Senior Project by Annie McIntyre

Senior Project 2011 Annie McIntyre

TABLE OF CONTENTS

Introduction 4

Casino Bar 46

Intent of Project 5

Neon Club 48

Project Scope 7

Guest Room 50

Exterior 9 Interior 15

Schematic Design 53

Plans 21

Relationship Diagrams 59

Inspiration 29

Building Codes 63

Design Development 35

Research 67 Case Study 69

Casino Floor Plan 36

Criteria Matrix 55

Hotel Floor Plan 37 Section 38

Site Observation 91

Keno Longe 40

High Roller 42

References 115

Interview 99 Review of Literature

107

Casino Floor 44

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PROJECT INTENT

Designer Annie McIntyre Project Casino - Ballyâ&#x20AC;&#x2122;s Location Las Vegas, Nevada Stories 22 Rooms 2,332 Square Footage 1,681,420

Casino - 66,840 Sq. Ft.

Hotel - 1,614,580 Sq. Ft.

The intent of this project is to design a Las Vegas hotel and casino. Las Vegas casinos are always changing. That change results in wasting huge sums of money due to themes that have limited life span appeal to the public. The design of the casino for this project should bridge the generations and create long-term interest and viability. By using an existing building the construction cost will be minimized and the history of that structure will remain intact. There are many reasons that the development of the city of Las Vegas has been able to generate interest over the years, with the primary one being entertainment. Entertainment is viewed as a necessity in contemporary society and the publicâ&#x20AC;&#x2122;s passion for entertainment and the thrill of gambling keeps the interest fresh. The goal of this project is to provide an environment with classic features that relates to the history of Las Vegas gaming while proving that an entertainment environment (i.e., casino) can be developed for both short term and long term fiscal responsibility.

CONCEPT

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PROJECT SCOPE

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EXISTING PROJECT SCOPE - EXTERIOR

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EXISTING PROJECT SCOPE - EXTERIOR

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EXISTING PROJECT SCOPE - EXTERIOR

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EXISTING PROJECT SCOPE - INTERIOR

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EXISTING PROJECT SCOPE - INTERIOR

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EXISTING PROJECT SCOPE - INTERIOR

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EXISTING PROJECT SCOPE - PLANS

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EXISTING PROJECT SCOPE - PLANS

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EXISTING PROJECT SCOPE - PLANS

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EXISTING PROJECT SCOPE - PLANS

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INSPIRATION

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INSPIRATION

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INSPIRATION

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DESIGN DEVELOPMENT

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CASINO FLOOR PLAN

HOTEL FLOOR PLAN

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SECTION

Blue Bar

Gold Bar

SECTION

Red Bar

Entrance Ballyâ&#x20AC;&#x2122;s | Senior Project 2011 | Annie McIntyre | 39

KENO LOUNGE

KENO LOUNGE The Keno lounge is designed to resemble a cigar bar. The walls are made of a glass that is imbedded with a purple and green fabric. A bench wraps underneath the wall. The chairs have movable tables for convenience. The majority of fabrics in this space are made out of mohair to improve air quality.

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HIGH ROLLER The High Roller area is located behind a blue frosted glass wall off of the main casino floor. The room is dark in rich colors. There are several gathering areas present so that the guests in this area can relax. The main purpose of this room is for guests with I higher gambling limit. There is seclusion because of the amount of money being handled.

HIGH ROLLER

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CASINO FLOOR

CASINO FLOOR The main gaming floor was designed so that there are very few straight lines. The floor plan makes you wonder through the space. The back blue wall is made of an opaque glass that divides the gaming floor from the high roller area. The main walls in the casino are made out of a gold-flecked cork. The rich color adds to a classic color palette. The gaming chairs and tables utilize consistent styles and finishes throughout.

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CASINO BAR The casino floor has three central bars on the gaming floor that are color coded for wayfinding. The main bar in the center of the plan has a gold color scheme. The blue bar is located on the west portion of the plan and the red bar is located on the east portion of the plan. All bars are round to provide accessibility from all sides. The bars also act as serving stations for the gaming floor. The counter is made from semi precious stone that will be lit from below. The shelves in the middle are made of colored glass to match the light fixtures of the bar.

CASINO BAR

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NEON CLUB

NEON CLUB The Neon Club was designed with old Las Vegas in mind. There are custom tables designed out of retro neon signs. The tables spell out the word SIN. The back wall behind the bar is lined with a intimate wallpaper of ladies in lingerie. It is subtle and should only catch your eye if you stare. There are several different seating areas throughout for any gathering occasion. The ceiling consists of metal acoustical ceiling tiles that hang at varying levels.

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GUEST ROOM The hotel room was designed to be a calming place away from the gaming life. The fabrics are detailed in pattern and rich in color. There is a gathering table for everyone in the room to hang out. There are floor to ceiling curtains with black out shades to block the harsh sunlight. The bathroom is located in the central part of the room with either an other room or lounge are next to the main entrance.

GUEST ROOM

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SCHEMATIC DESIGN

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CRITERIA MATRIX

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CRITERIA MATRIX

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RELATIONSHIP DIAGRAMS

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RELATIONSHIP DIAGRAMS

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BUILDING CODE

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BUILDING CODE

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RESEARCH

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CASE STUDY

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CASE STUDY Indian Eatery by Serie Architects • • • • • • • • • • • • • • •

Building abandoned and just gathering dust Indoor-outdoor dining complex Two-story Building Inspired by 40 ft tall rain trees surrounding the location “We wanted to extend the experience of being under the canopy of these magnificent trees into the building and achieve a seamless transition.” Created a grove of elegant metal trees as the new structure for the Tote Exterior be restored to original form Pitched roof with skylights to reduce maintenance and pull in light Design and construction took 5yrs Branching structure was used the trees to support the roof Laser cutting, modified geometry to achieve smooth curves and reduce welding Elaborate acoustic paneling of upstairs for the lounge and bar 3-D surface of walnut veneered plywood Wanted a representation of branches and foliage Created a social gathering

Contract Magazine November / December 2009

The architectural component of this structure really makes the space interesting and inviting, it ties nature to the indoors. The white color complements the natural colors that are found outdoors. The 3-D surface to reduce sound is unique and adds life to the basement. It is more effective than flat walls. Since the building was not in use, its re-design supports the economy and is more environmentally friendly. Skylights tie in more natural elements and bring in more natural light. It is clear that a lot of planning and constructing went into this project. The structural elements of the space is interesting and engaging. They create visual barriers while still letting the space remain open. The brown walls of the club area work as acoustical elements because they reflect noise in different directions. The darker color tones also create a more intimate space even though it is set in a large scale area. By incorporating a natural element that is brought inside, people are more likely to take notice to the small added details that flow throughout. The metal tree structures reinforce the outdoor characteristics and add details interest. This indicates a well considered design.

CASE STUDY Lace & Pinstripes by Dianna Wong Architecture + Interior Design Washington, D.C. • Modern light on historic structure • Updated to this century • Former Hotel Washington built in 1917 • Closest Hotel to White House • Public areas with personality • Living room is a great illustration because of blending of preservation of plaster appliques and molding and restoration of the chandeliers • 1920’s crystal and brass chandelier is to resemble corset • Modern furniture with historic reproductions in contrast • Emphasizing the feminine against masculine qualities • Elevators have charred wood paneling that corresponds with cracked molding finish in salon • Cab doors are red, blue, and purple • Conforming to previous footprint • Originally rooms less then 200 sq. ft. • Wanted a spa like quality • Mirrors used to enhance space and depth

Contract Magazine November / December 2009

This structure used modern elements and tied them nicely into an existing classic structure. Since it is close to the White House, the elegant feel is appropriate. The color scheme is very calming and relaxing. The feminine theme is carried through in the details, even in the corset lighted chandeliers. The modern take on bathrooms keeps its feeling like a spa while new claw foot tub hint at the building history. The black and white floor adds a classical element that is timeless and does not need to be changed because it is made out of a durable long lasting material. The use of a black and white color scheme keeps the space clean and classical. By putting the tiles at a diagonal it give the room more dimension and sense of space. The simpl design and clean lines keep the space feeling very clean, while a little bit of added color addst interest. There is a balance throughout by contrasting light verse dark colors. The lighting is very minimal but is elegant. The dramatic lines in the rooms are created by an emphasis from floor to ceiling, and full width wall mounted curtains also gives balance and depth.

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CASE STUDY Viva by Slick + Design Milwaukee • • • • • • • • • • • • • •

Nightspot in Milwaukee Design came from black and white Elvis movie Project needed to be unique Bold color to create instant and distinct ambiance Interior is long and narrow shape Wanted to create excitement by looking like a carnival See something different each time you turn your head LED lighting system illuminates the glossy white letters set against matte black For more interest lyrics are in Spanish in downstairs lounge Intriguing aspects of design MDF walls covered with high-gloss red automotive finish paint Homage to Mexican and Spanish culture by laser cut and back lit crosses into wall First floor red mosaic glass tile and translucent acrylic Red neon creates a seductive, enticing glow

Contract Magazine November / December 2009

The idea of taking a meaningful song and displaying it in black and white creates a strong concept. However, it does not make sense to do this in a Mexican restaurant. The use of music by Elvis is confusing. The lighting behind the wood makes it the focal point of the space. The red underlit bar area gives a dark and dramatic affect. Overall there is not enough ambient lighting, creating a dark cave-like feel. There is not enough light to read the menu or see the food. The cross shapes that are cut out are nice because they are back light with warm tones. The crosses also create an effect that is more religious. With the words on the walls and the cross cut outs the space is cluttered and chaotic.The pattern is also repeated on the floor which creates distractions. Overall, the space has no focal point and details fight each other.

CASE STUDY Ralph’s Cafe by Architect Robert A.M. Stern Philadelphia • • • • • • • • • • • • •

Ralph’s Cafe’ in the Comcast Center in Philadelphia Wanted to change peoples interpretation of the cafeteria 51 story headquarters $750 million dollar building Cafe on the 43 + 44 floor Highest company cafeteria in the city Quality space that would serve as a gathering spot Timeless design, warm, welcoming, modern Serves 2,900 people Collaboration between design team and food service providers Exposed staircase constructed of glass, maple, and stainless steel units Interior color palette of red, orange, green and blue Panoramic views of the city are artwork for the space

Contract Magazine November / December 2009

This space is very light in color giving the appearance of being very open. Using colors other than white makes this feel like less institutional which can occur in some cafes. The large windows overlooking the city is really all that’s needed. Although the space is large in size, the different ceiling heights make it feel cozy. The different styles in lighting help to break up the space giving it a modern but home-like feel. The use of curves makes the space easy to navigate. The tile detail work on the walls adds a subtle effect and texture. The light colored ceiling and floor make the space more open and larger then it truly is, while the added color gives the space warmth. The red tones enhances hunger and is appropriate for a cafe. The cafe’s open atmosphere and clean lines eliminate a sense of claustrophobia. The large lighting fixtures add to the space and making it bigger because of the vertical emphasis. Overall the ambient lighting is consistent. Also the cove accent lighting gives extra emphasise and interest.

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CASE STUDY Andel’s Hotel Lodz by Justic + Whites Lodz, Poland • • • • • • • • • • • • • •

Former textile factory Built in 1852 and abandoned in 90’s First and only four-star hotel Old bricks of past against new modern design Historic building preservation 200,000 Sq Ft 180 Guests Original cast iron pillars support red brick vaulted roof Three light wells slice through ceiling Lit with color changing LED’s Daylight deep into space, frame views of sky Carpeted area in lobby with soft seating for gathering Purposely choose furniture that would make room feel more spacious Bright colored textiles as headboards to contrast with brick walls

Contract Magazine January / February 2010

This space is very sterile. It is minimalistic and does not have a home-like feel. There are no textiles or soft objects making the space very hard. The oval shapes that bring in natural daylight to all floors is nice and the changes in color are unique. The use of the materials in this building are well integrated. They have maintained the history so that the building has a use and fits into the environment. With the wood ceiling and the metal beams there is no real way to absorb the sound. The lighting on the walls is set to wash the space, yet there is no wall element worth seeing. The whole space feels inwelcoming.

CASE STUDY The Woodward Building by Hartman Design Group Washington, D.C. • • • • • • • • • •

Taken on vibrant new life One block from White House Residential structure Preserve the integrity of its notable historic element Adapting areas to first-class contemporary residential standards Retain all the decorative elements Covered with carpet in lobby and seating area to feel more residential Silk like drapery on interior windows, wanted procession of elegant ball gowns Lighting with drum shaped pendants surrounded by crystal droplets Furnished the space with classic contemporary pieces

Contract Magazine January / February 2010

This is a residential building that was converted to a hotel lobby. The grand use of scale is effective. The light fixtures fit the space and the rich brown colors give the space an elegant look. The design also did a great job emphasizing current elements by mixing historical element. The silk drapery is a nice addition although the silk would fade with time. The dramatic hall is emphasized by the hanging light fixtures. The added molding around the top of the fixture also adds to the effect of eleongating the room. The colors are all neutral in a cream tone. The use of inlaid carpet within the stone keeps the flooring consistent throughout. The main desk is padded to give a softer appearance, and the use of oversized drapery emphasizes the walls.

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CASE STUDY Ultra by Munge Leung Design Associates Toronto, Canada • • • • • • • • • •

Wants to be current One of Toronto’s hottest luxury dining and clubbing spots Wanted something more playful Wanted an approachable space with a bold and cheeky twist Chickens lend volume, color, and humor to space Feather design found in lamp shades Bird-foot like candlesticks Hub of social dining experience - table seats 24 Oak table becomes elevated dance floor at night Lighting is most important in design

Contract Magazine January / February 2010

The concept in this space is very unique. The main focal feature is images of chicken heads that overlook the main dinning table. This is unique and unusual, but also strange. Personally, I do not like the chickens. To deal with the fact that people might not enjoy the view, a retractable screen is used. The other unique feature is that the dining table turns into a runway when the space becomes a night club. The design of the chairs reinforces the barn-like atmosphere. But the wood table/runway is a poor material for a dual use and hygiene. Overall the space is illuminated by direct lighting. There are a few areas that are illuminated by warm accent lighting, such as over the bar area. The main entrance is very dark with very little lighting coming from a blackened lamp shade. The colors are very bright and warm throughout the space.

CASE STUDY Andaz West Hollywood by Janson Goldstein West Hollywood, California • • • • • • • • • •

Re brand of property Rich in history and rock-n-roll lore Originally Gene Autry Hotel in 1963 Design informed by hotel history Wanted to create a place that’s unique to location, incorporating the sexiness of West Hollywood and sophistication of Hollywood Hills Furniture, materials and texture are a mix of vintage and newer pieces that seamlessly integrate so no distinction between new and old Ground floor offers continuous space so guests can meander through lobby to restaurant Layers of depth and details All glass pavilion extends onto Boulevard Public art instillation

Contract Magazine January / February 2010

It is always hard to re-brand something that has so much history. The space has a grand entrance that draws people in. The sophisticated but sexy appeal captures a wide audience through a hint at the history of rock and roll. The use of the darker colors but with added lighting makes this an intimate space. The color throughout the space is consistent with the use of natural brown tones making it simple, elegant and sophisticated. The use of natural materials also helps tie the space together. The lighting is strong enough throughout to still have intimate gatherings. The extra lighting that is used on the liquor emphasizes the characteristic of the design. Also having an open kitchen creates a focal point with added lighting - bringing attention to the space.

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CASE STUDY Amangiri by Adrian Zeche Southern Utah • • • • • • • • •

Integrated setting with natural beauty Nothing to distract you from raw nature Took architects to Thailand and Bali to show and find inspiration Located away from any roads to give feel of isolation The structure became part of the natural landscape 34 suits wrap around rock formation Wanted there to be a feel of camping Each suite has screened courtyard with a rock arch Raised stone island in center of suite for bed, desk and sofa

Contract Magazine April 2010 The outdoor elements of this building is carried throughout the design. With floor to ceiling windows and open balconies there is strong connection to the outdoors, creating a feel that you are in nature. The space is very open and clean and the natural colors of the surrounding area makes the space blend in. The individual areas also feel like you are secluded and part of nature. Using a platform in the bedroom that is made of stone ties into the wall structure. All the furniture is simple and uses very few patterns. The intent to be one with nature is met.

CASE STUDY Brulee / 32 Luxe Lounge by Daroff Design Inc. Atlantic City, New Jersey • • • • • • • • •

Tropicana Casino and Resort Day a chic, upscale dessert restaurant Night glittering, color - saturated nightclub 2,300 Sq Ft 85 seats at table, 16 seats at bar Caramel banquettes, natural wood chairs, leather upholstery Changing colors from cloud of crystals and central orb and chandelier 1,000 six foot strands of Swarovski crystals dangle from ceiling Layer-upon-layer of theatrical lighting effects create nighttime fantasy

Hospitality Design Magazine April 2006

This space lacks excitement. The only real interesting feature is the crystals that are suspended from the ceiling in the dining area, however the ceiling plane is distracting. The warm colors in the main area contrast the blue color of the ceiling is not appealing or effective. The use of cow upholstery fabric on the benches is does not fit the design. Overall the spatial elements are not interesting or enticing.

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CASE STUDY Hard Rock Hotel + Casino by Chemical Spaces Las Vegas, Nevada • • • • • • • • • • • • • • • • • • •

6 high-roller pool suites Complete design freedom was given Bold color schemes, dramatic lighting, and provocative art $250,000 Each Miami Blue Suite for techno crowd All white, silver, baby blue tones Blue LED’s, floor to ceiling sheers Focal point is jambox wall covered in speakers Gorilla Suite for sexed up crowd Dark cigar bar feel Chocolate hardwood floors, bronze mirrored ceiling, metallic silver porcelain wall tile Hand painted wall murals Wanted artwork that would really shock people Punk Rock suite Graffiti- style wall art Explosion of movement in the color and materials Tree Line Suite 12ft tall tree line sculpture, living and growing 9ft wide band of hand painted wallpaper on ceiling

Hospitality Design Magazine April 2010 This space creates a great experience. With each suite being designed individually, there is a uniqueness that is carried through. Each space is different in its use of textiles, lighting and surfacing materials. The design fits extremely well and appears planned and intentional. The room that is all white has a sterile feel but the blue accents give it character. The room with the horizontal lines could be boring but the random placed red lines gives the space character. Each room has concentrated on adding ceiling elements a layout of light fixtures that emphasize the space. Each space was designed with details so that the guest would want to come back and enjoy the space and want to explore the other spaces at a later time.

CASE STUDY Jupiter Hotel by Tod Breslau + Kelsey Bunker Portland, Oregon • • • • • • • • • •

Revamped a dodgy motel into a whimsical mid-level boutique Wanted a classic 60’s motor hotel design Has 80 guest suites Clean-lined furniture, platform beds, tubular steel and maple tables Murals give guest visual journey Retro touches through oversized mirrors and chalk boards Historic take on motel Doug Fir is icon of Northwest Vintage honeycomb ceiling lights 2,700 linear feet of spliced 12-inch logs are used as the restaurant siding

Hospitality Design Magazine April 2005

This is a great example of how a common local resource can be used throughout a space and not be to much. The main element in this space is wood. By pairing the element of wood with a time period, there is a good balance. The unique ways that the wood is used is what makes this design a memorable one. The linear elements help to draw the eye throughout the space with the wood also giving a warm feel. The essence of being in a log cabin in the woods is present. You don’t feel as if you are in a city or a crowded establishment. The ceiling level has been lowered by the decorative light fixtures. The ceiling also has added details because they have used scrap wood to provide texture. The result is intimate and fluid.

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CASE STUDY Radisson Edwardian Manchester by Ransley Group Manchester, England • • • • • • • •

Built in 1840 and was demolished twice Took two years and $95 million 263 Rooms and Suites Has very high standards Asian sub-theme Desk of slick glass sheets Sweeping views of city from guestrooms Slick modernity with old-world coziness

Contract Magazine November / December 2009

The design of this space is not harmonious throughout. All the spaces have a very distinct feel that can not be transferred from space to space. It has some very clean lines that flow throughout giving definition to the architecture and the overall color scheme is very simple and plain. The one restaurant took it to the extreme with the overbearing red color craeting a harsh distraction. The spa is very clean and crisp with very few lines and only one color used throughout. The space is very expected and does not have added elements that would draw people in.

CASE STUDY Soho Hotel by Kit Kemp + Peter French London • • • • • • • •

Small luxury five-star hotel Feel excited anticipation No standard hotel design Large open reception area There is a desire to snoop 91 Guestrooms individually designed Floor to ceiling windows installed to allow plenty of natural daylight No conform to stereotype

Hospitality Design Magazine April 2005

This space has a very playful feel. With mis-matching fabric on sofas and quirky pillows, it hase a more welcoming effect. The rooms use playful twists on simple colors. The main color that is carried throughout the rooms is red. The subtle details add interest. With each room being individually designed there is a sense of excitement. The large windows in the space connect to the outdoors, making the spaces feel larger. There is a sense of grandeur and freedom to move, you do not feel crowded. The use of the same furniture throughout but with different fabrics creates continuity and interest, making the space feel unique. Also by using different accent pillows the space becomes more home like. They have created a space that feels comfortable and relaxing.

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CASE STUDY Stack by Graft LLC Las Vegas, Nevada • • • • • • • • • • • • •

Design something minimal, with architectural feature Create special movement Ceiling is the focal point 5,800 Sq ft 19 ft ceilings Typologies of landscape Nook-like, sheltered feeling for guests Wood - warm and generates comfort natural beauty LED lightboxes at end of wood Seats 264 Dark ebony tone for hardwood floor Dark black ceiling Wanted the ceiling and floor to disappear

Hospitality Design Magazine April 2006

The roof line in this structure is a welcoming and inviting element. The combination of wood millwork and natural colors that encompass the room and gives it a warm feeling. The design and layout are very simple. The focus is on the ceiling details, giving the space a feel of depth and space. The layering of the wood material gives the space volume and creates an unusual scale for people. The added lighting detail emphasize the wood grain and the structure. The darkness of the ceiling and floor add to the layering effect.

CASE STUDY Joel Robuchon by Pierre-Yves Rochon Las Vegas, Nevada • • • • • • • • • • • •

Nods to the Eiffle Tower Parisian’s living room with massive chandeliers, luxurious fabrics, ravish architectural detailing $300 plus a dinner per person Very exclusive Located in the MGM Grand Villas Nightly rate of Mansion Villas is $15,000 and above Wrought iron and glass double doors welcome you into space Place of elegance Black-and-white tiled foyer lit by crystal teardrop chandelier Purple velvet covers banquette seats in dinning room Cozy ambiance French courtyard inside restaurant

Hospitality Design Magazine April 2006

This space was designed with Paris in mind. The deep dark purples creates a romantic feeling and the strong attention to detail creates an elaborate space. The darker colors add to the effect of intimacy, while the walls of greenery create the feel of a French cafe. The rich colors add to the elegance and make it feel royal. The drak colors are a good contrast to the brighter purples. Everything is done in a tasteful way but with great detail on how to make the space more elegant and regal.

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CASE STUDY Daniel Boulud Brasserie by Jeffrey Beers International Las Vegas, Nevada • • • • • • • • • •

Located in the Wynn Hotel and Casino Unusual shape of space, irregular polygon 10,000 sq ft space Seats 350 to 400 Smaller parts are broken down to create separate spaces Bar lounge area - feeling of cigar room Grand salon is most formal room Petit salon is feminine and sensual Outdoor terrace overlooks hotels grand pool 5 different rooms with themes

Hospitality Design Magazine April 2006

This space has several different looks within one space. The outdoor area next to the water is the most expressive and most sought after. Each room was designed around a specific theme that sort of connects to other areas. The main color that was used throughout was a champaign tone that creates a sense of openness. The use of patten is somewhat overwhelming for a small space. The ceiling and lighting is bright and distracts the other elements, making it appear harsh.

CASE STUDY Hotel Vally Ho by Cole Martinez Curtis + Associates Scottsdale, Arizona • • • • • • • •

1956 Building constructed Nation’s best intact example of mid-century resort Preserved overall character Creative design in guestrooms Make use of things that were unique and typical of time Brick lining interior of guestroom walls Contemporary furniture in guestrooms Pool outdoor living area

Hospitality Design Magazine April 2006

This space is doing a great job of carrying one design out throughout all the spaces. There is a youthful, resort feeling. All furniture is very modern but has an essence of the past. Also using solid colors that are timeless helps support the design. The bright color palette is a way to bring life to a environment or space. The diversity in shapes and forms adds interest and a dynamic difference. The simplistic flowers add elegance and attention to detail. The added accent lighting is a decorative feature that adds an element to a simple ceiling design. The primary muted colors are complementary to each other and the reds warm the space. The white of the room is airy. There are very few colors used and this keeps the space clean and fresh.

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CASE STUDY Uncas American Indian Grill by Haverson Architecture + Design Uncasville, Conneticut • • • • • • • • •

Sanctuary Natural elements Open - hearth grill, birch trees, pools of water Casual dinning experience Wood-fire rotisserie LCD lighting system changes from dusk to dawn Light illuminate create canopies $7 million to design and create 15,000 sq ft project

Hospitality Design Magazine April 2006

The panels used throughout this spaces create great dividers and also gives definition. The ceiling elements also help to reduce the sounds from the gaming floor. The different elements on the ceiling create subtle interest. This is also carried out through the floor plan. The neutral colors tie back to nature even though it is not visible. The lighting gives the effect that the sun is appearing through the space. The wood and metal make the space more industrial, and the different details in the panels used in the sky add interest. The lower level of the space is fairly boring and neutral. Nothing but the ceiling that stands out in this space.

CASE STUDY Nove Italiano / Playboy Club / Moon by SSS International Las Vegas, Nevada • • • • • • • • • • • • • • • • • • •

Palms Fantasy Tower $650 million expansion 600 ft above strip 51, 52, 53 floor Different vibe each story Contemporary twist to traditional concept Freeform slabs of walnut form bar top LED swarovski crystals chandelier Floor to ceiling windows provide views throughout two-story space 12 ft tall topiaries of naked women Fireplace at each table Celebrates 50 years Rich, warm, luxurious and tasteful Bar created out of 10,000 diamond crystals 60 plasma screens on wall Wallpaper collage of centerfolds of 25 years lit by LED’s Moon nightclub designed around technology 12, 500 sq ft Color changing hexagonal design Clear beads hang in front of windows

Contract Magazine November / December 2009

The three spaces have nothing to do with each other but all have a definite way of making them memorable. The incorporation of fire and plants into one space hints at natural elements. The large open windows also emphasize the outdoors. There all tall ceilings that are balanced by oversized light fixtures. The other space allows you to take in the city. The city acts as a picture and frames the space. The black chandelier adds to the essence of the space because it is mysterious just like the environment. The strong colors and design shapes in the other space has a sense of movement. Movement is also created by the repetition of shapes. This also gives the space depth because the shapes are stacked.

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SITE OBSERVATION

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SITE OBSERVATION Beatrice & Woodsley Denver, Colorado Type: Small Plates & Big Wine Restaurant. Image: Rustic, Artistic, Contemporary. Color Scheme: White, light colored wood, brick. Materials: Actual “pieces of wood” paneling, white sheer textiles, aspen trees, brick, moss covered walls, wood beams, chainsaws on wall above bar, wine bottles stacked below bar. Lighting: Hanging lanterns, recess lighting, spot lighting. Scale/Proportion: Small and intimate, but not crowded. Observable Demographics: Couples, “date night”, mid 20’s and up. Traffic Patterns: Rectangular shaped floor plan, with bar on the right side, and tables on left. Restrooms straight back. Hierarchy of Areas: Bar is dominant focal point. Location of Cash Wrap: Cash wrap is located on the back end of the bar, in front of the kitchen entrance. Special/ Unique Design Qualities: The designer/owner designed this restaurant after a love story and his own experiences through out his lifetime. It is a romantic hide-a-way nestled down town. Merchandise Description: Small plates (appetizer style), crafty names such as “Soft-Core Cornography”, French and European food, Wine is the main attraction with a very large wine list. Deserts are a main attraction too. Incorporating specialty cheeses and chocolates. Display Types: Aspen trees throughout, interesting shelves behind bar held up by chainsaws, hand crafted booths, chairs, and tables. Lanterns hung from the ceiling and unraveled wine barrels span the ceiling. Special Display Qualities: The restroom has toilet paper rolls hanging from ceiling. Bathroom sinks are one-of-a-kind pulley systems. This project has a theme that was subtle throughout. It is a space that feels very intimate even if it is crowded. The small details make it a well rounded display. The contrast between soft and rough textures created a space that incorporated the naturel elements of nature.

SITE OBSERVATION Casa Bonita Lakewood, Colorado Type: Medium Plate & Entertainment Restaurant Image: Mexico, Santa Fa Style Color Scheme: Bright Colors, Pink, Blue Materials: Rock formations, Building structures, Stucco, Tile Lighting: Christmas lights on trees, Lanterns, Ambient lighting, Spot, Accent Scale/Proportion: Large, very crowded feel Observable Demographics: Young children with families Traffic Patterns: Very confusing, no real sense of direction, hard to navigate Hierarchy of Areas: Waterfall is dominate focal point Location of Cash Wrap: When you order and at the table Special/ Unique Design Qualities: You go for the entertainment factor. It is all about the cliff diver show. A lot of different themes so you have plenty to explore and discover Merchandise Description: Medium plates, typical Mexican food, overpriced for quality of food, creative mixed beverages Display Types: Typical retail display in gift shop, merchandise all deals with appealing to kids or tourists Special Display Qualities: Different rooms have different feel, ballroom very elegant and flows nicely into rest of space. As a theme restaurant, this space is good for small children. As an adult the space is very cluttered and hard to navigate through. It is a restaurant that is more on the theme of Disney. There is no set floor plan so you just have to explore to find your way. The space though works well for creating an environment that changes nicely from space to space. Going from a city to underground caves and so on.

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SITE OBSERVATION Ameristar Casino Black Hawk, Colorado Type: Medium Scale Casino Image: Rustic Mountain, Modern Color Scheme: Natural Elements, Greens, Browns Materials: Wood, Rock Pillars, Painted Sky Lighting: Accent, Ambient, Overall very lit, Felt like you were outside Scale/Proportion: Large, Spacious Observable Demographics: Older 60+ and Young 21-30 Traffic Patterns: Circular, Rotated around bar Hierarchy of Areas: Bar located in center of structure, Slot machines in circular formation, Gaming tables all together, Hotel Check-In upstairs Location of Cash Wrap: Cash machines located by all stairs and bars Special/ Unique Design Qualities: Feel like you are in a rustic mountain lodge, Central bar with everything rotating off of location Display Types: Each machine has own display and sound that competes with other machines Special Display Qualities: Circular formation so easy to find machine you would like to use, sign age and wayfinding very helpful This is a high end large casino in a small gambling community. It is a modern structure that has succeeded in creating a mountain lodge feel. The space is organized in a circle with the bar and large fireplace in the center. To one side is a large stair case that has a waterfall. The two stories are spread out so that you are not overwhelmed or have the sense of being crowded. The nature element is carried throughout even into the painted ceiling of a blue sky day.

SITE OBSERVATION JP McGills Casino Cripple Creek, Colorado Type: Small Sized Casino Image: Irish, Old Nostalgic Color Scheme: Gold, Green, Cream Materials: Gold Metal, Coffered Ceiling tiles, Crystal Chandelier Lighting: Natural Day lighting, Chandeliers, Ambient Lighting, Accent Lighting Scale/Proportion: Small, Intimate feel on floor, Tall ceilings Observable Demographics: 60+ Traffic Patterns: To back where bar was located or to restaurant, had 4 entrances Hierarchy of Areas: Cash wrap in back of casino, bar also in back of casino Location of Cash Wrap: Back of Casino Special/ Unique Design Qualities: Redesigning to have a more consistent theme, all over the place now Display Types: Curved gold signs on walls for directions Special Display Qualities: Large clear signs of where bar and cash wrap were This is a small town casino that is surrounded by similar businesses. There is nothing about this space that really draws you in and gets you to stay. I do enjoy that there is a lot of natural day lighting. Natural lighting is not normal in common casinos. This is because they want to keep people in a space so that they spend more money. The layout of this space is very easy to navigate through and find your way. It is small but not overcrowded with machines.

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SITE OBSERVATION Planet Hollywood Hotel & Casino Las Vegas, Nevada Type: Large Scale Casino Image: Contemporary, Very Clean Cut, Minimalists Color Scheme: Royal Blue, Red, Purple Materials: Solid Marble floors, Decorative art light columns, clean surfaces Lighting: Chandeliers, Cove lighting, Accent lighting, Ambient lighting, Spot Scale/Proportion: Large, Not overwhelming though Observable Demographics: 21-40 Traffic Patterns: Circular, Casino in center with dining surrounded by shopping Hierarchy of Areas: Casino in center, to go to shopping or hotel must past Location of Cash Wrap: Throughout space Special/ Unique Design Qualities: Large over sized crystal chandeliers that change colors, round floor plan Display Types: Columns of interact lighting designs Special Display Qualities: Easy to find locations because of maps and easy sign age For this property the previous location was called the Aladin. The new development is a great improvement. The casino is located in the center with shops on the side that lead back into the hotel area. The new design is very clean cut and modern. The old part of Aladin in the shopping area is still designed the same. They have slowly been redesigning but as of right now the old area does not match the rest of the space. The design that they have created is targeted to a newer generation that is very technology forward. This space has done a great job at wayfinding. There are interactive maps throughout the space so that you never feel lost. The flooring is also designed so that you also know direction.

SITE OBSERVATION New York New York Casino Las Vegas, Nevada Type: Large Scale Casino Image: New York City skyline and city Color Scheme: Lighter colors, Pinks , Blues, Reds Materials: City inside building, Trees, Sculptures, Structures Lighting: Buildings, Street Lamps, Ambient Lighting, Spot Scale/Proportion: Large, Over the top Observable Demographics: 30 + Traffic Patterns: Confusion, Very disorganized like city Hierarchy of Areas: Apple Bar in Center Location of Cash Wrap: Scattered Special/ Unique Design Qualities: True to New York, Cluttered, Could not find way around Merchandise Description: Anything that relates to New York Display Types: Neon Signs, Street Signs, Shop Signs Special Display Qualities: Made areas feel like you were really there This is an older casino that was cutting edge when it was built. It takes the city of New York that is idealized and created it in a new location. This is a space that is hard to navigate through. I am not sure if this was done with purpose because it is hard to navigate through the real city of New York as well. This is a theme that is carried out throughout in a well designed way. When you are in this space you do feel as if you are in New York.

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INTERVIEW

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INTERVIEW Kyle Warfield Intern for Casino Marketing What company do you intern for? Wright Casino Marketing. (Formerly G.A. Wright Marketing Inc.) What is your role in your internship? My role in the internship is to do the same design work that all the other designers do. I design cash mailers, posters, duratrans, web graphics, and handle revisions and preflighting. Pretty much anything that the others don’t have time for. What is the main thing that your company you intern for designs? The main thing our company designs is any material that the client asks for. If I had to choose, I’d say we mostly design self mailers/cash mailers. We also design plenty of poster campaigns for various casino promotions. What is design to you? Design to me... Kind of difficult to answer in a concise manner. Design is everything and everywhere. Design is a noun and a verb. The act of designing is more than just coming up with a solution to a problem. It’s about developing a solution that functions perfectly based on its context. Design is meant to be invisible. In other words, you aren’t supposed to know how much time or thinking power goes into designing something–whether it be a printed material or an object like a can-opener. These things are just supposed to make sense in their environment and with that way they are interacted with. I could probably elaborate excessively but I’ll stop there haha. What is the difference in Casino design from regular design? Let me start by saying that I am not proud of most of the work that is produced here, nor do I enjoy working here. In my opinion, casino communication design differs from other types of design because of how cheesy it tends to be. Drop shadows, gradients, excessive use of color, lack of negative space. Pretty much, bad design. There’s always such an extreme sense of urgency for every piece. There are of course casinos out there that have nice looking design. I think the main point is that a lot of casino material isn’t really “designed” at all. Meaning there isn’t a deeper conceptual meaning to a lot of what is produced, just graphic choices to visualize a promotion. What defines casino design? Nothing defines casino design, because there are so many different casinos out there. That’s like defining Grocery store design. You have Wal Mart and then you have King Soopers... can’t really be defined if there are different styles. Maybe the answer to this questions is found in the previous answer. What is important to casino design? Urgency is important to most casino design. BIG headlines and LOTS of colors. Cliche design choices. Any ideas on what could help me with re-marketing a existing casino? If I were to take an existing casino and re-market/re-design it, I would re define what a casino is. Based on personal morals, like the idea that materialism and consumption is a complete waste of the human experience. It would be nice if casinos never existed if you ask me. But since they do, I would love to see a casino that is not solely focused on driving people to spend, lose, win, and repeat. I realize that this is the goal of casinos, and everyone else knows it. But if there was a casino that created a sense of community, or inspired change... I can’t think of anything specific at the moment, but there’s got to be a way for a casino to promote something that has a more meaningful relevance to society and its users. Not just money. A more enjoyable experience. Maybe it would be fun to turn a casino into something like dave n busters that incorporates games too? Then again, the people attending casinos might not care about this stuff. They just want the money. Which is the whole problem. If i think of something more specific I’ll let you know. Hopefully that could inspire some ideas though.

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INTERVIEW Online Survey 1. What is your sex? Male 29.8% Female 70.2% 2. What is your age? 0-20 17.5% 21-25 64.9% 26-30 14.0% 31-35 1.8% 36-40 1.8% 3. Why would you visit a Casino? 1. To possibly win money, but mostly to have fun trying! 2. Social Event 3. To stay the night, to eat at the buffet, and to relax at a pool or spa. 4. Slots 5. Fun, free Drinks, shows, GOOD food 6. Because I have never been. 7. I would visit a casino to gamble, eat some good food, and hang out by the pool. 8. To play roulette 9. Slots & Drinking 10. Yes 11. for the slot machines :D 12. to be stupid with friends and gamble 13. Forced to 14. I would visit to get some free drinks with my friends and do some light gambling. 15. To gamble. 16. Gambling, drinking, fun, relaxation 17. to gamble and take part in the casino’s amenities 18. To waste money and have a blast doing it. 19. Something different. Have fun, win some money, night of entertainment. 20. For a great time and everlasting memories.

21. to get shit faced and lose all my money 22. To see the sights, gamble, and entertainment and excitement that comes along with casions 23. To drink for free in a social environment and I like the emotional rollercoaster and rush you get from gambling. I rarely enter a casino expecting to win money, usually I like to just waste $100 and hang out with friends. 24. Probably only to experience one, not to hard-core gamble 25. Gamble 26. I wouldn’t...(unless friends/family were going and I tagged along) 27. free drink and laughing and picking up a sugar daddy 28. To have fun, waste money and get drunk. 29. To get drunk and watch my friends gamble. Or if there was a cool music venue or club attached. 30. I would visit a casino to try and win some money. 31. free drinks 32. to get wasted in hopes of turning my 10 bucks to 20 33. get away with friends, gamble a little bit 34. i wouldn’t 35. Depends. Probably to relax and have fun, gamble a little so maybe I could pay off my school loans?? 36. food 37. Gamble, and Free Drinks (if in las vegas) 38. because im with my grandmother 39. I love to gamble and test my luck. I dont spend much money, but its interesting people watching and just being at a casino 40. To drink and make money. 41. Shows, Food, Table Games, To kill time

42. I wouldn’t. 43. Hells to the yes 44. For the fun atmosphere and to win money and of course drink 45. for entertainment or vaction 46. Just to see it. 47. yes 48. For the games and a chance to win money. sit by the pool, relax and go to the spa. And probabally do some shopping. 49. MAKE MONEY YO! 50. gamble, relax, see a show 51. Drink and have a good time with friends, not so much to gamble. 52. I hear they have free drinks as long as you are gambling in some way or another. I would play penny slots all night and get drunk. Plus I think it would be cool experience the “timelessness” that casinos have and the whole craziness of people winning too much and others loosing it all. 53. In order to participate in games of chance and skill. 54. Win the big money and get free drinks that have little to no alchol. 55. fun trip? 56. To have fun with friends! 57. Entertainment 4. Have you ever been to Las Vegas? If yes where did you stay? Yes 64.9% No 35.1%

1. the palms 2. off the strip, rented a house 3. Golden Nugget 4. Luxor

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INTERVIEW Online Survey 5. Balagio 6. New York New York was last 7. friend’s house while visiting 8. can’t remember 9. Mandalay Bay 10. Tropicana 11. Circus Circus when I was younger, and this summer at the Hilton. 12. Bellagio & Four Queens 13. Desert Paradise Resort 14. Monte Carlo, Luxor, MGM Grand, Paris 15. The Excalibar and the Luxur 16. Treasure Island 17. MGM Grand 18. Luxor 19. Circus Circus (I was in 9th grade) 20. The palms 21. MGM Suites, Treasure Island, The Palms 22. mom’s friends apt off the srtip 23. Luxor 24. econolodge 25. Excalibur 26. at a friends 27. Comfort Inn 28. Balley’s 29. I do not remember 30. New York New York, Monte Carlo, MGM, Bellagio 31. with family 32. Lake Las Vegas (right outside of the city) 33. The Wynn Hotel 34. Excalibur, CIrcus Circus 35. A small motel. 36. I was just driving through once, the other time i stayed at a LaQuinta 37. circus, planet hollywood, new york

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5. How often do you go to casinos? Once A Week 0.0% Once A Month 4.8% Once A Year 33.3% Never 61.9% 1. It depends but for being under 21 I’ve been to a lot of casinos. Especially the ones in Black Hawk, CO and in Shreveport, LA. There’s still a ton to do for the underaged. 2. every other year 3. Vegas trip once every 5 years or so 4. I would only gamble if I was with people that could stop me from gambling. It the whole theory Diffusion of Responsibility 5. Once every few years 6. Every 6 months 7. whenever i drive through 8. 2-3 times a year 9. Every other month or so. 10. (unless in Vegas) 11. ive been twice 12. Never been. 13. I’ve been there once in 25 years 14. I’ve been to casinos/walked through them while visiting Las Vegas. But not old enough to gamble. Other than that, i never go 15. When i am in WI, I go 2 times a month 16. every couple of years 17. If that 18. Once every few years. 19. Once every 6 or so months

6. Is the history of Las Vegas important to the design? Should it be incorporated into the design? Why? Yes 57.4% No 14.8% Don’t Care 27.8% 1. Obviously the way their casinos run are successful so that’s important to note. To make it strong you should allow high security surveillance rooms to catch cheaters. 2. History is always important 3. It needs to be cohesive with Las Vegas and what is thought to be “Las Vegas” 4. People go to casinos to take a vacation not for a history class. However, it could benefit the casino to involve history to the concept it. Just a thought.... 5. because its such a landmark 6. It’s interesting to know how Las Vegas came about 7. The turn around of casinos in Las Vegas is pretty quick -- always some new casino that is bigger, badder, and flashier. Some casinos have a history to Las Vegas. I would be curious to see a modern update of some of the older casinos that were torn down for newer ones. 8. it’s fun to see new things but the old stuff is harder to come by 9. There are elements that should be considered and borrowed from like “free drinks” but I dont need to learn about vegas at a casino in another state 10. I feel that people would stay or stop in if there was something about the history because I don’t even know the history behind Vegas. 11. Because Vegas has been turned into the city of sin, it should be brought back to its roots 12. the history is what helps to define Vegas

INTERVIEW Online Survey

13. That is the forst thought that comes to mind when I think of the town 14. Because it makes an effect on one’s state of mind which affects the way we live our lives <3 15. It gives the Las Vegas historical background 16. When people come into Las Vegas they see $$$ 17. That always makes things more fun! 18. because the mormons founded LV 19. It doesn’t matter. Las Vegas seems to have a reputation for having interesting and ‘unique’ casino/ hotels. I could imagine a completely outlandish casino fitting into Las Vegas just fine. History isn’t that important. 20. annie- its megan... my feedback for this would be try to think of more abstract or conceptual ways to tie in history instead of just having the traditional hallway of black and white photos with descriptive text. we can talk about this more if you’d like! 21. because it’s a theme park in itself and its roots should be remembered 22. i think history is important to design 23. Las Vegas history is the best 24. To understand how it came about and keep the tradition alive 25. that retro 60 look is fun..and so is that place 26. Because the history of Vegas is casinos and gambling. If the city is not “designed” this way then people will not feel like they are in a historical landmark or gamble. 27. Las Vegas is about escape, I want to feel like i am in Paris or Egypt not Nevada. Las Vegas is too fluid of a city to take history into account, the hotel you build to look like the past will get overshadowed by the shinny new hotel next door

28. Most visitors probably by pass this information because they just want to gamble, but I’m sure it is interesting and if given the option people would probably be intrigued 29. I seems like every casino has some type of history behind it that makes it so interesting 30. History is culture 31. i think with a casino you can design it however you want 32. Because very few people know the history of Las Vegas and i would be a fresh approcah to the current Las vegas strip style 33. Because Las Vegas has such a unique history, try to tie together the old with the new (but i know you’re probably already doing that) 34. The design of the building will have an impact on the whole city. You wouldn’t want something that’s already been done, or something that won’t work with the environment etc. 35. Las Vegas, in my mind, is about creating a world separate from reality, not being in one that is real. 36. I’m not too familiar with the history 37. Our history

7. What is your favorite casino and why? 1. Hard Rock, very cool atmosphere 2. I haven’t been to too many 3. Ameristar in Black Hawk, CO. They have a roof top pool and beautiful hotel rooms. The place is just awesome. 4. Wynn. Very clean atmosphere. Very high ceilings make for an open, fresh feeling 5. would love to say that I have one...haven’t been out that way in a while but the Wynn looks amazing! 6. n/a

7. Bellagio is timeless because of the glamorous, sophisticated and magical appeal. 8. dont have one 9. Anything Bright and clean 10. I love them all, but I really love the Bellagio 11. The Mandalay Bay Resort and Casino. Personally I love the water, ocean and sea life so the shark aquarium makes it my favorite Also the Performance show of the Lion King (a total fav of the disney movies) is pretty epic 12. it’s not a casino but circus circus 13. I dont have a favorite since my trip was a blur its hard to associate the names with experiences. I did have a great time at the luxor for a brunch tho. unlimited champagne and mimosas! 14. The Bellagio because of the fountains, and how nice the inside is. I like older looking Casinos. 15. Bellagio because it is classy, but no prettious 16. Bellagio because of the indoor garden and outdoor fountain 17. I cannot answer that because I am not of age yet. 18. Paris or Bellagio. Great pools, really high class, feels like you are in a different country, great service, good entertainment. 19. I’m sorry I’m not educated very well on casinos, I don’t think I could give a good reason. 20. Lu xor because it is kind of a cool hotel 21. MGM Grand it was cool 22. Ameristar in Blackhawk, I like it because it is new and everything is state of the art. I like the busy environment and that there are a lot of people of all ages. 23. I do not know 24. Don’t have one 25. New York because thats where I live holla 26. I dont feel qualified to answer this question

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INTERVIEW Online Survey 27. I don’t know. They all pretty much seem the same 28. don’t have one 29. I played a slot machine once, in a foreign country 30. just turned 21 not sure yet 31. unknown 32. I don’t really have one, but some of the pretty themed ones in Las Vegas are cool. 33. Caesars palace, MGM grand 34. Balley’s - because its the only one ive been to! 35. uhm...idk most of the big name ones are fine. 36. Big Bear and Treasure Island. They are huge and pretty 37. Do not have one. 38. If i am going to gamble Ceasers Palace. They have a good amount of low limit tables for the casual gambler. For interior aesthetics the Bellagio it brighter than most and the lobby/game floor is beautiful (not to gamble they have 1 low limit black jack table). For exterior I personally like the look of the Mandelay Bay. It is imposing but it almost seems to blend in with the desert with the copper color tinted windows. 39. Bellagio- I only say this because I love their ceiling fixture with the blown glass umbrellas. The entire hotel looks very aesthetically pleasing. 40. Never been to one to actually gamble. 41. n/a 42. have never been to a real one 43. They Wynn, very classy and arelaxing place to be. 44. Soaring Eagle, in Michigan, they gave you free drinks.

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45. I like lots: Luxor---The theme throughout the entire design (inside and out), Excalibur--Theme, Venitian--Canalboats (sense of place), shops, shows, Treasure ISland (before it changed)-- the Pirate show, the inside decor 46. N/a 47. No preference. 48. Wynn, classic

8. How long would you stay in a casino hotel? 1-2 Days 50.0% 3-4 Days 46.0% 5+ Days 4.0% 9. Where would you most likely get food at a casino? Restaurant 65.4% Cafe 25.0% Bar 23.1% Buffet 40.4%

1. It’s just cheaper, but deals at the restaurant with casino could entice people to stay longer and spend more money 2. Pool. Its too hot otherwise 3. I dislike buffets. They make me feel fat!

10. Any ideas or comments? 1. good luck! 2. Casino must inlude amazing pool/entertainment, high end rest., shopping....a modern Ratt pack feel would be soooo cool

3. Almost every casino is super themy if there’s any way to make it more real.... I think the casino could last longer. The problem with casino isn’t that they spend so much energy it’s that they get demolished and rebuilt all the time if you could come up with a way to make it last. It would really work, and even if your not you would have something that lasts. 4. youre gona do a great job annie! And make sure to cater to seniors and the handicapped! they love casinos! 5. they see me rollin’, they hatin’ 6. A casino aimed at a younger crowd would be cool! 7. Water features and swimming pools are a big party of Vegas so something unique that stands out from all the rest of the casinos would be cool 8. Vegas has so much stuff as is, whatever you de sign add some major defining element to set it apart from other hotels/casinos so that it is one to remember! 9. Everyone loves “cool” looking things. Stuff that is unique and interesting. You know the things that you see in vagas 10. no 11. Include some kind of aquarium with sharks. Get it???? MONEY SHARK! Make a sustainable casino. Name the drinks after dead music legends. In the hotel, have organic mattresses ...you have to set yourself apart and that would be a huge draw for me personally 12. Annie, I have a paid internship designing for an advertising/marketing agency and we focus entirely on casino marketing. So I have a lot of insight into the casino industry and design as well. Let me know if you have specific questions that I could help you out with.

INTERVIEW Online Survey

13. Just throwing it out there, but a video game casino would be mean az. 14. Themes? 15. theres a long history to the area..but i wouldnt go much farther back then the 40s. 16. Big open game floor open enough so you can see the exits even if its to the lobby or restaurant. I have gotten lost in too many casinos trying to find the bathroom, because i couldn’t see over the slot machines. 17. I despise gambling so the only reason why I would go to one is to see it for its history and food, not to gamble. 18. Will there be specific entertainment? 19. I generally have more fun at the casinos with a consistent theme over the more ambiguous hotels. I’d rather stay and hang out at New York New York or the Venetian than hang out at Bally’s or MGM Grand. Pick a theme and stick to it throughout the casino. Good luck! 20. Star Trek? Idunno. 21. I hear Vegas style buffets are pretty rad. 22. Should control for income level. 23. Rock It

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REVIEW OF LITERATURE

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REVIEW OF LITERATURE Las Vegas by Shoichi Muto - Bally’s - 3645 Las Vegas Boulevard South, Las Vegas Nevada - Was MGM Grand - Opened in 1973 - 5 year renewal project - 26 floor tower hotel - 2,814 rooms - Bally’s 22nd club located on 22nd floor - 1994, $14,500,000 plaza completed - $25 million monorail built - 1931 Hoover Dam constructed and legalized wide-open gambling - Legalizing gambling help recover economy from Great Depression - 1931 Nevada state established a new marriage law to make marriage and divorce easy - 1933 Dry Law removed - 1941 26 small-sized motels opened in town - 1940’s future prosperity of strip was dependent on gangsters

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Las Vegas : A Guide To Recent Architecture by Frances Anderton - Plenty of places to gamble in world. - City is legend - Elvis, Sinatra, Howard Hughes, Showgirls, hookers, neon, champain - Casino to expose people to maximum number of revenue - producing entities - Oppertunity to gamble - Entertainment as many ways as possible - 200,000 to 1 million in 20ys - Las Vegas located southern tip of Nevada - flat terain - Baking summer (110 f) - 1931 Nevada legalised gambling - Bally’s - By Martin Stern - Towers built as MGM Grand by Kirh Kerokian - 1980 - Second tower added - November 21st “worst hotel disaster” - 84 people killed, injuring over 700 - 1985 - Choreographed combination of light, water, landscape, movement to draw pedestrians off strip - plaza - tubes surrounded by neon halo tubes - Campbell + Campbell - landscape - Colors change - red, green/blue, white - John Levy - Lighting - Boneyard - Defined by neon - First discovered neon in England in nineteenth century - 1910 neon-lit sign created in Paris - Wanted to upstage - Cost millions of $, billions of wats of electricity - 6 sign making companies - time honoured apprentiership is the skill of fabricating signs - torn down signs - Final resting place for old signs - Densely packed - Atmospheric treasure trove of America’s pop culture icon

REVIEW OF LITERATURE Casino Design: Resorts, Hotels, and Themed Entertainment by Justin Henderson - Considered evil gambling - Entertainment architecture - Mega-Scaled destination - Draw crowds, they entertain, they make tons of money - 3,044 rooms at the Mirage - 2,891 rooms at Treasure Island - Amaze + Amuse - Las Vegas is one of the most popular tourist destinations in the United States - Casino design combines architecture and interior design - Manipulative approach to space planning - Must amaze and amuse - The Mirage - 2,200 ft. of space on the Las Vegas Boulevard - Developed by Steve Wynn - Opened in 1989 - Y-Shaped structure - Atrium lobby with 60 ft palms - Enter through a lush entry of gardens and waterfalls - Casino resembles polynesian village - Siegfried + Roy Secret Gardens - Treasure Island - Developed by Robert Louis Stevenson - Y-Shaped - 36 Story Tower - Pirate Theme - Fantasy in a Pirates Life - New York - New York - Famous entertainment architecture - 20 acre lot, 300,000 sq. ft. structure - 84,000 sq. ft. of casino - 47 Story Building, 529 feet tall - 12 Towers - $460 Million

- Sunset Station - Used by locals off the strip - Railroad Station inspired - Replicating Spain - Caesar’s Palace - Total room number 2,471 - Toga Party for adults - Theme is ancient Rome, Empire of power and glory - 29 Story Tower with 1,134 rooms - 6,500 sq. ft. fitness facility - 110,000 sq. ft. ballroom meeting space - 22,000 sq. ft. Spa - $600 Million expansion - 5 different floor plans or rooms ranging from 550-750 sq. ft. - Rooms have a 9 ft. ceiling - Luxor Hotel - 1994 the pyramid was constructed - 2,500 rooms in pyramid - Monte Carlo - Contemplate the wide range of worlds waiting to be re-created - pick a time and place and it will be a compelling design - 1995 - 3,000 rooms on 32 story’s

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REVIEW OF LITERATURE Hotel Design Planning and Development by Walter Rutes - 1974 first major successful casino hotel was the Flamingo - Gaming developed into one of the most popular segments of the United States Hotel Industry - Theme park laced with hotels, convention centers, shops, shows, arcades, skyways, people movers - More visitors attracted to Las Vegas than there are tourists to foreign destinations - $5.5 Billion a year estimated in 2001 - 30 million estimated visitors in 2001 - Development Considerations - 30% vacation travelers prefer participating in gaming - 16% prefer golf - Casino regulation requires a minimum of rooms have competitive rates to attract gaming customers and a variety of guests - Planning and Design Considerations - Contain great ratio of non revenue producing spaces - High-stake players suites, villas - Model of functional efficiency - Minimize initial and operating coasts in back of house and public areas - Quality theme concepts, authentic detailing all play vital role in hotel success - Casino Gaming Floor - On floor can be tens of millions of dollars a a time - ‘money path’ to and from cashier’s cage on gaming floor *High Security* - Single cage preferred - Coins are transported by electric cart - Floor must be structurally reinforced - ‘money path’ leads from cage to ‘hard’ and ‘soft’ count rooms - Transported to money truck loading dock - Money elevator with 5,000 lb. load - ‘eye-in-the-sky’ security nick name - pan-and-tilt cameras concealed in glazed ceiling bubbles - Gaming table design to facilitate surveillance - ‘floaters’ positioned at end of tables - Tables laid out in groups of 12, each centered around a supervisor, or ‘pit boss’ - Security maintained by government agency and casino management

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- Detain suspects - Need security cell - Dealers have 40 minute shifts - Lounge, dressing facilities, private dining room - 5 blackjack tables to each roulette and craps table - More crowded atmosphere preferred - Slot machines preferred along gaming floor and separate area - Coin cashiers cage required for every 50 machines - Ceiling height of 12-16 ft - Circular groups of slot machines are more popular - Amenities and Entertainment Facilities - Bars and lounges should be integrated directly with gaming floor - Stimulate business from one to another - Restaurants convenient - Cafe and buffet open up into main public space - Elaborate dinner shows and famous entertainers are expected in large-scale casinos - Guest rooms - Larger and more luxurious - 13 x 18 ft. to 14 x 20 ft. - Salone studio room 850 sq. ft. - six-fixture spa bathroom - One bedroom 1,020 - 1,540 sq. ft. -Trends - Hotels in major cities increase in size to 3,000 to 6,000 rooms - Efficiency and accommodations to large convention groups - Gaming programmed into guest rooms - Guest room and Suite Design - Guest room and bathroom more lasting impression - Bed defining characteristic - 2,000 guest room interiors - $3,000 - $10,000 per room - Guest room bathrooms increase in size - Guests want a more spa like feature including whirlpool bath, multiheaded shower and exercise equipment

REVIEW OF LITERATURE Fodor’s 2010 Las Vegas by Fodor - Las Vegas translates into the meadows - 1855 became part of US and kept name - 1905 Railroad arrived - 1930’s Hoover Dam built - Town becomes more sophisticated, hipper, and bolder each year - City has 18 of the 21 largest hotels in the world - 1500-1800 - Native settlers occupied land back in the 100 or 200 AD - Enough water to support small communities - 1820-1900 - Spaniards settled - Stopping point for Mormons between California and Salt Lake - 1890-1920 - Creek turned into town’s water system - 1905 Railroad built on way to pacific - 1930 - Wanted to be distinguished from other towns - 1931 ban on gambling was taken away - 1935 Hoover Dam completed - Pair O-dice opened on highway 91 - 1940-1950 - Ben Siegel “Bugsy” most influence on gambling industry - Brooklyn, New York - run classiest resort-casino in world - Mob investor back him - Flamingo Hotel opened in 1946 (millions over budget) - Siegel was “rubbed out” but flamingo lived on - Vegas was changed forever - 1950-1960 - Frank Sinatra, Dean Martin, Sammy Davis jt., Peter Lawford, Joey Bishop all part of Rat Pack - Helped Vegas grow in entertainment - 1960 - 1966 Howard Hughes bought out tons of Hotels, invested in land - 1960-1980 - Elvis made comeback in 1969

- East Coast mobsters tightened grip on casinos - Federal crack down followed - Frank “Lefty” Rosenthal, inventor of sports booking - 1980-1990 - Nation in recession, tourism was down - Large fires at MGM, Aladdin, Monte Carlo - Big corporations purchased hotels - 1989 Steve Wynn opened first casino in 16 years the Mirage - 1990 - More than a dozen mega-resorts opened - Rio and Excalibur in 1990 - Luxor and Treasure Island in 1993 - Stratosphere and Monte Carlo in 1996 - Bellagio 1998 - Mandalay Bay, Venetian, Paris in 1999 - Motor Speedway $72 million, 1,100 acre - 2000 - Wynn opened in 2005 - 2010 - $10 billion City Center - Multiuse complex Neon Meseum - Display of neon signs retired - “Boneyard” - 3 Acre plot stores all unrestored signs Bally’s - $69 - $249 - 2549 rooms, 265 Suites - 9 Restaurants

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REVIEW OF LITERATURE The Complete Idiot’s Guide to Las Vegas by John Hawks - Founded on the premise of having a good time - Mormons who were the first to settle - Eventually come to be known “Sin City” - John C. Fremont first mapped and described area - Mormons pulled out after 10 years - More churches per capita than any other u.s. city

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REVIEW OF LITERATURE

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REFERENCES

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REFERENCES

Anderton, Frances, John Chase, and Keith Collie. Las Vegas: an Architectural Guide. London: Ellipsis, 1997. Print. Contract Magazine Apr. 2010. Print. Contract Magazine Jan.-Feb. 2010. Print. Contract Magazine Nov.-Dec. 2009. Print. Fodor’s 2010 Las Vegas. New York: Fodor’s Travel Publications, 2010. Print. Hawks, John, and Tom Higgins. The Complete Idiot’s Guide to Las Vegas. New York, NY: Alpha, 2009. Print. Henderson, Justin. Casino Design: Resorts, Hotels, and Themed Entertainment Spaces. Gloucester, MA: Rockport, 1999. Print. Hospitality Design Apr. 2005. Print. Hospitality Design Apr. 2006. Print. Hospitality Design Apr. 2007. Print. Hospitality Design Apr. 2010. Print. “LAS VEGAS STRIP.” IN OLD LAS VEGAS - A COMPLETE PHOTO HISTORY 1905-1975. Web. 09 Dec. 2010. http://inoldlasvegas.com/strip.html. Nuto, Shoichi. Las Vegas. Tokyo: Sueyoshi Murakami, 1997. Print. Rutes, Walter A., Richard H. Penner, and Lawrence Adams. Hotel Design Planning and Development. New York: W.W. Norton &, 2001. Print. Venturi, Robert, Brown Denise Scott, and Steven Izenour. Learning from Las Vegas: the Forgotten Symbolismus of Architectural Form. Cambridge (Mass.): MIT, 1977. Print.

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