Context of practice 3 Studio brief 03: Research proposal OUGD501
Question: What is good?
To what extent does social responsibility impact the role and function of graphic design?
Introduction Graphic design is defined as being a visual language which can be adequately communicated through various different factors such as text, image, layout and colour and through different digital and print platforms. It is within understanding what graphic design, that there is an identification of the relevance in terms of the topic of responsibility and the different ways in which various social issues can be represented effectively communicated. In David Berman’s his book “Do good design� there is an exploration this idea of social responsibility within design, he believes that due to the importance that graphic design has in challenging some of the worlds biggest issues and solutions currently individual designers undoubtedly have a responsibility to what they present to an audience.
In a designers surroundings there is a power which is had from their awareness, in their consideration of addressing social issues within graphic design it is in the hand of the designers creativity which can be the most efficient as well as the most destructive tool. Ethically within any type of effective communication there should be an amount of awareness in what is being s. Posing the question of whether graphic designers as individual practicing designer, what power they have to create change within their skillset, and communicating a particular message. The purspose of this research will be to understand social responsibility as a whole and within graphic design. How change can be made within graphic design an the level of impact that can be created, and also the importance that is needed in terms of social awareness.
5 Relevant Related subjects 1. Social responsibilities of corperate graphic design 2. Sustainability within graphic design 3. Perceptions of other cultures with the use of graphic design within western society 4. How is access and attitudes to mental health being perpertuatied with the use ofgraphic design 5. How are beauty and the fashion industry and their campaigns impacting society with the use of graphic design?
5 Relevant Quotes 1. “The more ambitious the nature of a design outcome, the more responsibility we have to consider the implications of the change it might entail“ - Anne Chick & Paul Micklethwaite
2. “The power of graphic designers has undoubtedly increased. And with this new found power comes new responsibility. We have to ask, are we having a positive influence” - Brian Dougherty 3. “I know that if we fufull the gifts of our professional skills by recoginizing our power and the stewardship responsibility that accompanies that power, we can make a difference, and since we can. We must ” - David B. Berman 4. Social responsibility is about meeting generally agreed public expectations of firm behaviour - Mark S. Schwartz 5. As induviduals we conciously and unconciously attempt to influence the moral behavior of others - Gavin Ambrose, Paul Harris
5 Relevant Books 1. Celery Design Collaborative & Brian, D. (2008). Green Graphic Design. : Allworth Press. U.S. 2. Gavin. A, Paul H. (2012) The Fundamentals of Graphic Design. England. 3. Anne, C. & Paul, M. Design for sustaible change - How Design and Designers Can Drive the Sustainability (2011) AVA Publishing: London. 4. David, B, B. (2013) Do Good: How Designers Can Change the World. AIGA & New Riders: San Francisco. 5. Mark ,S, S & Wesley, C. (2009) Corporate Social Responsibility. Routledge: Canada.
5 Relevant Images 1. The Body Shop (2015) Enrich not exploit, digitally editied/photography, www.Thebody shop.com/ 2. Goodby Silverstein & Partners (1993) Got Milk?. Digially editied/photography.www. goodbysilverstein.com/ 3. Protein World (2015) Are you beach body ready? Digitally editied/photography. www. proteinworld.com/ 4. Theresa LePore (2000) Butterfly ballot. Digitally created. (Source unknown) 5. Blanka Dudas (2015) I came by boat. Digitally editied/photography. www.icamebyboat. com.au/
5 Relevant websites Author, year of publication. URL (accessed) 1. Alternet.org (1998) (Accessed 18/04/16) 2. Eileen M. K(2016) ethicsingraphicdesign. org/ (Accessed 18/04/16) 3. Martin.R & Dr Geoff K (2014) Futurefitbusiness.org, (Accessed 18/04/16) 4. earthlingsinternational.wordpress.com/ (2013) (Accessed 18/04/16) 5.uxdesign.com (2015) (Accessed 18/04/16)
5 Relevant Contextual references 1. love-is-korea.com/ (2014) Love is Korea (North Korea rebrand, digital mockup. 2. Go vegan world (2016) Govegancampaign.com. Digitally editied /photography. 3. Last selfie campaign (2016) www.justforthis.com/ Digitally editied / photography. 4. Erik Ravelo (2014) http://unhate.benetton. com/ Digitally editied /photo 5. (unkown source) Cigarette packaging (2015) https://www.theguardian.com/politics/2015/mar/11/mps-pass-legislation-introduce-standardised-cigarette-packaging (Accessed 18/04/16)