S P R I N G
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See more at:www.ticla.com/blog/you-say-ticla-i-say-ticla/
a camping project Ticla is a camping philosophy, brand and product line focused on helping people enjoy the outdoors. Our mission is to create more happy campers by offering aesthetically-pleasing, well made products that blend seamlessly into the outdoors lifestyle. We celebrate the experience, not the equipment. Our belief is that camping is the gateway to other activities and that gear should be high quality, dependable, and uncomplicated . . . set up in a snap to create a functional and elegant campsite.
elevation
our sweet spot
Mountaineering
Backpacking
distance
why TICLA?
we’re bringing camping back to specialty our brand is about more than basic needs, but not overly obsessive about technical attributes. We are totally committed to the consumer, designing with attention to style, and thought for process, with the goal of stirring a feeling of total contentment in the camping experience.
skip town
The easiest way to pack up and transport gear from storage to camp and back again.
Mindful of smaller campsites.
Because two people should fit in a two-person tent.
Variable insulation for different temperatures and sleep needs.
*our hero
Our product philosophy is based on three basic tenets: functionality, quality and thoughtfulness. The inspiration? A cast-iron skillet! Perfect for novices and professionals alike, it represents all that is brilliant in design. It is incredibly simple, yet perfectly crafted . . .
Your outdoor living room.
has a variety of uses . . . and lasts a lifetime.
TeaHouse
Tortuga
2 S4TTEA2OY 3 S4TTEA3OY
3 S4TTOR3OY 4 S4TTOR4OY
A camping query . . . why travel to a beautiful landscape and then pitch a tent out of which you can’t see a thing?
The quintessential car camping tent. Never was there a tent better suited to the car camper than the Tortuga. Classic architecture with uniquely Ticla features like full views (even during rainstorms), durable kid and dog proof materials, Tsubo sizing, and the G.O.O.D. System. Not to mention that it’s the best looking tent in camp.
We have no idea either! That’s why we invented the TeaHouse. Designed for the camper who likes views and ventilation, it’s a new take on tents with uniquely TICLA features like full visibility (even during rainstorms), durable kid and dog proof materials, Tsubo sizing, and the G.O.O.D. System.
G.O.O.D. System Tote Bag
Details We’ve made some concessions on specs that don’t matter to car campers (like weight and stuff size) to develop a styl-
G.O.O.D. System Tote Bag
Specs
Details
Doors
The perfect tent for the customer looking for more traditional architecture with plenty of car camper-friendly features.
Poles Body
compromising views or ventilation.
for kids and pets.
SHELTERS
2
Poles Body
Mesh
Seams
Sewn & Taped
Zippers
YKK Nylon Coil, Self-Correcting
poles withstand the elements. for kids and pets.
Stakes Guy Lines
we like them.
Doors
compromising views or ventilation. Mesh
poles withstand the elements.
Specs
Braided Nylon Cord
Seams
Sewn & Taped
Zippers
YKK Nylon Coil, Self-Correcting
Stakes Guy Lines
we like them.
Stuff Sack
Braided Nylon Cord
Stuff Sack
Storage Tote
Storage Tote
Color
Color
Metrics
festivals and small campsites. Dimensions
Floor Area 2
TeaHouse 2 TeaHouse 3
Peak Height
2
Included Items
2 2
Metrics
festivals and small campsites. Weight
Peak Height
Weight
See att. See att.
Tortuga 3
Dimensions
Floor Area
See attachment
See attachment
See att. See att.
Tortuga 4
See attachment
See attachment
Included Items
Mojave 4
Shado Inflato
S4TMOJ4OY
If Goldilocks had a tent, this would be it. Not too big, not too small. Not too hot, not too cold. Just right! Perfect actually, for festivals, family adventures, old-fashioned camping trips . . . any outing that requires a
Poles . . . who needs ‘em? They’re so last year! Go ahead and tell us that you’ve never almost poked out an eye trying to assemble sections of pole that could practically stretch to the moon. We
views (even during rainstorms!), durable kid and dog proof materials, Tsubo sizing, and the GOOD system, make for fun and effortless camping, even if the bears come home.
G.O.O.D. System Tote Bag
Specs
Details It’s the smallest tent you can stand up in. Perfect for campsive footprint.
G.O.O.D. System Tote Bag
Doors
Specs
Details
2
It’s not our style to latch onto technology, but this is truly a Camp Better™ kind of innovation, which is why we’re
Poles
Poles Body
Body Mesh
compromising views or ventilation.
instantly. Mesh
poles withstand the elements. for kids and pets.
Seams
Sewn & Taped
Zippers
YKK Nylon Coil, Self-Correcting
SHELTERS
Sewn & Taped
Zippers
YKK Nylon Coil, Self-Correcting
Stakes Guy Lines
unhooked from any side of the structure.
Stakes Guy Lines
we like them.
mobility.
Seams
Stuff Sack Storage Tote
Braided Nylon Cord
Stuff Sack
we like them.
Storage Tote
Color
Antique White
Pump
See attachment
Color
festivals and small campsites.
Metrics
Metrics Dimensions
Floor Area 2
Braided Nylon Cord
Dimensions Peak Height
2
Included Items
Peak Height
Weight
Weight See attachment
See attachment
Included Items
Table Top Tarp
Refugio Sun shade, rain protection or art installation? You decide. Rig up a designer outdoor living room using the contents of your Refugio, and whatever trees, rocks, and vehicles are available to you. A little ingenuity goes a long way in making your campsite the ultimate gathering place. Not to mention the talk of the camp!
Fine apparel for picnic tables since 2014. It’s so awkward when you arrive at camp embarrassment and rude comments by dressing your dining area with the Table Top Tarp. It shields your table from the elements and creates a much more inviting and appropriate camp hang out. Thanks for being decent!
G.O.O.D. System Tote Bag
G.O.O.D. System Tote Bag
Specs
Details Poles
building a true living area in the campsite. It’s the perfect setup, picnics and other outdoor events.
Sewn & Taped
sizes and spaces.
Storage Tote
poles withstand the elements.
Antique White
Metrics
we like them. Dimensions
Body Seams
Sewn & Taped
Zippers
YKK Nylon Coil, Self-Correcting
Stakes
Braided Nylon Cord
Stuff Sack
Color
SHELTERS
concept of building a true living area in the campsite. It’s the picnic table perfected and can accommodate tables in camp, at the beach and other outdoor venues.
Stakes Guy Lines
poles withstand the elements.
Poles
Body Seams
Specs
Details
Weight See attachment
Guy Lines
Braided Nylon Cord
Stuff Sack Storage Tote Color
Antique White
Metrics
we like them. Dimensions
Peak Height
Included Items
Weight See attachment
Included Items Tarp, poles, stakes, guy lines, stuff sack, G.O.O.D. System tote bag
Besito
Rambler
SM S4BBESSOY MD S4BBESMOY LG S4BBESLOY XL S4BBESXOY
SM S4BRAMSBR MD S4BRAMMBR LG S4BRAMLBR XL S4BRAMXBR
A bag so stylish, functional and temperate, it’ll give your sheets and blankets a run for their money.
Your cold weather insurance policy.
You’ve got nice bedding at home, so why settle for a constricting, sweaty, and boring option for sleeping under the stars? Slum-
insulation to keep you warm.
and cozy Besito. Destined to become your go-to, it’s perfect for most adventures!
<5’6”
SM
Details Car campers rely on versatile gear to keep them comfortable as they change climates and locations throughout the camping season. Enter the Besito.
>5’6”
MD
>6’6”
>6’
XL
LG
<5’6”
SM
Specs Shape
Details
Roomy Semi-Rectangular
Car campers know better than to count on the weather, which makes the Rambler the perfect bag for adventurers who need options.
Construction Insulation
>6’6”
XL
Roomy Semi-Rectangular
Construction Insulation
Shell
Shell Liner
Zippers
YKK Nylon Coil, Double Slider, Self-Correcting, Auto-Lock - Right Hand Zip
Snaps
Plastic
insulation. Sublime liner material brings to mind
Stuff Sack
Zippers
YKK Nylon Coil, Double Slider, Self-Correcting, Auto-Lock - Right Hand Zip
Snaps
Plastic
Stuff Sack
Storage Bag
SLUMBER
Shape
Temperature Rating
Color
MD
>6’
LG
Specs
Temperature Rating
Liner
>5’6”
freeze.
Oyster Grey
Storage Bag Color
Metrics
G.O.O.D. System storage bag. Dimensions
Brindle
Metrics Weight
Dimensions
comforter.
Besito SM
Rambler SM
G.O.O.D. System storage bag.
Besito MD
Rambler MD
Besito LG
Rambler LG
Besito XL
Rambler XL
Included Items Sleeping bag, stuff sack, G.O.O.D. System storage bag
Included Items Sleeping bag, stuff sack,G.O.O.D. System storage bag
Weight
Tsubo MD
GOOD Kit
LG
Warm
SM S4KWARSOY MD S4KWARMOY LG S4KWARLOY XL S4KWARXOY
Sweet dreams guaranteed. when he pays you and your Tsubo a visit! Desert towers, roaring rivers, blazing sunsets, sweeping plateaus, rainbows, puppies . . . take your pick. Good dreams abound when you cozy up on this mat, designed only with a blissful night’s sleep in mind.
Hot
SM S4KHOTSBR MD S4KHOTMBR LG S4KHOTLBR XL S4KHOTXBR If it were any easier, it would be called a hotel. to having housekeeping and turndown service.
Details The beauty of car camping is that you can make tradeoffs in the name of comfort. In this case, we’ve taken on some weight and substance for what’s sure to be a sweet dream setup.
Lot’s of bang for your buck with high den and adds warmth.
Specs Construction
SLUMBER
Seeping bag
a loosely stuffed sleeping bag, with room for a pillow, headlamp, book and other bedtime accouterment, the G.O.O.D. System makes setup and teardown a snap. All a camper has to do is toss it in the car, toss it in the tent, catch some ZZZZZZZs, throw it all back in the bag, and toss it back into storage.
Chevron Die-Cut
Seams
Heat-welded
Valves
Dual Oversized 2-Way Valves
Stuff Sack Color
Pirate Black
the past. Campers will have no one to thank but you!
Metrics Dimensions
Weightt
Tsubo MD
Fits To
Included Items Tsubo mat, repair kit and stuff sack
Tsubo Mat
Warm
Tsubo MD
Warm
Tsubo MD
Warm
Tsubo LG
Warm
Tsubo LG
Hot SM
Tsubo MD
Hot MD
Tsubo MD
Hot LG
Tsubo LG
Hot XL
Tsubo LG
Included Items G.O.O.D. System storage bag
Tsubo LG
so there’s no confusion about how much air is needed for comfort.
Specs
Type
roll off their pads in the middle of the night. of failure for a pad that will last for years to come.
Details
Camp Hero
TeaHouse
A picnic blanket, tablecloth, tent footprint, toga and superhero cape all in one!
Tortuga
Talk about bang for your buck. There’s almost nothing that this seemingly simple sheet of material can’t do.
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S4TTEA2OY
3 S4TTEA3OY
3 S4TTOR3OY 4 S4TTOR4OY
Line at a Glance
Mojave 4
S4TMOJ4OY
Table Top Tarp Refugio
Shado Inflato Besito
SM S4BBESSOY MD S4BBESMOY LG S4BBESLOY XL S4BBESXOY Specs
Details Campers can’t take along all the comforts of home, so multi-purpose products are key. The Camp Hero is endlessly useful as a superhero costume, tablecloth, beach blanket, fort, and of course, a tent footprint! Hero to the correct size.
Seams
Reinforced Seams
Grommets
Steel
Color
Ticla Stripe
ACCESSORIES
SM S4BRAMSBR MD S4BRAMMBR LG S4BRAMLBR XL S4BRAMXBR
Metrics Dimensions
Weight See attachment
shade or shelter. kids, pets and toga parties.
Rambler
Included Items Tarp, stuff sack
G.O.O.D. Kit
Hot SM S4KWARSOY MD S4KWARMOY SM S4KHOTSBR MD S4KHOTMBR LG S4KWARLOY XL S4KWARXOY LG S4KHOTLBR XL S4KHOTXBR Warm
Tsubo MD
LG
Camp Hero
To Market, To Market Blog a need in specialty outdoor and have developed products, processes and a point-of-
From the get-go, our marketing efforts have slanted toward the consumer. From prod-
ticla.com
more happy campers.
The goal is to tell the Ticla story directly to consumers with a call-to-action to visit their consumers using a variety of promotional tactics . . . Ticla Website Social Media
Twitter: YouTube:
Ticla Test Team/Influencers
Pinterest: Instagram: LinkedIn:
philosophy and spirit and who will carry that message far and wide in their personal and professional endeavors.
connect you with our customers! Online Marketing We are currently wrapping up the details of an online marketing plan with an outside outcomes of this partnership.
TO MARKET
E-Mail Marketing We’ve already started to develop a database of consumers to whom we’ll direct a care-
Public Relations We’re working with Drew Simmons and Pale Morning Media on a targeted traditional PR campaign with the goal of reaching outside of the industry for coverage in popular consumer publications that speak about camping from a different perspective. Events Our long-term plans include a presence at a variety of events, especially those that speak to the new camper, like festivals and concerts. Ticla is designed with the festival campsite events.
Retail Support We’ll provide you with all the in-store support you need to tell the Camp Better™ story, -
S P R I N G
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Holly Morissette sales manager email holly@ticla.com
760 840-7743 skype holly.ticla
phone
RICH HILL founder
rich@ticla.com phone 760 270-9687 skype rich.ticla email
MEGHAN KEARNS marketing & operations meghan@ticla.com phone 760 270-9663 skype meghan.ticla
ERIK SPECHT director - product & sourcing erik@ticla.com phone 303 810-2209 skype spechtman email
SAKO SHAHINIAN creative director sako@ticla.com phone 760 270-9682 skype sako.ticla
all rights reserved Š 2013 by Ticla