SELF CARE SELF LOVE FOUNDATION
introduction
RESEARCH
INTRODUCTION
3
CASE STUDIES
DEFINITION
4
DEFEAT DEPRESSION
8
TARGET AUDIENCE
5
HEALTH PROMOTION AGENCY
9
PACIFICA
10
SUICIDE OR SURVIVE
11
SURVEY RESULTS
ii TABLE OF CONTENTS
7
12 13
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
PRELIMINARY WORK
GRAPHIC STANDARDS
PROMOTIONAL PIECES
CAMPAIGN MATERIALS
MOODBOARD
15
LOGO
19
BRAINSTORMING
16
SKETCHES
20
THE 3-STEP PROGRAM
17
TYPOGRAPHY
EDITORIALS
27
BROCHURE
35
WOMEN’S HEALTH
28
APPAREL
36
21
COSMOPOLITAN
29
BAGS
37
COLORS
22
ROLLING STONE
30
GIVEAWAYS
38
BUSINESS SYSTEM
23
WEBSITE/APP
31
PROJECTED COSTS
39
BUSINESS CARD
24
VIDEO
32
LETTERHEAD
25
SIGNAGE
33
iii TABLE OF CONTENTS
introduction
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Introduction
Globally, 350 million people of all ages suffer from depression. Because of their condition, it is difficult for people who are depressed to seek help. Some people may not even know that they are depressed. Sometimes those who suffer from depression may have trouble doing normal day-to-day activities, such as getting out of bed, brushing their teeth, eating, etc.
Most campaigns about depression are awareness campaigns–in other words, they only reach an audience of people who do not suffer from depression, educate them, and then encourage them to help those who do have depression. However, very little is done to encourage those with depression to help themselves. The root of the problem is their lack of will to be proactive about their current situation and their rapidly decreasing self-confidence.
What our campaign will seek to do is to help people help themselves. This can be accomplished by encouraging them through positive reinforcement and by raising their self confidence. Depression cannot be cured simply by regularly doing exercises of self-care, but it can help those with depression to gain the confidence they need to reach out and ask for help by the people who love them and/or professionals.
3 INTRODUCTION
SELF CARE SELF LOVE FOUNDATION
Definition
4 INTRODUCTION
SIGNS OF DEPRESSION
Depression is a mood disorder that causes a persistent feeling of sadness and loss of interest.
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Apathy
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Hopelessness
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Loss of Interest
It is considered medically treatable and often is resolved within a few months of diagnosis. Antidepressant medications and psychotherapy can treat depression. However, non-medication approaches are also helpful.
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Difficulty Concentrating
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Insomnia
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Oversleeping
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Fatigue
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Stomachache
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Irregular Appetite
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Isolation
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Suicidal Thoughts
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Anxiety
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Agitation
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Target Audience
Those who suffer from depression usually develop initial signs of depression at a young age (10-13 years old) and often goes unawares. The target audience for this campaign is teenagers and young adults (15-30 years old). About one in five people will have experienced some level of depression by the age of 25.
This campaign will target a younger audience by using a social media platform and utilizing the hashtag #HelpYoSelf. It encourages the user to proactively do things to make themselves feel happier and record that feeling in the form of a social media post. This is also a way for people with depression to express themselves and ask for help subtly from their peers/friends/family and with very little threat to their esteem.
5 INTRODUCTION
research
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Case Studies
A variety of campaigns were consulted in order to study each of their most successful traits. This included, but was not limited to, other campaigns on depression. Our studies show that many of the larger campaigns on depression have been strictly awareness campaigns and only strived to educate others about depression.
7 RESEARCH
SELF CARE SELF LOVE FOUNDATION
Defeat Depression
OBJECTIVES
8 RESEARCH
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Raise awareness about mental illnesses.
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Fundraise in support of mental health services.
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Reduce social stigmas and create an environment that encourages people to come forward for early treatment.
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Build a mental health network and increase collaboration across communities.
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Provide resources and supports for individuals living with mental illness and their families.
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Expand to other Canadian communities.
The Defeat Depression campaign provides hope and reduces stigma for people who are affected by depression and other mood disorders. Mental health organizations, community groups, caring companies, and concerned volunteers across Canada are planning walks, runs, rides, and other physical and social activities to raise awareness and funds for mental health initiatives. Depression is a common illness which affects many individuals and families and strikes all socioeconomic, educational, and cultural backgrounds. Physical activities–such as walking, running, and social interaction–can have a positive effect on a person’s mental well-being. Also opening a dialogue on mental illness can help educate people and break down social stigmas regarding mental illnesses. Funds raised at these events help community organizations provide support and services for those who suffer from depression.
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Health Promotion Agency
In 2013, the Health Promotion Agency of New Zealand found an enormous problem with farmers in Australia. They built a holistic website experience to deal with the problems to call to action a solution amongst their demographic. Videos hosted on the front page introduced the idea of depression in the farmer audience. Users casually visiting the website were a click away from a full explanation of the website. Beautiful imagery of farmers played in the background while the narrator discussed depression with a survivor. The dialogue told the story of personal strength and success.
OBJECTIVES
General portion guide uses the multistep process of recovering. Over the course of the month, users would sign on and submit personal testimonies of their recovery stages. Tests would be administered every week to determine their progress. On completing the week’s testimonies, users would be given excerpts from the previous week. This fed-back to the user what they were giving in and demonstrated their own progress.
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Built a website to deal with the problems to call to action a solution amongst their demographic.
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Designed an experience where one side was crafted to onboard users while the other was a step-by-step journal experience.
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Uses the multistep process of recovering.
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Recorded the user’s progress and allowed them to self-reflect on their own recovery.
9 RESEARCH
SELF CARE SELF LOVE FOUNDATION
Pacifica
OBJECTIVES
10 RESEARCH
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Rate mood and feelings a few times a day to measure whether there is improvement in mental health over time.
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Set and track daily health goals for habits like sleep, diet, exercise, relationships, and more.
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Calms the user’s mind with mindless meditations, deep breathing, progressive muscle relaxation, and more.
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Records thoughts and learns the user’s negative distorted thinking patterns.
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Offer small experiments and challenges for the user to improve their mood every day.
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Discover the user’s mood trends and sees what activities can improve their mood.
Pacifica is a multifaceted app solution for coping with depression and anxiety. The app helps track the user’s emotions and undergo wellness exercises. This is made possible with fun interactions and engaging visuals. At the end of the week, users can quantify how they felt and correlate their weekly events to their mood through the “Mood History” function on the app. The interaction all begins with the user logging their current mood. The user identifies their sentiment on a 1 to 10 scale and notes feelings like sad, panicked, elated, etc. In times of need, the app will facilitate breathing exercises. By pressing the relax button, the user would be guided to a screen that displays the breathing cycle for the user to follow. The user would not be able to do anything else with their phone until they complete 10 inhales and exhales.
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Suicide or Survive
Suicide or Survive is a charity located in Ireland which focuses on breaking down social stigmas about mental illnesses, like depression. They also work to increase the quality of recovery services for individuals who do suffer from mental illnesses. By altering current negative social stigmas about mental illnesses, they hope to create a safer world for those with mental illnesses. This charity focuses on individuals and recognizes that behind every statistic is an actual human being who suffers from depression. They work to be genuine, understanding, respectful, and accepting.
OBJECTIVES •
Campaign to raise awareness of mental health issues, highlighting the need for SOS programs and for more open dialogue on suicide and its prevention.
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National roll out of the Eden educational and therapeutic program to fill gaps in the current service provision for people at high risk of suicide.
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Provide a range of programs in the community that promote wellness and help people understand their own mental health and what they can do to improve and maintain it.
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Increase and improve resources required for the long-term sustainability and growth of SOS.
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Establish SOS as best in class within the Charity Sector in terms of its Governance and Organizational Effectiveness.
11 RESEARCH
SELF CARE SELF LOVE FOUNDATION
Survey
QUESTIONS 1. On a scale of 1-10, how would you rate the severity of your depression? 2. Have you ever felt suicidal? If yes, did you have a plan? Have you ever self-harmed? 3. Are you currently still depressed? 4. Which of the following have you reached out to? (Friends, Family, Professionals, Other, None) 5. Did you listen to music? What kind of music did you listen to? Did music help your mood?
12 RESEARCH
A survey was sent out via typeform.com and was able to reach many demographics on a variety of internet platforms. A group of 164 applicants who were either currently depressed or have been depressed for any amount of time in their past participated in our study.
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Results
72% of respondents identified as female/femme, 18% identified as male/masculine, and 10% identified as non-binary (or another gender that is not traditionally female/male). People between the ages of 15 and 34 have the highest risk of developing depression. Out of this pool of respondents, 27% were under 18 years old, 68% were 19-29 years old, and 5% were over 30 years old. Not all participants considered themselves depressed when they responded to the survey: 59% identified themselves as depressed and 41% said they have been depressed to some degree in the past. Some respondents mentioned that they felt their depression began as early as the fourth grade. Those who tended to describe their depression’s extremity as “10” (extremely depressed) also self-harmed and have at some point thought about committing suicide. 50% of our responders have fortunately never planned on committing suicide, but 48% have thought about it and 2% abstained from answering. Furthermore, 50% of the respondents have not self-harmed, but the other 50% have.
Many of our survey participants used various strategies to overcome their depression. Out of our survey participants, 130 attempted to share their depression with a friend(s), 70 shared with their family, 105 spoked to professionals, 19 did not speak to anybody, and 13 used other methods that were not listed in our survey (i.e. their partner, going to the gym, etc.). Out of the respondents, only 8% did not listen to music; one respondent found the lyrics in most music to be “too triggering”. However, some of the participants who did listen to music described their music genres as “depressing” and “sad”. Perhaps listening to happier, upbeat music can slowly, and subconsciously, improve upon mental health.
Professionals
Family *
Friends
*None
13 RESEARCH
Preliminary Work
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Moodboard
Based off of our research, our campaign could improve on previous campaigns by cumulating a multi-step program to increase self-confidence through the use of social media. A campaign cannot necessarily cure all depression, but it can encourage participants to build their own confidence and seek help for themselves. Calm colors, such varying shades of blue and green, are shown to be calming for users that spend an extensive deal of time on certain social media platforms (i.e. Facebook, Tumblr, Twitter, etc.).
15 PRELIMINARY WORK
SELF CARE SELF LOVE FOUNDATION
Brainstorming
Various iterations of the multi-step process were made and experimentation of campaign branding were also proposed. Both needed to be representative of the other but could not be overly complicated for our target audience. Simplicity can be encouraging without being too overpowering to the user.
16 PRELIMINARY WORK
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
The 3-Step Program
The most important takeaway from this program is that nobody is a loser. Everybody is destined to level up over time. If things get too hard, a suicide prevention line or text/messenger line is included.
STEP ONE: #LOVEYOSELF
STEP TWO: #TREATYOSELF
STEP THREE: #HELPYOSELF
Listen to your favorite music. Eat your favorite food. Wear your favorite outfit. Remember every single detail of what caused even a flicker of happiness–or even a moment that felt like there was an absence of sadness. Remember each moment and focus on them. Write them down into a diary, draw your favorite things, or speak your thoughts outloud and record them.
Keep doing everything that you’ve been doing in step one. Meditate on your thoughts and remember what things made you happy in step one. Learn a new skill and focus on it. Does it distract you? Does it help you feel better? Perhaps go out and even play a sport, because physical activities produce endorphins. And if you don’t want to go outisde, learn to paint or learn a new language. Improve upon yourself and always strive to become a better person. Try and do things with your friends.
Talk to a friend, family member, and/or professional about your mental illness. Share what you’ve written down in your own diary and learn to articulate your own thoughts outloud. Let others help you where you cannot help yourself. Keep doing everything in step one and two because practice makes perfect!
17 PRELIMINARY WORK
Graphic Standards
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Logo
The Self Care Self Love Foundation logo encapsulates the social media aspect of the #HelpYoSelf campaign. The heart is combined with a speech bubble tail to emphasize the importance of communicating with others to improve mental health. The black and white speech bubble can also be used to demonstrate the masses of who do not speak up about their depression in contrast to the colored speech bubble that represents those who do reach out. A portion of the campaign by the Self Care Self Love foundation is its reach out to users on the internet via social media. This is encapsulated by the hashtag, #HelpYoSelf. A logo and type treatment have also been chosen to represent this hashtag.
19 GRAPHIC STANDARDS
SELF CARE SELF LOVE FOUNDATION
Sketches
Many iterations of the logo were made before deciding on the final heart speech bubble. The heart is combined with a speech bubble tail to emphasize the importance of communicating with others to improve mental health.
20 GRAPHIC STANDARDS
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Typography
The typeface used is Avenir. In the logo, “Self Care Self Love” is emphasized by using Avenir Black, whereas “foundation” is stylized with Avenir Light. The typeface for the #HelpYoSelf logo is Besom.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() Avenir Black
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() Avenir Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() Besom Regular
21 GRAPHIC STANDARDS
SELF CARE SELF LOVE FOUNDATION
Colors
PANTONE P 125-4 C CMYK 52/0/21/13 HEX #65B5B8
PANTONE P 125-5 C CMYK 77/0/17/19 HEX #30CF8C
PANTONE P 125-6 C CMYK 77/0/32/19 HEX #009B9D
PANTONE P 125-1 C CMYK 20/0/8/5 HEX #C2F2DF
PANTONE P 125-2 C CMYK 30/0/13/7 HEX #A6EDCE
PANTONE P 125-3 C CMYK 30/0/13/7 HEX #87E6BE
22 GRAPHIC STANDARDS
The teal color is from the Pantone 125C family. The teal color should not trigger anybody who may be using the app under strenuous circumstances. If anything, it should help with calming the user. This phenomenon has been shown and proven with other social media platforms (Tumblr, Facebook, Twitter, etc.) that strive toward using various cool colors to encourage their users to stay on and continue using their site.
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Business System
The Self Care Self Love business system includes a letterhead, envelope, business card, and pencils.
23 GRAPHIC STANDARDS
Maya Angelou Music Consultant SELF CARE SELF LOVE FOUNDATION em:mangelou@slsc.org ph: 530.555.2321 ad: 1443 Maple Lane, Davis, CA, 94703
Business System: Business Cards
Maya Angelou Music Consultant em:mangelou@slsc.org ph: 530.555.2321 ad: 1443 Maple Lane, Davis, CA, 94703
Maya Angelou Music Consultant em:mangelou@slsc.org ph: 530.555.2321 ad: 1443 Maple Lane, Davis, CA, 94703
24 GRAPHIC STANDARDS
Maya Angelou
Maya Angelou Music Consultant em:mangelou@slsc.org ph: 530.555.2321 ad: 1443 Maple Lane, Davis, CA, 94703
Maya Angelou Music Consultant em:mangelou@slsc.org ph: 530.555.2321 ad: 1443 Maple Lane, Davis, CA, 94703
Maya Angelou Music Consultant em:mangelou@slsc.org
The business cards follow the shape and form of the slant in the logomark.
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Business System: Letterhead
The letterhead is printed on 8.5x11� paper, with the logo and return address located in the top left hand corner.
Solidere, Beruit, Lebanon November 21, 2015
ADD: 143 Maple Ln. Davis, CA, 94703-4
Dear Rick Astely,
TEL: 5305531223 FAX: 5300531211
Massa class condimentum facilisi nulla. Lorem donec facilisis egestas donec. Velit fusce elit. Donec justo a aliquam nostra pede blandit gravida convallis in pede mi consectetuer. Vitae class iaculis placerat velit mi. Lorem metus sagittis etiam consectetuer bibendum fusce vivamus mus habitant commodo vivamus primis auctor. Vitae curae volutpat ac. Class felis magnis senectus pulvinar eu condimentum. Etiam neque a quis. Risus porta suscipit fermentum. Massa purus varius curae vestibulum inceptos magna at consectetuer. Porta nulla magna dolor. Risus purus hac parturient fringilla. Felis augue taciti morbi duis integer. Justo etiam. Augue justo nisl litora vestibulum etiam quam. Netus lorem. Etiam purus interdum penatibus nascetur. Etiam augue pulvinar metus libero. Dolor lacus dui. Netus purus nonummy lacinia urna cras eros erat mi. Porta nulla magna dolor. Risus purus hac parturient fringilla. Felis augue taciti morbi duis integer. Justo etiam. Augue justo nisl litora vestibulum etiam quam. Netus lorem. Etiam purus interdum penatibus nascetur. Etiam augue pulvinar metus libero. Dolor lacus dui. Netus purus nonummy lacinia urna cras eros erat mi. Porta nulla magna dolor. Risus purus hac parturient fringilla. Felis augue taciti morbi duis integer. Justo etiam. Augue justo nisl litora vestibulum etiam quam. Netus lorem. Etiam purus interdum penatibus nascetur. Etiam augue pulvinar metus libero. Dolor lacus dui. Netus purus nonummy lacinia urna cras eros erat mi. Porta nulla magna dolor. Risus purus hac parturient fringilla.
Maya Angelou Music Consultant
25 GRAPHIC STANDARDS
Campaign materials
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Editorials
The Self Care Self Love Foundation has features in magazine publications targeting their main audience teenagers and young adults. These publications include Rolling Stone, Women’s Health, and Cosmopolitan. The editorials are dedicated to educating people on the issue of depression and mental health. Ultimately, the editorials aim to help guide readers who are depressed towards taking steps for improving their self confidence.
27 CAMPAIGN MATERIALS
SELF CARE SELF LOVE FOUNDATION
Editorial: Women’s Health
A feature on the Self Care Self Love campaign in Women’s Health magazine.
28 CAMPAIGN MATERIALS
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Editorial: Cosmopolitan
A feature on the Self Care Self Love campaign in Cosmopolitan magazine.
29 CAMPAIGN MATERIALS
SELF CARE SELF LOVE FOUNDATION
Editorial: Rolling Stone
A feature on the Self Care Self Love campaign in Rolling Stone magazine.
30 CAMPAIGN MATERIALS
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Website/Mobile App
The website will follow the #HelpYoSelf three-step process of encouraging the user to first learn to articulate feelings to themselves and subconsciously bettering their overall mental health (through the use of music, writing, wearing favorite clothes, etc.), then to start building new hobbies and interests, and lastly to feel comfortable enough to share their experiences online and talk to people they trust (i.e. professionals, friends, family) about their mental health and the next steps in their recovery.
About
3-Steps
Contact
Reach Out
The website and app would also provide notifications and gently help remind the user of their daily goals. The app and the website would offer the same abilities, although the app would be much more mobile. The app’s notifications would also serve to be more helpful than the website’s notifications.
Self Care Self Love focuses on teenage youths to learn to love themselves and encourage them to reach out to others in their quest to break away from their depression. Let us help you to #HelpYoSelf.
Join Us
Sign in
1 hour ago, @livelaughlove93 tagged #HelpYoSelf on instagram.
31 CAMPAIGN MATERIALS
SELF CARE SELF LOVE FOUNDATION
Video
A commercial would be launched on TV, played at medical centers/health clinics on their lobby TVs, and uploaded onto the website in order to reach the largest possible audience of people with depression would maybe possibly interested in what Self Care Self Love has to offer. The video focuses on the eyes of a person to show that even though mental illness can be hard to see, it is not invisible. Multiple shots of actual quotes from people who participated in the survey are written on a white board to reference the anonymity of their speakers, but still to have their voices be heard.
32 CAMPAIGN MATERIALS
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Signage/Flyers
Printed pieces (such as flyers, brochures, posters, etc.) will also be placed strategically around towns/cities or handed out at medical centers (such as various mental health clinics and hospitals throughout the country) to promote the #HelpYoSelf branding even to those who do not have easy access to the Internet. Although the campaign is mostly located online, the three-step campaign should still be available to all audiences. Scaled down versions of these flyers will also be posted online (e.g. Facebook, Instagram, Tumblr, etc.) to further spread the word of #HelpYoSelf online. Photographs of singular people looking straight into the camera are used to demonstrate a level of intimacy and connection with a viewer.
33 CAMPAIGN MATERIALS
Promotional pieces
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
USB/Brochure
The main promotional giveaway outside of the internet is a brochure that encapsulates the three main steps of the campaign. It explains the three preliminary steps to an actual path of recovery, mentions the website/app and its features, and also includes a small USB.
Depression affects over 350 million people a year.
The USB allows for some space for the user to use for their own personal data storage, but also comes with a folder that cannot be deleted. Inside the folder are songs from various artists that participate or support the Self Care Self Love campaign and pieces of literature about overcoming depression. This folder searches for a new update every time the user plugs the USB into a computer that is accessible to internet and can be updated over time through the foundation’s own online server.
Join the conversation: selfcareselflove.com
Love yourself. Fight depression.
#helpyoself
What is depression?
Step 1: #LoveYoSelf
Depression is something that many people experience. It is the most common mental health problem for young people, and about one in five people will have had depression by the age of 25. There are many options out there that can help. Now depression is not a weakness, nor is it something that a person suffering from depression can simply “snap out” of. With long-term treatment, depression is something that people can fight. Those who do suffer from depression do not necessarily always realize it, or are too afraid or unsure of the severity of their depression to reach out to others.
Listen to your favorite music. Eat your favorite food. Wear your favorite outfit. Remember every single detail of what caused even a flicker of happiness–or even a moment that felt like there was an absence of sadness. Remember each moment and focus on them. Write them down into a diary, draw your favorite things, or speak your thoughts outloud and record them.
Various Signs of Depression • Feeling guilty, worthless, or hopeless • Apathy, loss of interest or pleasure in usual activities • Difficulty concentrating • Insomnia, oversleeping, fatigue, • Headache, stomachache, dizziness • Appetite changes (including weight gain or loss) • Isolation from friends and family • Thoughts of suicide or death • Anxiety, agitation, irritability
Self Care, Self Love Through our studies, the Self Care Self Love campaign has found that depression can be cured, but the afflicted patient needs to acknowledge the status of their mental health and act on it as soon as possible. This can be managed by affecting both the conscious and subconscious mind. This is why the Self Care Self Love campaign has developed a three-step program.
Love yourself.
Step 2: #TreatYoSelf Keep doing everything that you’ve been doing in step one. Meditate on your thoughts and remember what things made you happy in step one. Learn a new skill and focus on it. Does it distract you? Does it help you feel better? Perhaps go out and even play a sport, because physical activities produce endorphins. And if you don’t want to go outisde, learn to paint or learn a new language. Improve upon yourself and always strive to become a better person. Try and do things with your friends.
Step 3: #HelpYoSelf Talk to a friend, family member, and/or professional about your mental illness. Share what you’ve written down in your own diary and learn to articulate your own thoughts outloud. Let others help you where you cannot help yourself. Keep doing everything in step one and two because practice makes perfect!
Fight depression.
35 PROMOTIONAL PIECES
SELF CARE SELF LOVE FOUNDATION
Apparel
The choice of clothing is a common method of personal self-expression.The Self Care Self Love logo would be placed on T-shirts and socks and given away to those who may choose to wear them as an invitation to share their experiences with others. They will also be worn by our volunteers and professional staff at tabling events or medical centers. The concept would be to wear their heart on their chest as an open invitation to discuss with others about depression or to ask for help.
36 PROMOTIONAL PIECES
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Bags
Bags are another inexpensive giveaway. They would give additional exposure of our campaign and provide a large amount of space for the campaign’s logo and branding. They are also more versatile and usable than most giveaway pieces because they can be used anywhere, such as during shopping, travelling, etc.
37 PROMOTIONAL PIECES
SELF CARE SELF LOVE FOUNDATION
Giveaways
To further promote the #HelpYoSelf campaign on social media, the Self Care Self Love Foundation will also giveaway several hundred phone cases and pins. Pins are inexpensive and small, but also serve as a great platform for self-expression outside of the internet. These giveaways will either be imprinted with the #HelpYoSelf logo or the Self Care Self Love logo.
38 PROMOTIONAL PIECES
ANNIE LI, HANNAH KAN, LUCIAN NOVOSEL
Projected Costs
Listed here are the total costs of production and distribution of the promotional goods.
ITEM
AMOUNT
E S T I M AT E D P R I C E
Website/Mobile App
1
$50,000
Video (Approx 2 min)
1
$5,000
Flyers/Posters
200
$2,000
Magazine Editorial & Ad Space
1
$3,000
Brochures
1,000
$650
USB
1,000
$1,500
Pins (1.5� diameter)
5,000
$1,600
T-Shirts
5,000
$8,500
Cellphone Cases
500
$645
Socks
1,000
$1,000
T O TA L
13,703
$74,895
39 PROMOTIONAL PIECES
Self Care Self Love Foundation Process Book by Annie Li, Hannah Kan, and Lucian Novosel for DES154 at UC Davis during Spring 2015