Maison D'esthetique Brand Book

MAISON D’ESTHETIQUE

Brandbook

Contents: 3.

4.

5.

6.

7.

8.

9.

10.

11.

Intro Brandmark Lock-ups Color palette Typeface Clear Space Incorrect Usage Photography Application

3

Introduction As a promise to bring you refreshness after using our services as well as products, our brandmark is inspired by the life cycle of a butterfly, specifically the formation from a chrysalis to a butterfly.

4

Our brandmark It includes two elements: The symbol The text

MAISON D’ESTHETIQUE B&W version

MAISON D’ESTHETIQUE Colored version

5

Lock-ups

MAISON D’ESTHETIQUE

MAISON D’ESTHETIQUE

MAISON D’ESTHETIQUE

use when the background is too similar to the brandmark’s color palette.

use when the background is too dark or black

6

Color palette

C M K Y

5 23 14 0

7 31 18 0

8 44 25 0

Pantone

495

707

507

7

Typeface Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Josefin Sans

Montserrat

Use for the brandmark

Use for the text

8

Clear space In order to remain consistance of the brandmark and maximise the visual standout, we defined a minimum clear space area, which does not allow any graphic elements to intrude x

x

MAISON D’ESTHETIQUE Minimum size: x = 3mm

x

x

9

Incorrect usage

MAISON D’ESTHETIQUE

MAISON D’ESTHETIQUE

MAISON D’ESTHETIQUE

MAISON D’ESTHETIQUE

10

Photography

11

Application