Market research
R e s e a r c h
Concept Development I have been collaging my research images taken from magazine archieves and books to help me come up with cool interesting concepts for photoshoots and styling ideas. I have photocopied these images from various books in the libary and have tried to draw myself away from typical fashion images.
This moodboard is based upon the ideas of portraits, i would like to do a shoot based upon portraits styling the individuals appropriatley or in a werid way to draw out aspects of their personalities.
Annabel Lucey Branding I’ve decided to keep my branding very simple, I experimented with using diffrent fonts and making my logo a symbol but I decided against it as I want it to reflect my personality and I think the handwritten AJ is cute but simple and more recognisable. Keeping it simple means I can also easily add my logo to my styling images. For example when including on my buisness card.
You are what you eat
Here is a shoot i styled for a photographer, the concept is about the growing number of obese people eating junkfood “You are what you eat�. The shoot features highstreet and more commecial brands, I think this shoot would feature in magazines with a glossy asthetic for example POP magazine or wonderland with a younger target market. I played around with collaging the images as wanted to make them more interesting and give a 3D effect.
Publication Research Pitch Zine is an Australian magazine which i really like. It has an A5 format and includes fashion features and interviews. It has a really cool website which includes gifs and collages.
SPECIAL REQUEST Special Request issue one is a food magazine but it has a quirky astheti and style, the cover on this specific edition is really nice using gold foiling on textured matt paper. I would like to use this textureed paper in my publication, I prefer the textured paper and i feel it gives the images a diffrent effect to having them on typical glossy paper.
Publ ica tion
In Clover has a minimal clean asthetic I really Like this magazine, when making my publication I would like to keep in clean but using my bold colours and asthetic. In clover is a lifestyle magazine and targets a working class target market from about 21- 30 year olds.
Stylist Research
Ramone Tabita-
Ramone Tabita is a stylist whos work I admire, she recently did a shoot for VICE magazine which was slightly diffrent to that of a typical fashion shoot. Although the concept is rather crude it fits within the VICE target market and stands out against other sportswear shoots.
SK 4T NY
STYLIST
EMILY BEARD
Emily Beard is a stylist whos work I admire, she uses crayon technique to draw around and on her images to make them stand out and differ to other stylists. Her work is based at a younger generation and features in the likes of Rookie and Lula magazine. I am still struggaling with finding my own USP as a stylist, Emilys technique means that her work is instantly recognisable and this is something i am going to have to work on.
Heli bells
Interview with Helena Liester-card Annabel: Please can you tell us abit about yourself? Helena: I’m 23 years of age, living at home in Portsmouth with my mum and 5 cats. I recently graduated in Fashion Media and Promotion at Northbrook College and am now running my own vintage website! A: How did you get into fashion blogging and styling? H: Before I started university in 2011 we were asked to start a blog for our summer project, I’ve carried it on ever since! And styling was part of my uni course (one of my favourite parts) and I started to do it for fun, then for friends and now occasionally for brands as well as full time for Sassy World. A: Where do you find inspiration for your work and what influences affect it? H: I find inspiration mainly on the internet on Tumblr, Pinterest and Blogs. I’m also heavily influenced by different eras, and love films and music videos from the 80s and 90s. A: What do you like the best about being a stylist/blogger? H: Meeting new people who are likeminded and have the same interests! I also love discovering new brands and independent designers.
A: What advice would you pass on to people aspiring to be in your shoes? H: Be ambitious, persistent, patient and strong minded. It’s not easy being self employed and doing things on your own but it’s so worth it! I’m so much happier now than I ever have been working for anyone else and I love that I’m slowly making my dreams come to life. A: The confetti crowd appears to be taking the world be storm! Please can you tell us about about the group, how you work as a team and how you get in contact with brands ect? H: Confetti Crowd was founded by Heidi as she felt there was a lack of appreciation for the more ‘crazy and colourful’ bloggers in the blogosphere. We are all independent ladies with different talents/career paths and all have a penchant for colour and bold clothes. We all meet together in London a few times a month and shoot for blog posts/attend events etc. A lot of the time brands have emailed us asking to collaborate but occasionally we will email a brand we think would really suit confetti crowd!
A: What do you find the most difficult about being a stylist? H: Pulling clothes! I live in Portsmouth so it makes it difficult to maintain relationships with PRs as most of them are based in London. Most stylists can just pop into PRs and borrow stuff for shoots then take it back the next day but I would have to catch a lot of trains to do that! A: What qualities and skills one need to succeed as a good stylist? H: A good, unique eye for teaming clothes together. You need to be trustworthy and reliable so that PRs and designers will want to loan their clothes to you.
A: What has been your favourite shoot and why? H: Our first ever shoot was the best because it was SO much fun getting to know the girls more and it was sort of a secret then too so it was really exciting haha.
A: Your fashion brand sassy world has a very cool, unique concept, can you tell us a bit more about it? H: I basically wanted somewhere that I would want to shop myself as I was bored of all the mass produced clothes on the high street and the lack of exciting clothes on the internet in the UK. I love finding crazy and colourful vintage pieces that no one else will have so I decided to make one destination where other people can shop for unique fun and bright clothing.
A: On a final note, what advice would you give to someone aspiring to work and establish themselves in the fashion industry? H: Get lots of experience in the areas you’re interested in, throw yourself out there! Do lots of research (google is your best friend) Social media is also your best friend as it helps people get to know you and see what you’re about. Also having a blog is a HUGE help, I probably wouldn’t be doing what I’m doing now if it wasn’t for my blog!
A: Do you work with the same photographers, team or do you change it up? H: We mainly work with Heidi’s best mate Imogen, as well as her friend Jordan who videos us. But my friend Max Hetherington shot us for the Nike campaign!
The Old Tat magazine Styling work experience I helped Twinks Burnette style for The Old Tat Magazine getting hands on expience in the industry and allowing me to start to network within the industry. I learnt off Twinks knowledge about stying dos and donts and gained advice on how to come up with concepts. The shoot was on location in London and i got to meet designers when collecting and dropping back garments.
I learnt alot from assisting this shoot, although me and Twinks have very diffrent asthetics and styles we worked well together, in industry you are not always going to work with people who have the same vision style as you and being able to take this on board is important.
“Figure out if you’re cut out for it. It is not an easy industry to make it in, let alone get anywhere high up in. You need to know within yourself that this is the life you want for yourself-which means sometime’s working for free, or for tiny budgets, having set-backs, people not liking your stuff, people criticising you etcyou have to be honest with yourself, is your work good enough, do you want it bad enough to commit yourself 100% no matter the setbacks.”
Jamie Maree Shipton Interview >Q: Please can you tell us about yourself? I’m a moody creative. > Q: How did you get into the fashion industry? It was a natural progression really. I studied journalism and always wrote about fashion so ended up styling images and editorials to run alongside my features and interviews. > Q: Where do you find inspiration for your work and what influences affect it? >I love trolling Tumblr and Instagram. I find the image curation of all different creative’s really inspiring. Art, architecture and landscapes/locations also really influence how I style shoots. > Q: What do you like the best about being a creative director/stylist? >The freedom to be my own boss and to always look forward to work. I never wake up not appreciative. > Q: Whats the most difficult situation you’ve been in since getting into the industry? >When things go missing in the post or get damaged on a shoot and you have to explain to the PR people (this is super rare but it’s one of my biggest fears). > Q: What qualities and skills does one need to succeed as a good creative director/stylist? >The drive to push through any obstacle and constantly believe you are good enough. That your work is good enough.
> Q: Pitch Zine has a very cool, unique concept can you tell us a bit more about it? >PITCH has really succeeded with establishing a really strong and niche aesthetic and we curate all our content really dramatically to ensure everything we publish is 100% suitable and in-line with this aesthetic. We really just aim to publish editorials, post and features on the new creative’s in all industries, and to give them a platform to have their work viewed and launched. > Q: What encouraged you to get involved with ID magazine? >I was lucky enough that they like my writing and my styling and they invited me to come on board. It’s a truly rare and great opportunity and I’m so blessed to be working with one of my favourite publications. > Q. How do you get in contact with brands, what’s been your best collaboration? >If I like what a brand, label or creative does I just hit them up via email or social media. Best collaboration so far would be with artist Kitty Callaghan, that was fun and something I hadn’t done before. > Q: What has been your favourite shoot so far and why? >I don’t have one. I’m really critical and often look back at my work and hate it a little bit. > Q: Do you always work with the same team of photographers ect or do you change it up? I’m always changing it up. But I have my favourites that I like to work with alot. > Q: As an aspiring stylist how would you advise me to develop my own recognisable style? >Trust your instincts, don’t compromise your style to follow a trend-it’s never worth it and you will never pull it off the same as someone who’s natural style that is. Just do you ;) > Q: On a final note, what advice would you give to someone aspiring to work and establish themselves in the fashion industry? Figure out if you’re cut out for it. It is not an easy industry to make it in, let alone get anywhere high up in. You need to know within yourself that this is the life you want for yourself-which means sometime’s working for free, or for tiny budgets, having set-backs, people not liking your stuff, people criticising you etc-you have to be honest with yourself, is your work good enough, do you want it bad enough to commit yourself 100% no matter the setbacks.
Nicola Maria Winkler I like the use of layering and collaging that Nicola uses in her images,, she also has a cool website which is easy to navigate around and see her previous work.
L O V E
Aesthetics Love Aesthetics is a blog ran by IVANIA CARPIO a blogger and product developer form the neverlands.
Hart + Leshkina is an image making team whos work i really admire. I love the use of abstract abnormal poses and weird props. In an industrial setting, the use of concrete flooring and bare walls.
Stylist work experience I helped assist a stylist for VICE magazine in London, this was a great experience and i got to get my name published on the internet as assisting the shoot. I also met a photographer who has said she would like to collaberate in the future, i also exchanged details and networked with the make up, hair stylist and model. I am starting to build a group of contacts ready for when i graduate and move up to London. On this shoot the stylist was late which ment that i got to choose the first outfit and ment that i set everything up steamed all the garments and made notes of all designers and peices so nothing got lost. This was a big opportunity and i got to show industry profeshinals that i am organised and have good time management skills.
I steamed all garments and sorted into outfits taking note of the designers so they were not used more than once.
I layed out all accesories and made sure they were noted down so they didnt get lost or stolen.
V I C E
On set i had to make sure garments wern’t creased or in the way of props ect
Ive been looking into cureent trends to find styling inspiration, I love the current 70’s trend featured in topshops current collection, Mui Mui and various other brands.
T R E N D S
Vi vi an sa ss on
I have a love for photography and went to the vivian Sasson exibition at the photographers gallery in London to gain more inspiration. I like Vivian Sassons work the way she creates an “axis shift in the genre� She has previously worked for dazed and Confused, Purple, Self service and Wall paper.
M in imal
B o t a n i c
S H O O T 1.
Denim shoot research I started looking through magazine archieves to get inspiration for shoots i was speciafically interest in the old denim adverts and editorials, thi is where the idea of a denim shoot developed. I like the idea of re-inventing vintage denim and new to create a conceptual shoot.
To create a denim feature for the magazine, reinventing denim in a new way using appropriate diverse models in the studio to create an interesting denim fashion editorial. Using new and upcoming designers, the feature will consist of still and moving image collaborating with a videographer to create a short fashion film to compliment the images to go on the Dazed and Confused website, which also features the current denim, hair and make up S/S15 trends. The film will have an appropriate soundtrack witch will appeal to the dazed target market and the film will be no longer than a minuet.
Dazed and Confused I am catering my Denim shoot for Dazed and Confused magazine using in to feature iin the SS15 magazine also featuring the denim fashion film on their website and social media pages.
Model
Make up
Style
Studio and lighting
D E NIM For the denim shoot i would like to use a white and black female models, as im going up for the diversity award and becuase i like the idea of oppisites and the models working together.
Props
S T Y L E After posting a denim moodboard on London Art collective’s a few denim womanswear designers got back to me saying they would like to to use some of there garments.
P O S E
I have been researching poses for the shoot, useing two models getting them to interact together making the images more interesting.
M A KE
I would like to keep the make up really simple with dewy faces and the use of white and silver face paint. I wodnt want the hair to be to clean i want it slightly messy and out of place.
UP
T E S T
The denim test shoot went well, the team of make up artist photographer and models worked really well together. Having moodboards and visuals of what exactally what i wanted and planning what outfit went with what make up ment that it ran very smoothly and everyone new what they were doing. It pays off to be organised!
I sourced garments from designers for the shoot, the shoot features... Hana Shami Penny Dowell Holly Anderson Qei Wen As well as using well known denim brands like Levis and Wrangler
T E S T SHOOT
Final Shoot images
Compared to the test shoot the final shoot is alot whiter and crisper when editing the images i wanted the colour to pop out abit more than the test shoot as they are abit dull. Iplayed around when styling using two jackets and zipping them together like in this image below. Alowing the models to interact in clothing tearms aswell as modelling. When filming this shot i also got them to turn around linking back to the storyline of two girls playing.
When styling i experiemented with getting the model to interact with the garments for example using the holes in the dress to put her arms through. This helps the model to connect with the clothing and makes the images more interesting.
“Ring a ring a roses a pocket full of poses a-tissue a-tissue we all fall down�
AJLucey was pleased with the outcome of this shoot, in depth research and planning meant the shoot ran smoothly and this is shown in the results. AJLucey tried to steer away from stereotypical model poses to compliment the Dazed & Confused culture. She decided to use two models to tell a story about two young girls playing on a farm reflecting the research into the history of denim. A hay bale was used as a main set prop to link back to how denim was worn for work wear on farms but still giving it a contemporary high fashion edge with the use of styling and make up S/S15 trends.
1. I’m curious about the name of this magazine. Why ‘So it Goes’? The phrase comes from one of my and my co-editor’s favourite books Slaughterhouse-Five by Kurt Vonnegut. The author uses the phrase to illustrate the passage of time, death and the inexplicable. To us, the words speak to life’s inherent unpredictability. Vonnegut often used the phrase for comic relief, and considering the obstacles involved in publishing this issue, it seemed rather apposite!
So it Goes
2. What have been some of your favourite magazines through the years and is there something that they have in common? A knack perhaps? I ran a similar publication for the brand Fourth & Main, called Fourth & Main Journal. We looked – both in terms of design and content – to a number of literary journals that we’d come across over the years. Aesthetically, we loved The Yellow Book – a quarterly Victorian literary journal, spearheaded by the illustrator and author Aubrey Beardsley. Well-considered and thoughtful publications like Apartamento, Inventory, Kinfolk and Acne Paper were also aesthetic references; they all shared a pared-back design that allowed the content room to breathe as opposed to suffocating with advertising, cascading block fonts and overwrought/intrusive layouts. 3. I gather that you are a photographer, among other things. The quality of imagery in issue 1 is very impressive, whether original or curated. Was imagery a primary consideration when planning features? Because we use a chapterised format in the magazine – ‘The Actors’, ‘The Directors’ ‘The Musicians’, ‘The Artists’, ‘The Collection’, ‘The Places’ and ‘The Writers’ – the priorities shift depending on the nature of the feature. ‘The Actors’ is a visuals-led chapter; so the art direction, styling and production are given primacy. The same practice applies for ‘The Musicians’ and ‘The Collection’ chapters. For ‘The Directors’ ‘The Writers’ and ‘The Places’ features, the priority is and will always remain the words. Much of what we’re trying to bring about is a return to engaging stories and storytelling, so the pendulum shifts back towards the copy. 4. Which story was the most challenging to secure or complete, and why? Actors have and always will be the most challenging features to secure and complete. They are guarded by a forcefield of agents, managers and PR people, and we have to penetrate that forcefield of protection by convincing them that this is something they want to be a part of. It is made harder by the fact that the talent we target is young, in-demand and resolutely at the ‘breaking through’ stage. As such, the representation is inevitably flooded with requests by comparable (and usually much bigger) publications, so it’s my job to convince them that our feature affords them something different – the opportunity to engage in a fun, imaginative and collaborative shoot and discuss their work and career in a way that vows to sidestep the paint-by-numbers questions that so many actors are tired of fielding.
5. Making a magazine of this nature is not cheap. How difficult was it to fund the production of So it Goes and secure distribution, particularly given the tough times we are facing? We had a somewhat unusual path to publication – one that is rather difficult to detail in writing! Suffice it to say that we operate on a shoestring with a team of two. It was a long road to get this first issue out there, but here we are.. 6. Many magazines attempt to occupy the space between the arts and current affairs. If your magazine has a different perspective on that broad territory, what is it? We strongly believe that there is a market that isn’t being catered for. When asked about where our priority lies – visuals or copy – really the answer is neither. We are not a current affairs publication like The Economist, Monocle or The New Yorker, neither are we a fashion periodical like iD, Dazed & Confused or Love. We don’t fall into the specialist arts/design titles category like Elephant or Inventory. When I looked at the newsstand I didn’t see many publications that balanced well-shot and well-produced photo shoots (of primarily acting or musical talent) with long-form cultural or political commentary. It seemed like there was a hinterland between the two; something that was intelligent but not alienating. Many people have said that you have to hone in on a target demographic, whether it be food, travel, politics or fashion, but we believed there was a cross-cultural niche to be filled. Hence the idea of using a chapterised format that addressed a number of artistic disciplines under one masthead. 7. I’ve read that you’re trying to make the stories in each issue “timeless”. How do you achieve that in the go-faster age of quick consumption and disposal? As a biannual, this is inevitably a tricky goal to accomplish. We introduced ‘The Places’ section as a means to address travel in a broader context than simply a device to plug the hotel, bar or restaurant of the moment in that particular place. This issue, we have writers, both native and expatriate, writing about a diverse range of locations – from Palo Alto, to Berlin, to Mumbai and the Sundance film festival. The tenor of the chapter is one that touches more on one individual experience of a place; it is not a prescriptive travel piece. It is one person’s interaction with that place and as such is not dated in the same way as a piece of travel reportage that itemises the various things on a visitor’s to-do list. ‘The Writers’ section is a different beast, as we can only be reactive to a certain degree, so we look for a balance. Having come into contact with the British circus community, we felt that it was story that had to be told – the industry’s rise and fall – and how circuses in the UK came to be in the place they rest today. The same applied for our slightly more satirical piece ‘ Confessions of a Hollywood Assistant’; a story bound by wellworn cliche and hearsay, from the birth of Hollywood to the mail room at CAA today. Articles like ‘Gun Nation’, which addresses the battle raging in the courts and streets of the US, is obviously more topical, as is the current state of espionage in ‘Game of Shadows’. Given the frequency of our publication some of the issues we address will inevitably shift in our publication’s life-cycle, but we believe the pieces will still hold an interest and relevance in years to come. 8. Still and moving image command most attention on the internet, while many expect to get the gist of a story in 140 characters. How important was it to have long-form journalism in the magazine and how long is too long? From the beginning, we were seeking to bring about a return to long-form journalism. Whatever the current predilection for throwaway, bite-size commentary, there is still an appetite for well-written pieces that are given the word count to cut to the heart of an issue or story. As I touch upon above, we were conscious about not making this a hefty, impenetrable tome and that’s why we curated this magazine across seven chapters. Those who err towards the more digestible writing can find it in five of the seven chapters. Those who favour more expansive, long-form journalism are presented with ‘The Writers’ and ‘The Places’ chapter. So for us, it was not a question of how long should one individual article be, but more a question of looking at the magazine with all of its constituent parts and gauging where the balance between copy and visuals should lie. 9. What role will social networks and digital media play in your storytelling in the coming months? Of course social media is something a publication such as ours has to embrace. When your resources, both financially and in terms of manpower, are as limited as ours, we will be making an aggressive push on all platforms to raise awareness for the publication.
So it Goes S H O O T 2.
Tubla Rassa Brief
To collaborate with an appropriate fashion photographer to produce a selection of conceptual menswear image’s featuring the Lizzie Atkins menswear collection based around Japanese fisherman. Choosing an appropriate location and models to fit in with the aesthetic of the designer and So It Goes magazine. The shoot will also have a complementing fashion film for So It Goes to post on its website with a shorter preview for its Instagram and Facebook page.
Cyborg
Based upon the film “Im a cyborg
T U B L A
Photoshoot moodboard Model
Hair
R A S S A Location I would like to do the shoot at Studland Bay a beach location with sand dunes. I think this would be a cool location to fit in with So it Goes magazine asthetic and not only show off the designer but photography and art. The designer based the collection on fishermen and i feel this enhances that idea.
S T Y L E
I want the models to pose relaxed not to staged. I think this adds
T E S T
F I N A L
From this shoot i learnt that i need to invest in a portable steamer, I ironed and steamed the garments before going on location but due to travel they got very creased an dit did ruin a couple of the shots.
NeverLazy NeverLazy Magazine launched in July 2011 in an attempt to seek inspiration from creative people with striking portfolios, and become a driving force behind each reader’s own productivity and creative achievements. NeverLazy is a quarterly art, design and culture magazine continually aiming to ‘breath creatively’. In the past three years, the network of contributors and readers involved in NeverLazy has become increasingly international, spanning global cities from London to New York and Malian to Seoul. To date, NeverLazy is fortunate to have collaborated with over 250 emerging and established global creative minds, ranging from fashion designers and illustrators to design studios and writers.
S H O O T 3.
Cyborg Based upon the film “I’m a Cyborg But That’s OK” it explores the ideas behind mental illnesses, how they can defragment people from everyday life and how it restricts them from doing things. This will be reflected in images with the use of appropriate styling in the studio. The shoot will also have a short fashion film for NeverLazy to post on their Instagram and Facebook page acting as a preview to the shoot for their target market.
Photoshooot Moodboard
Model
Style
Make up
Pose
Cyborg Colour scheme and styling: I want to stick to dull colours mainly black and white with some grey as this fits in with the cyborg, mental illness theme of the shoot.
T E S T S H O O T
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On the day of the test shoot the model didn’t turn up then for the second shoot she wouldn’t remove her wristbands! This aside i think the test shoot went well, we experimented with the sort of poses that worked with the styling and cyborg theme.
F i n a l
AJLucey collaborated with music curator Dario Scotti for the soundtrack for the short fashion film to go on the NeverLazy website and online platforms, this fitted in with the magazines ethos of collaborating with national industry professionals and gave the short fashion film a competitive edge. After reviewing the images AJLucey felt they reflected the chosen theme better in black and white, giving the shoot a sinister feel and reinforcing the idea of mental illness. Originally she hadn’t planned for this and therefore may have considered using a white background. At this shoot AJLucey had to overcome issues like the model not turning up which meant the shoot had to re-scheduled, there was nothing that could be done to prevent this and being a stylist she has to rely on other people a lot of the time. This meant re-arranging the photographer, make-up artist and re-booking the studio space. For this shoot AJLucey sourced garments from a London designer Nicola Paskauskas and Daniella Evans as well as using smaller boutique brands like Solace.
Chantelle Young is a model with a rare skin pigmentation disorder, she has previously been photographer by Nick Knight and starred on Americas next top model.
Amiee Mullins Amiee Mullins is a disabled model who has modelled for the likes of ID and Dazed and Confused she is one of few disabled models who is publicised. I dont think disabled and non-sterotypical models are showcased anough in the fashion industry.This year at London Fashion Week we did see a few models in wheelchairs going down the catwalk but i don’t feel it was for the right reasons. This is something i would like to explore within my project, using a diverse range of models.
I have decided To push myself as a stylist and work with models with disabilties, showing how i can work with a diverse range of people.
VICE Know for its contriversal youth culture, journalisum and colaberations with artists, photographers, Vice is part of ID Magazine.
“VICE News is an international news organization created by and for a connected generation. We provide an unvarnished look at some of the most important events of our time, highlight under-reported stories from around the globe, and get to the heart of the matter with reporters who call it like they see it.�
S H O O T 4.
Sports Portraits Brief A series of stylized portraits series with a sporty, hint of 90’s theme on physically disabled individuals. The portraits will explore and allow the subjects to tell their individual story behind there disability, translating the narrative to the clothes creating an authentic promotion of the clothing, whilst also presenting themselves as a fashionable sports model to challenge the perception of fashion and disability.
The difference between my shoot and other disabled shoots I’ve been looking at is that in other editorials they make it obvious that the models are disabled but in my shoot I’ve tried to take away from the fact that they are disabled and they are normal everyday people. I think magazines try and draw attention to the fact that they are disabled rather than photographing and styling them like the normal people that they are. I think in the future i would like to take this further and work with a wider variety of people and models. From doing this shoot i learnt a lot about working with different people, also working with plus size models which isn’t easy as the clothes didn’t fit on some occasions, We had to work around this.
WONDERLAND WONDERLAND entertains, challenges and informs both men and women with engaging editorial and world class imagery shot by the most in-demand photographers working today. WONDERLAND represents the positive and the playful elements of the fashion industry - inspiring rather than dictating to its loyal readership. By combining innovative talent with unique ideas and the highest standards in the industry, we push boundaries and exceed expectations of what a magazine can offer. WONDERLAND commands the attention of anyone with a desire to stay informed about all aspects of popular culture. ďżź
I am doing a S/S15 Womens sportswear shoot featuring current womanswear trends and fitting in with the wonderland asthetic. Bold Bright colours based at a target market 16+ The shoot will use well known brands which Wonderland readers can buy themselves.
Sportschic brief
S H O O T 5.
To do a sequence of women’s sportswear images to feature in the A/W15 magazine using a variety of well-known sportswear brands in an innovative style and location. Styling should show current sportswear trends, and feature bold bright colours to fit in with the magazine aesthetic. Along side the shoot there should be a supportive film to go on the Wonderland website, which will have an appropriate soundtrack and editing to fit in with the theme and style of the shoot and magazine.
Make up
Styling and model pose
Model
Location
T E S T
Test shoot: The main aim of the test shoot was to try out the location, unfortunatly the models from the final shoot couldnt make it as they will be travelling down from London so we used a diffrent model. My favourite shot from the test shoot is the one where the model is lying across the floor on the veledrome, in the final shoot i would like to do more shots like this including the lines and colours from the veledrome.
F I N A L Using a smoke grenade helped to pull out the colours from the garments and the veledrome giving the shoot something extra to make it more interesting and linking back to the fact it was a sportswear shoot. Unfortunatly the weather was’nt great this ment the models were very cold and we had to work quickly. There was also a tag showing in this image which i didnt realise on set so unfortunatly i won’t be using it in the final images.
This is my favourite image from the shoot, i really like the model pose combined with the colours of the garments. I think it works really well with the veledrome.
Unfortunatly being on location ment i couldnt steam the garments on set which is what really lets this image down.
Nylon is an American multi-platform media company and magazine that focus on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel. It is aimed at a female audience aged 18-35 who are preferably single, outgoing individuals. Nylon has an indie aesthetic and style to its magazine and reaches out to a target market that steers away from the norm. Nylon publishes 10 issues a year; each cover features a famous female celebrity. Nylon is well known for its bold colourful style. Barry Didcock of the Glasgow Sunday Herald criticized Nylon by explaining that Nylon didn’t offer anything new to make them stand out in the market.
S H O O T 6.
TASTE Brief To produce a series of still life images on accessories designer TASTE to feature in A/ W15 issue of Nylon magazine. The images will take on the magazines style using bold colors’ and quirky styling to promote TASTE accessories.
Image Development T E S T
I’ve been playing around in photoshop with the colour on the backgoround of this image as i was abit unsure. I prefer the last image where i have made the bottom darker as that is simular to what i originally chose.
F I N A L
Still life styling is something AJLucey previously hasn’t done before, the photos didn’t come out as well as AJLucey had hoped. Still life styling is very intricate and as a stylist AJLucey was working on a much smaller scale than that she was used to. Still life styling is something AJLucey would like to go into in the future but AJLucey needs to practice and experiment with to develop the skills needed to make a successful still life shoot.
R E S E R CH
Publication Research I’ve started researching publications and lookbooks I like to help me style and layout my publication.
TS
CO NT EN TS I’ve decided to stick with the font futura throughout my publication and market report.
Introduction Introduction
CO NT EN
I’ve been playing around with how i want my headings, text and title pages to look.
contents
B R IEF
L a y o u t I’ve started thinking about how i am going to layout my market report and publication. I have found some publications whose layouts i quite like. I want to keep the layout quite simple so the viewer focuses on the images. I really like the pastel colour’s used here, both my publications are going to have quite a few colours so i don’t think i can have a colour theme as i would also like to pick out colour from my images and the colour’s aren’t similar.
Ive tried collaging and playing around with my photoshoot images to make them more interesting to maybe use as the front cover of my publication and inside.
Publication Development
Ive been working on my publication and how im going to layout my images and title pages. Ive been struggling with how to input the text into the images and still make the publication flow as a whole, ive looked to other publications for inspiration like Bedlands and Sticky.
Once upon a haybale “I’m a cyborg but that’s okay”
Tubla Rassa
W E B S I T E
Cover image
Link through to website Link to email Links to my social media sites
Annabel Lucey Promotion and social media
Instagram Pinterest Website Linked In Arts thread
I have made social media accounts to promote my work as a stylist and get future collaberations with photographers and designers, I had a photographer contact me from seeing my Instagram page asking to work together. This shows that it is a good tool and way of networking in industry.
About me page
Drop down box to other editorial shoots
My website also features my fashion films
contact details
P U B L I C A T I O N S QR Code so reader can easily watch film
Press pack: Stickers’ postcards, buisness cards
Market Report
Publication
Website: www.annabeljoylucey.com Blog: http://annabelluceyfmp.tumblr.com Instagram: https://instagram.com/ajlucey/ Pinterest: https://www.pinterest.com/annabellucey/ Arts Thread: http://www.artsthread.com/profile/annabellucey/ Linked In: https://www.linkedin.com/in/annabellucey