The New Wanderlust
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THE NEW WANDERLUST
Giving back is the new materialism and shorter breaks are the new wanderlust. To travel the world in search of knowledge, cultural gratitude and self exploration is a long prevailing desire. As the health conscious Generation Z explore and embrace a more nutritious, enlightening and ethical lifestyle through food, fashion and creative appreciation, they will long for a more self-fulfilling and enriching experience through travel. Solo backpacking through the heat waves of Fiji or through the chaotic zesty Indian spice markets satisfy our urgency for unforgettable visual delights, however, is it truly enough to fulfil a growingly ethical and spiritually aware individual? Embracing spirituality, clean living and immateriality are part of the interests within the new demographic of explorers who have time-constraints but a disposable income, causing the demands for shorter but more adventurous trips to rise. ABOVE : The essence of tranquility experienced through changing perspectives.
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THE NEW WANDERLUST
THE NEW WANDERLUST
Booking in smaller groups with modest travel companies and staying in more intimate locations that are close yet undisturbing towards the surrounding nature will increase. The new voyagers will handpick holidays that appreciate and support local businesses, conversing and contributing locally in a more organic and meaningful way whilst in turn reaching a state of emotional wellness and authentic fulfilment that they are deprived from through artificial connection with society on technology-led online networking. Self-healing to the mind and soul, living like a local and feeling close to the rural communities will evolve past group volunteering projects and charitable manual labour into less obvious but just as impactful trips which put the explorer at the heart of the adventure. BELOW: To experience tranquility and feel closer to nature through booking locations that are undisturbing to their surroundings.
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THE NEW WANDERLUST
BELOW: More hotels and B&B’s will visually capture the attention of the new demographic.
ABOVE AND BELOW: Evoking self reflection and spirituality through subtle senses.
ABOVE: Collage to interpret the heart of the organic concept, bringing nature to travellers who search for spiritual travel.
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ABOVE: The new demographic will yearn for more compact but insightful experiences.
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THE NEW WANDERLUST
BELOW: Broadening horions, the new demographic will want to travel further for shorter periods. BELOW: The new demographic will yearn for enriching experiences that will allow them to view from a local’s point of view.
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PREVIOUS PAGE: Feeling closer to nature captures the elements of organic travel.
ABOVE: Supporting localism whilst connecting with inhabitants.
ABOVE AND BELOW: Organic travel will involve supporting local business within the community on a more personal level.
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ABOVE: The new demographic with an interest in cultural exploration will be eager to learn about the lifestyle of natives on their travels.
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THE NEW WANDERLUST
ABOVE: Collage representing self-balancing and spiritual exploration.
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PREVIOUS PAGE: Represents The New Wanderlust as an impact-conscious vine of infinite connectivity.
ABOVE AND BELOW: The new demographic will seek self-actualisation through organic travel.
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ABOVE AND BELOW: The New Wanderlust is a rich spectrum of earthy spices, embroidereed textures and innate and infinite connectivity.
ABOVE AND BELOW: An interconnected experience of open-mindedly tasting and appreciating every flavour of cultural differences.
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THE NEW WANDERLUST
ABOVE: An emerald colour story, reflecting an organic approach to travel. BELOW: Intwining oneself with and appreciating localism and diverse lifestyles
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ABOVE: The new demographic will seek to support locals in a more hands-on, personal approach.
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BELOW: A blue colour story, highlighting supporting local businesses.
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PREVIOUS PAGE: An outstretch of road symbolises the broadening of personal horizons.
ABOVE AND BELOW: Supporting localism.
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THE NEW WANDERLUST
BELOW: In a digital age, Gen Z are commonly curators and creators of creativity. Organic travel would involve investing a great interest in diverse and multicultrual artistry.
ABOVE: Supporting localism as part of spiritual and organic travel.
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Meet & Greet 34
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PREVIOUS PAGE: A growing desire for business workers to find new ways to network with one another.
MEET AND GREET
Networking becomes the new socialising
To travel is to cultivate one’s mind with new and exciting insights and ways of life through the experiences and wisdom of natives within the communities that are ventured. Through their eyes we see, through their flavours we taste and and through our senses we feel the instant draw and gratification towards cultural diversity and ideas which broaden our minds and reform the ways in which we observe. Connectivity and the search for belonging lie at the heart of why travellers voyage, and within a digital age the demand for social networking apps with a purpose will grow. Connecting with like-minded travellers has helped enliven and enrich the personal experiences of enthusiastic tourists. Technological advancement and the growth of online networking will continue to stimulate the desire for innovative mobile connectivity with compatible travellers whilst abroad, evolving from a casual social aspect into a new form of professional tourism, enabling individuals to meet and greet with similar and valuable sources for their personal reference.
BELOW: An outstretch of road symbolises the broadening of personal horizons.
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BELOW: An in-office pinboard illustrates ideas shared bewteen leaders and their teams, internally connecting.
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BELOW: An textured grid-effect surface illustrates networking and connectivity.
MEET AND GREET
Networking through mobile apps will surpass communicating with the purpose of socialising with fellow sightseers, and evolve into a new platform for businesspersons to broaden their spectrum of insights and professional relations. Catering for interconnectivity between working individuals and aspiring entrepreneurs through mobile apps designed to seek and reach out to working professionals within a short distance to their region. Businessmen and women will reach out to each other through these apps enabling them to plan where and whom they sit next to when booking transport, or use as a contact creator for sharing insightful routes and go-to points for the destination.
OPPOSITE PAGE: Business figures will want to evolve from traditional board meetings, and branch out into more online connectivity and conversations.
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MEET AND GREET
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MEET AND GREET
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PREVIOUS PAGE: An stunning city landscape set in a bizzarely colourful location typical for holidaymakers illustrartes businesses
MEET AND GREET
MEET AND GREET
ABOVE: Scaffolding on the side of a new building represents the potential for new growth and stregthening connections.
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PREVIOUS PAGE: Business figures will take to new online platforms catered to entrepeneurs as a new way of connecting to others whilst travelling abroad.
MEET AND GREET
ABOVE: Collage illustrating the growth of social apps for businesss figure to enable a wider networking ability.
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OPPOSITE PAGE: A detailed map illustrates connectivity within a vibrant community, reflecting upon the concept of finding new routes for connecting with other entrepeneurs.
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BELOW: New online platforms and apps will provide a new space for business travellers to network on the move. BELOW: Reflecting international reach.
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PREVIOUS PAGE: A graphic pattern illustrates connectivity, with incredibly detailed layers of textured surface to represent complex communications.
MEET AND GREET
BELOW: New platforms and apps available to business leaders will enable wider insights and valuable diverse direction, improving growth and improved communications between teams.
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OPPOSITE PAGE: A plane taking off from a bustling city airport illustrations oppurtunity and potential for businesses to further broaden their connections.
MEET AND GREET
BELOW: Non-colleagues engage in conversation after being able to identify and seek out the other using networking apps set to meet and greet with important contacts all the more achievable.
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MEET AND GREET
MEET AND GREET
OPPOSITE PAGE: A collage demonstrating the seasonal colours responding to a new form of connectivity between businesses.
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