AGM Presentation 2015

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FOR THE LOVE OF GOOD FOOD In the 1990s in Vietnam, it was very difficult to find imported products from France. When government started to open his door for foreign investment, living standard of people improved. Then, the demand to get imported products with high quality increased. Following the trend and passionate about French gastronomy, our General Director decided to open his first store of imported food : the first Annam Gourmet Market store was born in 2001 in Ho Tung Mau Street, HCMC and contributed to revive the culture of French cuisine in middle of the heart of Saigon. It has been an immediate success thanks to the growing number of foreign residents as well as the increasing desire of locals to get high quality fine food.


FOR THE LOVE OF FAMILIES & FRIENDS At Annam Gourmet Market, we celebrate – Authentic Traditions, Flavors, Recipes, Quality – Conviviality, pleasure in the processes of cooking, eating & sharing meals with others

We believe good food is at the heart of family life. We want to give customers the possibility to give their family the same quality of food from their original countries & from what they had when they were children. We celebrate each & every culture we share our community with. We realize the importance of all local holidays & traditions. To achieve all this, we search the globe for the finest, most extraordinary food & beverage. We will continue this quest for excellence & share our passion for food of incomparable quality & taste.



THE STORY OF OUR GROWTH

2002

2004

2007

2008

1st store opening Ho Tung Mau, district 1, HCMC. 1st slogan: “Enjoy Life, Eat & Drink well.”

2nd store opening in District 2, An Phu Thao Dien, HCMC.

Transfer of District 1 store in new building Hai Ba Trung/Dong Du . AGM flagship store was borned.

3rd store opening in Ha Noi.

2015

2014

2014

2010

Opening of a new AGM store in Saigon center, District 1, HCMC + new Annam Café Gourmet in Hanoi & HCMC + New slogan : “GREAT FOOD, GOOD TIMES.”

Opening of a new concept in Hanoi : Annam Café Gourmet

Transfer of the Hanoian store in a bigger location

Opening of lounge coffee in 3 stores of HCMC

2009

4th store opening in Phu My Hung, District 7, HCMC.


OUR COMPANY

AGM operates business in the form of "Gourmet store", a modern retail business which is managed under the umbrella of An Nam group. It is the first retailer to offer fresh imported cheese, deli and other special wines in Vietnam.

Importation & Distribution

Pioneer in the importation of premium branded consumer goods. Pioneer in the distribution to the Horeca sector

Retail Company-Owned CompanyCompany--Operated Company

4 retail chains of proprietary stores located in the 2 strategic cities, HCMC and Hanoi : 1.Annam Gourmet Market (premium foods) 2.Annam Cafe Gourmet 3.The Warehouse (wine and alcoholic beverages) 4.Yves Rocher (beauty and spa products)

Logistics

CAT LAI Distribution Centre strategically supports distribution activities to imore than1.000 retail points and offers full range of inbound supply chain management services


OUR ORGANIZATION


IMPLANTATION MAP Hanoi Sales (2) & Distribution Center

With more than 130 staffs, AGM offers a clean & comfortable shopping environment and a wide assortment of goods at reasonable price. Actually, we have 4 stores in Saigon and Hanoi due to the growing demand for availability of international-quality food and beverage + 1 just new opened CafĂŠ Gourmet. HCMC Sales (3) & Distribution Center


OUR STORES 1. Annam Gourmet Market Hai Ba Trung 16-18 Hai Ba Trung St., Ben Nghe Ward, Dist. 1, HCMC Tel : +84 8 3 8 229 332 haibatrung@annam--gourmet.com haibatrung@annam

2. Annam Gourmet Market An Phu 41A Thao Dien St., Thao Dien Ward, Dist. 2, HCMC Tel : +84 8 3 7442 630 anphu@annam--gourmet.com anphu@annam 3. Annam Gourmet Market Phu My Hung SB2-1 My Khanh 4, Ng Duc Canh, Dist. 7, HCMC Tel : +84 85 412 3263/64 phumyhung@annam--gourmet.com phumyhung@annam 4. Annam Gourmet Market Ha Noi 51 Xuan Dieu St., Quang An Ward, Tay Ho Dist., Hanoi Tel : +84 4 37184487 hanoi@annam--gourmet.com hanoi@annam 5. Annam CafĂŠ Gourmet Ha Noi 51 Xuan Dieu St., Quang An Ward, Tay Ho Dist., Hanoi Tel : +84 4 3718 8274 customer-service@cafe-gourmet.vn


OUR DEPARTMENTS Our main expertise : the Fresh With 13 years of experience, Annam Gourmet Market is proud to be the first retailer in the Vietnamese market, bringing to customers a diversity of commodity, quality guaranty, hygiene and safety in 5 categories of products : → Cold cuts & cheese → Bakery → Fruits & vegetable → Meat → Fish


OUR DEPARTMENTS Gourmet Delicatessen •

Annam Gourmet Market is the 1st purveyor of Cheese, Cold Cuts & antipasti in Vietnam. To achieve this, we : – search the globe for the best & finest suppliers even the smallest ones from around the world : France, Italy, Spain, Germany & Greece… – select each products after systematic tasting, – decide final assortment according to the guaranty of quality from suppliers : • Health Certificate • ISO & BRC quality standards • HACCP for quality follow up guaranty

• Annam Gourmet Market Chef provides also everyday inhouse prepared antipasti & tapas belonging to Annam Gourmet Signature range.


OUR DEPARTMENTS Gourmet Bakery • To offer the best quality & freshness , we have carefully selected 9 of the best local suppliers (6 in HCMC, 3 in HN) & make sure they deliver, fresh, everyday, the products we have chosen from them : – Fresh bread – Delicious Viennoiseries – Cakes, tarts, fine biscuits

• We permanently check quality of products & we work closely with these suppliers on recipes to reach the level of quality we expect. • Annam Gourmet Market Chef provides also everyday fresh quiches, fresh family cakes & tarts belonging to Annam Gourmet Signature range.


OUR DEPARTMENTS Gourmet Fruits & Veggies • Delivered fresh everyday from our selection of the best local suppliers. • Origin control, no pesticide • Large selection of organic Fruits & vegetable + aromatic herbs


OUR DEPARTMENTS Gourmet Butchery • Main expectation from our customers (satisfaction survey march 2014) • Launching in december 2014 in 1 store only as a pilot (district 1) • Introduction in district 2 store in first quarter 2015. • Range of : – – – – –

Fresh beef from Australia Fresh lamb from New Zealand Duck from France Free Range Chicken (Vietnam) Frozen premium sausages from France

• Annam Gourmet Market Chef provides also everyday in-house marinated meat and skewers ready to cook for our customers which belongs to Annam Gourmet Signature range.


OUR DEPARTMENTS Gourmet Fish • • • •

Main expectation from our customers (satisfaction survey march 2014) Launching in december 2014 in 1 store only as a pilot (district 1) Introduction in district 2 store in first quarter 2015. Range of : – Fresh premium fish from the fishing : Salmon from Norway and local tuna, seabass, mackerel, cobia… – Fresh Seafood from Vietnam (shrimps, squid, scallops, octopus, clams, crab…) – Fines de Claire Oysters from France & Vietnam (Nha Trang) – Frozen lobster from US

Annam Gourmet Market Chef provides also everyday inhouse marinated fish fillet and fish & seafood skewers ready to cook for our customers which belongs to Annam Gourmet Signature range.


OUR DEPARTMENTS Gourmet Wine cellar

• • • •

Annam Gourmet Market selection of wine comes from the very sharp selection of our partner & sister Company, The Warehouse. The Warehouse is the importer & exclusive distributor in Indochina of over 800 wines from renowned wineries from 14 countries. Wine are shipped and stored with care to ensure they are presented in ideal condition for immediate consumption or for further cellaring. Thanks to this close partnership, Annam Gourmet Market is able to bring the best of the best wines from many countries including France, Italy, Spain, Germany (the Old World), and Australia, New Zealand, Chile, USA (the New World) Free tasting Area


OUR DEPARTMENTS Gourmet Grocery • AGM offers customers an extensive line of branded, specialty and exclusive dry products such as French foie-gras, pasta & pasta sauce, spices & condiments, seasonning, chocolate, biscuits, confectionery, tea, coffee, cereals, jam & honey, baby food, mineral waters, soft drinks & beers from around the world… • Large selection of dietetic, healthy & gluten free items. • Avant-gardist selection of brands from around the world in order to meet with our very international target of customers and offer the best from around the world to the local market.


OUR BRANDS PORTFOLIO Annam Gourmet Luxury Brands


OUR BRANDS PORTFOLIO Annam Gourmet Exclusive Brands

and many more‌


OUR BRANDS PORTFOLIO Annam Fine Food brands range


OUR BRANDS PORTFOLIO Annam Gourmet Private Label

• Annam Gourmet Signature is a hand-picked selection of the best products sourced locally and globally to take you on a culinary adventure and provide you an unforgettable experience. We have been seeking out the best products to share with you our passion of all the pleases that cooking and eating can bring together. Great Food, Good Times ! • Categories of products : – – – – – –

Tea & Coffee Confectionery & Sweet Dry Fruits Nuts & other dry fruits Baking Items Dry Biscuits Rice & dry beans


OUR GIFT SERVICE • At Annam Gourmet Market, we pride ourselves on creating the perfect gifts for every occasion, from little thoughts to exceptional gifts. • Each of our Hampers represents what Annam Gourmet Market does best - superb food and exceptional wines and spirits, all beautifully packaged and presented in our original packaging collection. From tea, chocolate and biscuits to champagne, wine, spirits and foie gras, each is a first-class feast delivered in true Annam Gourmet’s style. • Choosing Annam Gourmet Market hampers is the guaranty to offer the perfect gift that will leave everyone smiling.


OUR GIFT SERVICE

9 good reasons to choose Annam Gourmet Gift service : • A unique place to find exclusive products from the best brands • The guaranty to offer unique and original gifts • An irreproachable quality of products & service • A seductive packaging • An original range of ready made gift boxes • A large price range to satisfy all your needs • The possibility to order your own customized hamper • 12 years experience in delivering Gourmet Hampers in Vietnam • A professional team which objective is to fulfill your wishes and deliver the perfect gift hamper


CONTACT US

16-18 Hai Ba Trung, district 1, HCMC +84 8 3 822 9332 +84 8 3 822 9391 annam-gourmet.com Director Purchasing Manager Operations Manager Marketing Manager Chief Accountant HR manager

Cedric Bailliez Yasmina Cheniti To Cong Thuy Tram Catherine Nguyen Nguyen Ngoc Quy Nguyen Thi Thanh Tam

www.facebook.com/AnnamGourmetMarket www.facebook.com/cafegourmet.vn

cedric.bailliez@annam-gourmet.com yasmina.cheniti@annam-gourmet.com tram.tct@annam-gourmet.com catherine.nguyen@annam-gourmet.com quy.nn@annam-gourmet.com hr_manager@annam-group.com



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