SHAKA UPCYCLING STYLE PLAN
CONTENT values & mission SPREAD THE WORD story shaka colours SHAKA PRODUCTS shapes material product options ABOUT SHAKA who are we
VALUES SMART
CONSCIOUS
HANDS
ON
FUN
CIRCULAR
MISSION CARE
CONNECT
CREATE
CHANGE
CONTINUE
SPREAD THE WORD Besides the hope that Shaka goes viral on social media we want to add communication to our product as well. Labels, if possible made of upcycled plastics, with a message. We will investigate the options for give-aways, like upcycled bags or a keychain. We will be active on Instagram, Facebook and our website with tips and tricks for a sustainable lifestyle.
STORY Used is better than virgin Where does the virgin concept come from, anyway… our Mother Earth is 4.5 billion years old. It’s a stretch to call any Earth associated material “new” or “virgin”. And to those who say that virgin plastics are a pure product of man, I challenge you to create truly new matter. We are able to manipulate, and no more than that. For our attempts to create, including plastics, we just chose the path of least resistance in terms of money, that we were aware of to this date. Without too much consideration to impact.
We need to look at our economy and processes in a new or virgin way, if you like. This may mean stepping away from mass consumerism, making conscious and more local choices, regaining our understanding of the supply chains we participate in. It could mean we redefine what success means. But really, is that a bad thing? What if it turns out we can achieve this without a material set back in our standard of living? What if it would bring about really interesting new fields of work? And… What if it would make us happier? We are committed to explore this option, one step at a time, locally. Thinking circular. Not with the intention to make a lot of money, but to see if it can be done. And if it can be, and we can sustain ourselves and our families, there is nothing that will stop us! Alright Jones’ family, let’s take you on. We refuse to keep up with you anymore. It’s boring, quite frankly.
SHAKA COLOURS
Black Boulevard grey Fresh breeze mint Ocean turquoise Seaweed green Bronzed skin brown Salty sand
Sunset pink
SHAKA PRODUCTS Shaka products are unique, because of the material used. They are made of contaminated plastic waste, unsuitable for other “mainstream” recycling processes. Every product aims to solve our plastic pollution problem in baby steps. But it doesn’t stop there. The materials are truly upcycled, which means the design is based in usability, combined with pretty looks. Our products aim to provide you with a light and happy life. Surf style, laid back, conscious and connected with nature.
SHAPES
perfect imperfection organic inspired by nature
MATERIAL
<<<< from this
to th
s hat >>>>
durable solid water resistant unique
This material is a USP already. The colours, the texture and the opportunities are endless and new. Even a simple product will look origional. It has so many advantages, and not only for a better world.
STOOL TO STALL This multi function piece of furniture can be used inside or outside your home. It’s a round stool to sit on or to put your feet up. It’s a small side table for your favorite drink. It’s a bin for toys, firewood or a blanket. It’s a beautiful plant pot. Or fill it with ice and keep lots of wine and beers chilled.
Stool or bin; Diameter 40cm. Height 46cm. One solid piece of thick plastic.
ROCKS TO WRAP Jewellery is small and may not be the biggest use of plastic waste but it is a way for people to show they care. By wearing this jewellery they can carry their ideals with them and be reminded of their way of life or thinking. It might bring up a conversation or awareness wich is valuable in a different way.
Multi usage jewellery; Long string of soft flexible plastic thread with irregular Shaka beads. Wrap it around your wrist, ankle or neck. Ton sur ton colours, male, female and kids style Length; +/- 150cm
CRADLE TO CRATE Go grocery shopping in a practical way post the single use plastic bag era, by bringing along your own practical upcycled crate. A functional solution which fits your car and shopping trolley. Easy to take along because of the handle.
Grocery crate; A crate with a handle and different sized inlays to carry groceries from supermarket to car to your home. Easy to clean, light weight and saving plastics!
WISH TO WALL Dress your home, office or restaurant with pretty flower or leaf cut outs. Hang it on the wall, put them in a vase, stick them in your garden soil or spice up your house plant.
Wall flower; Big solid plastic leaves in one piece. (minimum of) 3 different kinds to combine or choose. Inspired on flowers or plants from Hawaii (Shaka). Size: about 1 meter long.
SCREEN TO STAND Tablets, phones and screens are everywhere. And we like to take them everywhere. Kitchen, garden, bedroom or sofa. With this stand they stay in a good position and you donâ&#x20AC;&#x2122;t need to hold them. A tablet stand is most of all functional but why not make it pretty and sustainable as well! It can also be used to show a book, drawings or notes while working.
Tablet holder; Solid plastic holder in one piece. Organicly shaped and light weighted. Available in multi-coulored terrazzo pattern.
CUP TO CARE We know, cups are everywhere. But that has a reason; we use them every day! So why not use the most eco friendly, circulair and fair cup there is; ours. At the coffee machine at work, the school cantine or in your own cupbord. This is a product suitable for production in batches, for example batches of corporate Christmas gifts, customised to the company. Other Shaka products are unique and hand-crafted.
Cup; Simple model. Unique colour mixes. Round shape. Soft sense. High quality. Stackable.
ABOUT SHAKA
The shaka sign, sometimes known as â&#x20AC;&#x153;hang loose,â&#x20AC;? is a gesture of friendly intent often associated with Hawaii, and surf culture. It consists of extending the thumb and smallest finger while holding the three middle fingers curled, and gesturing in salutation while presenting the front or back of the hand; the hand may be rotated back and forth for emphasis. The shaka sign was adopted from local Hawaiian culture and customs by visiting surfers in the 1960s, and its use has spread around the world. It is primarily used as a greeting gesture or one to express thanks, acknowledgement, or even praise from one individual to another.
WHO ARE WE
Quin
Wes
Anne
We are two accountants and an interior designer by day, and we want to actually contribute to making this world a better place for our children. Not just talk about it, but do something about it. We live in Australia and The Netherlands and have been friends for 20 years. So how, you might ask. We want to start off by setting an example how the most contaminated plastic waste can be turned into beautiful products: - Safeguarding our natural environment from more pollution - Promoting our beautiful local culture through handcrafted, stellar products - Helping council divert even more complicated waste streams from landfill - Helping young people grow craft skills - Providing knowledge and skills for other social entrepreneurs so that benefits can be amplified
You have to think big before doing big â&#x20AC;&#x201C; Saif Rehman
BIN CONCEPT
Look good on the streets.
Clear, positive message.
Very obvious in use.
Frosted transparant recycled plastic.
BIN A public bin to collect clear plastics. Bottles, cups, packaging.. The bin itself is made of upcycled clear plastics. Shaped like a big plastic soda cup, the lid can come off to empty the bin. The top has small holes around sized for different plastics. Like a small one for caps, round for bottles or squared for packaging.
bin; Diameter 80cm Height 110cm The bin is made of two parts. The bin and the lid. The lids fits over the bin. Option; different sort of lids for other purposes of the bin. Option; centre of the lid holds a plant(pot).
STOOL TO COOL One of the products made out of the clear plastics from the bin, is the stool to cool. A product like the Stool to Stall but transparant! Colour options and textures are endless. Neon versions or confetti looks.. We stay within our colour ranges and will test and search for the coolest transparant options.
Diameter 40cm. Height 46cm. One solid piece of thick plastic.