STARTING A NEW JOURNEY BRAND NAMES 09, APRIL 2018
Brand Names
Master Criteria
BRAND POSITIONING
The Simplest Platform of Business Opportunities
All users (micro-merchants & individual customers) will be enlightened and supported by Financial Impact, Seamless Experience and Entrepreneur Community. When joining this platform, they can always enjoy the perks of:
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Increasing profitability
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Happiness of prosperous personal finance
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Convenient pocket
Brand Identity Criteria
Local Reliable Simple Eye catching
Approachable Family-oriented Unique Vibrant
Naming Criteria
C R E AT I V I T Y
Craft a fresh brand name
What do we wish our brand to be known & remembered for? • • • • • • •
Own-able and expresses our Brand Proposition Relevant, appealing, credible to target audiences Represents brand values and personality characteristics Distinctive from competition Naming checks: linguistic, (easy to say), cultural, legal, trademark Domain name check: is full name one available? *Preliminary check on Google Play, App Store, and Google
C R E AT I V I T Y
Craft a fresh brand name
Qualities of an effective name • • • • • • • •
Meaningful Distinctive Easy to remember and pronounce Future orientated Modular / stretchable Unique Positive Visual
BRAND NAME FORMULA • • •
Maximum 3 words Imaginable vocabularies Interesting meaning
How does our brand sound like? • • •
Twisted Words: Combine simple words on purpose Vietnamese only: Imaginable words bring “WOW"factor English only: Easy to understand in an meaningful & exciting way
BRAND NAME SPECTRUM •
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Emotional direction: High chance to enhance emotional connection with users as brand love is cultivated in a natural and unique way Functional direction: Direct way for users to remember the brand itself or core product's USPs immediately
EMOTIONAL
Happiness of prosperous personal finance
FUNCTIONAL
Convenient Pockets Increasing Profitability
DIRECTION 1
EMOTIONAL
OPTION #1 •
POCPOK
Twisted Words: Piece of Cake (POC) + Pocket = Pocpok • This brand name indicates a desirable feeling from user’s perspective: when you use all-in-one magical pocket, payment or transaction is as easy as a piece of cake • As an effect of wording combination, this brand name also mimics the sound of opening champaign bottles which triggers happy celebration together
OPTION #2 •
HAPIMO
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Twisted Words: Happiness + Money = Hapimo This brand name is crafted to change user’s mindset about money. Instead of feeling worried about your personal finance, this platform will make you feel happy and hopeful for a better life This brand name not only offers cheerful vibes but also easy to remember for Vietnamese users
OPTION #3 •
LÚA
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Vietnamese only: Lúa (n): Rice (as a slang): Money This brand name is crafted from a popular local slang word in Vietnamese which is often used to express an ultimate excitement of receiving money This brand name is very easy and interesting to describe product’s features
OPTION #4 •
XU ƠI
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Vietnamese only: Xu (n): Coins Oi (adv): Hey (call a close buddy) This brand name is purposefully given such a human touch which resonates with users as a reliable friend This brand name showcases true Vietnamese local identity as it sounds like a friendly daily greeting Ơi gives a special touch of locality as we can never find equivalent word in any other language which can deliver similar emotion
OPTION #5 • •
VỪNG ƠI •
Vietnamese only: Vừng (n): Sesame Ơi (adv): Hey (call a close buddy) This brand name is rooted from a classic story “Ali Baba and the Forty Thieves”. It is a magical phrase to the mouth of a cave in which forty thieves have hidden a treasure. Hence, this brand name highlights an exciting offer for users in terms of financial services Ơi gives a special touch of locality as we can never find equivalent word in any other language which can deliver similar emotion
OPTION #6 •
TRUE KNOT
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English only: True (n): real, have all qualities Knot (n): small group of people This brand name strongly tells the story of product model - trustworthy circles where people will always feel like belonging to an small, intimate and reliable community This brand name also showcases a convincing affirmation in regards to security of a financial service
DIRECTION 2
FUNCTIONAL
OPTION #1.A
TIENVO
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Twisted Words: Tiền (n): money Vô (n): coming in
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This brand name emphasizes on an ultimate flow of profit and exciting opportunities for all users joining the platform This brand names is written in an easy way to spell it correctly in Vietnamese right at first attempt
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OPTION #1.B
TITA
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Twisted Words: Tiền + Tài = Tita Tiền (n): money Tài (n): good luck
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This brand name emphasizes on an ultimate flow of profit and exciting opportunities for all users joining the platform This brand names is very easy for users to memorize with cheerful vibes Other suggestions with similar approach: - TIDA: Tiền đây = Money is here
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OPTION #2 •
LENG KENG
Vietnamese only: Leng Keng (n): sound of clicking coins • This brand name makes users excited of a cheerful sound - lots of coins clicking together which tells the story of increasing profitability • This brand name also creates a golden opportunity to own a unique sound as a strong reminder for users to become aware of a new brand naturally
OPTION #3
A! TIỀN VỀ
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Vietnamese only: A! (n): Exciting exclamation Tiền về (n): Money is arriving
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This brand name directly brings out the most valuable benefit for all users. Whatever kind of action or transaction users would use, they will always receive an ultimate result as perks of increasing profitability Users will also feel relatable in an emotional and conversational way with this brand name
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OPTION #4 •
Vietnamese only: Tiền (n): money Đầy (adj): full Túi: pocket
TIỀN ĐẦY TÚI
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Inspired from a popular and friendly wish with Vietnamese “Tiền đầy túi, tình đầy tim”, which means live fully in regards to finance and emotion
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This brand name clearly showcases product’s USP as users always own a full pocket at their fingertips This brand name is also owns a strong visual cue which can be utilized for further marketing strategy
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OPTION #5 •
RICHIE POCKIE
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English only: Richie = Rich (adj): full, wealthy Pockie = Pocket (n): personal wallet This brand name demonstrates a desirable benefit for users as they always carry a full pocket on-the-way which they can use easily just in 1 tap By combining and tweaking 2 very familiar words, this brand names sounds like a unique cheerful jingle thanks to its natural melodic effect
BRAND NAME SUMMARY
POCPOK
TIENVO
HAPIMO
TITA
XU ƠI
LENG KENG
VỪNG ƠI
A! TIỀN VỀ
TRUE KNOT
TIỀN ĐẦY TÚI RICHIE POCKIE
UYEN NGUYEN
AN NGUYEN
ERIK POSTHUMA
MANAGING DIRECTOR
STRATEGY CONTENT MANAGER
CGO
e: uyen.nguyen@aleph-labs.com
e: an.nguyen@aleph-labs.com
e: erik@aleph-labs.com
www.aleph-labs.com