T360 Newsletter

Issue 14 • Nov/Dec 2010

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ive media

360 r e t n i d

All roun Days of PRS numbered as telemedia turns to PayPal? shock survey results from the TELEMEDIA 360 event in Manchester this month reveal that, for the first time, delegates and exhibitors no longer see PRS as the key media content billing tool, rather they believe that PayPal and proprietary billing tool have more to offer.

The survey of delegates conducted before and during the event on 16 November using a mobile poll powered by Bemoko, reveals that more than a third believe that PayPal is the tool for media content billing, while more than a quarter see some form of proprietary billing being the key money collection channel.

PRS – which has for the past two years of surveying at Telemedia Events come in as the leading billing tool, comes in third at just 16 per cent. Premium rate SMS has fallen to below 10 per cent and is considered even lower in the pecking order than Payforit.

Just a year ago – at Telemedia 360 in Liverpool – 58 Per cent of respondents said they saw PRS as the key billing tool for monetising media. Nearly 30 per cent also saw a role of PRS IVR in 2009. PayPal garnered just 11 per cent of the vote back then.

This dramatic shift in how the industry and media companies see billing changing is hard to explain, other than gripes about lack of flexible price points and the large cut taken by operators has finally killed it off.

Last year’s survey pointed towards a move continued page 2 Figure 1: Key telemedia-media drivers in October 2009

Inside...

News

The latest news from the industry, along with analysis of what that news means, including: • AIME forms working group to clarify m-commerce 3 • Charities Aid Foundation turns to text to aid all charities 3 • Ofcom catergorises in app TV voting as PRS

4 • Messaging to play dominant role in m-marketing 5 • Opera tickets go for a song as ENO turns to text promos 7 • A third of European consumers use mobile for shopping 8 • Half of UK firms don’t check their websites on mobile 8 • BillingScore tacklesfraudulent PRS traffic launched 9 • Monetise joint venture creates global payment network 9

Analysis Editorial Is PRS dead? Don’t be silly 10 The new telemedia age?

Monetising media content is about understanding what, when, where, why and who – and what device.

Sort that and its simple 12 5 ways to monetise media Katrina Gosek and Brenna Johnson from Endeca Technologies, offer five ways to make money from media content 13 Going live The live events arena is a key target for telemedia companies – not least with the 2012 Olympics just around the corner. Paul Skeldon reports 14 Payments boost for m-commerce Keith Brown from Paythru takes a look at the crucial role that billing and payments have to play in an m-commerce world 15 SHOW PREVIEWS We take a look at the forthcoming Mobile Cloud Computing Forum and the Future TV Advertising Forum happening next week 17

Directory The leading industry directory of services 23 In the next issue...

• FOCUS: Social Media • Plus: all the latest analysis

PUBLISHED JAN 2011

Daily news updates at www.telemedia-news.com Blog at www.telemedia360.blogspot.com

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Days of PRS numbered?

From Page 1

What services offer media the greatest revenue potential

to see what could be done with media companies around PayPal and Amazon one click, although more interest in credit and debit card payments was seen then than in either of these payment tools. Today it seems that the industry has woken up to the ubiquity among consumers of PayPal accounts – some 97 per cent of people in the UK have one and around 80 per cent use them in anger.

How best should media content be monetised?

Is content ‘gamification’ a long term revenue model?

Despite this shocking shift in how both media and telemedia companies see the media payment channel evolving over the coming year, the industry is pretty well unanimously agreed that media content should be monetised using ad funding, rather than paywalls or indeed being free.

Thirty-five per cent of respondents believe that ad funding is the way to monetise media content, while 20 per cent believe that the Rupert Murdoch paywall model is the way forward.

Freemium, pay-peruse and totally free all polled 14 per cent, showing that media monetisation is really a two horse race between ad funding and paywalls.

The other interesting point to come out of both the show and the show survey is that ‘gamification’ is really gaining ground with media companies and their telemedia suppliers.

More than half (55%)

of attendees at the show see ‘gamification’ as a long term revenue generating strategy, while nearly 30 per cent see gaming of one form or another as offering the best potential new revenue stream to media companies.

This is backed up by the wealth of gamebased content being produced by media companies in the run up to Christmas, including the Corrie Nation social game for Coronation Street fans and a raft of BBC games for iOS – spun off from Dr Who, Top Gear and the Teletubbies – hitting the iStore in December.

Delegates at T360 Manchester were, however, less convinced about the revenue generating potential of social media, with 40 per cent saying that they could see revenue generating potential with it, but only indirectly.

Following on from last year’s results, the audience in Manchester again see m-web as the key channel for media revenue generation, but m-web enabled apps – apps that when launched connect to the web as well as running their own native content and so can be readily updated – are gaining ground.

Thirty-six per cent of people see M-web as the key channel and some 25 per cent see browsing, but m-web enabled apps are third most popular on 17 per cent.

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AIME sets up working group to offer “central repository of m-commerce information” the association of Interactive Media and Entertainment (AIME), The Internet Advertising Bureau (IAB) and Interactive Media in Retail Group (IMRG) have joined forced to launch the Mobile Commerce Joint Industry Committee (MCJIC), a body designed, in its words, to provide a “central repository of m-commerce information to bring clarity to the market”. Tesco and eBay are early board members.

The body aims to bring together retailers, technology providers and regulators to help shape how m-commerce – that’s the full monty of selling over mobile, including not only retailers, but also digital goods and even media content – is perceived by the consumer and to help all those involved in m-commerce find clear information on what mobile means to their business.

Created on the back of some joint research by IMRG, IAB and AIME earlier this summer, MCJIC has been specifically set up to assist retailers, technology providers, consumers and regulators through education, research and the promotion of best practice

to help drive the growth of m-commerce. It will cover all aspects of m-commerce, from mobile marketing and payments to site optimisation and services such as app creation, coupons and age verification.

This move follows a recent research collaboration between the three associations which found that more than half (59%) of UK retail brands expect their mobile revenues to increase over the next 12 months, with 94% regarding it as a real opportunity for their business.

The research highlights the need for retailers to move faster to keep pace with consumers. According to the IAB Consumer M-Commerce Study October 2010, 43% of people have transacted on their mobile phones, with 42% saying that they use their mobile as it is the easiest way to research and buy products.

Commenting on the creation of the Initiative, Andrew McClelland, director of operations at IMRG said: “The number of big name retailers launching transactional sites and apps in 2010 proves mobile is a rapidly

growing sales channel, yet many retailers aren’t confident they have enough knowledge in this area.

“We’ve set up the MCJIC initiative specifically to address this issue, and to give retailers guidance to find the right m-commerce strategy for them and grow the market in general. The team, made up of retailers, mobile specialists and industry bodies, will draw on their expertise from their place within the m-commerce value chain, and develop key projects including educational programs, research, best practice guidelines and standards for the benefit of all.”

McClelland said that, many consumers are now experiencing m-commerce in various ways – they may be buying newspaper content on mobile or doing their shopping – and we want to make sure that there is a coherent and satisfying experience for these consumers across all vertical markets. “If they have a bad experience in one vertical it will effect how they look at mobile commerce in others and we need to prevent that,” he said.

Charities Aid Foundation launches text donation service to open up text fundraising for all charities

the charities aid Foundation (CAF) has launched a text donation service which will make it easy and affordable for all charities to fundraise and communicate with supporters through their mobile phones. The new service, part of CAF’s Fundraising Support Service, gives charities a new channel for fundraising, opening up access to the 96% of adults in

the UK who own a mobile phone.

Charities will be able to set up text donation campaigns quickly, allowing them to respond to emergency situations as well as using the service as part of their regular fundraising efforts, and to maintain ongoing communication with donors.

Working with Vir2 Ltd, the specialist provider of mobile fundraising solutions to the not for profit sector, CAF has set up two charity shortcodes to collect £3 and £5 donations.

CAF will run the service on behalf of charities – setting up campaign keywords, collecting payments from the mobile phone networks and claiming Gift Aid, freeing up charities to focus on running their fundraising campaigns.

John Low, Chief Executive of the Charities Aid Foundation announced the new service saying; “Donating by text is easy, quick and simple for both donors and charities. We have seen substantial growth in donating by text with Comic Relief raising £7.8milllion this way in 2009.

“Since VAT free charity short-codes were introduced and mobile phone networks

significantly improved their payout rates, it has become much cheaper and more effective for all charities to benefit from text donations.”

Roger Craven, Managing Director of Vir2 Ltd commented on the announcement; “It is important that more charities can utilise mobile phone technology especially as the delivery of social networking, entertainment and payment are converging on the mobile phone. I know at first hand the growth in demand from charities for text services and how successful text campaigns are proving.

It is key to the future of fundraising and helps charities reach new audiences.”

Charities will be charged £20 per month for each keyword used and a small fee (2.5%) for every donation meaning the cost of the service will reflect the success of a charity’s campaign.

To support the new service CAF has produced a guide explaining how the text donation works and the benefit to charities.

The guide is available free online at www.cafonline.org/text.

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Ofcom catergorises TV voting apps as PRS ofcom has published new guidelines that label apps that feature a paidvoting element for TV shows to be PRS services allowing TV companies to start building voting into their TV show spin off apps.

The regulator this week said that any apps featuring ways to charge for audience participation should be placed in the same category as traditional PRS. It believes that paid-for apps or free apps that enable payments to be taken are “an acceptable form of premium-rated telephony service”.

“Ofcom recognises the pace of change and innovation in the sector, and the advantages that evolving technologies offer to viewers and listeners,” said the watchdog.

“We also understand that licensees will want to add emerging proprietary platforms to ways that viewers and listeners can contact them or interact with them, where this involves an additional ele-

ment of financial benefit for the licensee.”

It added: “We envisage that such apps will be linked to telephony platforms, i.e. they will not be self-standing mechanisms such as websites, independently existing payment methods and the like. We are however prepared to re-examine this area should developments make it desirable to do so.”

Ofcom said that the mobile apps will be subject to all relevant rules in the Broadcasting Code, as with the use of conventional premium-rated telephony.

Broadcasters have also been told that any votes cast via apps must be made available for later verification in-line with their licence conditions. The new provisions will be included in all updated Ofcom guidance to accompany the revised Broadcasting Code.

Ofcom further noted that mobile apps differ from traditional PRS in that they are often tied to specific platforms, such as Apple’s iPhone or Google’s Android.

The regulator therefore warned broadcasters that “exposure for the app must be appropriately limited so as to comply with the undue prominence rule”.

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Messaging to play dominant role in future of m-marketing – despite rise of social networks according to a recent study into the future of mobile communications, 61% of mobile operators surveyed thought that coupons or vouchers would become the dominant form of mobile marketing by 2015. Furthermore, 58% of those surveyed predicted that SMS- and MMS-based messaging would be the second most widely accepted form of mobile advertising in the next five years, followed by search with 45%.

Owing to the close link between coupons and vouchers and messaging, with messaging acting as a core distribution channel in the majority of cases, it is understandable why both categories attracted a similarly high response from the operators surveyed.

The study was conducted by analyst house mobileSQUARED on behalf of Airwide Solutions, a provider of next-generation mobile messaging infrastructure, applications and solutions. The research reveals that users in 2015 are thought to be more likely to use mobile marketing or advertising promotions that are sent to them via

their mobile phones than those generated through search, display or navigation.

Currently, UK mobile subscribers send more than 11 million SMS messages per hour, totalling an approximate 7.7 billion per month. This shows clear potential for mobile operators to capitalize upon the 15.4 billion engagements between consumers and the SMS medium that are generated each month.

The study also reveals that, while 94% of operators believe that social networking will be the most popular form of communication by 2015, 87% and 81% of operators believe messaging and voice (respectively) will continue to play an important role in communications, predicting that they will remain in the top three most heavily used forms of communication in 2015.

The study also revealed that these forms of communication will be complemented rather than replaced by rising mobile internet usage, particularly from mobile social networking. The results show that mobile

social networking will not only be primarily responsible for the continuing rise in mobile internet usage in the future, but it will be elevated to one of the core forms of communication.

Clearly, this increased use of mobile internet-based services will add pressure to existing operator networks. As a result of this trend the survey also revealed that operators are keen to ensure increases in traffic do not negatively impact their networks.

74% of operators believe that network quality will be critical to fostering loyalty with subscribers.

Looking to the future of innovation, the survey also asked mobile operators what they felt would be key drivers of innovation in messaging. Entertainment led the responses with 65% of operators believing that entertainment-based applications and services would act as a catalyst for messaging growth. Following entertainment, 48% of respondents selected healthcare while 36% cited education and finance.

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Opera tickets going for a song as ENO turns to SMS to comminicate last minute deals english national opera (ENO), based at the London Coliseum in the heart of London’s West End, has turned to text marketing to boost attendance at its shows across its range of opera, popular classics and operetta.

ENO wanted to communicate last-minute ticket offers, so turned to Txtlocal’s simple online service to text customers with offers and information about forthcoming performances.

“We were looking to mitigate any shortterm sales downturn by maximising the value from unsold ticket inventory,” says ENO marketing manager, Jonathan Broad.

The SMS service has performed above expectations for ENO. “Looking at the last two campaigns, we spent a total of just over £500 on text credits, which yielded £8,000 gross profit,” notes Broad, adding that the Txtlocal service appeals, since there is no contract or tie-in, while the online dashboard and functionality is intuitive, extreme-

ly simple and easy to navigate.

Txtlocal says that other theatres could use SMS in a similar way to text contacts on their database with updates of all forthcoming shows, giving recipients the opportunity to book while there is still availability. For shows where there is a high level of avail-

ability, a text with a ticket discount will drive last-minute bookings and help sell empty seats.

To build the database, Txtlocal advises business to offer customers the opportunity to subscribe to the text alert system when they buy tickets online or over the phone. An inbound number can also be printed on all print material, posters and the website, giving people the opportunity to opt-in for text alerts on forthcoming productions. Finally, says Txtlocal, theatres, cinemas and other ticket-dependent businesses can use SMS to text barcodes and tickets for entry to shows.

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A third of European consumers to use mobile for shopping nearly 30% of European online shoppers are using, or plan to use, mobile devices for some kind of e-commerce in the coming year, with 10% already using their mobile/smart phones for retail search, price comparison or online purchasing. Another 20% are planning to do so the future.

So finds a study of 1500 people across the UK, France, Germany, Italy and Spain carried out by IDC for Akamai Technologies.

As well as finding that a third of consumers are game for m-retailing, the study also concluded that those engaged in multi-channel retail involving mobile spend between 15 and 30% more than single channel users.

The research, which also looked at online shopping also found that 30% of shopper will be increasing their online spending during 2010, with the fastest growing e-commerce market in Europe being Spain, where 44% of consumers reported a willingness to spend more online.

The study also found that 62% of respondents purchased clothes and footwear online, making this the largest category of spend in the survey – followed by more ‘traditional’ online items such as books and magazines (59%), with online travel accounting at 47% of spend. The group of highest spenders online in Europe, each spending around €1500 per year, tend to be aged between 35 to 54 years.

Speaking about the research, Martin Haering, VP of International Marketing at Akamai, said: “These findings show that consumers in Europe are pushing the edges of e-commerce, demanding greater performance from their online shopping experience. With increasing numbers of shoppers going online with mobile devices, it is important for retailers to get their mobile ecommerce strategies right the first time and the need for security, website performance, scalability and availability has never been more important to underpin success in the online marketplace.”

Ivano Ortis, Research Director at IDC Retail Insights, who carried-out the research, said: “ecommerce sales keep growing – despite the recession online sales grew by over 20% in 2009 - and the market is rapidly diversifying. Categories of goods that were previously thought to be for in-store shopping only are making remarkable inroads online – for example apparel & footwear.

Basket size is increasing, as is the level of services and support that customers are expecting from e-commerce websites.”

Half of UK firms don’t check website from mobile A study of 530 small firms finds that 53% have never checked the appearance or functionality of their website for Smartphone users and, from companies that have, 41 per cent admit their website has a reduced appearance, while 36 per cent offer reduced functionality.

The study by 1&1 Internet, a global web hosting company also finds that 65 per cent of firms have not optimised their websites for mobile usage and have no plans to do so. Despite widespread adoption of mobile browsing by Britons, the data reveals less than 1 in 4 firms recognise that their sales or brand could be enhanced with a more mobile-friendly website.

Many companies could be alienating mobile online consumers and risking their own growth.

British businesses have worked hard in recent years to create visibility for themselves on the Internet and adapt to the needs of the online consumer. At the same time, there is clear evidence that more people are browsing the web on the go with devices such as the iPhone, BlackBerry or Android phone. IDC, a global provider of market intelligence, predicts Smartphone shipments worldwide will jump by 55 per cent this year - 10 per cent more than projections it made earlier this year.

The smaller screen and touch functionality of mobile devices can often make it necessary to adapt the design of websites. Furthermore, a significantly higher number of operating systems and browsers have to be supported as compared to local hardware like PCs. From companies that have examined their web presence from a mobile, 41 per cent admit their website has a reduced appearance from a mobile device, and 36 per cent know of reduced functionality. Worryingly, only 7 per cent of firms were confident they have optimised their websites for mobile usage, whilst 65 per cent have no plans to do so.

Oliver Mauss, CEO 1&1 Internet Ltd. Said: “Many websites have not yet reached the Smartphone age. As a result, small firms in particular can miss a massive opportunity. Businesses must ensure that when their website is viewed on a mobile, it loads promptly, functions correctly and comprises an attractive and fitting representation of them”.

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BillingScore launches solution to block fraudulent premium rate traffic billingscore, a new solution that provides security and insurance against artificially inflated traffic, has launched its new service to protect and insure SMS aggregators and service providers against fraudulent activity.

Artificially inflated traffic (AIT) currently costs the premium rate and mobile purchasing industry both financially and in terms of credibility. Launching with the award-winning mobile messaging provider Txtlocal (www. txtlocal.co.uk) as its first customer, BillingScore will save money for providers as well as improve the credibility of the mobile purchasing industry.

“We’ve already saved tens of thousands of pounds with the BillingScore solution,” said Darren Daws, Managing Director at Txtlocal.

“On top of that, we’ve been able to detect and limit other potentially fraudulent transactions.

This solution provides a sense of security to a service provider such as ourselves and as more and more service providers and aggregators adopt the service we will be able to drive out fraudulent activity from our sector.”

Whilst being a valuable and important way to transact, like any payment method, the mobile purchasing industry has long been the subject of spurious activity. Through a variety of methods the mobile purchasing

industry has lost a lot of money to fraudsters. One of the main difficulties of spotting such traffic is that as such high volumes of legitimate traffic pass through the various systems, it can be hard to spot the fraudulent transactions.

BillingScore assesses the traffic in real-time, across a number of different data points. By using the proprietary algorithms developed through years of experience in the sector, BillingScore can look for patterns and unusual behaviour that might indicate AIT (artificially inflated traffic). The system provides a value for each transaction and can even block the transaction from taking place if it fails to meet the pre-set criteria.

“Sometimes for service providers and aggregators, looking for fraud within their extremely hard-working systems can be a bit like searching for a needle in a haystack,” said Chris Newell, CEO of BillingScore. “BillingScore is designed to root out those needles to provide added security against fraudulent transactions.”

Newell continued, “We aim to give the service providers and aggregators the peace of mind that they will never again have to face an operator claw back. We even offer a money-back guarantee against that.”

Monitise forms joint-venture to deliver mobile marketing and payments network monitise, a global mobile money company, has joined forces with Best Buy Europe and has received the personal backing of Charles Dunstone, founder of The Carphone Warehouse, to create the ‘Mobile Money Network.’ Monitise will hold 40% ownership in the venture which has been created following previous discussions in December 2009.

The network will launch in 2011 with a range of products and services to enable people to get the most from ‘Mobile Money on the move’. The network will be an independent, trusted and secure one-stop shop for mobile services and be a place for the best technology and ideas within shopping, banking and marketing to come together.

Charles Dunstone said: “Every year we see hundreds of exciting ideas in the space of mobile shopping, banking, payments and marketing, but what is required is a central,

independent and trusted network to make it come alive. We believe we have the track record to play this role.”

Alastair Lukies, Chief Executive of Monitise plc, adds: “Mobile banking and mobile payments are taking off at light speed, showing consumer appetite for convenient and secure services for their ‘always with me’ device.”

The new joint venture will leverage the extensive retail experience of Charles Dunstone together with Monitise’s proven world-class, bank-grade mobile technology. Monitise’s services are used worldwide, with Monitise Europe providing access to its technology to more than 55% of the UK retail banking market; Monitise is also a key partner of Visa Inc, the world’s leading global payments technology company.

In addition, Best Buy Europe will not only become the first retail partner but also make an investment in the venture.

COMMENT INDUSTRY WATCHER

360

Is PRS for media content dead?

Our survey says that more people see PayPal as the key media content billing tool for 2011. And the market seems to agree is prs dead? Unlikely, but there certainly are changes afoot in how content – particularly media content – is billed through mobile and the web and it looks increasingly like PRS as it stands today is not fit for the purpose.

The upshot of this month’s Telemedia360 event in Manchester is that many people in the both the media industry and the telemedia industry think that billing tools like PayPal are much more likely to be the mainstay of media content billing in the coming year. The same survey at last year’s T360 in Liverpool still found nearly 60% seeing PRS as the main billing tool. So what’s changed?

Well, the consumer has for one. And the media companies. What hasn’t changed, however, is the inflexible price points and bad payouts on PRS, especially on mobile.

Consumers now pretty much understand that they can get a version of the web on their mobiles, especially the growing number of smartphone owners. This has brought with it more of the ethos that “the web is free” to the traditionally chargeable mobile channel. Where charging for stuff is accepted, users are wanting to use pre-paid accounts such as PayPal, iTunes and so on as their means of paying.

Media companies and content owners meanwhile can see that these tools offer a much greater flexibility in how and what they can charge for content on different platforms – and it gives them more of the cash (apart from iTunes which still takes 30%, akin to the PRS charges levied by network operators, but still its popular).

What this delivers is the means to let media companies be much more canny about what they charge for and how much they charge for it, which, in turn, suits the way that consumers now view mobile content. Mobile media consumption is not a straightforward play.

Consumers may want whole episodes of TV shows, or they may want a really short clip.

They may want just the news headlines, or they may want the full report with video. They may want to keep it or they may just want to watch it once with their mates in the pub.

The key thing here is that there are many different modes of consumption and how you charge – if indeed you do charge – is as dictated by that as much as it is by what is being watched or consumed. It is, in essence, the practical application of the free-mium model. Some content in some circumstances on some devices will be free, acting as a teaser for spending money on a better service or more content. Others stuff, on other devices – say a richer experience on an iPad – will cost.

In itself this offers greater flexibility to both media companies and consumers and almost build marketing into the content distribution role. Yes, it makes pricing complex, but ultimately it will be, I believe, how media content is monetised. Paywalls are too ridged, subscriptions too onerous, ad-funding too passé – a combination of all three, however, with a billing tool that is quick, easy and secure, is just what the punter ordered.

This is how the media m-commerce market is evolving and as such needs payment tools to match. And PRS doesn’t tick all the boxes. Is it dead? Unlikely, but PRS is certainly moving to the margins.

Editorial Editor Paul Skeldon paulskeldon@me.com | Sales & Marketing info@telemediamagazine.com | Production Director Annika Micheli annika@telemediamagazine.com | Publisher Jarvis Todd jarvis@telemediamagazine.com To subscribe, please go to www.telemedia-news.com What we’ve been listening to Metal Mickey, Suede| What we’ve been amused by Armstrong & Miller | Who we’ve been following Alan Partridge | What we’ve been reading about How media is still in disarray over how to use new devices and channels to market| 2011 will bring... total m-commerce

360

ANALYSIS

Media Content Monetisation

comment & opinion >>

A new telemedia age?

Monetising media content is still a hot potato and the key to it is now understanding – and pricing – the what, where, when and why consumers want to view certain content. Paul Skeldon reports the debate as to how to monetise media content is no nearer to being resolved.

The recent Telemedia360 event in Manchester saw a heated debate between panellists as to whether media content should all be ad-funded and therefore free to the end user or should be charged for.

The debate happened just days before it was revealed that News International, Rupert Murdoch’s print media empire, has seen a 40% drop off in viewers of its News of the World website since the introduction of a paywall, according to a study by ComScore.

By comparison the NoW’s stablemate, The Sun has remained steady over the last year, with around 4.5 million unique visitors every month and an average of 12 to 13 minutes’ dwell time.

Visitors viewed 97 million pages, an average of 24 per visitor.

Across the wider newspaper sector, Mail Online remains the most popular on all metrics, according to ComScore. It claimed 10.08 million unique visitors in October, 223 million page views, a dwell time of 23.7 minutes and an average of 22 pages per visitor.

The Guardian had 9.27 million visitors, 176 page views, dwell time of 12.5 minutes and an average of 19 pages per visitor.

The Independent, which claims to have benefited from the migration of The Times readers, attracted 3.95 million unique visitors last month who viewed 26 million pages, averaging seven pages per visitor, for 6.2 minutes per visit.

The Times, which introduced its paywall in July, attracted 1.4 million unique visitors in October, viewing 6 million page, with visitors spending an average of 3.6 minutes on the site.

So which is the right model: paywalls to charge for content or ad-funded? Or is freemium the way ahead – using free content to get people hooked and then up sell them into the more in depth and rich content at a later date?

And things get even more complicated if you start to bring mobile and tablets into the equation. The old rule of thumb is that consumers will pay for the convenience of getting access to media content on the move. But, as the mobile

internet experience one a smartphone or a tablet becomes more and more like using the web, just on a different device, this rule breaks down and the age old argument about how to fund media through ‘online’ channels simply extends into mobile as well.

According to Barry Houlihan, CEO and founder of MIG, media content on mobile will be charged for across the board in the not too distant future, using a model akin to News International’s paywall model – despite consumer demand for it all to be free a la the web.

Houlihan believes that it was only a matter of time before all media content on mobile would carry a price. He also suggests that a media aggregator may well arise to act as a gatekeeper and charge for content in a move that would see a model along the lines of Apple’s iTunes in the music and video market.

In his view, a media company like Sky is well placed to become a sort of aggregator of content. “Sky has already become the aggregator of pay-per-view sports in the UK, there is nothing stopping it doing this with other types of TV content. Everything on Sky costs – and consumers pay it – so it could well become the iTunes of TV services,” he says.

But others aren’t so sure. Stephen Petheram, from billing and payments company MGt, believes that there certainly is a role for paywall, but that there is also more scope for free content, subscriptions and one off micropayments for immediate access to content and that content owners need to understand how consumer will use the content through any given channel, on different devices and for different reasons and apply that to how content is paid for.

Petheram believes that if say someone wants to check the news headlines on mobile then this is likely to be free. If they want to quickly watch a video of the news headlines they will pay, but that the billing as to be instant and easy – and cheap – for that to work. “Otherwise they won’t bother,” he says.

In his view, prepaid wallets or services such as PayPal that connect direct to a bank account

of debit card make this process seamless and quick and so will encourage people to pay where paying is necessary. He doesn’t, however, believe that this will be the preserve of one ‘gatekeeper’ company that will aggregate media and charge in an iTunes-like model. “The content will be owned by the media company that owns it,” he says.

But this is all the old way of thinking, says Inge van Graal from the International Newsmedia and Marketing Association (INMA).

“In general the main problem for at least the newspaper owners is that they still think of their newspaper as a product to put online, on mobile devices and get money from it,” she says.

“This of course is the old way of thinking and it doesn’t look into the real problem: what is it that they offer that would create unique value people want to pay for. It is not any more about putting a paywall on your website, it is about putting a paywall for the mobile phone and the tablet as well.”

This echoes Petheram’s view that charging is about context, content, location and device and that different payment models – not to say different tariffs – have to be applied to reflect how, where and on what device people will use the content.

“The coming of smart phones and the tablets have changed people’s behavior, and will make them more and more demanding – and many more of these devices will come into the market next year,” warns van Graal.

“Smart phones have shown a radical shift in how people are using their phone. Many of the tasks done via smart phones used to be done via the computer. This explosion of smartphones and their applications makes the use of the laptop, the computer less, but also you do not need a GPS anymore, or an alarm clock and a timer for cooking and an address book, a thermometer, a camera, a diary a notebook, your music, etc. The content providers will soon have services related to where you are with your smart phone. Question is how will we pay for that? Will advertisers see a use, maybe.”

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ANALYSIS

Media Content Monetisation comment & opinion >>

5 tips for monetising mobile media content With attention firmly on monetizing media content, Katrina Gosek and Brenna Johnson, Product Marketing leads for media and mobile initiatives at Endeca Technologies, offer five ways to make it work 1. Know your readership and how they use mobile The minute they log in, readers expect mobile content to be automatically tailored to who and where they are, so take time to learn what your users’ mobile content habits are – how they access your content online, what your brand is known for, and what users expect. For example, if your content is financial, readers most likely want the latest breaking news in the financial world or specific quotes. How can you make this a compelling and convenient experience for them? Alternatively, if you’re a sports publication, your readers are most likely checking in on the mobile channel to check their favorite team’s latest stats. How can you provide something unique to differentiate?

2. Make mobile ads relevant One of the great advantages of mobile devices is the ability to know where users are when they are connected. Users have not only grown comfortable with location-based services, but also now expect hyper-personalised content as part of the mobile experience. Monetising online content with ads is nothing new, but

mobile allows these ads to be incredibly effective. Ensure you’re taking advantage of the transparency of the mobile channel by providing targeted, in-context ads based on the users’ physical location, search/browse history, social media usage and personal preferences.

3. Create premium, multi-channel experiences Offer a means for your readers to access content wherever they might be looking for your content – on their front stoop, on the web, or on-the-go. Mobile users react to exclusive content and time-based promotions – find ways that you can deliver these experiences in a way unique to your brand and offering. Push unique experiences, loyalty offers, or access to premium content to get users to justify spend on a subscription.

4. Boost your brand with paid apps More and more media organisations are offering paid apps to offer this premium subscription experience. Having a free app is a great way to gain readership in your base and access new audiences, and having the option to upgrade to a premium app can be a great source

of added revenue. Sports Illustrated recently released two versions of its iPad app (paid and free) and found that many readers upgraded to the premium version after initially accessing the free content. The growing readership of the paid Wall Street Journal app is another example of how users are willing to upgrade to paid services if they see exclusive content or special features.

5. Make mobile social According to eMarketer , consumers now spend more time on social media than on email. So align your content and experience with daily social activities for the biggest impact. Mobile offers a great opportunity to allow readers to spread your content for you in social networks where they’re spending time.

More and more users are getting introduced to content for the first time via Facebook and not search engines - make sure you offer readers easy tools to evangelise your content. From email to bookmarking, and from Facebook to Twitter – simple plugs-ins can help your readers gain a larger audience for your content.

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ANALYSIS Live Events

comment & opinion >>

Going Live The live events arena is a key target for telemedia companies – not least with the 2012 Olympics just around the corner. But there are issues. Paul Skeldon reports one of the key sessions at this year’s Telemedia360 event in Manchester on 16 November was the one looking at the opportunities around mobile services at live events, most notably premiership football matches and the forthcoming Olympics in London in 2012.

In fact the two are inextricably linked to one another: get it working in the football arena, sort out the teething troubles, and you have a blue print then for how to roll it out across the Olympics.

But as ever, life isn’t as simple as that. The ideas around what football and other sports fans want in stadia are pretty well defined and how to monetize them is also, to paraphrase Donald Rumsfeld, “a known known”.

The problem is how to actually deliver the content and services that look set to make mobile at live events such a great offering.

Put simply: the mobile networks just aren’t up to it.

But before we get bogged down in that, what exactly is the opportunity? “Football matches and sporting events are all about mood. If the fans are happy, they’re ready to engage and celebrate with the club. When things aren’t going so well, fans are the first to let you know,” explains Kathy Smith, Head of mobile at Liverpool Football Club (LFC). “Fans are both the best and most demanding of customers and it is our job to make sure we constantly providing the best service for them.

“It will be no surprise that sales of mobile content along with everything else at a football club goes up in a good year on the pitch,” Smith continues. “The results are not something we can control but we can make sure we are there to react. The day after a great win, content from that should be readily available so that fans can relive the day. The day after a loss is very different. It’s about pulling out the positives and taking the philosophical view.”

Mobile is key when looking at the best times to interact with fans. Fans are at their most passionate on the way to the match,

at the match (or watching in the pub), and on the way home. The only personal device that they are carrying with them at this point is their mobile. They can check the website but they won’t have a great experience. Of course, they can watch Sky or ESPN, but this doesn’t give a personal experience from their own Club. Mobile and wireless devices are key for connecting with fans at this very important time.

And work is underway at many clubs to make the most of this time. “We have an iPhone app which offers the teamsheet information as soon as it comes out, news updates, text commentary etc…, as well as a WAP site, which offers up to the minute information,” says Smith of LFC’s offering.

“We also heavily advertise shortcodes and keywords in the stadium which link people straight through to Club products and services on their mobile. But this is not nearly enough – we’re providing information for fans but we’re not interacting.”

Foul!

One massive stumbling block, however, that the majority of the big venues will be tackling at the moment is the issue of connectivity at the stadium. Fans struggle to make a phone call or send a text let alone having any meaningful interaction with anything while they’re there as the networks are just saturated. With 50,000 people all in one place, the networks as they stand at the moment simply can’t cope.

Ironically, the Premier League has recently given clubs the right to send replays to the fans’ handsets in the stadium straight after they happen. This is a massive opportunity as previously the earliest a club could show any footage was 12 hours after the final whistle, when, you could argue, the moment has passed.

But very few club’s will have the infrastructure in place to make the most of these new rights straight away. It requires a complete reworking of mobile connectivity in any older venue – including Anfield,

confirms Smith.

“The future is definitely one of interaction,” she says. “We, as a club, want to engage with our supporters. We want to help them get to the match. We want to make sure they get the breaking news first. We want to make sure that they have the fullest experience we can give them while watching the action. In addition, supporters want to engage with other supporters - watching the match is now not enough. They want to be sharing their views and seeing what others are doing at the same time. They like to multitask!”

What football clubs are looking to do by 2012 • Find a way to be more social via mobile – allow fans to interact with each other while at the match or in the pub. Fans creating the content e.g. this is the best place to watch the match in St. Helens.

• Deliver enhanced connectivity throughout the stadium.

• Leverage the power of the iPad and other tablets – how will these change the way people interact when away from home?

360

ANALYSIS M-Commerce

comment & opinion >>

Payments and billing for better m-commerce Keith Brown, Managing Director, paythru takes a look at the crucial role that billing and payments have to play in creating an m-commerce world 23 million brits have used their mobile phone to make payments, redeem coupons or research products and services according to new research from the IAB. That’s 51 per cent of mobile phone owners. Internet shopping and device connections are worth £600 billion a year to the UK’s economy according to a Boston Consulting report issued this month.

With this level of mobile activity and growth predicted it is no surprise that many of the country’s biggest retailers, including Marks & Spencer, John Lewis, Tesco and Debenhams have announced mobile initiatives in the last quarter.

But whether you are a multi-national food retailer, a specialist online retailer, or a cuttingedge brand, the key component to a successful mobile strategy is the ability to take mobile payments and to do so in a way that keeps your customers happy. It is crucial to ensure that the whole payment process gives consumers a fast, simple and easy to use interface that provides the look and feel and purchasing experience of familiar traditional online stores, making the experience frictionless.

Firstly, retailers need to know how many of their customers are accessing the retail website from a mobile phone. In our experience it is not much fun scrolling round a website that has not been optimised for mobile. It’s often difficult for consumers to access websites via their mobile phones, and trying to use payment pages that have been designed to be accessed from a PC or notebook is not always secure. So it is best for retailers to develop a mobile commerce site.

App v mobile site The retailer then faces the choice of whether to develop a mobile site that is opened on the phone’s browser or an app that sits on the handset. Any good payments system should be able to handle either approach but it is worth considering the differences between the two.

A mobile site can be accessed by all mobile browsers and will work on any mobile handset that is Internet enabled. It is also relatively straight forward to replicate the familiar and accepted payment process that consumers are

used to on the web. Some of the biggest UK retailers have taken this route including ASOS, John Lewis and Marks & Spencer.

Apps must be developed for different handsets and will have to be optimised for five or six different platforms, all of which are slightly different. If the consumer needs to leave the app to make a payment the carefully constructed consumer experience that the app provides can be lost. The cost of handling payments through app stores should also be taken into consideration - up to 30 per cent of the transaction is taken as commission by some platforms.

Purchasing limits Consumers are not only buying ringtones or mobile games costing less than £5 on their mobile phones. While developing your mobile commerce content, it’s worth remembering that some consumers are happy to make quite large payments via their mobile. We have clients who regularly take more than £1000 in a single transaction, and M&S has stated that they have sold furniture worth more than £3000 via its mobile site.

Payment methods and processes Convenience is a key factor in creating a frictionless transaction for the consumer. When consumers reach the checkout stage in their online transaction they are normally given the option to pay by credit/debit card, or by an electronic wallet service such as PayPal. The option to pay with vouchers and prepaid cards is also becoming more common as retailers and service providers strive to reduce drop-out rates and increase revenues. Mobile transactions are no different. Consumers expect to be able to pay with the method that they chose no matter what platform they are using to shop.

If you are operating an electronic wallet however, it’s best not to automatically top-up customers’ accounts, as people can feel that they have lost control of their money and may quickly lose trust. Depending on the demographic the retailer is targeting it may be necessary to offer customers the option to pay with

vouchers from companies such as UKash or the most popular prepaid cash cards.

Electronic wallet services such as PayPal Mobile provide an easy way for those with accounts to manage their online spending, but are not without their issues. For one thing, you need to pre-register for an account. While this is fine for frequent online shoppers, those who want to make an impulse purchase are highly unlikely to stop and create an account. Other points to consider are whether these style of accounts are suitable for the purchase of high value goods - just how much do consumers keep in their electronic wallets? Also, companies such as PayPal act as a merchant in the payment process making a charge for the transaction and holding the cash for up to 30days.

Both of these can have a negative impact on retailers’ cash flow.

It is worth noting that electronic wallets have a very real role to play for those retailers wanting to expand into developing markets where a significant proportion of the population do not have a bank account. The ability for retailers to accept payment from wallets accessed through a mobile phone is not only convenient for those without a bank account, but also much safer than carrying cash in many parts of the world.

However, the reality is that electronic wallets can create friction in the payment process.

When it comes to direct payment services such as paythru and Bango the fees for handling the transaction are important, with retail margins under pressure it makes no sense to be paying out up to 30 per cent of the value of each purchase. As with electronic wallets the time that the money is held by the payment provider has a direct impact on the profitability of a retailer’s mobile commerce channel.

Using a telecoms service provider or app store to handle the payments requires the same analysis – what is the fee to handle the payment and how long will you have to wait for the money? The mobile channel is a not a premium sales channel to the consumer and as such the costs of operating it cannot be premium.

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ANALYSIS M-Commerce

comment & opinion >> Universality Payments should be able to be made on any mobile phone, on any network and using any debit or credit card. Not being able to provide ubiquity of access and purchase can translate into lost custom, even from previously loyal customers. Systems should also allow for any size of purchase. Consumers are turned off pretty quickly if they find that they can only spend up to an arbitrary limit when they have greater funds available on their debit or credit cards.

If you’re going to offer shopping via mobile, do it well. Offering a frictionless payment system will not create a loyal customer base, but it will add to the general sense of satisfaction that people have when making their purchase.

Supporting impulse purchases One of the major benefits for both retailers and customers in having a mobile purchasing solution is the ability it gives the shopper to make purchases on the move. Where their parent’s generation would scrabble around for a pen

and paper to note down a reminder to pop into a certain shop on the way home, Generation M – the generation where being networked 24 hours a day is second nature - just have to take out their phone and click a few buttons to get the item delivered straight to their door.

The IAB identified that around a third of consumers that had purchased goods or services via their mobile phone did so due to a spontaneous or impulsive decision. The payment system has a crucial role to play in these impulse purchases. The shorter the check out process the more likely that sales will be made.

The check out process is dramatically shortened when the payment system allows customers to buy without having to pre-register; make repeat payments and even set up direct debits, all in real-time.

Amazon’s “one click” purchase for returning customers is the level of frictionless payment that retailers should be striving for if they are to benefit from the very real revenue opportunities that impulse purchases offer.

Getting to know the shopper Retailers should also be considering how the information generated by the mobile payment system can be used to cross-sell and up-sell appropriate products and services. There is no doubt that consumers do behave differently on their mobiles than they do online and understanding this is an important aspect of maximizing mobile revenues.

What makes a sensible mobile offering is also a question to be asked. For example, travel insurance for a two week holiday can easily be sold at the airport via mobile phone (using geo location tools), but car insurance, which needs more information, is best marketed online.

Payment systems have a major impact on the success of a retailer’s mobile strategy, both on profitability and customer experience.

With a little planning and consideration for what payment method is most appropriate for specific customers, these systems can enhance the retailer’s customer relationship and support existing online and store revenue streams.

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SHOW PREVIEW Mobile Cloud Computing Forum

Enterprise cloud mobility and applications Cloud computing is set to reshape how mobile works, bringing apps and advanced services to all handsets and cutting development costs. Paul Skeldon takes a look at what it means for the industry the term cloud computing is one of the most hyped phrases around at the moment, mainly in the context of the future of the web. But cloud computing’s potential doesn’t begin and end with the personal computer’s transformation into a thin client – the mobile platform is going to be heavily impacted by this technology as well.

In fact, according to ABI Research, by 2015, more than 240 million business customers will be leveraging cloud computing services through mobile devices, driving revenues of $5.2 billion.

Mobile Cloud Computing at its simplest, refers to an infrastructure where both the data storage and the data processing happen outside of the mobile device. Mobile cloud applications move the computing power and data storage away from mobile phones and into the cloud, bringing apps and mobile computing to not just smartphone users but a much broader range of mobile subscribers.

Due to the nature of cloud applications, users do not need to have very technical hardware to

run applications since these computing operations are run within the cloud. This reduces the price of mobile computing to the client. End users could see a huge number of new features enhancing their phones due to mobile cloud computing.

Enterprises can also take advantage with company users able to share resources and applications without a high level of capital expenditure on hardware and software resources.

Due to the nature of cloud applications, users do not need to have very technical hardware to run applications since these computing operations are run within the cloud. This reduces the price of mobile computing to the client.

The immediate opportunity lies in leveraging cloud platforms to develop mobile applications, particularly those that leverage enterprise data.

In the longer-term opportunity is in mobile devices accessing IT services from the cloud and paying for access on a per-use basis.

Developers can also greatly benefit from mobile cloud computing, such as access to a bigger market, the chance to make applica-

Mobile Cloud

tions that cost less, and keep a larger share of the revenue. As developers only need to make one build of the program and still reach every device user, their building costs are reduced.

New programming languages like HTML 5 already provide a fix by enabling data caching on a mobile device, and this allows a cloud application to continue to work until the connection is restored.

The Mobile Cloud Computing Forum being held at RIBA in London on 1 December, explores how cloud computing technologies will become a disruptive force in the mobile world, with speakers including: John Lincoln, Vice President - Enterprise Marketing, Du; Evangelos Kotsovinos, Vice President, Morgan Stanley; Scott Petty, Business Products and Services Director, Vodafone; Peter Ransom, CIO, Oxfam; David Jack, CIO, The Trainline; Jeremy Gree, Practice Leader, Mobile, Ovum; and many many more.

FOR MORE DETAILS AND TO REGISTER www.mobilecloudcomputingforum.com

/+ 3(-4,©2/.-2.1

COMPUTING FORUM

Enterprise Cloud Mobility and Applications &.+#©2/.-2.1

WEDNESDAY 1ST DECEMBER 2010 RIBA, LONDON 2(+5$1©2/.-2.12

produced by

WWW.MOBILECLOUDCOMPUTINGFORUM.COM

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SHOW PREVIEW Future TV Advertising Forum comment & opinion >>

A brighter future for TV advertising TV advertising has seen falling revenues of late, but by making things more interactive and with the advertising and TV industries working together, things are looking up. Paul Skeldon reports Tv advertising has had a hard time of it lately. The web and the inherent fragmentation of media that it has ushered in has seen ad spends cannibalized across channels and overall TV ad spend shrink year on year. The recession hasn’t helped either.

But the fight back has begun. TV companies and ad agencies recognize the need to work together to reshape their industry and need to look at how, together, they can create new opportunities around not just the TV screen, but also the other screens that viewers are now habitually watching while watching TV. And the best place to get the ball rolling on this brave new world of TV advertising is at Future TV Advertising Forum in Portland Place, London on 2 and 3 December.

The two day conference brings together the great and the good – and inspired – from the worlds of TV and advertising to debate how to evolve TV advertising.

Delegates will hear how brands and leading media agencies want to evolve TV advertising as well as learning how all parties in the value

chain can co-operate to ensure TV remains the most powerful, visual and emotional advertising medium out there.

Using case studies from some of the leading practitioners in the industry – including such luminaries as Jay Chinnadorai, Founder & Managing Director, Sumtotal, Yariv Erel, CEO, justAd. TV, Peter Blatchford, Sales & Marketing Director, Starfish Technologies, Jason Malamud, VP, Verizon Media, Leonardo Metelli Arcos de Oliveira, Global Media Strategy Lead,, Ed Couchman, Commercial Controller, Future & Digital Media Advertising, Channel, and many, more others.

The event is aimed at Pay-TV Operators, Network Operator/Owner, Media Agencies/Media Buying Agencies, Brand Marketing/Managers/ Directors/Heads of Department, Advertising Technology Vendor/Systems Integrator, Content Owners/Channel Owners/Studios, Advertising or Broadcast Industry Association/ Trade bodies, Consultants and Analysts and promises to be a real pre-Christmas treat.

FOR MORE DETAILS AND TO REGISTER www.futuretvads.com

What you’ll learn • The use of new technologies and practices to ensure television is more effectively monetised • Listen to leading experts on the shift in consumer behaviour towards media and how brands can intelligently target groups • Using the right tools for brands, media buyers and operators to dramatically improve ROI • Learn how advertisers can reach well defined audiences in an increasing fragmented world • Understand how interactive advertising benefits operators, brands and consumer • Understand the real impact time-shifted and place-shifted content is having on linear advertising and how technology and new business models can solve this problem • Examining and explaining new technologies to improve addressability, measurability and targeting • Analysing new business models presented by targeting and the integration of webbased services to our TV sets

SHOW REVIEW Telemedia360 Manchester

T360 Manchester in pictures

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SHOW REVIEW Telemedia360 Manchester

T360 Manchester in pictures

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SHOW REVIEW Telemedia360 Manchester

T360 Manchester in pictures

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SHOW REVIEW Telemedia360 Manchester

T360 Manchester in pictures

All for charity: Telemedia360’s audience raised more than £2000 with the auction of an array of signed football shirts and a luxury day out at QPR. Here are just some of the lucky winners and of course the ladies who organised it all for cancer charities Her Breast Friend, Breast Cancer Care and Cancer Research UK. Thanks to you all.

360

T360 Industry Directory AGMO

Open Market

Micropayments, Premium SMS, Premium Voice, Web Billing, Credit cards, Poland, Czech Republic, Hungary, Slovakia

Mobile Messaging, Direct Billing, IVR, Video Shortcodes, Location-Based & Mobile Crediting Services

Contact: Tel: +420 234 718 555, Email: info@agmo.eu www.agmo.eu

Text sales to 88600 in the UK. Tel +44 (0) 20 8987 8855 www.openmarket.com/europe

Keyzone Company Ltd

Goodman Associates

Live Chat Operator, Innovated, Dynamic, Reliable, Competitive - One stop shop

Goodman Associates maximizes your profits by making advertising work harder!

Contact: sales@dataproservices.co.uk, Tel 01375 407 555

Contact: mail@goodmanassociates.co.uk, Tel.+44 (0)845 225 55 55 www. goodmanassociates.co.uk

C3 Ltd

Kwak Telecom Ltd

A PCI compliant technology and application provider for VAS operators

Leading provider of International payouts numbers & domestic premium rate numbers

Contact: info@c3.co.uk, Tel +44 (0) 1223 427700 www.c3.co.uk

Contact: Tel +357 22 022300, sales@kwak-telecom.com www.premium-rates.com

Madvert

Oxygen8

Advanced Mobile Marketing, Mobile Advertising & Mobile Affiliation

Global Billing, Communication & Mobile Services from Worldwide Offices

Contact: Dean Butler on +447780695769 or dean.butler@madvert.net

Contact: 0808 206 2062 E-mail: sales.uk@oxygen8.com www.oxygen8.com

Admoda / Adultmoda

BCH Digital

Mobile Advertising. Mainstream or Adult.

Advertise or Publish. Mobile Web/Apps.

IVR • SMS • VoIP • Billing • Hardware • Inbound & Outbound Solutions • Hosted • Bespoke

Admoda/Adultmoda, Enterprise House, 1-2 Hatfields, London, SE1 9PG. www.admoda.com / www.adultmoda.com

Contact: BCH Digital Ltd, 0844 556 7676, info@bchdigital.com www.bchdigital.com

paythru

Fusion Telecom

The world’s first mobile, PCI Level 1, card payment provider

IVR like you’ve never experienced before

Contact: 01494 736008, Email: hello@paythru.com www.paythru.com

Contact: Michelle Marriott, Tel 0207 197 3005 michelle@fusiontelecomltd.com, www.fusiontelecomltd.com

Viatel

Square 1 Communications

Premium SMS • Premium rate numbers • IVR • Specialists in Scandinavia • Safe payments

IVR, PRS, SMS, & web platforms offering total integrated solutions

Contact: Phone: +46 8 50601015, Email: premium@viatel.se www.viatel.se

Contact: Mark Birkett, Tel 07899 961 965, mark@sq1.co.uk www.square1communications.co.uk

Paul Markham

Kcom

Paul Markham content provider for Mobile Phones and iPods.

Managing critical communications solutions for the media channel

Contact: www.paulmarkham.com/all-adult-content.php

Contact: Tel 0800 915 5345, channelpartners@kcom.com, www.kcom.com/partners

T360 Industry Directory txtNation

EG Telecom

Mobile, Billing, Payments, Content, WAP, SMS, MMS, IVR, Phone, Credit Card

Spain & France • SMS Premium • 123ticket.com • Micropayments • IVR • Worldwide coverage • Voice premium • subscription • billing platform

Contact: Michael Whelan, E. m.whelan@txtnation.com T.+44 (0) 1752 273491, www.txtnation.com

Contact: Robert Nijeboer on rnijeboer@egtelecom.es and mobile (+34) 661636577

Media-Ibercom Spain

Advanced Telecom Services

Media-Ibercom, your direct response advertising and media agency in Spain.

900 numbers, premium sms, telemedia, mobile marketing, dating, audiotext, IVR

Contact: Antonio Escamilla, Manager, info@media-iber.com, Tel +34 971 213 041, www.media-iber.com

Mediatel Int’l Premium Numbers. Audiotext, IVR, Live Stats, Fast Payments, Best Rates, Micropayments

Contact: Tel+44-207-308-5555, telemedia@mediatel.com www.mediatel.com

Skype : ballparkbob

*

ellisons

Ellisons UK Advertising agency media planning/buying - press, TV, online, mobile

www.ellisonuk.com

CSINFO S.p.A

Dimoco

CSINFO is the main carrier running premium rate numbers in Italy

DIMOCO is the international mobile payment and messaging provider

Contact: Via Matteucci 34 - 56124 Pisa (Italy) - Phone +39 050 782 000 wholesale@csinfo.net, www.csinfo.net

Contact: Tel +43 1 866 70 21050, sales@dimoco.at, www.dimoco.org

telequest & Internet Solutions GmbH

Welburn & Co

!!! Domestic Numbers Worldwide !!!

Commercial lawyer; prs / broadcast media expertise; Contracts, Regulatory, IPR, Employment

Contact: 00800 102 502 22 or info@telequest.com www.telequest.com

www.welburn.co.uk

Global Telecall

Text121Chat

Provider of quality wholesale & retail telephony applications.

Premium Rate Operators Services

Contact: +44 (0)20 8099 9066 or email sales@globaltelecall.com www.globaltelecall.com

www.text121chat.com Contact: UK 0871 872 6154, helen@text121chat.com, USA 1-888-711-0121, lorna@text121chat.com

Wapple

Cellcast

Mobile web, Mobile marketing, Mobile browser, device detection & optimisation Mobile advertising, Mobile web development

Cellcast is a leading provider of participatory television programming and interactive technology

Contact: Tel 0844 800 8514 (UK) and +44 1527 558247 (International) http://wapple.net

UnwiredPlaza.com Best of Breed Mobile Messaging & Media Solutions

Contact: Tel +44(0) 207 1939230, enquiries@unwiredplaza.com, www.unwiredplaza.com

Contact: Tel +44 207 190 033, web@cellcast.tv www.cellcast.tv

Get your company listed here Contact Jarvis Todd on Tel +44 (0)8707 327 327 or email jarvis@telemedia360.com

T360 Industry Directory BT Agilemedia

Telecom 2 Ltd

The UK’s No.1 provider of participation media and payment services

UK geographicals, Mobile, IVR Solutions, PRS, Audiotext & VOIP

Contact: Email info@agile.co.uk Helpdesk 0800 731 3050

Contact: Alex Perez, E-mail: alex.perez@telecom2.net www.telecom2.net

Orca Digital

Twistbox Entertainment

UK’s leading provider of interactive platforms for mobile, web and TV

We provide an extensive portfolio of award-winning games, WAP sites, and mobile TV channels worldwide

Contact: hello@orcadigital.com // 020 8819 5710 www.orcadigital.com

Contact:Tel: +44 (0) 1628 405660 http://twistbox.net

Sundial Telecom

Trodat Telecom

Voice, Fax, Web, WAP & IM integration

Your direct source for the industry’s most reliable international premium rate numbers

Contact: sales@sundialtele.com, +44 1223 238300 www.sundialtele.com/imcash

Contact: info@trodat.com, www.trodat.com

Core Telecom

Froggie Group

Non Geographic Numbers, SMS Services, Call Management Solutions, BT Wholesale, Carrier Pre-select, Indirect Access

Mobile marketing, Mobile advertising, Online advertising, Video streaming, Mobile Databases

Contact: t: 0844 504 0000, e:info@coretelecom.co.uk www.coretelecom.co.uk

PRA Protecting & promoting the PRS industry Network - Stay informed - Have your say

Contact: Tel 01189 56 79 56, info@praltd.co.uk, www.praltd.co.uk

Contact: Alex Hind , Tel +34 954 98 08 48, alexhind@froggie-mm.com, www.froggie-mm.com

Get your company listed here Contact Jarvis Todd on Tel +44 (0)8707 327 327 or email jarvis@telemedia360.com