industrial designer
anne mayoral
skills portfolio
live. dream. play.
mantra
a bit about myself
anne mayoral 512.750.8404 810 quarry rd apt c san francisco, ca 94129 anne.mayoral@gmail.com
objective
http://issuu.com/annemayoral/docs/portfolio http://annemayoral.carbonmade.com
to 1
innovate
and design toys and products that
inspire
minds, enhan
education
experience
skills
• assists clients with product, toy, and intearction design, including market research, concept development and ideation, 3d modeling, rapid prototyping and modeling, graphic and marketing services include logo development and branding, web and social networking presence, and search engine optimization.
bfa industrial design | academy of art university | 2008 ms aerospace engineering | university of texas at austin | 2000 bs aerospace engineering | university of texas at austin | 1996
software: adobe creative suite (illustrator, photoshop, indesign), corel painter, vellum graphite, rhinoceros 3d, autodesk aliasstudio, sketchbook pro, and autocad, bunkspeed hypershot modeling and rapid prototyping: machine shop equipment for wood, plastic, and metal; rapid modeling and prototyping with foam, clay, and fiberglass; laser cutting, 3d printing and cnc machining
patents
us patent #6854406 | autonomous surface watercraft, issue date 15 feb 2005
independent contractor designer
2009 – present
golden gate dog dog activity coordinator and adventure guide
2008 – 2009
apple computer, inc ipod genius
2006 – 2007
applied research laboratories, ut austin engineering scientist
1997 – 2006
• guided a small pack of dogs on fun adventures, exploring bay area parks and beaches.
industrial designer
nce
anne mayoral
• provided technical support to customers at the genius bar at an apple retail store.
• managed multiple technical teams for a variety of different programs. • designed and developed a real-time software radio, under mac os x, to interface with digital video (dv) devices over firewire (fw). • assisted in the development of near real-time system to detect and classify vehicles, using seismic sensors, and conducted multiple field experiments to determine acoustic and seismic signatures. • co-inventor of an autonomous surface watercraft used to support the us navy fleet ballistic missile (fbm) program. • developed an acoustic algorithm for an automated, real-time submarine tracking system used to provide precise positioning and trajectory.
hughes aircraft company member of the technical staff
1997
• developed idl software tools for data collection, reduction, and analysis of an electro-optical exo-atmospheric kill vehicle (ekv) sensor.
play,
and promote the
understanding
of the world around us. 2
marketing
research this is an overview of market research conducted for the bone-a-fide dog toy, a dog toy that was designed with a dog-centric approach.
decision wheel meets dog’s needs
optimal toy satisfies human’s uses for toys
3
cost & features
research showed that the optimal toy is able to meet the dog’s needs, satisfy their human’s uses, and exist in a market-defined range of cost and features. competition boutique-shop toys were categorized according to play pattern.
toys according to play pattern ball
fetch
tug
chew
plush/squeak
treat
interactive (owner-dog); chase activity
interactive (ownerdog); chase activity
interactive (owner-dog -dog); grab activity
independent; kill activity
independent; dissect activity
independent; dissect activity, self-reward
$3 - $10
$5 - $15
$3 - $20
$5 - $15
$5 - $20
$10 - $20
natural, varied
rubber, fabric, plastic
nylon rope, fabric
rubber
fabric, fill
rubber, plastic
minutes
days
months
average toy lifespan
years 4
dog’s needs based on predatory behavior understanding your target market is critical. researching dogs’ predatory nature helped characterize how dogs view toys. toys appeal to dogs’ sensory triggers to a greater or lesser extent. the trick is maximizing these triggers.
ball
play pattern
chase
behavior
fetch
sensory triggers
play pattern
prey
motion/shape (eyes)
kill
orient eye stalk chase grab kill dissect
tug
play pattern
chew
behavior
play pattern
dissect
plush/squeak
behavior
sound (ears)
predatory behaviors
5
grab
behavior
job
task to reward
play pattern
treat
play pattern
play pattern
predatory behavior
scent (nose)
human’s motivation to buy toys
dog toys pose a unique situation in which the purchaser is not the primary user. it is therefore necessary to understand the motivation for the purchase and the decision-making factors.
ball
tug
treat
fetch
plush/ squeak
6.8
6.0
5.0
9.6
10
chew
8.6
durability
cost
intended uses for toys play / entertain exercise prevent destruction
aesthetic appeal
rank
6
sketching
& ideation
quick canson sketches of a wireless mouse, alarm clock, and underwater vehicle. pen, marker, chalk, prismacolor pencils, and gouache on canson.
7
prismacolor sketch of a stand mixer. prismacolor pencil on tracing paper.
chrome animal sketch of a sunbathing robotic turtle. marker, chalk, and prismacolor pencil on marker paper.
ideation sketches for the hydrojogger aquatic jog belt. digital sketches finished with marker by hand.
9
form language and ideation sketches for the enchanted storybook castle playset. prismacolor pencil on marker paper.
10
model making 11
& rapid prototyping a 3d puzzle with interlocking mechanisms and keyed pieces. original concept was fabricated out of polyurethane foam. a renshape model was used to create a silicone mold. insta-cast was poured into mold to produce final model.
these photos show the evolution that the enchanted storybook castle playset went through from conception to final model. many sketch models were created using foam, foam core, wood, and plastic. the final prototype is constructed of lasercut layers. this is a working model. batteryfree mechanisms bring it to life.
12
3d modeling
& rendering
3d model of a dove™ deoderant stick created in rhinoceros. orthographics were used to create wireframe. the product was disassembed in order to accurately model various components shown in exploded view. rendered in hypershot and finished in photoshop.
13
3d model of the fido fuel bioregenerative trail light created in rhinoceros and modified in alias. initial wireframe based on a loose sketch. final design came from the evolution of cad and physical models. rendered in alias.
14
3d model of the enchanted storybook castle playset created in alias. orthographics created from the wireframe were used to lasercut the individual layers (shown in the exploded view). rendered in hypershot. images and scenes added in photoshop.
15
13
10
6 8
5
14
11
15
7
4 3
2
12
9 1 16
17
13
scene frame
1
drawbridge
5
door inserts
9
castle windows
14
castle back
2
outer door
6
door windows
10
castle inserts
15
stands
3
shutter inserts
7
castle front
11
castle midwall
16
tile stand
4
shutters
8
castle front innards
12
frame insert
17
character tile
16
illustrations
& technical drawings illustration of a classic stop watch created in illustrator. uses basic shapes and standard features to create a 3d effect.
55 50
60 10
50
5 10
20
40 30
45
15 20
40 35
17
digital scene of rustboy速 created in photoshop. incorporates use of layers, various brushes, and basic shading.
30
25
schematic of a support pin created in graphite. units in inches. Ø1.5000
2X ¯
2X ¯
Ø0.7600
Ø0.5000CBORE 2X ¯ Ø0.1880
A
A
2X ¯ 2X ¯
Ø0.2800
Ø1.0600CBORE
1.0000 0.5000
2X ¯
2X ¯
Ø1.5000
Ø0.8140
0.2000 3.0000
0.8000 0.9000 0.3400 30° 1.0500 2.2500
1.0000 1.7000
4.5000
SECTION A-A
18
technical drawing of a handheld gps device created in graphite.
A
4X R0.2500
Ø0.2000
4.21 3.87
0.1000 0.0200
0.2500
3.57
Ø0.2500
0.0250
1.9600 2X R2.0020 2.4600 2.12
0.0200
1.07
4X ¯Ø0.4000
0.0500
0.58 R0.6503
4X ¯Ø0.3500
0.0700
0 SECTION A-A
19
A
ALL THICKNESSES 0.02 UNLESS OTHERWISE NOTED
thank you
810 quarry rd apt c san francisco, ca 94129 • 512.750.8404 • anne.mayoral@gmail.com
20
810 quarry rd apt c san francisco, ca 94129 • 512.750.8404 • anne.mayoral@gmail.com