Characteristics of a Qualified Lead

As far as Search Engine Optimisation (SEO) is concerned, a qualified lead is a prospective customer who has shown interest in your goods or services and who satisfies certain requirements that suggest they are more likely to convert to paying clients. An SEO company will agree that the following are some of the traits of a successful lead:

✔ Need

The lead is actively looking for a solution to their problem and has a clear need for your good or service

✔ Budget

The lead is prepared to spend money on a solution that will satisfy their demands and has the means to buy your goods or service

✔ Authority

The lead is a person with the power to make choices about purchases inside their organisation or a person with the capacity to do so

✔ Timeline

The lead is actively looking for a solution to meet a deadline for completing a purchase and has a precise timeline in mind.