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Welcome The vibe is back
Welcome to World Telemedia Marbella 2012. Once again World Telemedia rolls into town just as the market for premium content and billing starts to ramp up. And its not hard to see why. There are still great opportunities in the traditional markets for telemedia services as we can see from many of our exhibitors and sponsors, some of whom are launching new services to tap into growing consumer demand for mobile and online premium billing. And this is all being driven by the fact that consumers are now shopping and buying and interacting through mobile devices as never before. This move to the mainstream can only be good news for the telemedia sector. Mobile – and particularly payments – is shaping up to be the key battle ground in the war of m-commerce. While much has been done to get commercial mobile sites up and running, actually giving people the ability to pay for things when they get there is key. And retailers and online sellers, apps developers, games makers, music companies and more are all now chomping at the bit to get stable, easy and robust mobile payments in place. And that is very much up for grabs right now. On-billing payments from operators are starting to ramp up, payment widgets that offer to bring together multiple PRS-type payments are being launched, banks are getting in on the act and many third party payment tools, payment gateways and payment providers are all looking at how to make it happen. To my mind it will be one company, that comes up with a simple, quick, easy and robust way of doing it that will grab the prize. From a consumer point of view, it has to be something they understand, feel safe with but perhaps above all find very simple to use, that will win the day. So what is it going to be? If I knew the answer to that, I wouldn’t be sitting here writing this, I’d be a very rich man. But there are many people working on it – even if a lot of on-bill solutions are really only aimed at micropayments for digital goods. But as World Telemedia clearly demonstrates, there is still much to be gained in this sphere and that is what the event aims to showcase: an insight into what the opportunities are, and what tools the industry has at its fingertips to deliver on those opportunities. All this will be done through presentation led “learning” sessions, interactive “discuss” panel sessions and of course, the “inspire” sessions of case study presentations that really show what leading telemedia players can do.
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And if that isn’t enough, then the show also offers unparalleled networking where you guys can get together, have fun and do deals, learn new stuff and shape the future of m and e-commerce, digital media and marketing and beyond. So “don’t spectate – participate” and most importantly … Enjoy.
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