PORT
FOLIO
01_DO SPACE 02_IFF 03_SHOES+SOCKS 04_
ZINE
05_THE GOOD EGG 06_ARCD 07_WAFFLE
[BRANDING REFRESH] [CONFERENCE BRANDING] [PUB/ART DIRECTION] [PUBLICATION DESIGN] [BRANDING CONCEPT] [UNIVERSITY DEPT] [TYPEFACE DESIGN]
ADAPTIVE
RESOURCEFUL
FLEXIBLE
ACCESSIBLE
01_DO SPACE KIND:
BRANDING REFRESH & AUDIT
DATE:
FALL 2020
WHAT:
A rebrand of the community-powered technology makerspace on the corner of 72nd & Dodge in Omaha, Nebraska.
WHY:
Productivity thrives among systems. Do Space needs to communicate with their users how they can better utilize the services and take part in collaboration.
HOW:
An overhaul of the previous Do Space protocol & visual identity allows them to power the community with the resources and spaces necessary to Get Stuff Done.
FIGURE 001A
FIGURE 001A
DO SPACE
FALL 2020
0000 0001 A1
START
GUIDE
PAGE
01
FLOOR 0 #WEST [0]: SELF SERVICE [1]: EMPLOYEE GUIDED
************************** * FUNCTION: renting tools * INPUT: paper - printing * OUTPUT: 60 minute session 010A1W [0]
010A2W [0] 010A3W [0] 010A4W [1]
010A5W [1] 010A6W [1]
LASER - B/W LASER - COLOR LASER - COLOR INKJET - COLOR
RISOGRAPH - COLOR
#RELEASE
#WIRED
#SCAN
************************** * FUNCTION: renting tools * INPUT: photography * OUTPUT: 60/120 minute session 210D1S [1]
LIGHTING
212D1S [1] 220A2S [0]
SOFT BOX CAMERAS
220A3S [0] 220A4S [1] 225B1S [0]
FILM EFFECTS
225C1S [0] 230A5S [0]
TRIPOD
DO SPACE
FALL 2020
MONOLIGHT
DIGITAL - SLR DIGITAL - SLR
GREENSCREEN GREENSCREEN
GUIDE
#STORAGE
#DESK
#ROOM
#DESK PAGE
01
For general constructionp rojects, cut through variety of materials.
HARDWARE
140B 140B3W 140B4W 140B5W 140B6W 140B7W 140B8W
[1] [1] [1] [1] [1] [1]
SAW SAW SAW SAW SAW SAW
-
CIRCULAR CIRCULAR BAND BAND RECIPROCATING RECIPROCATING
It might be nice if I were able to see all of the items available to rent. Then I’d
be shown exactly where it is, how to find it, and when to grab it before time starts. JOE WILLIAMS [35 YO]
AGE
35 YRS 3.24 MO
SINCE
05.12.2007
JOB
FREELANCE ARTIST
CONNECTED
VARIED
DYNAMIC
02_IFF KIND:
CONFERENCE BRANDING
DATE:
SPRING 2020
WHAT:
IFF is an annual conference that observes human motion and captures the innate connectivity of mind, body, and machine.
WHY:
If + only if describes a biconditional, logical connective between statements, systems working together, and parts of a whole. Significance is found in data iff we uncover its multidimensionality.
HOW:
Data exists everywhere and is often seen as cold and inhumane. The conference combines subjects of psychology, data visualization, and biomechanics to focus on the cyclical nature of data.
x
a
y
-x
-x
x
c
HYPERBOLA
an open curve with two branches; the intersection of a plane with both halves of a double cone
-y
iff [weekend]
a
x2
y2
a2
b2
a
semimajor axis
c
linear eccentricity
c a
1
eccentricity a
[a, 0] and [-a, 0]
vertices
[c, 0] and [-c, 0]
foci
iff
c
c a2
c
b2
iff [weekend]
-x
x
y2
a2
b2
a
semimajor axis
c
linear eccentricity
c
1
eccentricity
a
HYPERBOLA
x2
[a, 0] and [-a, 0]
vertices
[c, 0] and [-c, 0]
foci
an open curve with two branches; the intersection
iff
of a plane with both halves of a double cone
a2
c
b2
y -y
x x2
iff [weekend]
semimajor axis
c
linear eccentricity
iff [-a, b] [-a, -b] [a, b] [a, -b] y2
[a, 0] and [-a, 0]
vertices
[c, 0] and [-c, 0]
foci
iff
-y
[x]1
f [iff]
[day]1
f [x]
[x]2
f [iff]
[day]2
f [x]
[x]3
f [iff]
[day]3
c 1
a2
c
2
3
b2
c
12
iff [-a, b] [-a, -b] [a, b] [a, -b]
b
asymptotes
f [x]
[x]1
f [iff]
[day]1
f [x]
[x]2
f [iff]
[day]2
f [x]
[x]3
f [iff]
[day]3
3
-a
a
b
f [x]
±
[x]1
[x]2
- [x]1
[x]2
- [x]1
- [x]2
[x]2
[x]3
- [x]2
[x]3
- [x]2
- [x]3
[x]
[x]
3
- [x]
[x]
- [x]
- [x]1
x
±a
f [x]
[ ± a]1
f [x]
[ ± a]2
f [x]
[ ± a]3
3
-b 1
2
2
3
3
points of instersection
ax
1
iff
1
f [x]
a
eccentricity
a
asymptotes
1
b2
a2
a
c
a
1
3
[1]
[1]
[2]
[2]
[3]
[3]
[AL L] [AL L]
[1]
[2]
[3]
[AL L]
DAT E DAT E
jul y [06] j ul y2020 [06] 2020
j ul y [07] j ul y2020 [07] 2020
ju l y [ 0ju 8 ]l y2[00280] 2 0 2 0
ju l y [ 0ju 6 —0 l y [80]62—0 0 280] 2 0 2 0
T I ME DAT E T I ME
9:00 9: 00a—4: 30p jul y a—4: [06] 2020 30p
9: 9: 00a—4: 30p j ul00a—4: y [07] 2020 30p
9 98: 0 3 0 —4 p ju: 0 l y0 a [ 0—4 ] :0 2a 20 :30p
9 96: 0 :0 3a 08—4 p] ,2d :03a20i0lpy, d a i l y ju: 0 l y0 a [ 0—4 —0
T I ME
9:00 a—4: 30p
9: 00a—4: 30p
9 : 0 0 a —4 : 3 0 p
9 : 0 0 a —4 : 3 0 p , d a i l y
I C ON IC ON
I C ON
N OTAT ON ION NI OTAT
f [ if f ] =f [[d if fay] ] = 1[d ay] 1
f [ if f ] =f [[d if fay] ] = 2[d ay] 2
f [ i f f ] =f [[idf fay ] =] 3[ d ay ] 3
f [ i f f ] =f [1i f /f ] [=d ay 1 /] [ d ay ]
N OTAT I ON
f [ if f ] = [d ay] 1
f [ if f ] = [d ay] 2
f [ i f f ] = [ d ay ] 3
f [ i f f ] = 1 / [ d ay ]
P SYC HOLO P SYC HOLO GY GY
P SYC BIOMEC BIOMEC HOLO H ANIC HSANIC S GY
BIOMEC H ANIC DATA S DATA
DATA
S P E AK SER P ES A K ER S
S P E AK ER S
wend ywend suzuk y suzuk i i
d anie ldwolper anie l wolper t t
g i org ig a i org l u p ii a l u p i
c hris jcord hris anj ord an
suz anna suzherc annaulano herc ulan o
n i c h olnaisc hfe oll ton a s fe l ton
wend y suzuk i
d anie l wolper t d av id deps av id tein eps tein
g i org i a l u p i ra ji v ma ra jihveswa ma hra eswa n ra n
c hris j ord an
suz anna herc ulano
n i c h ol a s fe l ton
d av id eps tein
ra ji v ma h eswa ra n
a l l of tahl leof a bt ove h e a b ove
a l l of t h e a b ove
WOR KS WOR H O KSHO PS PS
c a lmincgalmin t hougg tht hou s g ht s t hrou gt hrou h yo g a h yo g a
humans humans mov inmov g in g t hrou gt hrou hout gt hout ime t ime
a deep a de i ve e pi ndto i ve i n to t h e wor t h led wor of dl d a tof a data
a l l of tahl leof a bt ove h e a b ove
WOR KS H O P S
fcindin g f indin g i va mot tht ion a lmin gmot t hou g si va t ion to move to move t hrou g h yo g a
chumans omincgomin to your ginto mov g your senses senses t hrou g hout t ime
caon td i ninve ge tch in d eneec pcon itne tog t h e b ra i n b to ra t i h n e to b od t y b od y t h e wor l d of d aht e a
a l l of t h e a b ove
int ro to int d ro a tto ai vadtaion ta f indin g mot to move
learnin from g your from you r c ominlearnin gg to your brain brain in exercise in exercise senses
d p incetdicn etg p c taittn ta sets ce on i ni d g hag e sdeat s b ra i n to t h e b od y
int ro to d a t a
learnin g from your brain in exercise
depicting data sets
t - shir tt -/shir t ur ttlenec / t ur tlenec k k
t - shir tt -/shir t ur ttlenec / t ur tlenec k k
t - s h i r tt -/s thui r t l e / nt u erctkl e n e c k
t - s h i r tt -/s thui r t l e / nt u erctkl e n e c k
yo g a ma yo gt a ma t
ba s ketball ba s ketball
d a t a wor d a tk abwor ooks k b ooks
swea tswea bands tbands
t - shir t / t ur tlenec k wa ter wa bot ter tlebot tle
t - shir t / t ur tlenec k note book note & book pens & pens
t- shirt / turtleneck pens & p ema n s r& kema r s r ke r s
t- shirt / turtleneck d a t a wor d a tk abwor ooks k b ooks
yo g a ma t
ba s ketball
d a t a wor k b ooks
swea t b a n d s
wa ter bot tle
note book & pens
p e n s & ma r ke r s
d a t a wor k b ooks
FR E EBI FR ES E EB I ES
FR EEBI ES
NARRATIVE
LACKADAISICAL
03_SHOES +SOCKS KIND:
ART DIRECTION/PUBLICATION
DATE:
FALL 2020
WHAT:
The book as a museum. A collection of everyday objects: SHOES+SOCKS.
WHY:
Footwear remains the most surprising and expressive component of any outfit due to its necessity to everyday life. Art functioning as protection.
HOW:
Documenting the endless combinations of SHOES+SOCKS yielded a wide array of interesting results in regard to contrast of texture, color, and form.
AMUSING
CONVERGENT VERSATILE
04_ROCK PAPER SCISSORS KIND:
PUBLICATION DESIGN
DATE:
SPRING 2020
WHAT:
ROCK PAPER SCISSORS is a zine about album covers. And origami. And cut-and-paste collage.
WHY:
Albums [rock], origami [paper], and collage [scissors] find intersection point in being malleable and always changing. Each is a summation of its pieces merging together.
HOW:
Many spreads feature a pictogram and a series of dotted and solid lines that function as directions for folding the zine into origami that corresponds with each album. Listening to the playlist guides the user through the zine.
BRIGHT CANDID DIRECT
05_GOOD EGG KIND:
BRANDING CONCEPT
DATE:
FALL 2020
WHAT:
The Good Egg is a quaint establishment that does two things: produce good eggs and give them to the community for free.
WHY:
Establishing trust between the consumer & producer is among top priority at any time. Doing so when the product is free is often more difficult and requires a level of transparency.
HOW:
The Portland farmers are candid in their language and use branding to describe exactly what they do. Good people care for good chickens to provide good eggs that are good food for good people.
KINETIC
INFORMATIVE
DISTINCT
06_KU ARCD KIND:
UNIVERSITY DEPT
DATE:
FALL 2020 TO SPRING 2021
WHAT:
Identities and promotional graphics for activities & events at The University of Kansas School of Architecture & Design.
WHY:
Recurring events & activities require a fresh & relevant, yet cohesive, identity to catch the attention of any digital or physical passerby and reflect the new information they have to offer.
HOW:
Each identity was created to be kinetic and translate across print and digital platforms of any kind in any orientation, including social posts, website banners, environmental signage, posters & more.
PRIMARY LOCKUP
PRIMARY LOCKUP
LIVELY
STRUCTURED VERSATILE
07_WAFFLE KIND:
CUSTOM TYPEFACE DESIGN
DATE:
FALL 2020
WHAT:
Waffle is both a sans & a serif typeface for everyday use, but with a fun twist.
WHY:
The structures of the apex & vertex are derivatives of the grooves found in a waffle maker appliance. Its friendly features feel approachable, yet strong.
HOW:
Its over-pronounced joins allow for ultimate legibility from a distance and interesting forms up-close. Waffle is complete with a full glyphs set that includespunctuation, numbers, symbols, ligatures, and diacritics.
{sans} serif
PHOTOGRAPHY BY Philippe Jarrigeon STORY BY Anna Matuella
PHOTOGRAPHY BY Lisa Yang STORY BY Anna Matuella
waffle sans
regular
waffle sans
waffle sans
regular
regular
GUESTGUEST CHECK
waffle sans DATE
TABLE
GUEST CHECK
regular GUESTS
SERVER
DATE
TABLE
GUESTS SERVER 3291832
APPT - SOUP/SAL - ENTREE - VEG/POT - DESSERT - BEV
DATE
TABLE
GUESTS
SERVER
CHECK 3291832
3291832 GUEST CHECK
APPT - SOUP/SAL - ENTREE - VEG/POT - DESSERT - BEV
APPT - SOUP/SAL - ENTREE - VEG/POT - DESSERT - BEV DATE
TABLE
GUESTS
SERVER
3291832
APPT - SOUP/SAL - ENTREE - VEG/POT - DESSERT - BEV
TH THANK THA TAX TOTAL
THANK YOU – PLEASE COME AGAIN! TAX TOTAL
TAX
THANK YOU – PLEASE COME AGAIN! TAX
have
TOTAL TOTAL THANK YOU – PLEASE COME AGAIN!
THANK YOU – PLEASE COME AGAIN!
application application
application
application
HANK YOU THANK YOU K YOU ANK YOU have a nice day!
e a nice day! have a nice day!
have a nice day!
waffle sans
regular
diacritics
SEE LAT
YOU TER
PORT
ANNA MATUELLA
402.880.0817
FOLIO
annamatuella@ku.edu