Tea Packaging - Final

Annabel Webster s2937857

• 1610QCA Graphic Design 1 • Assignment 3 Tea Packaging

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Brand Name: Blossom-Bee Tea Flavours: English Breakfast; Green Rooibos; Chai and Vanilla Aim: To present tea as pleasant and something to enjoy, through a happy and cute design.

Logo

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

English Breakfast

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Green Rooibos

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Chai & Vanilla

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Rationale Symbolism: •Little flowers - relates back to nature, suggests that the tea has a nice taste and fragrance, and that it is an ‘all-natural’ product.

•Bee - supports brand name; round and cute shape gives the viewer a warm and happy feeling.

•Embroidery - provides a lovely aesthetic; simplicity and creativity to the tea, Sewing is something you take your time with, suggesting this tea helps you to relax and take a break.

Style: It has a modern and non-cluttered style. Although modern, it won’t have many sharp edges just clean and rounded. Having this will help to attract more younger people to drinking this tea. Even so, older tea drinkers should still be attracted to this packaging as it stands out on the shelf as something unique, bright and delicious.

Typography: The logo typeface is lsightly bold and professional looking, but still relaxed. The other typography on the box is more relaxed to relate back to the ‘happy and inviting’ theme. The flavour title is rounded and curly to give a ‘petite’ feel.

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Tone: This packaging has a cute and happy feel, with its aesthetically pleasing shapes and colours.

Relationship: By making this design happy, cute and simple, it shows to customers that this tea is a pleasant thing and something to be enjoyed. The bee symbol shows this ‘buzz of happiness’ that can come from drinking this tea.

Colour: For each flavour, a different colour will be featured - red for English Breakfast, green for Green Rooibos, and Orange and Chai & Vanilla. The pack uses light yellow, faded orange and white. These colours stand out most to people on a shelving and also support that feeling of happiness and warmth.

Materials: The packaging is a simple rectangular box made out of recycled cardboard (which can be recycled again). Each has a joined lid - for easy access and protection of the tea bags. The tea bags themselves will be wide and flat (to save materials as triangular and round shaped bags use more). They are to be made of silk and stitched with cotton string and a paper tag. These materials are all biodegradable and no staples will be used.

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Details

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Tea Tags

Front

Back

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3

Annabel Webster s2937857 - Graphic Design 1. 1610QCA - Assignment 3