autumn/winter 2018 ski collection
Kelly Murphy & Annika DuPree
the story Founded by Chip Wilson in Vancouver, Canada in 1998, Lululemon Athletica began as a yoga-inspired, technical athletic apparel company for both men and women. The Lululemon vision grew and evolved into a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility.The company’s product line expanded, from its humble beginnings as a distributor of solely women’s yoga apparel, to lines designed for yoga, running, cycling, training, and other sweaty pursuits for women and men.
manifesto “Our manifesto is one way we share our culture with the community. It’s an evolving collection of bold thoughts that allow for some real conversations to take place.”
katie harrington ~28 years old ~single ~lives in Denver, Colorado ~digital marketing & communications manager; $80k/year ~experiencer & achiever ~very active in her free time, enjoys hiking, yoga, and skiing in the winter ~social, likes going out with big groups ~has a 3 year old husky called Duke
ski lululemon
color palette a/w 2018 14-3206 TCX
13-4108 TCX
19-4023 TCX
19-3953 TCX
#8c1207
19-3230 TCX
prints a/w 2018
100% polyester knit
100% fleece (polyester)
100% nylon woven
polyester nylon blend
fabrics a/w 2018
sleek timeless unique characteristics
active
edgy
versatile
clean
utilitarian breathable
bold
outdoor lightweight
~lululemon headquarters are located in Vancouver, Canada
scope & size
~lululemon offers their products in stores and online 245 stores in the United States, 354 worldwide ~as of 2017,lululemon has continued to grow steadily, with the North American core market making up nearly 95% of its global sales ~lululemon is the 12th largest sportswear company
~lululemon offers “strategic sales� in which they offer wholesale prices to studios they feel are a good representation of the local
wholesale
community and their brand
strategy
~this would be expanded to ski resorts and specialty ski retailers for the lululemon ski collection ~offers items at 50% off and then the studios sell it for retail price *restrictions on sales, signage, etc
~offers a wide variety of ski and snowboard sporting apparel & accessories ~similar price point ~well-established retailer in ski equipment and apparel
~offers wide variety of sustainable outdoor apparel -similar price point -niche market -highest quality, long lasting
~offers wide variety of outerwear & sportswear -slighlty lower price point -was once largest American seller of ski apparel -well-known brand, caters to families, trusted
~offers wide variety of outdoor apparel and equipment -slightly higher price point -well-known brand, sponsors professional athletes -high quality, durable
competitors
line list
style #3767309 cost $18.42 retail $128
style #3760389 cost $5.02 retail $28
style #37330693 cost $17.59 retail $58
style #3755549 cost $13.97 retail $98
style #3563334 cost $16.72 retail $78
style #3683890 cost $101.19 retail $368
style #39453389 cost $139.38 retail $418
style #3563339 cost $20.38 retail $88
style #3707514 cost $31.29 retail $148
Style #3763534 Cost $7.62 Retail $38
product spec & tech package item fabric stitching hardware zipper label
details 100% nylon standard elastic waist strap & buckle 1 standard 1 long woven label for care, content, and sizes
color range
style: fanny pack season: autumn/winter 2018 size range: one size 1st delivery: september 25 target price: $58 measurement 8 in 6 in
description
length width
description: adjustable fanny pack packing: 1 piece per polybag project qty: 6,000 pm: DuPree & Murphy
product spec & tech package item fabric stitching label
color range
details 100% polyester (fleece) standard 1 long woven label for care, content, and sizes
style: ear warmer season: autumn/winter 2018 size range: one size 1st delivery: september 25 target price: $28 measurement 3 in 22 in
description width length
description: fleece ear warmer headband with ponytail opening packing: 1 piece per polybag project qty: 8,000 pm: DuPree & Murphy
product spec & tech package item fabric stitching zipper label
color range
details 100% polyester (ribbed waist bottom) standard 1 two-way 1 long woven label for care, content, and sizes
style: vest season: autumn/winter 2018 size range: 2, 4, 6, 7, 8, 10, 12 1st delivery: september 25 target price: $98 measurement 36-37.5 in 29.5-30.5 in 38.5-40 in
description bust waist hips
description: layering vest packing: 1 piece per polybag project qty: 12,000 pm: DuPree & Murphy
product spec & tech package item fabric
stitching label
color range
details 100% polyester knit w/ stretch (thumb hole included; ribbed poly-knit sleeves) standard 1 long woven label for care, content, and sizes
style: long john top season: autumn/winter 2018 size range: 2, 4, 6, 7, 8, 10, 12 1st delivery: september 25 target price: $78 measurement 36-37.5 in 29.5-30.5 in 38.5-40 in
description bust waist hips
description: baselayer top packing: 1 piece per polybag project qty: 20,000 pm: DuPree & Murphy
product spec & tech package item fabric stitching label
color range
details 100% polyester knit w/ stretch (ribbed poly-knit calves) standard 1 long woven label for care, content, and sizes
style: long john legging season: autumn/winter 2018 size range: 2, 4, 6, 7, 8, 10, 12 1st delivery: september 25 target price: $88 measurement 29.5-30.5 in 38.5-40 in 29.5 in 32 in 34.5 in
description waist hips short inseam reg inseam long inseam
description: baselayer bottoms packing: 1 piece per polybag project qty: 20,000 pm: DuPree & Murphy
product spec & tech package item fabric stitching label
color range
details 100% polyester (fleece) standard 1 long woven label for care, content, and sizes
style: face mask season: autumn/winter 2018 size range: one size 2nd delivery: november 30 target price: $38
measurement 22 in
description
length
description: fleece face mask with eye opening packing: 1 piece per polybag project qty: 5,000 pm: DuPree & Murphy
product spec & tech package item fabric stitching label
color range
details 100% polyester knit w/ stretch (thumb hole included) standard 1 long woven label for care, content, and sizes
style: pullover season: autumn/winter 2018 size range: 2, 4, 6, 8, 10, 12 2nd delivery: november 30 target price: $128 measurement
description
36-37.5 29.5-30.5 38.5-40 21-23.5
bust waist hips neckwarmer
in in in in
description: pullover with built in neckwarmer packing: 1 piece per polybag project qty: 15,000 pm: DuPree & Murphy
product spec & tech package item exterior fabric interior fabric stitching zipper velcro label color range
details nylon poly blend synthetic insulation (polyester & down) standard 1 two-way, 3 std. outdoor 4 strips for jacket closure 1 long woven label for care, content, and sizes
style: ski jacket season: autumn/winter 2018 size range: 2, 4, 6, 7, 8, 10, 12 2nd delivery: november 30 target price: $368 measurement 36-37.5 in 29.5-30.5 in 38.5-40 in
description bust waist hips
description: heavy duty down-filled ski jacket packing: 1 piece per polybag project qty: 10,000 pm: DuPree & Murphy
product spec & tech package item fabric stitching zipper tie label
color range
details nylon poly blend standard 4 standard outdoor drawstring tie 1 long woven label for care, content, and sizes
style: ski pant season: autumn/winter 2018 size range: 2, 4, 6, 7, 8, 10, 12 2nd delivery: november 30 target price: $148 measurement 29 39 32 35
in in in in
description waist hips reg inseam tall inseam
description: insulated ski pant packing: 1 piece per polybag project qty: 10,000 pm: DuPree & Murphy
product spec & tech package item exterior fabric interior fabric stitching zipper tie label color range
details nylon poly blend synthetic insulation (polyester & down) standard 1 two-way, 4 std. outdoor drawstring (cinches waist) 1 long woven label for care, content, and sizes
style: ski suit season: autumn/winter 2018 size range: 2, 4, 6, 7, 8, 10, 12 2nd delivery: november 30 target price: $418 measurement
description
36-37.5 in 29.5-30.5 in 38.5-40 in 29.5 in 32 in 34.5 in
bust waist hips shrt inseam reg inseam long inseam
description: insulated ski jumpsuit packing: 1 piece per polybag project qty: 6,000 pm: DuPree & Murphy
assortment plan avg monthly units
% of total
total units
retail price
total retail
cost per unit
total cost
total margin mu%
20,000
meet me at the base long sleeve
17.86%
120,000
$78
$9,360,000
$16.72
$2,006,400
$7,353,600
78.56%
20,000
meet me at the base legging
17.86%
120,000
$88
$10,560,000
$20.38
$2,445,600
$8,114,400
76.91%
15,000
fresh powder pullover
13.39%
90,000
$128
$11,520,000
$18.42
$1,657,800
$9,862,200
85.61%
12,000
extra ski run vest
10.71%
72,000
$98
$7,056,000
$13.97
$1,005,840
$6,050,160
85.74%
10,000
slope times jacket
8.93%
60,000
$368
$22,080,000
$101.19
$6,071,400
$16,008,600
72.5%
10,000
slope times pant
8.93%
60,000
$148
$8,880,000
$31.29
$1,877,400
$7,002,600
78.86%
8,000
ski it out ear warmer
7.14%
48,000
$28
$1,344,000
$5.02
$240,960
$1,103,040
82.06%
6,000
diamonds only ski suit
5.36%
36,000
$418
$15,048,000
$139.38
$5,017,680
$10,030,320
66.66%
6,000
warm up waist belt bag
5.36%
36,000
$58
$2,088,000
$17.59
$633,240
$1,454,760
69.67%
5,000
ski it out face mask
4.46%
30,000
$38
$1,140,000
$7.62
$228,600
$911,400
79.95%
sales plan summary
Planning to sell 112,000 units per month with the baselayer pieces selling the most of that figure at a target 20,000 units per month and the ski mask selling the least of that figure at a target 5,000 per month. *the first drop is September 25 so therefore expecting sales not to start ramping up until late october
Unit prices range from $28-418. The earwarmer being the least expensive item and a good add on item to increase units per transactions within the stores and the suit being the most expensive. Based on the projections for average units per month and unit prices, the brand will have an average monthly retail of $14,846,000 with the average monthly cost for the collection being $3,530,820 giving the company an average monthly margin of $11,315,180. Looking at the six months as a whole, the collection will have a total margin of $67,891,080. This comes from the total cost for these months being $21,184,920 to produce the items and the total retail for this time period being $89,076,000. All of these figures come from the fact that there will be a plan to sell the total 672,000 units.
costing fabric $5.99/.75yds $4.49 $0.85 elastic $0.50 buckle $0.10 strap slider $1.45 zipper $0.09 label $0.11 polybag $0.23 hang tag
warm up waist belt bag
fabric $2.79/.25yds label polybag hang tag
$0.6975 $0.09 $0.11 $0.23
labor cutting sewing grading marking
$0.50 $0.50 $0.50 $0.50 $0.50
first cost
$3.63
duty 14.6% agent fee 6% freight
$0.53 $0.22 $0.64
tlc
$5.02 82.06% $22.98 $28.00 64.14% $8.98
labor cutting sewing grading marking
$1.08 $1.08 $1.08 $1.08 $1.08
first cost
$13.72
duty 14.6% agent fee 6% freight
$2.41 $0.82 $0.64
tlc
$17.59
retailer markup % markup $ retail price
retailer markup % markup $ retail price
69.67% $40.41 $58.00
wholesaler markup markup $ wholesale price
wholesaler markup markup $
39.34% $11.41
wholesale price
$29.00
$14.00
ski it out ear warmer
costing fabric $2.79/1yd zipper label polybag hang tag labor cutting sewing grading marking first cost duty 16% agent fee 6% freight tlc retailer markup % markup $ retail price wholesaler markup markup $ wholesale price
$2.79 $1.45 $0.09 $0.11 $0.23 $1.25 $1.25 $1.25 $1.25 $1.25 $10.92 $1.75 $0.66 $0.64 $13.97 85.74% $84.03 $98.00 71.48% $35.03 $49.00
extra ski run vest
fabric $3.50/1.5yds label polybag hang tag
$5.25 $0.09 $0.11 $0.23
labor cutting sewing grading marking
$1.50 $1.50 $1.50 $1.50 $1.50
first cost
$13.18
duty 16% agent fee 6% freight
$2.11 $0.79 $0.64
tlc
$16.72
retailer markup % markup $ retail price
78.56% $61.28 $78.00
wholesaler markup markup $ wholesale price
57.12% $22.28 $39.00
meet me at the base long sleeve
costing fabric $3.50/2yds label polybag hang tag
$7.00 $0.09 $0.11 $0.23
labor cutting sewing grading marking
fabric $2.79/.75yds label polybag hang tag
$2.09 $0.09 $0.11 $0.23
$1.75 $1.75 $1.75 $1.75 $1.75
labor cutting sewing grading marking
$0.75 $0.75 $0.75 $0.75 $0.75
first cost
$16.18
first cost
$6.27
duty 16% agent fee 6% freight
$2.59 $0.97 $0.64
duty 5.3% agent fee 6% freight
$0.33 $0.38 $0.64
tlc
$20.38
tlc
$7.62
retailer markup % markup $ retail price
76.91% $67.62 $88.00
retailer markup % markup $ retail price
79.95% $30.38 $38.00
wholesaler markup markup $ wholesale price
51.40% $23.62 $44.00
wholesaler markup markup $ wholesale price
59.9% $11.38 $19.00
meet me at the base legging
ski it out face mask
costing fabric $3.5/1.5yds @2.79/.5yd label polybag hang tag
$0.6975
labor cutting sewing grading marking
$1.50 $1.50 $1.50 $1.50 $1.50
first cost
$14.58
duty 16% agent fee 6% freight
$2.33 $0.87 $0.64
tlc
$18.42
retailer markup % markup $ retail price
85.61% $109.58 $128.00
wholesaler markup markup $ wholesale price
71.22% $45.58 $64.00
$0.09 $0.11 $0.23
fresh powder pullover
fabric $38.00/3oz $5.99/2.5yds velcro zipper label polybag hang tag
$38.00 $14.98 $1.00 $5.80 $0.09 $0.11 $0.23
labor cutting sewing grading marking
$3.00 $3.00 $3.00 $3.00 $3.00
first cost
$75.21
duty 27.7% agent fee 6% freight
$20.83 $4.51 $0.64
tlc
$101.19
retailer markup % markup $ retail price
72.5% $266.81 $368.00
wholesaler markup markup $ wholesale price
45% $82.81 $184.00
slope times jacket
costing fabric $5.99/2yds drawstring 1/$0.14 zipper x4/$1.45 label polybag hang tag
$11.98 $0.14 $5.80 $0.09 $0.11 $0.23
labor cutting sewing grading marking
$1.75 $1.75 $1.75 $1.75 $1.75
first cost
$27.10
duty 7.1% agent fee 6% freight
$1.92 $1.63 $0.64
tlc
$31.29
retailer markup % markup $ retail price
78.86% $116.71 $148.00
wholesaler markup markup $ wholesale price
59.07% $42.71 $74.00
slope times pant
fabric $5.99/5.5yds down $38/3oz drawstring zipper label polybag hang tag
$32.95 $38.00 $0.14 $7.25 $0.09 $0.11 $0.23
labor cutting sewing grading marking
$5.00 $5.00 $5.00 $5.00 $5.00
first cost
$103.77
duty 27.7% agent fee 6% freight
$28.74 $6.23 $0.64
tlc
$139.38
retailer markup % markup $ retail price
66.66% $278.62 $418.00
wholesaler markup markup $ wholesale price
33.31% $69.62 $209.00
diamonds only ski suit
Slope Times Jacket
hangtags
1. 2. 3. 4. 5.
Slip this lightweight, perfect fit jacket on over your base layers for a day of ski fun. The hood and 800-fill-power goose down keep you warm while the water-resistant fabric helps keeps you dry Lightweight Glyde fabric is wind- and water-resistant Four-way stretch side panels allow you to move freely Secure hand pockets for your essentials and media pocket with cord exit Side drop-in pockets to stash your stuff
SIZE
8
$368.00
landing page
Hit the Slopes
social media We’re here to keep you warm. Slide into this down-filled snow jacket and never feel winter’s chill again. Slope Times Jacket:
more ski, less talk
store window display
LuluLemon Ski Collection Launch Party
launch event 333 Main Street
total budget: $1,200
Park City, Utah (435) 649-3485
Come celebrate the launch of LuluLemon’s ski collection and get ready for the upcoming ski season by shopping the collection before everyone else. Complimentary yoga will be held by our local ambassador, Christa Jutras, filled with sequences targeting muscles used in outdoor
September 24, 2018 7:00 PM
winter sports. There will also be on-site masseuses offering massages to rejuvenate over worked muscles. A bar serving juices and kombucha fresca cocktails will be served to toast to the collection.
Main Street
manufacturers Titas Sportswear Industries Ltd. YMA Building, Plot No. 7-20, Sector No. 3 CEPZ, Chittagong, Bangladesh +880 31 740431 Sprinta Co Ltd. Thu Duc District Hochiminh Vietnam Vn 7291891 +84 8 3729 1891 Brooklyn Manufacturing, Ltd de C.V Calle Principal, Colonia Jardines De San Marcos, San Marcos, San Salvador, El Salvador 503 2213 3800 Lee and Man Handbag Mfg. Co., Ltd. 8 F Liven House 61 63 King Yip St Kowloon, HK 852 2319 9888
autumn/winter 2018 ski collection
Kelly Murphy & Annika DuPree