COLOR THEORY Annelise Fiad
About me Where am I from? My name is Annelise Fiad. I am Cuban, Mexican and Lebanese, born and raised in Miami Florida. I am the only girl and the youngest of five children. What do I love? Throughout my entire life I have always been interested in the arts. I danced classical ballet for thirteen years, played the piano for seven, and became very involved in makeup artistry for a few years. I always knew that I wanted to have a career that took place in the arts. High school: For high school I went to International Studies Charter High school http://www.ischs.net/ where I was part of the Advanced Placement Spanish program. College: So far, I have completed design one and design two in the “Interior Architecture, 5 year, Accelerated Masters Program� http://carta.fiu.edu/interiors/ at Florida International University. http://www.fiu.edu/ Although it is a lot of work, I could not be happier. After graduation? When I graduate, I plan on traveling the world for about a year, and then settling down in New York City to practice my established career in Interior Architecture. OR I will go where ever life takes me. (Keeping an open mind!)
COLOR AND DESIGNERS
Qiora Store and Spa | Architecture Research OďŹƒce Annelise Fiad | Color Theory
ARO is a New York City firm that spans from: led by
Adam Yarinsky
Architecture
Architecture Research Office received the 2011 Cooper-Hewitt, National Design Award for Architecture, and, l ast year, the American Academy of Arts and Letter honored founding principals Cassell and Yarinsky with their 2010 Academy Award for Architecture. T he firm’s work on climate change’s impact on New York City has appeared on exhibit as part of MoMA’s Rising Currents exhibition and was featured at the U.S. Pavilion of the 2010 Venice Biennale. ARO: Architecture Research Office (Princeton Architectural Press) collected the first decade of the firm’s work.
Stephen Cassell
Urban Design
Research and analysis drive design that unites the conceptual and the pragmatic within a strong, coherent vision. Since 1993, ARO has worked with leading universities, cultural institutions, global corporations, government agencies, and i nternational fashion labels. From a 1,000-square-foot low-income sustainable housing prototype to a proposal to reinvent the role of ecology and infrastructure in New York City, ARO uses design to elevate the quality of our world.
Strategic Planning
Architecture Research Office:
Kim Yao
The Brand’s Vision
Blue organza fabric veils suspended by a Velcro system from the twenty-foot ceilings set the visual and tactile boundaries required between retail, treatment areas, and the spa cabins. Dyed milky white, aqua, and darker blues, these layered veils dematerialize the solid surfaces of the round spa cabins. The gauzy colors are carefully calibrated by overlapping layers of fabric and placement of illumination. They draw the eye continually further into the space, where a soothing, clean mood refreshes the visitors.
Lighting and Color
In contrast to the ethereal architecture are the containers of Qiora products, designed by Shiseido creative director Aoshi Kudo. Situated on tabletops and shelves of frosted acrylic, products are illuminated using fiber optic uplights. Hidden along perimeter walls, behind white flame retardant fabric, are Qiora’s central lighting fixtures, a staggered formation of vertical fluorescents. Mornings and afternoons, Qiora’s computer-controlled lighting is mutely white. Intimate, bluer tones come out in the evening, making the store and spa a lantern on Madison Avenue.
Illumination The diusion of light through organza is notable for its natural feel, as if a cloud were passing over the sun. It casts the visitor’s skin in a rare luster. Simply being present inside the space evokes the refreshment and relaxation made available through Qiora products.
Design Process
Design Process
Taking an existing retail store and remodel it using Autodesk 3D Max
Axonometric without walls
Design Success
The design goal of this project was to make an invigorating and calming experience for the client. They achieved this through the calm and cool use of the shades of blue used throughout the project. This kept the entire space calm, cool, and collective. The illumination throughout the spaces also kept the lantern idea intact and helped this spa create a brand name for itself. The collaboration of these three architects created a successful, creative, and unique peice of art.
References Architecture Research OďŹƒce. (n.d.). Retrieved September 11, 2015. Cooper-Hewitt Unveils 2011 National Design Award Winners. (n.d.). Retrieved September 11, 2015. Qiora Store & Spa by Karyl Tan at Coroot.com. (n.d.). Retrieved September 11, 2015.
COLOR AND PSYCHOLOGY
How Color Affects Film
Color Theory Annelise Fiad
Film Summary Release date: August 13, 2010 Director: Edgar Wright Adapted from: Scott Pilgrim
Scott Pilgrim
Scott Pilgrim (Michael Cera) is an unemployed 23-year-old bass guitarist in an up-and-coming garage rock band who is dating a cute 17-yearold high school girl, Knives Chau (Ellen Wong). He is having fun in life and rolling along at a nice even tempo until one day Ramona Flowers (Mary Elizabeth Winstead) roller-blades into his life. Ramona moved to Toronto from New York City to find peace and quiet and leave her past behind. No one knows what her past is, but Scott will find out very soon as he tries to make Ramona his new girlfriend. Before Scott can begin dating Ramona, he must prove himself by defeating the league of her seven exes who controls her love life. They will do anything to get rid of and destroy any new boyfriend Ramona may consider. If Scott wants to find true love with Ramona, he must defeat all seven, before the game is over. - Written by Douglas Young (the-movie-guy)
Knives Chau
Ramona Flowers
This film uses a color pallette that mimics the colors of the “Scott Pilgrim vs. the World� comic book series.
Color Palette
The constant change in color of Ramona Flower‛s hair throughout the film represents her spontaneity, which Scott finds very intimidating.
Color Purpose The use of pink throught the film represents love. When Scott realizes he has fallen in love with Ramona, her hair is a pink color.
When Knives tells Scott she loves him, her words turn into a cloud of pink.
When Scott kisses Ramona, Pink hearts form around them.
When Knives dyes her hair blue, she grows from being a girl, into a woman. The blue hair gives her a sense of power and confidence that she did not have before.
Summary Mood Symbolism
The scenes in the movie in which Scott is thinking to himself while he is sad or upset are of a dull color scheme. The scenes that consist of fighting are of a dark background with electric colors. The uplifting scenes, in which Scott is happy, are very vibrant and full of color.
COLOR AND YOUR CAMERA
COLOR AND RETAIL
Color and emphasis
Retail Analysis: H & M Lincon Road Miami, FL
Annelise FIad
Table of contents
3. About the store 4. Contrast of color 5. Contrast of value 6. Contrast of texture 7. Color emphasis 8. Focal point 9. Contrast for safety and welfare
About the store H & M offers collections that are wide-ranging and varied for women, men, teenagers and children. Design, quality and sustainability are not a question of price: H&M always offers inspiring fashion with unbeatable value for money. Quality is a central topic, from initial idea to final product. H&M always exceeds customers’ expectations on quality. An important element of strong offering is that H&M should be the more sustainable choice. Considerable resources are devoted to increasing sustainability.
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Color + Emphasis_Interior Application
Contrast of color The entire store is well illuminated with track lighting along the walls to give more emphasis to the clothes The store consists of neutral colors which make the color of the clothes themselves stand out to the customers
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Color + Emphasis_Interior Application
Contrast of value There is a very slight contrast between the shifts of neutral colors in the space The cove lighting also creates a contrast of its own with in the white of the ceiling and walls
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Color + Emphasis_Interior Application
Contrast of texture The contrast of texture consist of the wood and gold sheen from the moldings, railings, and registers, the glass panels and windows, the white window curtains, and the white of the walls and the white tile flooring
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Color + Emphasis_Interior Application
Color emphasis Sometimes the color of the ceiling cove lighting will change. Otherwise, the only color emphasis is on the clothing contrasting against the neutrals of the store’s color palate
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Color + Emphasis_Interior Application
Focal point The Focal point of the Lincon Road H&M experience is the double height screen displaying the company’s latest fashion runway shows This huge screen is located where the cash registers are and can be seen from both levels of the store
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Color + Emphasis_Interior Application
Contrast for safety and welfare Wherever there is a change in space, such as a fitting room, or change of elevation, such as a staircase, the walls have a print of palm trees, reflecting the signature plant of Miami, Florida which assist the customers with way finding
VARIETY is a principle of design that is concerned with the combination of one or more color elements that use line, shape, texture, and/or pattern to create diversity and contrast in an interior space. PROJECT: Club LIV DESIGNER: Morris Lapidus LOCATION: Fontainebleau Hotel Miami Beach
COLOR + VARIETY Commercial Design Analysis
Details Discussion
Elements of the club’s seating, staircase ,celling ,and bar were considered for this analysis.
Club LIV is known to be one of the most luxurious clubs in the United States. People from all around the world come to experience the design, energy, and performances that take place within this space. The entry is from the second floor proceeding to the first floor on two grand stair cases which create an impactful and successful entrance with a bird’s eye view of the club scene. The dome shaped ceiling covered in lights make the entire space grand and luxurious.
COLOR AND LINE
The celling consists of lights in a line patterns moving vertically towards the top center of the dome. This expands the visual size of the room vertically and horizontally.
COLOR AND LINE
COLOR AND TEXTURE
COLOR AND SHAPE
COLOR AND PATTERN
COLOR AND TEXTURE
The materials consist of smooth neutral colored textures such as leather, marble, and glass which look very nice with colors shined on them. Most of the design of this club comes from the lighting and how it reflects on the materials.
COLOR AND SHAPE
There are floating shapes that hang form the ceiling to give the club a whimsical effect.
COLOR AND PATTERN
The patterns take place in the placement and repetition of the lighting arrangements.
VARIETY is a principle of design that is concerned with the combination of one or more color elements that use line, shape, texture, and/or pattern to create diversity and contrast in an interior space. PROJECT: Hakkasan Restaurant DESIGNER: Christian Liaigre LOCATION: Fontainebleau Hotel Miami Beach
COLOR + VARIETY Commercial Design Analysis
Discussion
Hakkasan restaurant and bar has an elegant use of color that is also cohesive with the rest of the Fontainebleau hotel. This restaurant and bar consists of a dark natural palette with a dark ambiance and a blue glow. The floors, ceilings, tables, walls, and partitions are all of a very dark wooden color and everything else, such as the seating, and lighting, varies in different tones and shades of blue. The spaces within this restaurant embody the presence of all elements that create color and variety, that are color and line, color and shape, color and texture, and color and pattern.
Details Elements of the restaurant’s seating, partitions, lighting, and bar were considered for this analysis.
COLOR AND LINE
The wooden wall partitions are the elements which create intimacy in each seating area and divide the restaurant spaces up into separate areas. These partitions are well lit and are semi private, still being able to see through to the other side.
COLOR AND LINE
COLOR AND TEXTURE
COLOR AND SHAPE
COLOR AND PATTERN
COLOR AND SHAPE
The shapes in these partitions themselves are a great contribution to the oriental atmosphere of the space, which are both orthogonal and organic. There are also shapes embedded into the light blue seating which contribute to the branding and atmosphere of the restaurant.
COLOR AND TEXTURE
This restaurant consists of very smooth and natural textures such as wood, leather, marble, and stone.
COLOR AND PATTERN
There are oriental patterns on the walls.
COLOR AND RENDERING
M.11
COLOR AND RENDERING ANNELISE FIAD
This image and color palette are the essence of an escape from hectic daily life and is of a boat wandering the open sea. The tones combined create a calming and paaceful energy.
ACCENT 1
ACCENT 2
ACCENT 3
SECONDARY
DOMINANT
The colors are that of a gloomy atmosphere out in the vast sea with overcasted sky and waters, and is very serene and calming.
For many people this scene is an escape from the average day and brings a longing for the ocean and for sailing.
FIAD
COLOR AND BALANCE
COLOR SCHEME
30% 60% 10% This palette consists of a very cool color scheme.
FIAD
COLOR AND BALANCE
RENDERING
FIAD
COLOR AND BALANCE
COLOR AND WORKPLACE
DISCUSSION | ANALYSIS These office spaces, and especially hallways, use lines to create illusions of depth and spatial hierarchy. They also give an illusion of creating 3 dimensional spaces. These lines are created using different colors and angles to make these effects. Several spaces within the office are made of unusual shapes, using slanted walls and ceilings. This makes the spaces more interesting and subdivides spaces with in a space to create more intimate spaces as well as gathering spaces. The textures with in this office seem to be very smooth and natural. The wood is what makes in natural and the glass and paint makes the illusion of smooth textures. Color plays a bigger role than textures in this space. The play on pattern in this office space has a huge role in making these spaces interesting through the illusion of different shapes. Most of the ceilings and hallways have very interesting patens which gives an energetic and playful ambiance to the space.
CONCLUSION | EXPERIENCE This LEED sustainable building is environmentally friendly as well as employee friendly. This office space consists of many collaborative spaces as well as intimate spaces for the proper balance between work and play to create new amazing ideas. The Autodesk office reflected the amazing work of the company itself which continues to inspire employees and clients to keep growing and keep being creative.
COLOR AND CULTURE