Ecommerce Marketing Recipes

Ben Jabbawy & Lauren Hall

ECOMMERCE MARKETING REC PES

33 Expert-Crafted Recipes to Help You Grow Your Shopify Store

Ben Jabbawy & Lauren Hall

Featuring Best Practices from Ecommerce Experts and Brands

Email Marketing Recipes

SMS Recipes

Repeat Purchase/ AOV Recipes

Creating IRL Shopping Experiences Online This Holiday Season

Build A Highly Engaged List For a Successful Pre-Black Friday Sales Event

How

3

How to Create a Micro- Influencer Campaign This BFCM Using Your Own Customers

4 Ways to Decrease Packaging Waste And Be More Environmentally Conscious This Holiday Season

Turn Browsers Into Buyers This Holiday Season: Showcase Your Reviews These 3 Ways

2 Ways To Drive Sales (And Engagement) After Black Friday

CON ERSION RECIPES

Master vs. Unique Coupon Codes: Why You Should Make The Switch

Coupon codes in the wild hurt your margins. How many times have you searched for a coupon code before making a purchase?

Guess what. Your site visitors are doing the exact same thing.

What you’ll need: Your Shopify dashboard

Prep Time: 1 minute

And if you’re using master coupon codes, sites like Honey and RetailMeNot make it super easy to distribute them to shoppers who haven’t signed up for your list. Make the switch to unique coupon codes ASAP.

A coupon code like “WELCOME10” for 10% off your first order is a master coupon code. Which means it’s highly shareable, whether you intended for a shopper to receive the code or not.

But a unique code like “WELCOME28732” includes numbers at the end that are unique for every subscriber on your list and can only be used once.

Not only that, but you can set unique coupon codes to expire! So for something like your welcome offer, you can drive urgency with an expiration date.

Now, you can tell customers that “WELCOME10” expires in 30 days, but they’ll know that’s not the case and you’ll risk hurting the trust-building phase of your relationship.

And making the switch from master to unique coupon codes is incredibly easy with Privy. Check out this guide for a step by step walkthrough to get your unique coupon codes up and running. ◇

6 Ways To Grow Your Email List: Choosing The Best Option For Your Store

No matter what stage you’re at, growing your email list should always be top of mind. Because a bigger email list means more revenue for every email you send.

So whether you have 10 subscribers or 10,000, don’t let up on list growth. The more visitors you can convert into subscribers, the better your chances are of getting them to come back to your store. And build a relationship (and trust) over time.

What you’ll need: Your offer and a tool like Privy to capture emails

Prep Time: 30 mins – 1 hour

There are 6 main display types you can use to grow your email list. And while you should absolutely take the time to make it feel native to your site, which means a little bit of customization, the most important thing is your offer.

So step #1 is figuring out what you’re going to give new subscribers in return for their emails. It could be a free gift with purchase, savings on their first purchase, free shipping, anything, really. But the better your offer is, the better your conversion rate will be.

Type 1: Popups

Popups are by far the most popular display type for email signups. The ideal size for a popup is 350 pixels wide x 400 tall. This will work nicely across mobile and desktop traffic.

Flyouts

Type 2: Type 3: Banners

Flyouts are similar to popups, except they “fly out” from the bottom or side of the screen, which means they’re a little more subtle. Because of this, flyouts are perfect for mobile.

Banners appear across the entire width of the page. Although they’re definitely not the most popular display type for email capture, they’re a great option if you’re looking for high visibility. But they definitely work better on desktop than mobile, so just keep that in mind if you’re going to go this route.

Once you have your offer, it’s time to choose your display type for sharing that offer.

Type 4:

Bars

Like banners, bars are also full-width displays that appear at the top or bottom of a page. Because they’re typically skinnier than banners, bars are best used for keeping your offer displayed or pointing visitors to a page where they can subscribe to your list.

Type 4: Spin to wins

Spin to win campaigns are definitely not subtle. They’re about as in-your-face as it gets. But they tend to convert really well. Just keep in mind that this means that you might not necessarily be getting the highest quality subscribers with this display type. So use them sparingly!

Type 5:

Embedded forms

Embedded forms are by far the least effective way to grow your email list. Because accessing them means your visitors have to scroll all the way to the bottom of the page. They’re great to include, but shouldn’t be your primary form of list growth.

Just tell me which one to pick...

If you’re just getting started, try a popup for desktop traffic and a flyout for mobile traffic. They’re simple, easy to set up, and they work! ◇

By

Don’t Sleep On Cart Savers: How To Reduce Cart Abandonment By 10%

By now, you’ve probably heard (or read) the stat that, on average, 70% of visitors who add items to their cart will leave without making a purchase. It’s crazy. But you don’t have to wait for these visitors to leave to encourage a purchase…

What you’ll need: A cart saver

Prep Time: ~30 minutes

That’s where cart savers come in. A cart saver gives you a chance to save those sales before a visitor with items in their cart bounces.

At Privy, we have consistently seen cart savers recover 10% of would-be abandoned carts. Yes, 10% of people who otherwise would have left, possibly never to return, are converted into customers with cart savers.

So what exactly is a cart saver? Cart savers combine cart targeting with exit intent (a cursor movement that indicates they’re about to leave!) to present visitors with products in their cart a reason to follow through with the purchase.

Step 1:

Choose your offer.

You can offer anything from a discount code, to free shipping, or just use it as an opportunity to capture email addresses so you can continue building a relationship with these visitors after they’re gone.

Step 2:

Select your targeting.

Start by targeting visitors who haven’t purchased before and have products in their cart. You can choose a specific threshold, too. Because you might not want to offer anyone with less than a certain amount of product in their cart free shipping, for example. Later, you can get more advanced with your cart savers, but this is a great place to start.

Take the Minnesota Vikings. Their cart saver design is super simple – no images or anything fancy, just a discount offer encouraging visitors to complete their purchase with a 10% discount.

Not only has this cart saver generated thousands of email signups for the Vikings, but it’s helped them recover tens of thousands of dollars in sales.

Pro tip!

Youshoulddefinitelystillbesendingaseriesofabandonedcartemails oncevisitorswithitemsintheircartleaveyourstore,justmakesure youpairitwithacartsavertohavethebiggestimpactandasmany abandonedcartsaspossiblebeforevisitorsleaveyourstore.

How To Calculate Your Abandoned Cart Revenue Opportunity

Understanding how much revenue you’re missing out on when it comes to abandoned carts can be eye opening.

Just remember: it’s normal for about 70% of shoppers to abandon their cart without making a purchase. But that doesn’t mean you shouldn’t be trying to recover as much of that revenue as possible.

What you’ll need: Your Shopify dashboard

Prep Time: 15 minutes

Find out exactly how you can calculate your abandoned cart revenue opportunity so you know exactly how many sales you’re missing out on and can capture some of the lowest hanging fruit for your business ASAP.

These step by step instructions will walk you through exactly how to calculate your lost revenue from abandoned carts.

Step 1: Click the “analytics” tab.

Step 2:

Set the date to the last 12 months.

Step 3: Find the average order value (AOV) in the box in the middle of the page. Write down that number.

Step 4:

Find your online store conversion rate and pull the number of sessions where people who added to cart. In this case, that number is 2,718.

Step 5: Now, pull the number just below that, the number of people who reached checkout. Here, that’s 1,391. Pro Tip!

Notice the difference between the “Added to cart” and “Reachedcheckout”numbers.Mostemailplatformsareonly sendingabandonedcheckoutemails,whichmeansahuge portionofvisitorsaren’tgettingandreminders.Somakesure you’resendingabandonedcheckoutemailsASAP.

Step 6:

Then, pull that 3rd number for the total orders where it says “sessions converted.” Here’s that’s 946.

Step 7:

Do the math:

In this example, the formula would be:

Step 8:

Now, calculate the number of orders that went abandoned:

Here, that would be:

sessions where someone added to cart

Step 9:

Now, put that in terms of revenue:

So, in this example:

Keep in mind that you’re never going to convert all of those abandoned carts into sales, but you should be doing everything in your power to turn more of those visitors into customers.

Most stores just send a single, boring checkout abandonment email. But there’s SO much more you can be doing to get results and convert more of those abandoned carts into sales.

Here’s an example of a 3-step abandoned cart series you can steal to capture more of that revenue. But you can also use cart savers to help! More on cart savers here. ◇

Build Trust And Improve Conversions With This

4-Step Playbook For Automated Review Requests

A solid base of customer reviews is an asset every ecommerce business should have. They’ll help your customers make decisions faster, get information they’re looking for from other real customers, and above all, they build trust.

When crafting your email, there are 4 things you want to keep in mind:

What you’ll need:

A review app

ESP (optional, depending on review app)

Prep Time: 2-3 hours

Step 1: Send at the right time

Timing is key. It’s one of the most important aspects of the review request. You want to give customers enough time to enjoy your product and make sure they actually got their package. That’s why it’s important to consider these variables when deciding how long to wait before asking for a review.

• International shipping

• Delivery times

Step 2:

• Average return time after purchase

• How soon a customer will start using your product

To give you an idea of where to start, we recommend setting a 7-10 day wait time after a package has shipped.

Let customers know why their feedback is important

Let’s talk about what your email is going to say. As a rule of thumb, you should always be sincere in your customer interactions and make them feel like a valued customer... because they are! Letting customers know how important their feedback is and how you plan to use it goes a long way when it comes to making them feel appreciated beyond their purchase.

Here’s an example of how Ponyback treats their customers like friends and uses sincere copy:

Step 3: Offer a reward

Expressing how much you appreciate a customer’s feedback is enough for some customers, but there are always a handful who need that extra push. This is when incentives come in handy. Rewarding customers who leave their first review is a simple way to increase your review submissions and drive repeat customers.

The most common rewards we see brands giving customers are $5 coupons, 10% discounts, and even free shipping on their next order.

Step 4: Send from the CEO

If you want to go that extra mile, send the email so it looks like it’s coming from the CEO. This builds on the point of treating your customers like a friend and making sure they feel like a valued customer.

When the CEO is the sender and signs off on the email, brands have reported higher engagement rates. Doing this also helps your email stand out in an inbox amongst other brand’s marketing emails.

Using automated review requests is a good place to start when you’re building out your review section. To maximize the performance of your emails, ask yourself:

• At what point after purchase is it best to ask your customers for a review?

• How can you create meaningful and personalized copy to make customers feel valued?

• Does it make sense to offer a reward to all customers who leave their first review, or should you only offer a reward to those who leave a picture or video review?

Once you’ve incorporated your answers into the setup of your emails, the reviews should come rolling in! ◇

Junipisanaffordablereviewappthathelps1,300+growingbrands gatheranddisplayreviewsfromtheircustomers.Wegetyousetupin minutes,withprioritysupportandpowerfulcustomizations,thatarebuilt toscalewithyourbrand.

Kaleigh Moore Freelance Writer

These 4 Expert-Approved Copywriting Secrets Are The Key To More Sales

Think about it. Everything from your product descriptions, to emails, social captions, and everything in between requires copywriting.

But you don’t have to be a Pulitzer Prize-winning author to write copy that converts. It really comes down to four key things that will make you a better writer so you can get more sales.

What you’ll need: Practice

Prep Time: A couple hours every week

Improving your writing skills takes time. But by starting with these four tips, you’ll jumpstart your progress and be well on your way to writing copy that converts.

Step 1: Write in first person.

First-person means using pronouns like ‘we’, ‘us’, and ‘our’.

This inclusive language taps into what Seth Godin calls tribal marketing. “More than features and benefits, we’re driven to become part of a tribe,” he writes.

That means creating copy that teases out the mentality of “peoplelikeusdothingslikethis.”

Dagne Dover backpack example:

Thiscapsule’sgestationtooktwosolidyears-longer than it takes to create a human baby. Trust us, we know becauseoneofourfoundershasbeenpregnantforonethirdofthetimewe’vebeenworkingonit.Butthetime spentthoughtfullycreatingthesebagswaswellworthit becausewebelieveit’sthebestbabycapsuleeva(likeeva).

See the use of ‘we’ and ‘us’ and ‘our’? It makes you feel like an insider listening to a friend.

Step 2:

Incorporate sensory language

Sensory language helps create a vivid mental picture through words that describe textures, moods, and feelings.

Remember: We buy based on emotion and then justify with logic. Tap into those emotions and leverage nostalgia when it makes sense.

Jeni’s Ice Cream example:

IntheBuckeyeState(akaOhio,whereweare headquartered),onetwo-bitesweetisreveredabove allothers:Buckeyecandies.Designedtolooklikeanut fromabuckeyetree,theyarelittleroundsofcreamy darkchocolatefilledwithrichpeanutbutter.Andthey areeverywhere.Grocerystorestogasstations,gourmet chocolateshopstograndma’skitchen.SaltedPeanutButter withChocolateFlecksisourlovingtributetoOhioandour signaturecandy.Wemakeitwithfresh,saltedroasted peanutsandchipsofrichBelgiandarkchocolateflecks.

Step 3:

Vivid, right?! This copy makes me want ice cream, like, NOW.

Write like your audience talks

To do this well, you’ll need to do some research and talk to your audience. That might be via a focus group, by looking through customer reviews/ratings/testimonials, conducting surveys, or having one-to-one conversations.

From there, you can look for common words and phrases your audience members use when talking about your offerings and then mirror it back to them in your copy.

Step 4:

Glossier lipstick example:

The(cashmere)sweatpantsoflipstick.Therichmoisture ofabalm,thesheenofagloss,andthebuildablecolorof aliptint,withoutthehassleoflayeringmultipleproducts–it’s one tube, one step.

You can tell these descriptions came straight from product reviews. It just feels real, you know?

Be specific

Context is king. When talking about what you’re selling, get specific.

Provide details that build a story and draw the reader in. Answer questions like: What does your offering do/look like/ feel like in action?

Help the reader envision him or herself getting value from the offering and enjoying it to the fullest.

Haus (alcoholic drink) example:

Chardonnaygrapesarethefoundationofeverybottle.We startedwithgrapesfromourfarm...ourgrapesareunoaked foraclean,fruitypalate.Wealsopeelourlemonsbyhand andusetherindsfortheiressentialoilstoaddabrightcitrus flavorthatgivesthetastebudsawakeupcall.

This copy’s so good you can almost taste it.

Not Your Average 404 Page: Turning Broken Links Into An Awesome Experience

Ever heard of a 404 page? It’s what your visitors see if they land on a page that doesn’t exist… You know, something that looks something like this:

What you’ll need:

Some clever copy to spruce up your 404 page

Prep Time: ~1 hour

But it turns out your 404 page is actually a huge opportunity that very few brands are taking advantage of. Get inspired by a couple not so average 404 pages.

How many times have you clicked a link as you’re clicking around on a website, only to get an error message? It happens all the time.

And chances are, your store has them too. Just type in a page you know doesn’t exist (like yourwebsite.com/privy, for example) and you’ll see your 404 page.

It’s probably nothing special. Because the truth is, most brands don’t make the most of 404 pages. But having a fun and engaging error page is a subtle way to add a little personality and turn a technical glitch into a memorable user experience. It’s another way to make the most of all your traffic.

Example 1:

Boom! By Cindy Joseph’s 404 page

For Boom! By Cindy Joseph, the 404 page is all about pointing visitors in the right direction and providing value. There’s a link to a makeup guide, links to shop, check out the blog, and get in touch with their support team. Pretty much anything a visitor could have been looking for is called out on this page. Which means they’re likely to stick around.

Here are a couple examples of 404 pages that stand out:

Example 2:

Shinesty’s 404 page

For Shinesty, the 404 page is the perfect place to show off a little personality. But it’s not just about having a little fun for them…they also make sure visitors aren’t left hanging. Even with 20+ shopping options, it doesn’t feel overwhelming. The buttons are easily skimmable and if you don’t see what you’re looking for, they even have a search bar.

Step 1: Step 2: Step 3: Step 4: Step 5:

5 steps to nailing your 404 page

When your 404 page is awesome, visitors stick around longer. And it turns a potentially disappointing experience into something different.

A good 404 page makes them say, “wow, if their error page is this good, I better see about the actual site… *CLICK*”

Focus on the copy first. You need to let them know the page was not found, obviously, but make that text human and real. Don’t be generic.

Make it easy to click to one of your top pages or the homepage (that’s your CTA).

Have some visuals to make it clear that the page is broken, so they get it without having to read the fine print.

Include a search feature, again, this is to help them navigate away from the broken page.

If you have a live chat widget throughout your site (and hopefully you do), make sure to include it here as well.

Irresistible Unfurl Images: 6 Examples That Make You Want To Click

Capturing the attention of your customers and prospects is the secret to winning them over again and again.

And one of the easiest ways to capture attention is with amazing photos. But that doesn’t just mean for your product pages…

What you’ll need: Some good copy and a killer photo

Prep Time: 15 minutes

Killer photos matter for everything: blog posts, social media, your homepage. Seriously, everywhere.

So if you haven’t heard of unfurl images, it’s time to find out what they are and why they matter.

So what exactly is an unfurl image? It’s what shows up when you share a link. So whether you’re sharing a blog post, specific product, your homepage, or other link, your unfurl image is what the recipient will see.

Most of them look something like this →

A simple logo and text that don’t give too much information. Now compare that to something like these...

Pro Tip!

Yourimagecouldbe anything,butingeneral,you can’tgowrongwithproduct photographyorcustom graphics.Andincludereal faceswheneveryoucan!

There’s really no comparison, is there? Real product photos and enticing descriptions combine to make you want to click to learn more.

Step 1:

So the next time you publish anything new on your store, make sure you don’t skip the unfurl image. It could be the difference between stopping someone in their tracks and continuing on with their day.

How to set your unfurl image in Shopify

Now, how do you actually set your unfurl images? Turns out Shopify makes it really easy.

Start by testing your current URLs. You can do this by just pasting them into a Slack DM to yourself or texting the links to yourself. How does it look? What would you do differently if you were being deliberate about trying to capture viewers’ attention?

Step 2: Step 3: Step 4:

Once you have an idea of what you’re going for image and copy-wise, head over to Shopify. Click the “online store” tab in your admin.

Click “customize” under your theme settings, then click “social media.”

From there, you can add any image you want to your link. ◇ Pro Tip!

Besuretheaspectratiosofyourimagesworkonmobiledevices,you don’twantyourimagegettingcutoffonasmallscreen.

EMAIL MA KETING RECIPES

Subject Line Secrets: 3 Tips To Help You Get More Eyes On Your Emails

You can spend hours writing an email, but if your subject line doesn’t capture interest immediately, chances are, it’s not going to get read. Which means it’s not going to drive sales for your store.

And when it comes to writing subject lines that stand out, a few things matter.

What you’ll need:

List of subject lines for inspiration

Prep Time: ~30 minutes

First, let’s cover the basics. You really have 3 “at bats” for getting your subscribers to open your emails:

Step 1:

Sender name.

Bad Birdie New T-Shirts Available Now. - A little appetizer for you before the main course.

This is who the email actually comes from. Often, it’s the name of the company, but by using something like Ben from Privy, your subscribers will start to associate a real person with your business.. So many brands overlook this. Don’t. If you’re small, lean into the personal side of things. Use your name.

Step 2:

The subject line itself.

Bad Birdie New T-Shirts Available Now. - A little appetizer for you before the main course.

Self explanatory, but this is the line of text that’s bolded in your inbox. And it’s usually what gets readers interested enough to open your emails.

Step 3:

The preview text.

Bad Birdie New T-Shirts Available Now. - A little appetizer for you before the main course.

It’s the little snippet of copy that loads next to the subject line. You don’t have to put anything here, but it’s another great spot to add some copy to entice the person to open the email. ◇

By Chelsea Branch Founder & CEO, Kōv

This Email Drove 4x More Revenue and Led To One Of Our Top 5 Days Of All Time

Building a brand from the ground-up is tough. Point blank. The same goes for email marketing.

But it helps to know what your email subscribers respond well to.

What you’ll need:

A strong brand story

Prep Time: 1 hour

As a brand founded in November 2020, we’re still learning what works for us, but leaning into our brand story is something that has worked well from the very beginning. This email is proof.

Since day 1, I’ve always prioritized building a community around Kōv and having our brand pillars stand out in everything we do.

Something that’s very important to us is sustainability. This means being conscious about the materials we’re producing, the packaging we use, offsetting our carbon footprint, and being responsible with our waste.

Given that we have a strict Quality Assurance process, we have a decent amount of product that doesn’t end up reaching the end consumer. While we normally would donate this to our local women’s shelter, they currently aren’t accepting donations.

So, we decided to run a one-time Quality Assurance sale on our site, giving our customers the opportunity to purchase heavily discounted products with slight cosmetic defects. This sale was one of our top 5 revenue days to date, and one of the most important ways we brought traffic to our site that day was through an email campaign.

The most important thing was to get subscribers to open the email so they could read the copy and find similarities between our values. Our open rate on this campaign was 22% and the click rate was 8%.

After opening the email, subscribers can scroll past the imagery to read about what the QA sale is. In the copy, we called attention to:

• Our strict Quality Assurance process: This reassured potentialcustomersthatiftheyweretopurchaseafull priceitem,ourproductsarehighquality.Whentheyare readytobuy,thismightgiveusacompetitiveadvantage over other claw clip brands that don’t emphasize their quality standards.

• Ourcommunityinvolvement:Givingbackisimportant tousandissomethingthatmanycustomersliketosee inabrand.Welovetodonateimperfectpiecestolocal shelters and perhaps our customers didn’t know this about us previously

• Ourgrowingbrand:Wenotedthatasmuchaswewould lovetowaituntilsheltersareacceptingdonationsagain, wedon’thavethestoragespaceinourfacilitiesaswe areconstantlygrowing.Thishelpsbuildtrust.

The limited time offer:

We were sure to note (in bold) that this was a one time sale. Because in the future, we’ll go back to donating these products, it drove urgency.

This email campaign performed exceptionally well for us. It directly brought in $4,600 of revenue (our typical campaigns bring in ~$1,000). ◇

By Adam Kitchen CEO, Magnet Monster

How To Minimize Unsubscribes And Keep Your First-Time Buyers Happy

How many times have you purchased from a brand only to immediately be bombarded with sales promotions and irrelevant offers?

This onboarding experience is lazy, predictable, and often damages trust.

What you’ll need: An email tool and custom segments

Prep Time: 5 minutes

It’s also a missed opportunity to build a strong relationship with this subscriber that enhances Customer Lifetime Value.

It’s natural to want to monetize a hard-earned customer by remarketing to them.

The problem is, they just bought from you and could be experiencing buyer’s remorse. Saturating them with more promotions at this point in time is likely to skyrocket your unsubscribe rate and start the relationship off on the wrong foot.

It’s a well-known phenomenon that the majority of email subscribers churn during the initial 30-day period when they join a list, with the primary reason being that the customer received too many emails during this period.

The solution? Exclusion segments.

Exclusion segments are designed to keep your newest customers happy during the initial 30-day onboarding period.

Think about it logically: you’ve probably structured a welcome flow or purchase followup flow for these first-time buyers.

You want them to focus on things like user-generated content, reviews, and then go in at the right time for a repeat sale. If they start to get blasted in between these flows with irrelevant offers, it’s going to leave a sour taste in their mouth.

Exclusion segments are put in place when somebody enters your welcome flow or purchase followup flow for the first time.

Depending on what ESP you’re using, you’ll want to set up either “tags” or “custom properties” that attach to customers upon entering these flows and are then removed upon exiting the flow.

Doing this allows you to create a segment in your ESP of customers to exclude from general campaign promotions and then once they’ve finished the flows, they’ll naturally be stripped of these custom properties and be eligible to receive them again.

Then, you’ll want to create a segment of everybody who has that “WelcomeFlow = active” custom property.

...and once customers complete the flow, that property will become “Inactive”, so they’ll naturally fall out of the ‘Exclusion Segment’ and be eligible for campaigns again.

You can apply this to as many flows as possible; just make sure to always strip the properties/tags after somebody has finished the flow so that they become eligible to receive campaigns again.

And just like that, with a quick 5-minute setup, you can drastically lower your unsubscribes and improve your onboarding experience for first-time customers! ◇

By Chase Dimond Partnerww, Boundless Labs

Make Your Brand More Human: Send A “Meet The Team” Email

Customers like buying from people they love and trust. So remind them every chance you possibly can that your business is run by a real person, you.

Whether you’re the only person on the team or your team is growing like crazy, a “meet the team” email is the perfect way to put a face (or two) to your brand.

What you’ll need: A list of engaged subscribers

Prep Time: ~1 hour

These types of emails allow you to show off your personality and show how knowledgeable you are about your industry.

Nothing’s better than examples when it comes to getting inspiration for your own brand.

So you’re going to see a couple different examples of “meet the team” emails that take completely different approaches, but are completely on brand.

So think about what will work best with your audience.

Let's take a look at a few examples.

CROSSNET’s “meet the team” email

For CROSSNET, a playful spin on the “meet the team” email makes total sense. They can afford to mess around here because they’re a fun, wild, party brand that wants to appear like they know how to have a good time.

Because they do.

CROSSNET’s humorous spin on their intros makes it feel real. They’re not trying to be something they’re not. They lean into their faults, which only makes them a more likeable team.

And they’re relatable. They’re just a bunch of wild 20-somethings with a love of sports, and it shows.

Example 1:

Example 2:

Rootine’s “meet the team” email

Rootine, a supplement brand, takes a much more serious approach, which makes total sense! They want their subscribers and customers to know they have a scientific approach when it comes to creating their products. So they take the time to introduce all of the brilliant minds behind the brand and SHOW you why you should trust them.

Everyone on the research team is highly qualified, which makes you feel more comfortable if you’re looking to make a purchase.

Even the CEO is a medical professional, which means the very idea of the product is valid and safe to consume.

Inspiration: Subject lines and preview text you can steal

Now, it’s time to start thinking about your own email introducing yourself or members of your team. Here are a few subject line and preview text ideas to make life easy. So you’re one step closer to hitting “Send.”

Meet the team subject line ideas:

• The people behind the product

• Wanna meet our team?

• Introducing our rockstar team members

Meet the team preview text ideas:

• Say hello!

• They wanna meet you!

• Rockstars, and also experts. ◇