billing & engagement for value added services & content
IN THIS ISSUE
ISSUE 46 | £4.99
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Loving the crocodile
Affiliate marketing is a key marketing channel for telemedia companies – e take a look at how to work with affiliates and on page 10 hear what affiliates are looking for
GDPR: beware data
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With General Data Protection Regulations (GDPR) coming into force, we take a look at what that means for your customer data
FEATURING
PAYMENTS
WORLD TELEMEDIA MARBELLA
World Telemedia Marbella: VAS, affiliates and payments in the spotlight The hot topics in the telemedia world are all set to be debated in a series of high level spotlight session across the three days of the show. Each subject will get a 30 minute spotlight slot on the show floor and will involve presentations, fire-side chats and panel debates. And audience participation is a must. So what is in store? • Virtual Content Provider: next step in evolution? – Here Vladimir Yuzak, Business Development Officer, RGK, will take a look at the concept of Virtual Content Providers, the tools you need to make them work, white label models for VCP and all the benefits it will generate. All, of course, demonstrated through case studies. • mVAS User Acquisition: how to get high quality users – Affiliate Networks are today an effective marketing channel for mVAS providers worldwide as they represent a low risk ecosystem for them to grow their mobile
business aiming at increasing their revenues through a pay-for-performance acquisition. However, there are several market challenges that mVAS Advertisers are facing nowadays. In this session, João Oliveira from MOBIDEA, will take a look at how to find hot markets, how to monitor and control traffic sources; delivering the best service and learn how to have an extra marketing budget by monetising traffic you receive and that you are not able to convert on your products. • Affiliates: how to maximize user acquisition with performance networks – Here Kimia will talk us through implement technology to detect traffic sources, establish whitelist/blacklists and improve churn rates and ARPU; how to entrust experienced Media Buyers with vertical expertise and advanced >> 3 WORLD TELEMEDIA MARBELLA
World Telemedia Marbella: Country Updates give world tour of telemedia business hotspots World Telemedia Marbella continues the event’s theme of offering unrivalled insight into international telemedia markets with its Empello-sponsored Country Updates. This year the range of countries covered has been extended to cover the up-and-coming markets and offers a chance for delegates to understand some of tomorrow’s key markets.
As well as looking at Germany, Austria, Belgium, Switzerland and Australia, this year’s Country Update programme is also looking at the likes of Saudi Arabia, Kuwait, Qatar and Egypt. Each of these Middle Eastern markets are full of, well, Eastern promise – but they are also is Muslim countries, so regulation is a whole different ball game. Empello’s experts and those from TPay will >> 3
More news, views and analysis at www.TelemediaOnline.co.uk
M-payments forecast Ahead of World Telemedia Marbella, we take a look at what is in store across the mobile payments landscape >> 13 PAYMENTS
Charge to mobile forecast Focussing in on charge to mobile, we assess where the UK charge to mobile is at, what hurdles it still faces – and how tickets and charity became poster-boys for the payment tool >> 15 PAYMENTS
M-payments round-up We take a look around the world at some of the other mobile payments services that are being pushed in different markets >> 16 PAYMENTS
Why wallets? Mobile wallets offer so much more than just a place to stick your virtual cards. Find out how to make wallets part of the payment and marketing process >> 18
9-11 October 2017 Show Preview – Pages 4-7