MAISON D’ESTHETIQUE
Brandbook
Contents: 3. 4. 5. 6. 7. 8. 9. 10. 11.
Intro Brandmark Lock-ups Color palette Typeface Clear Space Incorrect Usage Photography Application
3
Introduction As a promise to bring you refreshness after using our services as well as products, our brandmark is inspired by the life cycle of a butterfly, specifically the formation from a chrysalis to a butterfly.
4
Our brandmark It includes two elements: The symbol The text
MAISON D’ESTHETIQUE B&W version
MAISON D’ESTHETIQUE Colored version
5
Lock-ups
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MAISON D’ESTHETIQUE
MAISON D’ESTHETIQUE
use when the background is too similar to the brandmark’s color palette.
use when the background is too dark or black
6
Color palette
C M K Y
5 23 14 0
7 31 18 0
8 44 25 0
Pantone
495
707
507
7
Typeface Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Josefin Sans
Montserrat
Use for the brandmark
Use for the text
8
Clear space In order to remain consistance of the brandmark and maximise the visual standout, we defined a minimum clear space area, which does not allow any graphic elements to intrude x
x
MAISON D’ESTHETIQUE Minimum size: x = 3mm
x
x
9
Incorrect usage
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MAISON D’ESTHETIQUE
MAISON D’ESTHETIQUE
MAISON D’ESTHETIQUE
10
Photography
11
Application