✔ Engagement

The lead has interacted with your brand in some way, like downloading a whitepaper or filling out a contact form, and has indicated a want to learn more about your goods or services.

✔ Fit

Based on elements like the lead's industry, company size, or demographic data, it fits your ideal customer profile

With digital marketing services, you can streamline your sales process, boost conversion rates, and ultimately raise revenue for your company by concentrating your sales and marketing efforts on attracting and converting quality leads. In light of your company's objectives and changing client demands, it's critical to periodically review and modify your lead qualification criteria