Telemedia Month Jan14

Issue 46 • JANUARY 2014

#PAYMENTS Major UK banks announce Zapp integration

THIS MONTH...

News

• O2 junks its Wallet as m-payments market heats up

2 • Summit in the air? A sneak peak at our plan for a payments summit 2 • Global Radio to use Square 1 for Who’s on Heart competition 3 • txtNation expands into Kenya and Uruguay 4 • IMI Mobile and O2 launch Twitter self care service 5 • Global Charge becomes first Payforit approved in-app payment provider

5

Analysis EDITORIAL Context is king Paul Skeldon takes a look at the year ahead and suggests that, with consumers driving m-commerce, understanding their context is crucial to making money 6

HSBC, FIRST DIRECT, NATIONWIDE, Santander and Metro Bank are to be the launch banks for Zapp mobile payments in the UK, opening up simple and secure mobile payments to some 18 million UK consumers in September 2014 when the service goes live.

Built into existing mobile banking apps, Zapp – which is sponsoring the Mobile Theatre at Internet Retailing Expo on 26-27 March at the Birmingham NEC – aims to make mobile payments for both online purchases and ultimately in-store ones too that come directly from users’ bank accounts.

In an crowded mobile payments space, Zapp stands out as it is integrating at the bank app level – as well as offering Faster Payments, so that merchants don’t suffer cashflow issues – so that consumers actually get a simple way to pay with their mobile phone and bank account, rather than having to rely on numerous wallets for and long passwords.

Already, the likes of O2-Telefonica have scrapped their O2 Wallet product due to poor uptake – in part due to being very complex to use. It has long be recognized that mobile payments will only work if it makes paying for things easier than it is by other means. Zapp appears to offer this and these five major banks agree.

Steve Pateman, Executive Director, Head of UK Banking, Santander puts it like this: “Listening

continued page 2>>>

ANALYSIS Ten for fourteen MEF offers its top ten predictions for the year ahead for the world of commerce and content globally

8

ANALYSIS you got game?

Peter Driessen CEO and Co-Founder of Spil Games takes a look at how advertising in games and on games consoles could be the next big place for brands

10

DIRECTORY

The leading industry directory of services 12

Latest news at www.telemedia-news.com Catch our blog at www.telemedia360.blogspot.com

NEWS >>>from page 1 Banks and Zapp to, and responding to customers and their needs is at the heart of what we do at Santander. Our customers want the choice to be able to pay on the go using mobile technology, and the Zapp proposition is second to none with its capabilities.

Santander is as delighted to be involved with this initiative as we think our customers will be, when they start using it. Zapp helps us meet the growing demand from our customers to use their mobiles to pay for goods and services swiftly and securely.

With the vast majority of UK merchants on board, we expect to see rapid take up of payments powered by Zapp.”

Brendan Cook, Head of Retail Banking & Wealth Management at HSBC, adds: “Our customers’ use of mobile banking is growing rapidly. Introducing Zapp to our mobile banking services will mean customers can benefit from convenient, fast and secure ways to pay using their mobile devices.”

Tony Prestedge, Chief Operating Officer of Nationwide Building Society believes that “Zapp supports our continuing drive to help put customers in control of their finances. Using Zapp, consumers can use their trusted banking app to directly pay for goods and services, and instantly check their balance as part of their process.”

Paul Marriott-Clarke, Commercial Director of Metro Bank concludes: “We’re excited to partner with Zapp on this launch. Metro Bank is committed to offering customers the best in service and convenience, through whatever channel they choose to use for their banking. Zapp is an exciting innovation that will provide something extra to those who want to bank through mobile devices, and we’re delighted to be involved.”

Analysts are also reasonably positive about Zapp and what it means for mobile

payments, many thinking that the strategy of integration with banks is the way forward and not rushing to market has been key to getting it right.

“Zapp has taken its time and put in place a solid foundation for its mobile payment service ahead of the launch, instead of rushing to market with a half-baked offering,” says Eden Zoller, principle analyst at Ovum. “Integrating Zapp with existing financial services is a good move as these are the brands that consumers trust the most to deliver m-payments, as shown by Ovum’s Consumer Insights survey where 32% of UK respondents chose banks as their most trusted m-payment service provider.”

Zoller believes that the Zapp application looks like it is trying to keep things simple and convenient for consumers – and it does not require consumers to directly reveal account information to third parties, which might ease the concerns consumers have with security of mobile payments. In Ovum’s Consumer Insights survey, 52 % of UK respondents did not think m-payments were secure.

Zoller continues: “The ability to provide scale is a critical success factor for mobile payments and Zapp has made a promising start by signing the financial brands announced. However, to succeed in its ultimate goal of becoming a single, industry wide m-payment platform, Zapp will need to get the other major UK financial institutions behind it, such as Barclays that has its own Pingit application that is proving popular in its own right.

Alongside this with more countries and regions developing faster payments like infrastructure, if Zapp proves successful in the long term, it could prove to be a model for other markets. Visa and MasterCard will likely be watching developments closely.”

O2 pulls the plug on Wallet Despite mobile payments being the flavour of the month – if not the whole year – O2 has closed its Wallet product, testament to how rapidly the mobile payment landscape has changed.

The product was launched in 2011 to great fanfare and the company even applied for a EU electronic money licence, however, it failed to garner many users and was a complicated and difficult to use product that made mobile payments harder to do than it had been already.

However, O2 hasn’t given up on m-payments completely. It is currently involved in Weve – the pan-operator m-marketing set up that eventually could encompass payments and loyalty – as well as having a partnership with Monetise to build a bank grade payment service platform for the whole of Telefonica.

However, have the operators come to this too late (as ever)? Barclays PingIt and now Zapp seem to be far more likely to work as consumer m-payment tools as they are bank integrated and simple to use.

Should operators give up on trying to be m-payments providers – for real world goods at least – and concentrate on digital payments?

M-payments: Summit in the air?

WITH ALL THIS TALK about m-payments – and the fact that this year we are going to see it really come into its own – we at Telemedia Towers are planning to stage a special Telemedia M-payments Summit on 15 May at the Royal Mint.

Running alongside the M-Gaming Summit, the event will be a proper chance for everyone involved in the ‘telemedia’ side of m-payments – so all those that own and operate Payforit, PSMS and so on – to get together to help discuss and shape how you all take advantage of the consumer boom in using mobile as a

payment channel.

While the likes of Zapp and PingIt are going to mop up the retail payment space, there is a huge opportunity – not least around gaming and gambling – for ‘digital’ payments and we want you guys to grab that opportunity.

So, while we work on the details WE WANT YOUR INPUT – so contact paulskeldon@me.com with thoughts, suggestions, ideas and your availability to speak and take part in panels and workshops.

NEWS

#RADIO Global Radio teams up with Square 1 as ‘Who’s on Heart’ competition returns

GLOBAL RADIO, the UK’s largest commercial radio company has

partnered with Square1 Communications to launch Radio’s biggest competition, Who’s on Heart’ in 2014.

Listeners can win one of three big cash prizes by identifying the three secret celebrity voices played on Global’s Heart Network.

For one lucky listener, naming all three secret celebrities will win them the big cash jackpot which starts at £30,000 and increases each time the game is played.

The Premium Rate IVR system used for Who’s on Heart was developed by Square1 Communications and handles the knowledge, judgement and skill requirement of the Gambling Commission on the phone line, meaning that the message given out on the radio is simpler and cleaner for the listener to grasp.

Joel Stern, Commercial Manager at Global Radio said “We have worked with Square1 on a number of projects previously but Who’s on Heart in 2014 promises to be the biggest IVR competition we have run on Premium Rate to date.

We are delighted with the bespoke platform they have built for us and are certain it will improve the revenue potential from this competition.”

The competition will run 6 days a week from Monday 6 January until all three secret celebrities have been identified.

NEWS

#PAYMENTS txtNation continues expansion with moves in Kenya and Uruguay THE AWARD WINNING provider of mobile billing and messaging solutions, txtNation, has now launched its mobile billing solution using Premium SMS in Kenya, allowing businesses to accept mobile payments in the African country.

This comes as more Kenyans access the internet on their handsets.

Kenya is one of the fastest growing markets in mobile content and mobile commerce activity, with a 97% growth in 2013. With a population of over 40m and a mobile penetration of 78%, this is a strong country to enter. Recent statistics also show that 77% of internet enabled mobile phone users buy products online. txtNation can now offer mobile operator billing using Premium SMS across the networks Airtel and Safaricom with customer price points / tariffs available across 30.00 To 50.00 KES. The new shortcode for Kenya has been added

to txtNation platform and is live now, complementing the company’s existing African footprint. txtNation’s Area Manager for Africa, Sampson Enwere says: “Africa’s mobile market is the fastest growing in the world and we are delighted to add Kenya to our already strong mobile billing solutions.”

The move comes shortly after the company also launched mobile billing in Uraguay – one of the fastest growing markets in Latin America.

With a population of around 3.3 million, Uruguay is a comparatively small country, however, it is a regional leader in both fixed and mobile telecoms, with a mobile penetration of more than 150%. Figures from the World Bank show that Uruguay’s GDP per capita reached $13,866 in 2011.

Internet users in Uruguay are moving to mobile at a high rate, especially

compared to other countries in South America. According to the Unidad Reguladora de Servicios de Comunicaciones (URSEC), mobile broadband use in Uruguay is has been greatly increasing in recent years, with 5 million mobile connections in the country in December 2012, a 5% increase on the previous year. txtNation can now offer mobile operator billing across the networks Ancel, CTI and Movistar with customer price points / tariffs available across 10.000 To 27.000 UYG. The new shortcode for Uruguay has been added to txtNation platform and is live now.

Ashley Cross, COO at txtNation explains: “We are delighted to announce our connectivity in Uruguay. We will now be looking to introduce current and clients into that market. Mobile use in Uruguay is still growing, so this is a great opportunity for businesses to reach new customers.”

NEWS #SOCIAL IMI and O2 launch Twitter Self-Care service IMIMOBILE, a global provider of endto-end mobile engagement software and solutions to telecom operators, enterprises and media companies, is partnering with O2 to launch #TweetServe, a new innovative Twitter based customer service offering from O2.

Believed to be a world first in the mobile operator world, #TweetServe merges the mobile and social channels to allow O2 customers to use Twitter for a range of customer service enquiries. The new service, developed in partnership with Telefónica, forms part of IMImobile’s wider multi-channel contact strategy solution offering, which is focused on enabling customer self-care services to help mobile operators and enterprises reduce operational costs of in-bound calls into call centres whilst increasing loyalty and improving customer satisfaction.

With a fundamental shift of consumer behaviour, companies now need to take the next step into digitally led Customer Service in order to make it easier for customers to interact with a business. #TweetServe is O2’s response to this change in consumer behaviour, forming part of their customer service transformation and call avoidance strategy,

which has already achieved a reduction of one million voice calls per month compared to two years ago.

“With our customers’ expectation of customer service fundamentally changing and with the largest number of Twitter followers across mobile operators in the UK, we are excited to keep pushing the boundaries of social media.” said Feilim Mackle, Sales and Service Director at Telefónica UK. #TweetServe is available to Pay Monthly and Pay & Go customers in the UK. After completing a simple and secure sign up process, customers can send hashtag commands via Twitter’s Direct Messaging (DM) functionality to gain instant access to the most common customer service enquiries, such as balance enquiries for texts, minutes, data usage or future upgrade information.

Jay Patel, CEO of IMImobile explains: “We are excited to have developed #TweetServe in partnership with Telefónica. The service forms part of the next generation of digital customer services, delivering easy and direct access to the most common service requests.

We are committed to keep supporting Telefónica as they transform their digitally led customer service strategy.”

GlobalCharge become the first Payforit approved in-app payments provider GLOBALCHARGE has been accredited under the new Payforit scheme for In-App mobile transactions, becoming the first to offer a Payforit approved solution.

Payforit is the UK mobile micropayment scheme, created and supported by all of the UK mobile network operators (MNOs), enabling consumers to use their mobile phone account or prepaid balance to transact securely and safely when purchasing content and services on the internet.

Following successful trials earlier this year, the Payforit scheme has been extended to include specific guidelines for In-App purchases. With the key considerations of security, consumer protection in mind, Payforit 4.1 will require In-App purchases to be conducted via an authorised In-App payment intermediary.

GlobalCharge’s In-App payment library enables merchants to quickly and easily offer Payforit In-App payments in their Android apps. Merchants retain control over the overall checkout experience while GlobalCharge takes care of the specific requirements for Payforit compliance. The resulting frictionless checkout experience ensures that Merchants benefit from high conversion rates.

Consumers will benefit from greater protection against unauthorised purchases and will enjoy the familiar Payforit transparent and seamless payment experience. Charges will be deducted directly from their mobile phone avoiding the inconvenience of inputting credit or debit card details.

OPINION

FROM THE EDITOR

This year context will be king Content used to be king. Then the customer became king. Now the context that that customer finds themselves in is going to rule how m-commerce works. And that means understanding data. Paul Skeldon explains how ‘contextualisation’ is going to be the uber-trend driving all other trends in telemedia in 2014 WELL HAPPY MOBILE NEW YEAR to you. And it is going to be year propelled by mobile, but not as in previous years by the tech, but rather by the way consumers have demonstrably shifted how they want to shop.

As is customary at this time of year, all us ‘industry pundits ‘ like to make predictions about what the year ahead means for the industry and, while it is clear that mobile payments is going to come into its own over the next 12 months – not least because we are arranging our own M-Payments Summit for the 15 May at the Royal Mint in London – there is another uber-trend that is going to sweep the m-commerce sphere this year and that is how central the consumer is going to be.

The customer has always been king, but in 2014 they are going to be very much in the driving seat and so business is having to become more in the orbit if the happy shopper, rather than hoping that shoppers career across any one retailer’s firmament like a comet.

This means that now data about consumers is more key than ever – and this is forcing a rethink of the early 2010s obsession with big data, instead forcing retailers to look more at smart data; data that actually delivers context about what consumers are doing, where they are doing it and why targeting them right now with an offer is a really good idea.

Naturally, the tool for helping assess this contextual approach to your customers – and in delivering context related engagement – is the mobile.

OK so more people are shopping from home using tablets. Yes, this is mobile retail, but really its just ordinary e-commerce: only the device is shifting from a PC or laptop towards an easier to use handheld computer.

Where mobile retail is really coming into its own in 2014 is through context based engagement: tapping into consumers based on where they are and what they are doing. The mobile is the key tool because it is increasingly part of the very fabric of most consumers lives. It is their social media window, their shopping and navigation tool, their search tool, address book, email and IM terminal – and it is trackable. It gives retailers access to the consumer’s context and gives a channel to connect with them.

In theory this is all pretty basic stuff, but how do you actually make the most of it in reality? That is what is really the key challenge for omni-channel retailers in 2014. Collecting the right data is hard enough. Knowing what to do with it effectively and without annoying your customers is even harder.

I have been talking to some of the key players in the mobile tech space in the run up to Christmas – often over a few glasses of mulled wine: thanks chaps – and they too are still in the process of deciphering how this is going to work. But they all agree that, while the mainstream media is going to go all gooey for Google Glass, the real revolution in mobile and m-commerce will be around the more prosaic world of data, marketing and understanding context. This is, supposedly, Mobile 3.0. I like to think its more Mobile 2014.

Editorial Editor Paul Skeldon paulskeldon@me.com | Sales & Marketing info@telemediamagazine.com | Production Director Annika Micheli annika@telemediamagazine.com | Publisher Jarvis Todd jarvis@telemediamagazine.com To subscribe, please go to www.telemedia-news.com What we’ve been listening to Lightning Bolt – Jake Bugg | What we’ve been amused by Finding someones notebook... | Who we’ve been following @RussellBuckley | What we’ve been reading about Data| January 2014 will bring... The beginning of the mobile money revolution

ANALYSIS

COMMERCE & CONTENT

Ten for

FOURTEEN

MEF, the global community for mobile content and commerce looks ahead to 2014. What will the year bring for the global mobile landscape in terms of commerce, content and delivery?

LEVERAGING INSIGHTS from MEF’s Global Board of Directors and its third annual Global Mobile Consumer Survey which studies mobile user behaviour from 10,000 respondents in 13 countries, the forecast identifies key trends that will shape the mobile industry in the year ahead.

1. The dawn of Mobile 3.0 The new breed of relationship super apps will displace one-off purchases - for music or video for example - with longer term subscription-based streaming services such as Spotify and Netflix. Higher value items will be purchased via the mobile device with users migrating their spending on big ticket items from online and the high street to mobile. [MEF’s 2013 Global Consumer Survey shows that the high spend threshold grew to 39 per cent in 2013 (up eight per cent from 2012) on items over $151].

2. Smart Data The conversation will move from big data to smart data. Case studies will show that 2014 is the year mainstream users will adopt advanced data analytics to create accurate, actionable insights that drive mobile content and commerce services and support fast, iterative product development in the quest to achieve maximum user engagement.

3. Second screening (not dual screening) In 2014 developed market broadcasters will embrace second screening by offering tailored companion content, targeted advertising and direct opportunities to purchase from-ad-to-phone. In growth markets, the opportunity of second phone ownership will prevail. [49 per cent of consumers in developed markets US, UK and China along with 42 per cent of consumers in LATAM watch TV while using mobile media. In Asia this drops to 24%, but 51 per cent of Indonesians use two phones] 4. Trust as a critical asset Despite revelations on commercial tracking and compromise of consumer privacy, regulators and the public will be reassured by robust industry self-regulatory initiatives and the trend for Trust to be the biggest single barrier to purchase growth on mobile will reverse for the first time in three years. Apps and brands demonstrating data transparency and best practice will differentiate themselves as ‘Trusted Apps’. [MEF’s Global Consumer Survey 2013 reported that 40 per cent of consumers see Trust as the biggest single barrier, increasing from 35 per cent in 2012 and 27 per cent in 2011].

5. Wearables Wearable technology will create new ecosystems. Moving beyond glasses and experimentation, wearable sensor technology will support the new entry of major brand verticals into the market. 2014 will see the development of new ecosystems and mobile partnerships in wearables and will help accelerate mobile-led services such as m-health, insurance and personal safety.

6. Growth market device vendors will challenge The market share of leaders Apple and Samsung will stay strong but decline, as device vendors from China and India - such as Xiaomi and Micromax - take an increasingly significant share worldwide.

7. Major financial players will assert themselves in the mobile arena Cross-border mobile money services, for payments and remittances, will start to show substantial traction for the first time in 2014.

8. Education and health Mass-adoption of education and m-health apps will be driven by mobile-first markets. In 2013, 26 per cent of educational app usage was from India followed by 25 per cent in South Africa and 20 per cent in Kenya according to the results of MEF’s 13-country study. In, 2014 African mobile start-ups focused on these areas will secure venture investments exceeding $100m

ANALYSIS COMMERCE & CONTENT

for the first time.

9. The internet of things becomes a reality Driven by Open Standards, 2014 will see the emergence of a flourishing ecosystem for the wireless internet of things mostly controlled by the consumer through the mobile device including automotive and home automation.

10. Operators actively reclaim the consumer relationship 2014 will see operators launch new products & services around communications, payments & identity and partner with disrupters to establish greater consumer choice and value.

Andrew Bud, MEF Global Chair, said: “2013 has been the year in which mobile became the principal area of opportunity, growth and innovation for start-ups and major technology vendors alike. The energy has been global and we’ve seen centres of mobile content and commerce innovation spring up across the whole world. “Consumers drive this progress with their enthusiasm to use the mobile device for deeper engagement with brands, services and commerce, along with the increasing willingness to undertake higher value transactions and establish long term relationships via mobile. MEF’s third annual Global Consumer Survey indicates with real clarity that we are heading into a new phase - Mobile 3.0 - and our annual predictions for the industry reveal the power of evolution in existing ecosystems and the creation of exciting new ecosystems involving new brands and verticals.”

ANALYSIS

GAMING

You got

GAME?

Advertisers who are in a fix over how to divvy up next year’s marketing spend should give serious consideration to deginating a chunk to the gaming sector, a sector which is set to swell in size 60% to $46bn by 2016. Peter Driessen CEO and Co-Founder of Spil Games explains TODAY THE GAMES market is on a par with TV as a massmedia marketing tool and offers retailers bountiful opportunties- good return on investment; strong engagment rates; and a loyal customer base.

Coupled with its advertising potential, gaming offers retailers opportunity to tap into consumer’s love of gamificatiion by making their own gaming products. Financial services, retail and utility companies have achieved considerable success by producing their own games, as they look to deepen engagment with their audience The reality is that the popularity of mobile devices and the internet have transformed the gaming sector – now far removed from the preserve of the lonesome child.

July stats from comScore showed that of the entire internet population of 1.6 billion people, on average 703 million – or 44% – of these people play online games.

This percentage is only going to grow as online gaming content becomes more readily available, internet penetration increases and gaming-compatible mobile devices become even more prevalent. The wide reaching popularity of games such as Angry Birds or Candy Crush, coupled with the rapid adoption of tablets and smartphones in several markets have ensured that gaming is now available everywhere and very

much part of our everyday lives.

On top of this, the quality of online games is improving rapidly, encouraging people to spend more and more time playing them.

In fact, today’s gamers play everywhere and at all times during the day. They might start on their smartphones while commuting to work, continue on their desktop or laptop during the work day, and go on playing on their tablets at home in the evening.

With iPads and other mobile devices (particularly Androidbased systems) becoming cheaper and more widespread, and their users seeking out more and more opportunities to play games, in-browser gaming is exploding. In response, game developers are improving the in-game experience available on PC and touch devices, and as such, people are tending to play less on consoles. Looking further ahead, it’s inevitable that more devices will develop to support this growing area and browser or app-based games will draw in the mass market as they offer the easiest entry point into gaming.

This is not to say that console gaming will disappear entirely. Traditional console games still offer the best in-depth experience for things like one-person shooter games. But

ANALYSIS GAMING

for puzzle games, racing games or other similar types of “bite-size” games, the quality is so good on PC or mobile that people are unlikely to look to consoles for similar gaming experience. There are even 3D worlds, such as Minecraft, coming up for PC and mobiles, which clearly demonstrates how much the experience is improving.

While this may seem like bad news for console manufacturers and the companies that produce games for these systems, it’s great news for advertisers.

One of the first things we need to do – particularly when talking about gaming from an advertising perspective – is make the distinction between casual and hardcore gaming.

Casual games hold the most interest to brands as hardcore gamers do not want to be distracted while playing their games. We define casual gaming as any game where the only equipment a user needs is a browser and an internet connection. Casual gaming is typically used for short bursts or “snack” moments of entertainment and stress relief.

Despite huge growth in this area, gaming is still seen by many as having a niche audience. A quick look at the figures underlines the fact that this is far from the truth. July stats from comScore showed that of the entire internet population of 1.6 billion people, on average 703 million – or 44% – of these people play online games. This percentage is only going to grow as online gaming content becomes more readily available, internet penetration increases and gaming-compatible mobile devices become even more prevalent.

Indeed, analysts estimate that the global online and mobile gaming market will show an increase in value of almost 60% by 2016 reaching $46 billion, from $29 billion in 2012.

Furthermore, comScore and industry stats in general show that the penetration of online games is something that crosses both gender and age divides. This is also highlighted by another recent set of stats from the Netherlands National Gamers Survey conducted by Newzoo, which showed that there was only one demographic where gaming didn’t have over 50% penetration, and that was men over 50… but even that segment saw 45% penetration.

With the growth of online and mobile advertising continuing unabated, the gaming market is likely to become a hugely important channel for brands. According to eMarketer, the US mobile gaming audience alone has continued a steady double-digit growth since 2011 and will reach 162.4 million people by 2015. To put that in perspective, that’s 50.5% of the US population that will actively play games on

mobile devices.

If that wasn’t enough, gaming sites produce better return on investment for online advertisers. A report by MediaBrix, an ad network for mobile and social gaming, shows that video ads associated with gaming sites generate an average Click Through Rate (CTR) of 3%, which is roughly 30 times higher than the CTR of standard online advertising campaigns (0.10%) and Facebook ads (0.03% to 0.11%).

Essentially, gaming sites are producing better engagement rates with online advertising than other entertainment sites because the audiences are both more engaged and they are spending more time on site.

Across our platforms we’re seeing an average session time of around 30 – 40 minutes, with some regions even as high as 50 minutes. Compare this with the average news site where around 80% of visitors are on site for less than five minutes, or even YouTube, which claims an average visit time of around 15-16 minutes, and it’s clear why gaming sites have the edge.

People playing games also tend to be in a more positive frame of mind than those visiting news sites or most other types of entertainment sites. The main reasons people visit gaming sites include entertaining themselves, gaining a quick sense of achievement, relaxing, unwinding and looking to get away from things. Because this means they are in a more relaxed frame of mind, they are also more responsive to advertising.

Furthermore, casual gamers often have a strong sense of loyalty to individual games and/or sites and, almost more importantly, they also understand the trade-off advertising offers them, i.e. in order to keep being able to play their game for free, they need to perhaps first watch a video. This means that they are often happy to spend time with a brand—to engage and interact with it. Video, of course, works particularly well in this case as the format is so similar to the gaming environment.

The reality is that mobile devices and the internet have transformed the gaming sector. Online casual gaming is now the mass-market media of the day, with broad demographic appeal. With access to a wide range of free browser- and appbased games that are increasing in quality on an almost daily basis, tablets and other mobile device offer advertisers the perfect opportunity to exploit this rapidly expanding market at scale and to tap into a powerful community that is much more than just teenagers locked in their rooms.

Telemedia Industry Directory Teslatel Srl Licensed operator offering Premium, unique and toll free numbers.

Intelligent network services.

Contact: Vincenzo di Stefano, E. vincenzo.distefano@teslatel.net T. +39 335 6289544 www.teslatel.net

Preferred Telemedia

Preferred Telemedia is a leading VoIP Solutions, providing Premium numbers, wholesale, callcenters ..

Contact: Tel (+961)-1352691, contact@preferredtelemedia.com www.preferredtelemedia.com

Sundial Telecom Voice, Fax, Web, WAP & IM integration

Contact: sales@sundialtele.com, +44 1223 238300 www.sundialtele.com

International Premiums IPRN, IVR, Live Stats, Audiotext, Highest Payment, Daily Payment, Micropayment, Sierra Leone, Guinea, Somalia

Contact: info@interprems.com, Tel +961 1 795016 www.interprems.com

OpenMarket Mobile Messaging, Direct Billing, IVR, Video Shortcodes, Location-Based & Mobile Crediting Services

Text sales to 88600 in the UK. Tel +44 (0) 20 8987 8855 www.openmarket.com/europe

Cheers International Best UK Outpayments • Largest Range Price Points 0.5p to £1.53 • IVR • Numbers Accessible from Abroad

Contact: info@cheers.co.uk Tel: 0844 489 6446 www.cheers.co.uk/uknumbers4u

IMI mobile

Crazy4Media

The leading global specialist provider of cloud-based mobile data infrastructure and mobile technology

Mobile marketing, Mobile advertising, Online advertising, Video streaming, Mobile Databases

Contact: Tom Broadfoot, tom.broadfoot@imimobile.com Mob +44 (0)7500 700 665, www.imimobile.com

Contact: Alex Hind , Tel +34 954 98 08 48, alexhind@froggie-mm.com, www.froggie-mm.com

Digital Select Ltd

VoiceBlade

01x/02x, 0800, 0844, 0871, Premium Rate, IVR, SMS & International numbers.

Provider of quality wholesale & retail telephony applications

Contact: info@digital-select.com, Tel: 02071939700 www.Digital-Select.com

Contact: Tel 0800 031 9141 or email sales@globaltelecall.com www.globaltelecall.com

Ahooly

Luv2Chat

Premium rate numbers; value added services; weekly payment; IVR; white labelled platform

Britain’s Favourite Live Chat Provider Great Hold Times, Unbeatable Retention

Contact: Tel: +43 732 24 11 24; Mail: office@ahooly.com; www.ahooly.com

TelServ TelServ: DID’s, Freephone and PRS in more than 140 countries.

Contact: Tel: +31 33 744 0 755, Email: Sales@telserv.nl www.telserv.nl

txtNation Mobile, Billing, Payments, Content, WAP, SMS, MMS, IVR, Phone, Credit Card

Contact: Michael Whelan, E. m.whelan@txtnation.com T.+44 (0) 1752 273491, www.txtnation.com

Contact: Richard Smallbone, Tel +44 (0) 1903 884245 Email: richard@luv2chat.com, www.luv2chat.com

Xonadu White label providers of real text dating & sms chat. Real women = real revenue

Contact: Will Douglas, E. will.douglas@xonadu.com, Tel: 0333 332 0133 www.xonadu.com

List your company here...contact Jarvis on Jarvis@telemedia-news.com, +44 1444 831 909

Telemedia Industry Directory Masvoz Spanish leading provider in Voice Services, Micropayments solutions & Sms services

Contact: Carlos Jiménez. 0034 902 500 807, carlos.jimenez@masvoz.es www.masvoz.es

Oxygen8 Global Billing, Communication & Mobile Services from Worldwide Offices

Contact: 0808 206 2062 E-mail: sales.uk@oxygen8.com www.oxygen8.com

Nord Connect Ltd International PRS Numbers, Fast Reliable Payments, Competitive Rates, Worldwide Access

Contact: sales@nordconnect.com www.nordconnect.com

Felix Telecommunications IPRN, Audiotext, Premium Rate & SMS Solutions

Contact: Ryan Darwin, sales@felixtelecom.com www. felixtelecom.com

telequest & Internet Solutions GmbH !!! Domestic Numbers Worldwide !!!

Contact: 00800 102 502 22 or info@telequest.com www.telequest.com

Triton Global Business Services Direct Carrier Billing, Premium Fixed, Voice Short Codes, Participation TV

Contact: Martin Grace: +1 403 259 7575, mgrace@tritonglobal.ca, www.tritonglobal.ca

Goodman Associates Advertising: digital/search/social, TV, Radio, Press & Outdoor – we make it happen!

Contact: +44 (0)845 225 55 55, mail@goodmanassociates.co.uk www.goodmanassociates.co.uk

Viatel Specialist for Premium Rate Number in Scandinavia Sweden • Norway • Finland

Contact: Phone: +46 850 601 020, Email: sales@viatel.se www.viatel.se

Kwak Telecom Ltd Leading provider of International payouts numbers & domestic premium rate numbers

Contact: Tel +357 22 022300, sales@kwak-telecom.com www.premium-rates.com

Text121Chat Premium Rate Operators Services

www.text121chat.com

Contact: UK 0871 872 6154, helen@text121chat.com, USA 1-888-711-0121, lorna@text121chat.com

Enarpee

Orca Digital

Global Regulatory/Compliance/Service Audit and support services organisation

UK’s leading provider of interactive platforms for mobile, web and TV

Contact: Neil or Paul on +44 844 357 3938 or email info@enarpee.com ww.enarpee.com

Telecoming Connectivity Solutions LEADING CONNECTIVITY SOLUTIONS SMS Gateway - Routing Manager Direct Operator Billing - ALL IN ONE billing solution

Contact:Robert Nijeboer, rnijeboer@telecoming.com +34 911 137 000 / +34 661 63 65 77, www.telecoming.com

Contact: hello@orcadigital.com // 020 8819 5710 www.orcadigital.com

Core Telecom Non Geographic Numbers, SMS Services, Call Management Solutions, BT Wholesale, Carrier Pre-select, Indirect Access

Contact: t: 0844 504 0000, e:info@coretelecom.co.uk www.coretelecom.co.uk

ImpulsePay The UK’s newest directly connected API. Payforit & Direct-to-bill technology

Contact: office@impulsepay.com, tel: +44 (0) 20 7099 2450 www.impulsepay.com

List your company here...contact Jarvis on Jarvis@telemedia-news.com, +44 1444 831 909