Telemedia Magazine issue 43

Page 1

billing & engagement for value added services & content

IN THIS ISSUE

ISSUE 43 | £4.99

6

World Telemedia Review

High performance

Matthew Winters from Veoo gives us the top take aways from the show

8

FEATURING

Paul Skeldon takes a look at how affiliate marketing and the tech behind it can help you beat the ad blockers and get more bang for your buck TELECOMS

Telcos and service providers urged to adapt to survive

PAYMENTS

Windows 10 extends use of carrier billing with Bango Bango has extended the reach of carrier billing for Windows 10 and Xbox products across devices in Finland, Hungary and Norway >> 11

Changing customer needs, shifting business models and disruptive competitors are all making it now imperative that telcos change the way they operate, the services they deliver and how they are regulated. So warned Christian Göetz, team leader, BDO Global Telecoms, in the opening keynote at this year’s hugely successful World Telemedia Show in Marbella in October. “What customers want isn’t necessarily what they get from telcos these days,” he told the

PAYMENTS

Adyen adds WeChat payments to its platform packed auditorium. “As a consequence they look to the likes of Viber and Skype for voice and voice conferencing, WhatsApp and SnapChat for messaging and so on: these are the nemesis of telcos as they do deliver what users want and eat into telco revenues.” >> 4 MESSAGING

Powwownow selects Zensend to offer SMS to enterprise customers Enterprise grade A2P messaging provider Zensend – part of Fonix – has been selected by conference call company Powwownow to provide SMS messaging.

Adyen opens up payments from 400m Chinese consumers as it adds social network WeChat Pay to its platform for its clients >> 11 PAYMENTS

mGage goes live with carrier billing in Netherlands mGage has gone live with charge to mobile in the Netherlands with a host of clients already using it >> 12 PAYMENTS

Using C2M for paid content Paul Skeldon reports from a Fonix roundtable about how music, publishing and others want to use carrier billing >> 14 PAYMENTS

The future of payments Paul Skeldon finds out how carrier billing can rise to the challenge of other m-payment tools and how carrier billing needs a better name >> 16 >> 4 More news, views and analysis at www.TelemediaOnline.co.uk


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Telemedia Magazine issue 43 by annika micheli - Issuu