Anna Shisterova
PORTFOLIO
2015
1
Thesis / Tesi
Full project: http://issuu.com/annashisterova/docs/mfm_
sept14_shisterova_presentation
As a conclusion to a 1 year Fashion Management Master program at Domus Academy in Milan, this thesis project was created as a continuation of a 3 month internship as an Assistant of Fashion Buyer at Antonioli. Concept: offering a brand extension in the shape of a new online store, according to the recent market and social trends recearch PROJECT INCLUDES: brand analysis, market research, customer behaviour analysis, new target and competitors development, new brands portfolio, design of website.
2
Product Management
project in collaboration with Moncler
A group project, executed during one of the workshops of Fashion Management Master course in Domus Academy. Concept: using elements of traditional and iconic type of Russian shoes and mixing it with modern and unconventional textiles in order to create a capsule collection of accessories for Moncler. Project includes: Deep research and analysis of brand values, generation of the concept through insights, design of the collection, research of material suppliers, creation of inspirational video.
3
Brand Management
project in collaboration with Salvatore Ferragamo
A group project, executed during one of the workshops of Fashion Management Master course in Domus Academy. Concept: In order to present and promote a new line of Salvatore Ferragamo shoes, visual merchandising and other communication proposals were required. Project includes: Deep research and analysis of brand values, generation of the concept through insights, visual merchandising proposal, design of packaging, elaboration of launch event idea, invitation design, creation of inspirational video.
4
Communication
project in collaboration with 10 corso como
A group project, executed during one of the workshops of Fashion Management Master course in Domus Academy. Brief: Propose an event and a new communication strategy for 10 Corso Como concept store. Concept: Collaboration with iconic designers, who have personal relationships with Carla Sozzani Project includes: Deep research and analysis of brand values, generation of the concept through insights, development of a new strategy, design of: logo, invitation, press kit, new communication strategy including the creation of buzz, creation of inspirational video.
5
Fashion buying
project in collaboration with Bernardelli Stores
A group project, executed during one of the workshops of Fashion Management Master course in Domus Academy. Brief: Propose a new strategy for Bernardelli stores to enter Asian market on an e platform. Concept: Being inspired by the diversity of customer, creating a special “custom-made� selection on the website to satisfy different needs, body types etc. Project includes: Deep research and analysis of brand values and consumer behaviour, creating a new target profile, generation of the concept through insights, development of a new strategy suitable for Asian market, new brand portfolio proposal, design of a website, communication and promotion strategies, design of special visual language.
6
Thesis / Tesi
Full project: http://issuu.com/annashisterova/docs/moodboard
As a conclusion to a 3 year Fashion Communication diploma program at IED in Rome, this thesis project was created in a form of a magazine. Concept: each issue would be dedicated to the connection between fashion and a specific subject of inspiration. The #00 issue is about Fashion and Sport. Rubrics include: graphic design, photography, art, fashion, semiotic comparisons and contrasts, short information blocks, music.
7
Additional Photography and styling projects
Full Sets: https://www.flickr.com/photos/38088467@N07/sets/
“Muse”
“Costa”
“Necessary
End”
“Futura”