Anna Maria Island Sun October 2, 2019

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- Named Best Florida Newspaper In Its Class -

VOL 19 No. 51

October 2, 2019

County approves record high tourism budget BY CINDY LANE SUN STAFF WRITER | clane@amisun.com

KRISTIN SWAIN | SUN

The waters of Spring Lake in Holmes Beach were brown and muddy on Sept. 25 with some fish jumping and others dead in the mangroves.

Problems plague Spring Lake residents City leaders are working to find a way to clean up a mess created at Spring Lake when an aeration system designed to clear the water resulted in a fish kill. SUN STAFF WRITER | kswain@amisun.com

INSIDE NEWS 4 CALENDAR 7 OBITUARIES 33 OUTDOORS 34-35 REAL ESTATE 36-39 ENTERTAINMENT 40 CROSSWORD 44

SEE TOURISM, PAGE 41

Highlights of the 2020-21 CVB budget Online/digital marketing, buying Sports marketing Advertising agency (Aqua) LECOM Park Florida Railroad Museum Central European marketing Allegiant Airlines initiatives United Kingdom marketing TV/radio ads Tourism consultant Website management Concert series

BY KRISTIN SWAIN

HOLMES BEACH – Residents turned out in force during a Sept. 24 commission meeting to protest the city’s plans to clean up the waters in Spring Lake after the installation of an aeration system resulted in brown water and a fish kill. A long-planned bubbling aeration system was turned on with a test start for 30 minutes on Wednesday, Sept. 18, according to engineer Eron Wasserman. He added that when a smell was noticed during the test run from the water, it was decided to turn the aeration system on only for a short time during the early morning hours, working up to running it 24 hours per day. By Saturday morning, calls were coming into the city

ANNA MARIA ISLAND – Manatee County commissioners have approved a record $13.2 million marketing budget for the Bradenton Area Convention and Visitors Bureau (CVB) for fiscal year 2020-21, beginning Oct. 1. The budget – up 67% from five years ago – is aimed at attracting more visitors to Bradenton, Anna Maria Island and the Manatee County portion of Longboat Key. The largest overall expenditure is online and digital marketing – more than $2.36 million over two years – reflecting an industrywide departure from print advertising. Sports marketing ranks second, with $2.1 million allocated, not including another $900,000 in capital improvements for baseball stadium LECOM Park (McKechnie Field). Other high-ticket items are the Aqua advertising agency ($1.23 million, not including its portion of the online and digital marketing budget), marketing in Central Europe

KRISTIN SWAIN | SUN

Prior to the installation of an aeration system, the waters of Spring Lake appeared clear though an ammonia layer of water that lacked oxygen lurked beneath the surface. from the residents surrounding the lake that not only was there a smell, there also was water discoloration

$2.36 million $2.1 million $1.23 million $900,000 $700,000 $688,714 $630,000 $628,693 $458,000 $310,000 $300,000 $200,000

Anna Maria Island budget items AMI Chamber of Commerce Tourist Information Center and Ambassador program $181,900 AMI Chamber ads $90,000 Magazine/newspaper ads $82,050 Symphony on the Sand $60,000 Sandblast $12,000 Source: Bradenton Area Convention and Visitors Bureau

SEE SPRING LAKE, PAGE 41

TURTLE, bird fans

ANNA MARIA targets vacation

flock to support Turtle Watch. 4

rental advertisers. 5

Anna Maria Island, Florida

SUN Outdoors Editor Rusty Chinnis

reels in awards. 35 The Island’s award-winning weekly newspaper www.amisun.com


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