio” Il progetto mira a promuovere, recuperare e valorizzare il patrimonio liturgico, storico, artistico, architettonico, museale e ricettivo di una o più eccellenze di un territorio interessante, per la fruizione turistica, promozionale e pastorale e per una vacanza di qualità.
Terre del Sannio
L’idea progettuale nasce dall’Arcidiocesi di Campobasso– Bojano con le Pastorali del Turismo, del Lavoro e Giovanile, la Caritas e, con il fattivo contributo, del progetto Policoro. Il patrimonio culturale, storico, ambientale, ecclesiastico dell’area del Sannio appartiene e coinvolge non solo il territorio molisano, ma anche quello abruzzese e della provincia di Benevento. L’Associazione, con l’idea progettuale “Parco Culturale Ecclesiale Terre del Sannio”, vuole proporre un sistema territoriale che, attraverso una strategia coordinata e integrata e con creatività, sviluppi una cultura dell’accoglienza fatta di ricettività e di presenza. Vogliamo far nostro e riproporre le modalità operative proposte dall’ufficio nazionale della Pastorale del Turismo –Sport e Tempo Libero:
ESSERCI con gli strumenti propri
della pastorale (ascolto, accompagnamento, guida, spazi di incontro, qualificazione dei volontari, collaborazioni con le associazioni di categoria).
Sono le terre dei tratturi, le autostrade dei nostri territori che noi vogliamo esaltare facendo conoscere le eccellenze di ogni nostra piccola o grande comunità. Sono i cammini ambientali, culturali, storici che fanno unico il nostro Molise.
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Sono i tanti “caselli - soste” che obbligheranno a tappe di saperi e sapori. Sono i cammini dove incontrarsi, dialogare, costruire relazioni, ascoltare... e il giorno dopo partire per una nuova avventura! Sono cattedrali, santuari, monasteri, eremi, musei ecclesiastici, feste patronali, vie di pellegrinaggio. Sono i PAGUS, risorsa vera dei nostri vivaci territori.
ESSERCI CON CREATIVITÁ NELLA QUALITÁ DELL’OFFERTA: la Chiesa intende mettere in campo
non solo i “beni culturali”, ma anche la sua competenza educativa evidenziando le diverse sfaccettature della “qualità stessa”: storica, artistica, teologica, umana.
ESSERCI NELLA FORMAZIONE con operatori formati, disponibili, i primi custodi del territorio.
ESSERCI con una nuova idea di “marketing” che non metta al primo posto il profitto ma la persona, in questo caso il viaggiatore.
Il Parco è “terra e cuore”: due elementi intrecciati, inscindibili che rendono calda l’accoglienza che non si dimentica mai.
www.terredelsannio.org leterredelsannio@gmail.com
idea grafica Anna D’Addario
Il Parco difende le tipicità respingendo gli insediamenti che a qualsiasi titolo possono rovinarlo.
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Il Parco è “Terre del Sannio”, anello di congiunzione di un popolo che ha sempre viaggiato e ha custodito il territorio.
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TWO UNIVERSITY
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HAPPY TICKET APP UX UI, INTERACTION DESIGN
Mobile application designed for Iphone6 for train tickets swap. The idea is to swap those tickets the traveller cannot use anymore for some reason.
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PROJECT FOR Politecnico di Milano Interaction design laboratory course
Here you can find the promo video https://youtu.be/NarxU5pvZSk
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The app takes inspiration from the globetrotter way-of-life. The colours of the app are basically divided into “the blue shades” and the magenta one.
R: 2 G: 62 B: 88
R: 208 G: 46 B: 69
LEAGUE SPARTAN BOLD League Spartan Bold
R: 0 G: 94 B: 117 R: 6 G: 133 B: 141
R: 0 G: 0 B: 0
R: 120 G: 165 B: 150
R: 255 G: 255 B: 255
HELVETICA NEUE LIGHT Helvetica Neue Light
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LOGO
8°
construction
negative
Happy Ti ket Happy Ti ket extended
The two fontypes chosen are both sans-serif but... Helvetica Neue gives to the app a touch of objectiveness in its light weight while League Spartan Bold wants to be friendly although geometric based. 39
positive
ICONS
The app structure is divided in three overlayed layers:
1. bars 2. content 3. photo background 40
BUY
SELL
HERO SCREEN #1
HERO SCREEN #2
STORIES
PROFILE
HERO SCREEN #3
HERO SCREEN #4 41
ELEMENTS COHERENCE TICKET
BASIC
homepage screen
PUBLIC
data filter screen
INTERACTIVE SCREEN
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PERSONAL
data filter screen
The project involved even the website frontpage coding with Bootstrap, a front-end framework for web development.
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PROFUMO APP UX UI, INTERACTION DESIGN
Mobile application designed for Iphone6 for the perfect perfume fragrance.
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PROJECT FOR Politecnico di Milano Interaction design Laboratory course
LOGO
TYPOGRAPHY
COLOUR PALETTE
Bodoni 72 Oldstyle Book Bodoni 72 Oldstyle Bold HELVETICA NEUE 45 LIGHT UPPERCASE
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Status Nav.
Tab
GRID WIREFRAME
GRID VISUAL
The app is divided into three sections that the user can find/move-on in the Tab bar.
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HOMEPAGE // MENU
SECTION #1
SECTION #2
SECTION #3
TEST
CATALOGUE
DIARY
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The main function Il tuo profumo is based on a test in which the user can pick their own characteristcs, then the app will release three different frangrances following the uploaded data.
Possibility of scrolling up and down throught some long screens.
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Considering that 3 is the maximum number of fragrances a man can remember, the app release 3 of best of let you change the one you don’t like swiping right on it.
With a single tap you can buy, add on your wishlist or find the store closer you. 49
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INSIDE OUT BOOK EDITORIAL DESIGN
Sociology research based, the book tries to explain the psychological factor behind the Pixar animation movie Inside Out. IN COLLABORATION WITH MALINTEGRATI GROUP
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PROJECT FOR Politecnico di Milano University Sociologia course
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The project of the course involved even a transmedial product. It was a Family diary in which families could write their stories, experiences and especially emotions to sharing them with their family. Moreover, the diary will contain some tips from psicologists and other mums/dads.
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THE OPEN STREET BAR GRAPHIC DESIGN
Menu and brochures designed for a bar.
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PROJECT FOR Elisava University Projecto Global I - SE course
THE
The logo takes inspiration from a lamp as symbol of connection: meeting point between people.
OPEN
STREET
BAR
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BAUHAUS CHESS 3D, ILLUSTRATION, RENDERING, POST-PRODUCTION
Bauhaus chess designed by Josef Hartwig.
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PROJECT FOR Elisava University Laboratori Digital course
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ROTOLANDO VERSO SUD EDITORIAL DESIGN
My Bachelor Thesis Book in Industrial Design.
THESIS TITLE ROTOLANDO VERSO SUD. PROGETTI PER I TRATTURI
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PROJECT FOR Università degli Studi di Firenze Bachelor Thesis Project
The thesis explains the evolution of Molise’s history and how growing up with a strong connection to the land in conjunction with Transumanza.
The cover book I draw meant to be a summary of the Transumanza’s flow.
i The word transumanza means “crossing the land” and exactly it is the migrations of the herd twice a year from the high ground in the hills to winter pastures in warmer lands and vice versa. 63
TIPOGRAPHY - COLOURS
CMYK 19 15 10 32 CMYK 99 86 33 30
sentence Author name
CMYK 75 47 42 14
CMYK 0 0 0 100 text body chapter number
CMYK 75 24 53 4 CMYK 71 6 68 0 CMYK 73 8 83 0 CMYK 46 58 70 31 chapter title chapter number
Gabriola Italic pt. 22 Gabriola
pt. 11
Akzidenz-Grotesk BQ Light Condensed
pt. 16
Akzidenz-Grotesk BQ Condensed pt. 22
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Akzidenz-Grotesk BQ Extended
pt. 10
Akzidenz-Grotesk BQ Light
pt. 11
GRID LAYOUT
CHAPTER BEGIN PAGE left page image / fragment right page chapter number / title / introduction
CHAPTER CONTENT two column page images
CHAPTER TITLE right page outside center
CHAPTER NUMBER left page outside center
PAGE NUMBER both pages outside top
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Embracing a crafted approach, the thesis proposes three newly designed objects that act as souvenirs for travellers. For the people of Molise, the souvenirs are symbolic of times spent at home and with family.
Here you can find the online publication: https://issuu.com/annaandddaddario/docs/tesi_issuu
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THREE PHOTOGRAPHY
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SKY CORNERS LAS SETAS, SEVILLA
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LOVE-IN’ ARCHITECTURE PORTA NUOVA, MILANO
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LIVING A MUSEUM MACBA, BARCELONA
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THE FLOATING PIERS LAGO D’ISEO, SULZANO
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EYES INSIDE EYES A PLACE CALLED “HOME”
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Š Copyright All rights reserved
Tutti i diritti sono riservati. Ăˆ vietata qualsiasi utilizzazione, totale o parziale, dei contenuti inseriti nel presente portale, ivi inclusa la memorizzazione, riproduzione, rielaborazione, diffusione o distribuzione dei contenuti stessi mediante qualunque piattaforma tecnologica, supporto o rete telematica, senza previa autorizzazione scritta di Anna D’Addario.