Issue 57 • DEC 2014
Better outpayments key to creating carrier billing boom, says PPP
News
THIS MONTH...
• UK wins important excemptions in PSD2 3 • Ring Forward tones launch in UK aftrer successful US roll out 4 • Cancer Research UK set to engage consumers through OpenMarket 5 • Mobile shopper ready for an ‘appy Christmas, says Argosr 6 • Transactions on mobile could total 200bn by 2019, says Juniper 6 • M-commerce transactions grow 4000% to be 37% of online 6
Analysis EDITORIAL The case continues... Paul Skeldon reports from the High Court in London, where two days in and the case against PPP around Affiliate Marketing could go either way. But what does it mean for the industry? 7 ANALYSIS SMS this Christmas Paul Murphy, head of commercial development at OpenMarket takes a look at how retailers can use SMS to help retain customers this Christmas 8 CARRIER BILLING for digital goods is likely to be worth £500million in 2019 in the UK, according to a study for PhonepayPlus by Deloitte. But it could all go very wrong if payout rates are competitive and the user experience is improved. With entertainment accounting for over 80% of digital products and services sold in the UK, the report predicts mobile gaming apps may offer the most significant opportunity for mobile operator billing. It also identifies potential opportunities in low-value physical and quasi-physical goods, such as ticketing, parking and transport charges. The rapid growth in consumption of digital content, largely via mobile-based devices, could provide mobile operators with an attractive and growing new revenue stream. However, the growth of mobile operator billing as a payment option for digital content within the next five years is likely to be dependent on: • Competitive commission rates • More platforms offering mobile operator billing • Investment in the user experience • Continued consumer protection. Joanne Prowse, Acting Chief Executive for PhonepayPlus, explains: “We
continued page 3>>>
ANALYSIS Tips for 2015 As 2014 shudders to a halt, Lars Schnicker, director of Intershop offers some views on the e and m-commerce trends for 2015 10 TELEMEDIA TV Something for the weekend? This month Telemedia TV – our very own Youtube Channel – offers you the chance to relive World Telemedia Marbella’s highlights with the full conference sessions online and ready for your delectation 12
DIRECTORY
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NEWS #REGULATION UK wins important exemptions in PSD2 after protracted pan-European campaign
AIME, PPP AND the UK Treasury have won a number of key inclusions in the Payment Services Directive 2 (PSD2) that – should it be ratified by the EU Council and Parliament – protect PRS providers from losing vast amounts of revenue. PSD2, which is under final stages of discussion inside the EU Council, carries an exemption from Payment Service Provider licensing for Telecom Operators who pass money through the value chain for premium rate services. This exemption was considerably narrowed from PSD1 and risked nearly half of the existing services on offer through
limiting the range of services and values that can be offered. Working closely with each other and the EU, AIME, PPP and the Treasury have won the following inclusions into the exemption text: 1) Premium rate voice services including entertainment, directory enquiries, information and purchase of digital content. 2) Digital Services (as well as content) 3) Tickets for transport and entertainment with the possible inclusion of other replacements for current paper based tickets. 4) Charity donations.
All these are to an increased maximum value of €50 per transaction and €200 per month. This movement from the EU Council members – who were working to limit or even remove the exemption – is as a result of close working with Treasury and other EU Telecom entities and EU Telecom regulators for them to also lobby their respective Treasury equivalents. The value to UK PLC is approximately £300million a year. Watch this space: once the final exemption text has been issued by UK Treasury, including the definitions, we will update you.
>>>from page 1 Carrier billing boom commissioned this report because we wanted to understand better the trajectory of the market and, with UK consumers forecast to spend around £14 billion on digital content in 2019, to identify areas of potential growth, the scenarios for how that growth might evolve and what the enablers of and barriers to that growth might be. “It’s part of PhonepayPlus’ role as a regulator to support innovation and market growth and the analysis in the report sets out the scale of this potential opportunity for operator billing as well as some of the challenges. The recent launch of Apple Pay in the US is just one example of the market’s scope and the speed of its development.” Howard Davies, media and technology partner at Deloitte adds “The rapid adoption of smartphones and tablets is driving ever growing consumption of digital content and services, for which carrier billing can be a relevant payment option.”
Prowse continues: “For mobile operator billing to grow bigger in the digital content payment landscape it needs to play to its strengths and be the easiest and simplest option for the consumer. Mobile operator billing payments are secure, convenient, and offer the option to make purchases offline.” The report also points to the need for consistent regulation to control the quality of consumer experience when purchasing digital products or services regardless of payment channel, and suggests that PhonepayPlus takes a lead in working with other regulators to develop a more coordinated approach to the digital goods and services market. To download a copy of the report please click here http://www.phonepayplus.org.uk/For-Business/~/media/ Files/PhonepayPlus/Research/Nov2014_Deloitte_research. pdf
NEWS #TELECOMS Ring forward tones launch in the UK, following successful US roll-out
SINCE THE introduction of the cell phone, the choice of ringtone has always been in the hands of the person being called – until today. After a successful launch in the US, SHUV is going international. With this first-of-itskind app, developed by Pink Stone LLC and Appetizer Mobile, callers can choose the “ring forward tone” that the recipient will hear. The patented Ring Forward technology
allows you to call or send a picture to any other Shuv user with a tone or custom personal recording of your choosing, on a free, unlimited, worldwide basis (subject to any applicable carrier data charges). Shuv allows iOS and Android app users to “set the tone” for a conversation like never before. The Shuv library features hundreds of fun sounds and tones including “Happy Birthday,”“Angry Cat,”“Evil Laugh,”“Booty Call” and more. A user can also “Shuv” his or her own personal voice recording. And with privacy a major consumer focus, Shuv has chosen to use advanced encryption technology to allow users to communicate with complete privacy and security. “The introduction of Shuv represents the first major advancement in the ringtone industry in years,” said Chris Warnack,
Founder and CEO of Pink Stone LLC, the creative force behind the innovative Shuv technology. “Shuv empowers a caller to be as creative as they want to be when setting a ringtone to accompany a call or a picture.” Using Shuv, users can assign a song, sound or tone to each one (or all) of their contacts via the easy-to-use application interface, which automatically syncs a users’ contacts with their friends who use Shuv. To send a picture, a user simply selects a photo from their camera roll or takes one of their own. Then they just choose a song, tone or custom audio message and send. For the first time ever the conversation starts when the phone rings. Shuv for iOS can be downloaded at: https://itunes.apple.com/sa/app/shuv/ id862726028?mt=8&ign-mpt=uo%3D2 Shuv for Android can be download at: https://play.google.com/store/apps/ details?id=com.pinkstone.shuv
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NEWS #CHARITY Cancer Research UK implements mobile engagement with OpenMarket CANCER RESEARCH UK, one of the world’s leading cancer charity dedicated to saving lives through research, has appointed OpenMarket to help drive fundraising activity, improve operational effectiveness and enhance their supporter communications. As a complex organisation with over 4,000 employees, researchers, scientists and volunteers working across the country at any given moment, Cancer Research UK needs a holistic and device agnostic communications solution to be used across departments and integrate seamlessly with existing technology. OpenMarket’s Mobile Engagement Platform will utilise two-way messaging to improve internal communications, boost operational efficiency and help drive fundraising activity. OpenMarket will also guide Cancer Research UK on mobile engagement
best practice for internal and external stakeholders. A decisive factor to OpenMarket’s appointment was their Mobile Engagement Platform’s proven reliability and scalability - allowing Cancer Research UK to easily and seamlessly expand their mobile engagement activity when appropriate. The first campaign deploying OpenMarket’s Mobile Engagement Platform was the recent Stand Up To Cancer campaign, a joint national fundraising campaign from Cancer Research UK and Channel 4, where it seamlessly enabled SMS donations and Gift Aid solutions. The Mobile Engagement Platform successfully supported the large enterprise-level traffic generated by the most successful Stand Up To Cancer campaign to date, helping to raise more than £15 million to beat cancer sooner.
“We trust OpenMarket’s mobile engagement solutions to help improve our internal operations,” said Michael Docherty, director of digital at Cancer Research UK. “The results of their work with other large organisations are compelling and we look forward to implementing mobile interaction beyond our current fundraising activities,” Docherty said. “Being appointed by Cancer Research UK further demonstrates OpenMarket’s position as a market leader in mobile engagement. Our proven track record working with a broad range of organisations gives them confidence to roll out enterprise focused mobile engagement strategies, which is quite unique for a charity,” said Adrian Sarosi, OpenMarket Director of Sales and Marketing, EMEA. “We look forward to a long and prosperous relationship with Cancer Research UK,” he said.
NEWS #COMMERCE Mobile shoppers get set for an ‘appy Christmas ARGOS IS predicting a UK mobile shopping frenzy this year with more visits than ever to its website and apps on ‘Cyber Monday’ coming from shoppers using smartphones and tablets. With Christmas shopping kick-starting on ‘Black Friday’ 28 November, as customers seek bargains galore from the abundance of special deals this year, Argos is expecting online traffic to reach a peak on ‘Cyber Monday’ 1 December 2014. It is predicting more than 5 million visits to its websites and apps on the day, more than half of which will come from customers using mobile devices, at a rate of around 3,000 visits per minute as customers increasingly want to shop while onthe-go. On Cyber Monday last year (2 December 2013) Argos saw over 3.6 million visits across argos.co.uk, its mobile site and apps. Online visits peaked between 11am-12pm, and again in the evening between 9pm-10pm. In the spirit of its new advertising campaign, Argos is encouraging customers to GET SET for Black Friday with a special countdown clock on argos.co.uk to help build excitement for the great offers and outstanding deals they can expect all weekend across technology, toys, TV ranges and more. David Robinson, Chief Operating Officer at Argos, said: “Customer shopping habits are changing fast and more and more are wanting the convenience of shopping on-the-go or in front of the TV in the evening. Making mobile shopping easy has been our priority this year, and we’ve just launched our first ever Argos Collect Store at Cannon Street Underground Station for busy commuters to collect their orders on-the-go. We’ve also brought gift inspiration into the 21st century with some great new Christmas apps for smartphones and tablets.”
#COMMERCE M-commerce transactions to hit 200bn by 2019 A NEW REPORT from Juniper Research has found that mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019, up from 72 billion this year. According to the report, Mobile Commerce Markets: Key Sector Strategies, Opportunities & Forecasts 2014-2019, highest growth rates are expected in the NFC sector. Here, usage is expected to be buoyed by the launch of Apple Pay, together with a host of anticipated deployments by banks using solutions based on HCE (Host Card Emulation) technology. However, the highest net increase in transaction volumes will occur in the digital goods sector, fuelled by a surge in micropayments for in-app purchases, notably within arenas such as social gaming. The report highlighted the opportunity for digital content monetisation presented by direct carrier billing, particularly within underbanked regions and demographics. According to report author Dr Windsor Holden, “Storefronts that have deployed carrier billing solutions have already seen positive results across a
range of indicators - higher conversion rates, higher average transaction values, higher transaction volumes. For the first time, they can monetise consumers who would otherwise have been excluded either because they lacked a credit card or because they were unwilling to enter card details online.” Meanwhile, the report observed that many mobile ticketing deployments had seen rapid adoption rates immediately post-launch, suggesting a pent-up demand for such services. In the US, MBTA (Massachusetts Bay Transportation Authority)’s mTicket accounted for 15% of ticket sales within 9 months of launch, while New York Waterways has reached 25% in less than 2 years. The report also finds that there is significant transactional migration from desktop to mobile as consumers increasingly “media-stack” (ie make purchases on their devices while watching TV). Rather than focusing purely on payments, stakeholders need to emphasise the synergies between mobile payment and loyalty to persuade retailers to become engaged.
#COMMERCE M-commerce share of online grows 4,000 % in four years, says IMRG 37% OF ONLINE sales now come from mobile, the latest results from the IMRG Capgemini Quarterly Benchmarking Report has revealed. With mobile (including tablets) accounting for less than 1% of e-retail sales in 2010, the sector has seen a staggering 4,000% growth in its penetration of online in just four years. Visits to retail websites on smartphones and tablets now account for exactly half of all online traffic. The report also identified the growing influence of Click & Collect services for high street and multichannel retailers, with sales increasing from 16% in the second quarter of the year, to 18% in Q3. Tina Spooner, Chief Information Of-
ficer at IMRG, said: “Mobile continues to take a larger slice of the UK online retail market and, while we are seeing a slowdown in the growth of m-retail penetration, sales via smartphones and tablets have recorded almost 50% year-on-year growth during 2014. “IMRG’s latest research reveals that one in five Multichannel retailers will be offering in-store ordering over the festive period and three quarters will be offering alternative delivery options, including timed delivery slots and Sunday delivery. Convenience will be key for consumers this Christmas and we are likely to see an increase in Click & Collect orders as this delivery method becomes the preferred option for many.”
OPINION
FROM THE EDITOR
The case contines... THE CASE CONTINUES... I have always wanted to say that at the end of a story – and this week I got to in my cursory write up of the affiliate marketing regulation case between PPP and Ordanduu that is in process at the Royal Courts of Justice in London. After two days of evidence we only got to scratch the service of the story so far – and we are still several weeks away from Mr Justice Supperstone’s declaration. And there is everything to play for. This case could not only knock down how regulation works in premium rate, it could, in theory bring down the whole way all industries in the UK – and possibly across Europe – are regulated. The argument isn’t really about affiliate marketing. Clearly there are problems with rogue affiliates and the ability for anyone to really know where their ads go. There are also issues with ransom-ware – although as the evidence in the case shows, not as much of a problem as you’d think. Rather this case is about the power of regulators to regulate domestically, what sorts of punishment they can dish out and where all that fits in with European laws. It’s complicated. You can see from our coverage so far of the case that there are arguments about how PPP acted in this case. But its not fair to just accuse PPP of getting it wrong. In many ways it did, but in most ways it didn’t. What it did do was react to something unprecedented in the way that it thought was right. I personally think that the reaction was wrong. Personally I think that it could have been handled very differently and got a better result. I suspect PPP feels the same since much of what went awry here – or not, depending on your point of view – has been addressed in the latest advice around the 13th Code. However, what is wrong is the framework within which regulators regulate. All regulators are there to protect ‘public health’ and they all have to ability to shut things down if there is a real and clear danger of significant and serious consumer harm. The problem lies in what these words actually mean (you can tell I have spent way too long in court – I am starting to think like a lawyer!). What is a significant and serious risk: who decides how that is quantified? In this case it was the three person tribunal. Were they qualified to make that call on something that lies outside of their scope of experience? And should the punishment meted out have been so severe? The two things are interlinked, but it looks like when Mr Justice Supperstone rules we will see some clarity on this. And it will have huge repercussions on the whole regulatory sector in the UK. But we won’t know just yet… the case continues.
See more about Affiliate Marketing, Co-Reg and the 13th Code on Page 14 or sign up to TELEMEDIA TV on YouTube here
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Editorial Editor Paul Skeldon paulskeldon@me.com | Sales & Marketing info@telemediamagazine.com | Production Director Annika Micheli annika@telemediamagazine.com | Publisher Jarvis Todd jarvis@telemediamagazine.com To subscribe, please go to www.telemedia-news.com What we’ve been listening to Christmas tunes!| What we’ve been amused by A very rude joke about a fish and a lady | Who we’ve been following @StarWars| What we’ve been reading about 1177BCE – the collapase of civilisation| DECEMBER 2014 will bring... Santa!
ANALYSIS
MESSAGING
How to keep you Christmas shoppers
THREE SMS TIPS
Paul Murphy Head of Commercial Development at OpenMarket outlines how retailers can use SMS to help retain customers during the mad Christmas selling period – and shows what an opportunity this is for the telemedia industry sector gearing up for Christmas. Managing customer expectations during these peak periods will be a high priority for retailers at their busiest time of year. Led by US-owned retailers such as Amazon and ASDA, Black Friday and Cyber Monday have grown from humble beginnings to become a major event. Almost unheard of in the UK prior to 2010, this year Amazon UK expects to have more than 3000 products included in its week-long run up to Black Friday – 10 times as many as 2010. Online Retailer ShopDirect cited its 2013 Black Friday event as the single largest sales day in its history. This year high street and online retailers are preparing like never before for this year’s event due to take place on November 28th. Delivering these additional sales comes with challenges for many retailers. KPMG has argued that discounting when consumers receive their last pay before Christmas is counter-intuitive, because most are already inclined to buy the same products at full price. There’s also the recent scare that there will not be enough lorry drivers to cope with demand this year due to a change in EU legislation. So what can retailers do to manage customer expectations and avoid customer dissatisfaction during the busiest time of the year? Here are three ways SMS can help improve customer relations and reduce costs:
RECENT YEARS HAVE seen UK retailers adopt big seasonal sales events like Black Friday and Cyber Monday that have become a major part of US retailer’s calendars. Whilst they deliver a welcome boost of revenue for retailers, they add additional stress to an already stretched transport and logistics
1. Two-Way SMS Customer Alerts Information equals power, or at least a satisfied customer. People are generally understanding and somewhat sympathetic at this time of year. But, nothing infuriates customers more than being kept in the dark about their order status… Except missing their delivery because they nipped out for five minutes. With an open rate of 95 per cent, SMS is the obvious choice for shipping alerts and notifications. While many retailers and logistics companies use SMS alerts as a one way process for notifications already, expanding to a two-way SMS process gives customers the ability to choose a new delivery date or add special instructions - to make sure they are able to receive their order. Your customers will greatly appreciate the flexibility and being kept informed of progress. Your delivery drivers and warehouse staff will also
ANALYSIS MESSAGING
appreciate two-way SMS alerts because they will no longer have to waste time and effort packing and trying to deliver items that are destined to be unsuccessful. Two-way SMS interactions can be completely automated, lowering your overheads and reliance on customer support centres. 2. Streamlining The Returns Process Research from Hall and Partners found that 81 per cent of customers would not use a retailer again if its returns process was difficult. So it’s essential that you give a clear and simple means for customers to return their goods. SMS can simplify the returns process for consumers and automate it for the retailer through the use of an SMS short code. The customer simply texts their unique order number to a dedicated number to start the returns process - including arranging for the goods to be collected and returned. 3. Driver Alerts Another sure-fire way to irritate your buyers is to give them the ability to leave special delivery instructions that never get passed on to the driver, resulting in a missed delivery, or even worse, a lost package. There have been recent examples of this
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going spectacularly wrong recently, with some packages being left in ridiculous places such as front bushes or on the roof of the customer’s house! Providing timely updates to drivers and alerts while on the road contributes greatly to a smooth delivery process. Nobody likes getting stuck in traffic, especially when it could have been avoided – delivery drivers are no different. Mobile messages with embedded GPS can provide instant traffic updates and alternate routes leading to improved customer communication and even reduced fuel consumption for a reduced carbon footprint. These messages can also alert customers as the vehicle nears its destination, providing more accurate estimated arrival times and improving the overall customer experience – as well as helping the shipper avoid late docking fees. There is a clear need for retailers to focus on the delivery process over the busy Black Friday, Cyber Monday and Christmas periods – with almost one in three customers associating a bad delivery experience with the retailer, not the delivery company. Mobile messaging is a quick, low cost and effective way to do this, just remember the most important part – make sure you get your customer’s mobile number.
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ANALYSIS
COMMERCE
8 Commerce Trends
FOR 2015
Yes, as 2014 shudders to a halt, we start our look at what lies ahead. Here Lars Schickner, Director Innovation Lab, Intershop, shares his predictions for what trends are going to shape e and m-commerce for the year ahead. SO WHAT DOES 2015 have in store for e and m-commerce? Well, there are some key trends that are likely to start to creep in that will extend how 2014 has evolved around key technologies – not least mobile. So what lies in store? Omnichannel remains a focus Omnichannel commerce remains a trend for 2015, and a challenge for retailers. During the past 24 months we finally saw the launch of a new generation of POS systems that will be much easier to integrate with e-commerce platforms, product catalogues and databases – allowing retailers to build highly flexible omnichannel processes and share product, customer and order data across software and POS terminals. Customers will experience a more seamless journey across online and offline, and retailers will be able to offer a better service on all touchpoints. Internet of Things: New applications The much-quoted fridge that automatically places an order when the milk runs out may be a fun example of how the Internet of Things could change the world. But, smart services based on M2M communication can be even cleverer than that. We think that the IoT revolution will affect nearly all business areas. Healthcare will probably be next with the next generation of wearables, such as personal trackers with more sensors or specific sensors that can be applied to the patient’s skin and that constantly monitor and send health information. This will truly revolutionise healthcare, probably not driven by the big pharmaceutical companies but by health insurance companies. Or, take the example of recharging points for electric cars: The infrastructure is patchy today with lots of different providers, offerings and adapters in place. Alternative battery loading concepts with increased ease-of-use require new integrated mobile platforms and lots of IoT communication. Smart stations need to communicate with the car before and while charging, they need to coordinate with each other so they don’t use too much electricity in total, and when finished, any incurred costs must be charged. Using your mobile device to track charging progress is just one possible use case. Why not also advertise the best places for coffee or shopping nearby while the car is charging, or have your online purchases loaded into the boot of your waiting car?
Device proliferation is a challenge Laptop, tablet, work smartphone, private smartphone… the average consumer already uses a variety of connected devices for researching products and shopping, and this number is only set to increase. Brands are faced with the huge challenge of engaging their customers across a very diverse range of end devices, optimising the user experience for different operating systems and screen sizes, and maximising conversion rates. And there is no one size fits all solution. Offering added value on digital touchpoints is a great way of increasing customer loyalty, but for B2B sellers a simple solution may be best. Wearables probably won’t quite come into play yet in 2015 – but that’s a space to be watched. Amazon Supply & B2B Commerce - a threat and an opportunity B2B commerce is a growth area and Amazon may well have plans to roll out Amazon Supply in Europe. This is both a threat and an opportunity for B2B sellers and distributors. B2B sellers should be ready to secure their customers’ loyalty by offering added value, i.e. unique services that can’t be shipped in boxes and special B2B functionality. It’s definitely not an option to fight this battle purely on price or with ignorance. Mobile payments, will they make a difference? Apple Pay has certainly got retailers thinking about the payment methods they offer. The expectation is that mobile payments will become more widely accepted and adopted. But at the end of the day, for now at least, mobile payments are just another payment method alongside credit cards, debit cards, bank transfers, PayPal, cheques and cash. The question is – can retailers create new and unique use cases for mobile payments that would make a real difference to them and their customers? We will see. Big data needs to be specific Masses of data are collected on every website and in offline retail environments. But, only a few retailers have the money to run big data warehouses to analyse this data and build reports across the complete value chain. Instead, they will increasingly turn to specialists such as Akanoo to solve specific problems, gain specific insights and convert defined sets of business intelligence data into actions. Data insights will drive increasingly personalised customer experiences and personalised offers, but the idea of having customers pay personalised prices is probably not practical and simply a step too far. Storytelling: The importance of content and presentation Everyone likes a good story, and large brands such as Burberry have shown us how to excel at inspiring consumers with storytelling. While many companies simply don’t have the budget to follow Burberry’s
ANALYSIS COMMERCE
example, content and presentation are just as important for smaller brands as a way of engaging customers. This is also true for the B2B space, where instead of “content worlds” intelligent information management and presentation beyond listing the basic product details is starting to play a bigger role. Instant gratification for the connected consumer The connected consumer is impatient, so instant delivery is something we’ll see more of in the near future. Order now, have the goods delivered in under an hour - it’s a huge opportunity for retailers to stand out from the crowd and create that all-important competitive advantage. In a fiercely competitive market, optimising processes and going the extra mile to provide the best possible service will attract more shoppers and more orders. Similarly, brands will look into ways of enabling instant ordering – the consumer notices a product offline and with just one click, can find and immediately buy it online.
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ANALYSIS
TELEMEDIA TV
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WORLD TELEMEDIA MARBELLA 2014 Relive the highlights of the industry’s number one conference through our Telemedia TV youtube Channel WHAT A SHOW THAT WAS. The great and good from the telemedia industry and, more importantly, many of its customer industries came along and joined the debate that covered all the main issues affecting the industry right now – from the 13th Code, to affiliate marketing, to co-reg, to payments and a raft of technologies and services out there. And if you missed any of it – or weren’t able to come – we have reignited our TelemediaTV channel and filled it with videos of all the sessions from the conference.
There are also a load of interesting pre-show interviews and we will be adding more interesting stuff through the year as we do our interviews and get out and about in the business. So go to any of the links below or: visit our channel here https://www.youtube.com/channel/UC7Tjo2afHOwY1jGAuWFd-uQ/videos
and subscribe to stay up to date with all the latest developments and trends in telemedia.
13TH CODE DEBATE Mark Collins from PPP and Rory Maguire from AIME open the World Telemedia conference in Marbella with an in depth look at the development of the 13th code of practice and what it means for the industry
THE PAYMENT SERVICES DIRECTIVE Boring but important: the PSD (and PSD2) could put a great big dent in the nascent charge to mobile world and cause all sorts of problems for PRS. Rory Maguire from AIME and James Patmore from Boku take a look at what PSD is, where it is heading and offer some practical advice as to how to work within it
THE CO-REG ISSUE Rory Maguire from AIME gives us a whistle stop tour through what co-reg is and why you need to know about it, then he, James Macfarlane from PM connect and Mark Birkett from Square 1 are quizzed on what it means in the real world by telemedia editor Paul Skeldon
IS AFFILIATE MARKETING FIXED? With a best practice guide in place and an Early Warning System set up, is it safe to return to using affiliate marketing? Our expert panel to laid out the issues and took your questions and reached some surprising conclusions. PANEL: Eric Feltin ,Safari Mobile; Brian Gliseman, Zamano; Bart de Ruiter, Creative Clicks; Mark Collins, PhonePay Plus; Jonny Brown, SP7 Mobile; CHAIR: Jeremy Flynn, Empello
ANALYSIS TELEMEDIA TV
THE DIRECT OPERATOR BILLING CHALLENGE Mobile payments are flavour of the month, and that is presenting a massive opportunity for carrier billing services. In the first of our two part look at the carrier billing landscape we hear from leading service providers and aggregators about the challenges of moving operator billing into the mainstream. PANEL Chris Newell, ImpulsePay Rory Maguire, MD, AIME Kevin Dawson, Oxygen8 Ben Doonan. Square1 Communications Tom Broadfoot, IMI Mobile CHAIR: Paul Skeldon, Telemedia-news.com
IMPULSEPAY: PAYFORIT5 AND QUASI-PHYSICAL GOODS Chris Newell of ImpulsePay outlines how Payforit5 is now starting to gain momentum in the nascent m-payments space and the world of quasi-physical goods is about to start to open up to carrier billing
FONIX – KEEP IT FRESH Rob Weisz from Fonix outlines how telemedia services such as PRS and PSMS are still relevant and offers some insights into what the broadcast media wants – and what the telemedia industry needs to do to get them there
IMI – KEEP IT DIGITAL Adam Maxted from IMI Mobile shares his tales from the trenches of working with media companies, broadcasters and social media companies in how to monetise digital content and interaction
TRENDS IN PRINT MEDIA INMA VP Mark Challinor outlines how print media is becoming a truly multimedia affair and how it could well be down to telemedia companies to be the way to monetise it through carrier billing
BOKU: GOING PHYSICAL James Patmore from Boku explains how the company has taken a different path through carrier billing and, with an e-money licence and some hard work has got itself in the position to use carrier billing for physical goods
ANALYSIS
TELEMEDIA TV
OXYGEN 8: PAYMENT OPPORTUNITIES IN AFRICA Gary Corbett from Oxygen8 outlines the opportunities for carrier billing payments across Africa and looks at what Oxygen8 has done in this burgeoning market
TXTNATION – TRENDS IN PSMS Ana Reed Davies from txtNation outlines the latest trends, developments and flows in PSMS globally – and finds a sector still booming
MGAGE AND THE ART OF SMS RETARGETING Martin Bolster from mGage regales the World Telemedia audience with how SMS is now a vital part of mainstream media and branding engagement thanks to its use in retargeting
SQUARE 1: THE FUTURE OF IVR With the growth in mobile has come a growth in voice traffic and with it a growth in IVR. Mark Birkett from Square 1 Communications outlines how in the era of Skype and FaceTime, in-app calling and more, IVR still has a huge roll to play
IMI: SOCIAL INTERACTION TRENDS Beverly brooks from IMI Mobile takes a look at the trends for social mobile interaction with media and where it can be monetised
CRAZY4MEDIA: TRENDS IN MOBILE ADVERTISING Tom Horsey from Crazy4Media outlines the global trends in mobile advertising and where the telemedia advantage lies
Telemedia Industry Directory Rogue SMS Concierge VOIP Chat Fulfillment Voice & SMS Services
Contact: Email: sales@roguesms.net Call: 0121 369 1967 or 509 279 0314 USA
Preferred Telemedia
Preferred Telemedia is a leading VoIP Solutions, providing Premium numbers, wholesale, callcenters ..
Contact: Tel (+961)-1352691, contact@preferredtelemedia.com www.preferredtelemedia.com
Sundial Telecom Voice, Fax, Web, WAP & IM integration
Contact: sales@sundialtele.com, +44 1223 238300 www.sundialtele.com
IMI mobile The leading global specialist provider of cloud-based mobile data infrastructure and mobile technology
Contact: Tom Broadfoot, tom.broadfoot@imimobile.com Mob +44 (0)7500 700 665, www.imimobile.com
International Premiums IPRN, IVR, Live Stats, Audiotext, Highest Payment, Daily Payment, Micropayment, Sierra Leone, Guinea, Somalia
Contact: info@interprems.com, Tel +961 1 795016 www.interprems.com
ImpulsePay The UK’s newest directly connected API. Payforit & Direct-to-bill technology
Contact: office@impulsepay.com, tel: +44 (0) 20 7099 2450 www.impulsepay.com
txtNation Mobile, Billing, Payments, Content, WAP, SMS, MMS, IVR, Phone, Credit Card
Contact: Michael Whelan, E. m.whelan@txtnation.com T.+44 (0) 1752 273491, www.txtnation.com
Teslatel Srl Licensed operator offering Premium, unique and toll free numbers. Intelligent network services.
Contact: Vincenzo di Stefano, E. vincenzo.distefano@teslatel.net T. +39 335 6289544 www.teslatel.net
Digital Select Ltd
VoiceBlade
01x/02x, 0800, 0844, 0871, Premium Rate, IVR, SMS & International numbers.
Provider of quality wholesale & retail telephony applications
Contact: info@digital-select.com, Tel: 02071939700 www.Digital-Select.com
Contact: Tel 0800 031 9141 or email sales@globaltelecall.com www.globaltelecall.com
Core Telecom
Luv2Chat
Non Geographic Numbers, SMS Services, Call Management Solutions, BT Wholesale, Carrier Pre-select, Indirect Access
Britain’s Favourite Live Chat Provider Great Hold Times, Unbeatable Retention
Contact: t: 0844 504 0000, e:info@coretelecom.co.uk www.coretelecom.co.uk
Crazy4Media Mobile marketing, Mobile advertising, Online advertising, Video streaming, Mobile Databases
Contact: Alex Hind , Tel +34 954 98 08 48, alexhind@froggie-mm.com, www.froggie-mm.com
Contact: Richard Smallbone, Tel +44 (0) 1903 884245 Email: richard@luv2chat.com, www.luv2chat.com
List your company here... contact Jarvis on Jarvis@telemedia-news.com, +44 1444 831 909
Telemedia Industry Directory Masvoz Spanish leading provider in Voice Services, Micropayments solutions & Sms services
Contact: Carlos Jiménez. 0034 902 500 807, carlos.jimenez@masvoz.es www.masvoz.es
Oxygen8 Global Billing, Communication & Mobile Services from Worldwide Offices
Contact: 0808 206 2062 E-mail: sales.uk@oxygen8.com www.oxygen8.com
Nord Connect Ltd International PRS Numbers, Fast Reliable Payments, Competitive Rates, Worldwide Access
Contact: sales@nordconnect.com www.nordconnect.com
Felix Telecommunications IPRN, Audiotext, Premium Rate & SMS Solutions
Contact: Ryan Darwin, sales@felixtelecom.com www. felixtelecom.com
telequest & Internet Solutions GmbH !!! Domestic Numbers Worldwide !!!
Contact: 00800 102 502 22 or info@telequest.com www.telequest.com
Triton Global Business Services Direct Carrier Billing, Premium Fixed, Voice Short Codes, Participation TV
Contact: Martin Grace: +1 403 259 7575, mgrace@tritonglobal.ca, www.tritonglobal.ca
Goodman Associates Advertising: digital/search/social, TV, Radio, Press & Outdoor – we make it happen!
Contact: +44 (0)845 225 55 55, mail@goodmanassociates.co.uk www.goodmanassociates.co.uk
Viatel Specialist for Premium Rate Number in Scandinavia Sweden • Norway • Finland
Contact: Phone: +46 850 601 020, Email: sales@viatel.se www.viatel.se
Kwak Telecom Ltd Leading provider of International payouts numbers & domestic premium rate numbers
Contact: Tel +357 22 022300, sales@kwak-telecom.com www.premium-rates.com
Text121Chat Premium Rate Operators Services
www.text121chat.com
Contact: UK 0871 872 6154, helen@text121chat.com, USA 1-888-711-0121, lorna@text121chat.com
Enarpee
Fonix
Global Regulatory/Compliance/Service Audit and support services organisation
Mobile Messaging, Payments and Telephony
Contact: Neil or Paul on +44 844 357 3938 or email info@enarpee.com ww.enarpee.com
List your company here... contact Jarvis on Jarvis@telemedia-news. com, +44 1444 831 909
Contact: sales@fonix.io www.fonix.com
Heart Communications UK 24/7 Call Centre handling inbound and outbound calls
Contact: admin@heartcommunications.co.uk, Tel 0844 745 1915 www.heartcommunications.co.uk