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Welcome Welcome to World Telemedia Marbella 2014. The telemedia industry is at a crossroads. Never before has so much mainstream, blue chip interest been shown in carrier billing services with everyone from Google Play to Amazon now showing an interest. Reflecting this growing mainstream acceptance, regulation is also changing. The UK PRS regulator PhonePay Plus is currently working on its latest – 13th – Code of Practice, which will have far reaching impact on the whole European telemedia industry, while issues with the Payment Services Directive, affiliate marketing, co-reg marketing and e-money are all influencing how these changes are made. And this is reflected in the conference line up. We kick off with a morning devoted to these regulatory issues and build up to how they affect the world of payments across Europe – uncovering the opportunities that lie therein. This segways beautifully, I think you’ll agree, into an afternoon devoted to payments. Drilling down into the opportunities that surround carrier billing in the mainstream world, we find out how it is being used for physical goods – yes it’s finally happening – quasi-physical goods, digital content and more. We also get an insight into not only where the opportunities lie in the developed world, but also where else there may be some traction around the world. This really is the place to find out exactly what the world of carrier billing has to offer and to start to shape how the telemedia industry can capitalize on the growing interest in mobile payments. Our time is now. After this rollercoaster of an opening day, day two is a more leisurely affair – well it only goes on til lunchtime – but still packs a massive punch. Building on how day one has uncovered the regulatory and payments orientated opportunities for the industry, day two hears about the market sectors that can put all this to good use. Featuring addresses about print media, TV, social media, apps stores and marketing, we showcase how the technology our industry has perfected over the years is now coming home to roost.
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Of course, there will be all the usual networking, parties, hanging out and “hanging over” to be done – with a hoard of old familiar faces, as well as a bunch of cool newbies. It’s a packed two days of conference, and even more packed two days of networking and socialising and shaping your industry. So, what are you waiting for? Get stuck in. Enjoy.
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