BRAND GUIDELINES
CONTENT 01 The Logo 02 Typography 03 Minimum Size 04 Logo Grid 05 Logo Usage Guide 06 Colors 07 Tag Line
01
THE LOGO
02
TYPOGRAPHY
HEADLINES
Panton Black
Bodycopy
Panton Light
Alternative / Features / Others
Panton SemiBold Panton Regular Italic
To help provide a consistent, unified look in the brand’s use of typography, Panton should be used on all communications for all products and services. In the case of Word documents, PowerPoint presentations or Web-Publications, the Arial or Vni-Times font may be used as an acceptable alternative. The appropriate colors should be used for the brand’s typography is Pantone 7739 (for headlines) and Black.
03
MINIMUM SIZE
Minimum size for WEB
Minimum size for PRINT
2 cm 120 pixel
The logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print or web too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by the width of the wordmark, which should not be reproduced in a size smaller than shown above.
04
LOGO GRID
5x
9x
9x
13x Scaling unit X is calculated by the height of the icon. To preserve the logo integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention.
05
LOGO USAGE GUIDE
Do not stretch, condense, distort, angle or alter the logo.
Do not rearrange elements within the logo.
Do not crop the logo or violate the approved clear space requirements.
06
COLORS
Pantone 7739 C:81, M:15, Y:100, K:2 R:46, G:153, B:65 Multicolor gradient in CMYK # ED1B2E # FFD400 # E7067D # ED1B2E # 50C6DC # 71BF43 We have adopted the color palette to present a clear identity to the brand. Although the selection of colors appear simple, we should by no means take them for granted. Users of these guidelines should be aware that colors are and can be dramatically different when applied to a variety of materials. Care must be taken when quality controlling any of the many forms of print and color outputting.
07
TAG LINE
ENJOY YOUR MOMENT
Version A
Version B
ENJOY YOUR MOMENT is the official tag line of the brand guideline. Version A is the primary color palette for tagline. In some specific cases, in Version B - black must be used as the secondary color.
Keppel Land Mall Management Vietnam Co. Ltd. 11th oor Saigon Centre, 65 Le Loi Boulevard, Ben Nghe ward, District 1, HCMC, Vietnam Tel: (84) 838218000 | Fax: (84) 838213541 www.estellaplace.com.vn