(UN/TITLED]\ by Annika Schneider

</ANNIKA

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<!DOCTYPE html> <html lang=”en”> <head> <meta charset=”utf-8”> <title>Table of Contents</title> </head>

07 TABLE

<body>

<div id=”Description”> <ul> <li><a href=”01”>Mind Sights</a></li>../10

CONTENTS

<li><a href=”02”>Force Quit</a></li>../32 <li><a href=”03”>Shyp</a></li>../46 <li><a href=”04”>Neutrogena</a></li>../58 <li><a href=”05”>Bombay Sapphire</a></li>../84 <li><a href=”06”>WWF</a></li>../94

<li><a href=”08”>BluePrint</a></li>../124 <li><a href=”09”>Nous</a></li>../138 </ul> </div>

SCHNEIDER</NAME>

<li><a href=”07”>Suraj</a></li>../110

<NAME>ANNIKA

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<#>01 02 03 04 05 06 09</#> FOREWORD

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<p>Looking back, every single project I worked on in these past four years reminds me of starting a new, untitled document. The process behind it is obvious: Starting from zero with a blank page. From identifying and investigating the problem to eventually crafting and designing the solution, every design evolves step by step by adding more and more components to eventually complete the design. Every single one of the following designs took commitment, hard work, and discipline – things I learned being a student-athlete. These skills helped me both on the court as an athlete and off the court as a designer to always aim high, be the best I can be, and achieve my goals.</p> </body> </html>

<NAME>ANNIKA

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SCHNEIDER</NAME>

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<h1>Don’t trick the eye nor fool the brain</h1>

<h2>Objective</h2> <p>Create an experimental coffee table book around the subject in the area of natural sciences.</p>

<h2>Approach</h2> <p>The world is full of optical illusions and things aren’t always the way they appear. Although our mind is constantly trying to make sense of the world around us, it can sometimes get a little out of control and make us start to see things. No matter the complexity, all the optical illusions provide a glimpse into our amazingly complex minds. The overall look & feel refers back to the field of biology. Typographic messages are hidden behind design elements, emphasizing the strength of optical illusions while the content of the book provides an overview of optical illusions, before delving into some history and putting existing visuals under the microscope. This information is supported by erratic forms of typography combined with small details, while illustrations help emphasize the intensity even more. Well-known illusions are shown and explained in detail to get a better understanding of the relationship of our eyes and brain.</p>

SCHNEIDER</NAME>

<NAME>ANNIKA

<div id=”Description”> <ul> <li><a href=”Course”>Typography 03</a></li> <li><a href=”Instructor”>Ariel Grey</a>y</li> <li><a href=”Project”>Natural Science Book</a></li> <li><a href=”Term”>Fall 2015</a></li> </ul> </div> <div id=”Specs”> <ul> <li>Book design</li> <li>Promotional website</li> <li>Bookmarks</li> </ul> </div> <div id=”Keywords”> <ul> <li>Informational</li> <li>Approachable</li> <li>Scientific</li> </ul> </div> </body> </html>

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<!DOC T Y P E h t m l > <html l a n g = ” e n ” > <he a d > <!-- P r o j e c t i n f o g o e s h e r e - - > <meta charset=”utf-8”> <title>Mind Sights</title> </h e a d > <bo d y > < h 1 > D o n ’ t t r i c k t h e e y e n o r f o o l t h e b r a i n < / h 1> <!-- P r o j e c t d e t a i l s g o h e r e - - > <h2>Objective</h2>

<p>Create an experimental coffee table book around the subject in the area of natural sciences.</p> <h2>Approach</h2>

<p>The world is full of optical illusions and things aren’t always the way they appear. Although our mind is constantly trying to make sense of the world around us, it can sometimes get a little out of control and make us start to see things. No matter the complexity, all the optical illusions provide a glimpse into our amazingly complex minds.

The overall look & feel refers back to the field of biology. Typographic messages are hidden behind design elements, emphasizing the strength of optical illusions while the content of the book provides an overview of optical illusions, before delving into some history and putting existing visuals under the microscope. This information is supported by erratic forms of typography combined with small details, while illustrations help emphasize the intensity even more. Well-known illusions are shown and explained in detail to get a better understanding of the relationship of our eyes and brain.</p>

<div id=”Description”> <ul> < l i > < a h r e f = ” C o u r s e ” > T y p o g r a p h y 0 3 < / a >< / l i > < l i > < a h r e f = ” I n s t r u c t o r ” > A r i e l G r e y < / a> y < / l i > <li><a href=”Project”>Natural Science Book</a></li> <li><a href=”Term”>Fall 2015</a></li> </ul> </div> <div id=”Specs”> <ul> <li>Book design</li> <li>Promotional website</li> <li>Bookmarks</li> </ul> </div> <div id=”Keywords”> <ul> <li>Informational</li> <li>Approachable</li> <li>Scientific</li> </ul> </div>

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<h1>Making you feel some type of way</h1>

<h2>Objective</h2> <p>Create an original board game.</p>

<h2>Approach</h2> <p>Created for designers and design fans, Force Quit combines a classic board game with a fun drinking game. The game comes with a box including a full-size game board, custom-made game pieces, a rule sheet, dice, a shot glass, and four stacks of playing cards with card pockets for each category. It’s the drinking game you and your designer friends have been waiting for. Combining elements of classic drinking games such as King’s Cup in form of a traditional board game with the moving direction in shape of the Mac Command-Key and beloved design trivia such as “Cheese or Font” or simple True or False questions make the perfect trio for a good laugh and an unforgettable pregame. Roll the die, move along the game board, pick a card and answer/solve the question or drink. Take a stop or two to pour bits of your drink into the Designer’s Cup, be the first to get to the end, and declare a person to drink the wildly mixed shot.

Let Force Quit make you feel some type of way (pun intended).</p>

SCHNEIDER</NAME>

<NAME>ANNIKA

<div id=”Description”> <ul> <li><a href=”Course”>Packaging 03</a></li> <li><a href=”Instructor”>Christine George</a>y</li> <li><a href=”Project”>Board Game Design</a></li> <li><a href=”Term”>Fall 2016</a></li> </ul> </div> <div id=”Specs”> <ul> <li>Game Board</li> <li>Game Box & Components</li> <li>Instructions</li> </ul> </div> <div id=”Keywords”> <ul> <li>Humorous</li> <li>Sophisticated</li> <li>Dimensional</li> </ul> </div> </body> </html>

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<body> <h1>The easiest way to send a package</h1>

<h2>Objective</h2> <p>Develop an iOS 9 app that is user-friendly and promises to help solve a problem across different age groups.</p>

<h2>Approach</h2> <p>People nowadays study or work abroad far away from their families and friends. Yet, sometimes the exchange of certain items such as gifts, medications, or documents, is desirable – if not crucial. International shipping is expensive, time- and energy-consuming, and simply a pain. Shyp’s concept makes a bold approach to solve this problem by offering a space to share upcoming travel destinations and giving the opportunity of both finding the right person to carry a package and offering to carry a package for someone else for a fast, reliable, and alternative shipping method. Shyp cuts the cost of shipping internationally by a significant percentage while at the same time providing fast services. Not only is Shyp environment-friendly, it also saves the user plenty of time and stress by skipping long post office lines.

Its easy-to-use interface and universally understood icons make sending a package trouble- and stress-free. Tracking a package has never been easier and more accurate, while user ratings ensure reliability.</p>

SCHNEIDER</NAME>

<NAME>ANNIKA

<div id=”Description”> <ul> <li><a href=”Course”>Graphic Design 03</a></li> <li><a href=”Instructor”>Anne Kitzmiller</a>y</li> <li><a href=”Project”>iOS 9 UX/UI</a></li> <li><a href=”Term”>Spring 2016</a></li> </ul> </div> <div id=”Specs”> <ul> <li>User Stories</li> <li>App Flow</li> <li>UI</li> </ul> </div> <div id=”Keywords”> <ul> <li>Helpful</li> <li>Efficient</li> <li>Trustworthy</li> </ul> </div> </body> </html>

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</AS A> Student living abroad </I WANT TO> Be able to afford to mail a package to family/friends </SO THAT> I can send important documents, birthday gifts, etc

</AS A> Parent/friend of a student living abroad

$89.95

</I WANT TO> Mail a package in a timely manner </SO THAT> Important things arrive on time

</AS A> Traveler </I WANT TO> Make some extra money </SO THAT> The trip Iâ&#x20AC;&#x2122;m taking is more affordable

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NEUTROGENA

<meta charset=”utf-8”> <title>Neutrogena</title> </head> <body> <h1>The #1 Dermatologist-recommended skin care brand</h1>  <h2>Objective</h2> <p>Rebrand a well-known, global brand and establish a new identity system that speaks for their key values.</p>

<h2>Approach</h2> <p>Neutrogena’s reimagined identity comes with a redesigned wordmark and an unprecedented logomark to complete and round up the brand’s new look. The logomark combines the brand’s three main components: purity, diversity, and science. The color choice resembles soft, fresh hues to remind of the results the customer sees when using the products. The range of color reminds of the customer diversity; disregarding the skin color or gender, Neutrogena is for everyone. The composition of the logomark itself reflects Neutrogena’s history and patented formula of a Belgian chemist. The wordmark changed from a serif typeface to an adjusted sans serif for a modern and friendly appearance.</p>

SCHNEIDER</NAME>

<NAME>ANNIKA

<div id=”Description”> <ul> <li><a href=”Course”>Strategies for Branding</a></li> <li><a href=”Instructor”>Todd Hedgpeth</a>y</li> <li><a href=”Project”>Rebrand & Identity System</a></li> <li><a href=”Term”>Fall 2016</a></li> </ul> </div> <div id=”Specs”> <ul> <li>Identity Redesign</li> <li>Brand guide</li> <li>Applications</li> </ul> </div> <div id=”Keywords”> <ul> <li>CLean</li> <li>Contemporary</li> <li>Pure</li> </ul> </div> </body> </html>

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Explore the #1 dermatologist recommended brand.

<NAME>ANNIKA

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<NAME>ANNIKA

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B/G] >lmth EPYTCOD!< >”ne”=gnal lmth< >daeh<

>-- ereh seog ofni tcejorP --!<

>”8-ftu”=tesrahc atem< >eltit/<erihppaS yabmoB>eltit< >daeh/< >ydob<

>1h/<srovalf repinuj htiw etsat lanoitidarT>1h<

>-- ereh og sliated tcejorP --!<

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>2h/<hcaorppA>2h< .7891 ni dehcnual tsrif nig hsitirB fo dnarb a si erihppaS yabmoB>p< eht ,jaR hsitirB eht gnirud aidnI ni detanigiro eman sti hguohtlA fo emoh ehT .stoor hsitirB s’nig eht yb deripsni saw ngised detanevujer ,lliM ekotsrevaL yrellitsid tra eht-fo-etats eht si nig ralupop siht tsomtu eht nekat sah erihppaS yabmoB erehw ,erihspmaH larur ni detacol .etis eht fo egatireh dna ygoloce larutan eht evreserp ot erac

.ngiseder lebal eht ni elor rojam a deyalp noitidart hsitirB ehT noxaS tsrif eht fo eno si ti sa yrotsih fo stol seirrac emoh s’yabmoB nrut a gnikat dna dnim ni siht htiW .557 ni dedrocer eb ot serihs yraropmetnoc ,elttob noitide-detimil a gnitaerc yb ngised suomaf sti no lacirotsih ,lanoitidart esoht htiw denibmoc era secafepyt dna stnemele ,sthgis suomaf ,aera taht fo pam cirotsih a sa hcus serutaef hsitirB s’yabmoB sa hcus sroloc dna stnenopmoc lanigirO .galf hsitirB eht dna >p/<.ngised eht etelpmoc kramdrow dna eulb suomaf-dlrow

>”noitpircseD”=di vid< >lu< >il/<>a/<40 gnigakcaP>”esruoC”=ferh a<>il< >il/<y>a/<ytluNcM samohT>”rotcurtsnI”=ferh a<>il< >il/<>a/<lebaL tiripS>”tcejorP”=ferh a<>il< >il/<>a/<7102 gnirpS>”mreT”=ferh a<>il< >lu/< >vid/< >”scepS”=di vid< >lu< >il/<noitulovE ytitnedI>il< >il/<ngiseD lebaL>il< >lu/< >vid/< >”sdrowyeK”=di vid< >lu< >il/<lanoitidarT>il< >il/<hsitirB>il< >il/<hserF>il< >lu/< >vid/< >ydob/< >lmth/<

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<meta charset=”utf-8”> <title>Bombay Sapphire</title> </head>

BOMBAY

<body>

SAPPHIRE

<h1>Traditional taste with juniper flavors</h1>  <h2>Objective</h2> <p> Decipher an existing spirit brand and construct a revolutionary adaption and rejuvenate its current status in the marketplace.</p>

<h2>Approach</h2> <p>Bombay Sapphire is a brand of British gin first launched in 1987. Although its name originated in India during the British Raj, the rejuvenated design was inspired by the gin’s British roots. The home of this popular gin is the state-of-the art distillery Laverstoke Mill, located in rural Hampshire, where Bombay Sapphire has taken the utmost care to preserve the natural ecology and heritage of the site.

The British tradition played a major role in the label redesign. Bombay’s home carries lots of history as it is one of the first Saxon shires to be recorded in 755. With this in mind and taking a turn on its famous design by creating a limited-edition bottle, contemporary elements and typefaces are combined with those traditional, historical British features such as a historic map of that area, famous sights, and the British flag. Original components and colors such as Bombay’s world-famous blue and wordmark complete the design.</p>

SCHNEIDER</NAME>

<NAME>ANNIKA

<div id=”Description”> <ul> <li><a href=”Course”>Packaging 04</a></li> <li><a href=”Instructor”>Thomas McNulty</a>y</li> <li><a href=”Project”>Spirit Label</a></li> <li><a href=”Term”>Spring 2017</a></li> </ul> </div> <div id=”Specs”> <ul> <li>Identity Evolution</li> <li>Label Design</li> </ul> </div> <div id=”Keywords”> <ul> <li>Traditional</li> <li>British</li> <li>Fresh</li> </ul> </div> </body> </html>

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h1>Traditional taste with juniper flavors</h1>

Project details go here -->

h2>Objective</h2> <p> Decipher an existing spirit brand and construct a revolutionary adaption and rejuvenate its current status in the marketplace.</p>

h2>Approach</h2> <p>Bombay Sapphire is a brand of British gin first launched in 1987. Although its name originated in India during the British Raj, the rejuvenated design was inspired by the gin’s British roots. The home of this popular gin is the state-of-the art distillery Laverstoke Mill, located in rural Hampshire, where Bombay Sapphire has taken the utmost care to preserve the natural ecology and heritage of the site. The British tradition played a major role in the label redesign. Bombay’s home carries lots of history as it is one of the first Saxon shires to be recorded in 755. With this in mind and taking a turn on its famous design by creating a limited-edition bottle, contemporary elements and typefaces are combined with those traditional, historical British features such as a historic map of that area, famous sights, and the British flag. Original components and colors such as Bombay’s world-famous blue and wordmark complete the design.</p>

div id=”Description”> <ul> <li><a href=”Course”>Packaging 04</a></li> <li><a href=”Instructor”>Thomas McNulty</a>y</li> <li><a href=”Project”>Spirit Label</a></li> <li><a href=”Term”>Spring 2017</a></li> </ul> /div>

div id=”Specs”> <ul> <li>Identity Evolution</li> <li>Label Design</li> </ul> /div>

div id=”Keywords”> <ul> <li>Traditional</li> <li>British</li> <li>Fresh</li> </ul> /div>

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W/F] >lmth EPYTCOD!< >”ne”=gnal lmth< >daeh<

>-- ereh seog ofni tcejorP --!<

>”8-ftu”=tesrahc atem< >eltit/<dnuF efildliW dlroW>eltit< >daeh/< >ydob<

>1h/<erutan dna elpoep rof erutuf A>1h<

>-- ereh og sliated tcejorP --!<

>2h/<evitcejbO>2h< fo noissim xelpmoc eht yevnoc ot metsys gnilletyrots lausiv evisehoc A>p< >p/<.dnuF efildliW dlroW noitazinagro tiforp-non eht

>2h/<hcaorppA>2h< evitamrofni ,eruhcorb lanoitacude na fo gnitsisnoc ,metsys lausiv sihT >p< dna elpoep fo ecnatropmi eht sezisahpme ,sreylf gnikovorp-thguoht dna ,etisbew gnidnelb yllausiv yb nwohs si siht fo ecnatropmi ehT .rehtegot gnivil erutan ,seicnerapsnart ,syalrevo fo pleh eht htiw rehtegot erutan & elpoep fo stnemele .sedom gnidnelb dna

ruo no ytisrevid lanemonehp eht ot skaeps sroloc tnarbiv ,thgirb fo esu ehT eht gnivil peek ew fI .enotrednu gnimrala na sah emit emas eht ta tub tenalp ,detnarg rof erutan ruo gnikat dna ,noitcurtsed fo sngis gnitcelgen ,od ew yaw .snoitareneg erutuf rof emas eht eb ton lliw dlrow ruo

gnikrow a rof laicurc si taht ecnetsixeoc fo ecnatropmi eht fo dnimer syalrevO efil fo sepyt lla fo segami rehtegot gnigrem dna gnippalrevo yllausiV .tenalp >p/<.rettam siht sesserts

>”noitpircseD”=di vid< >lu< >il/<>a/<20 smetsyS lausiV>”esruoC”=ferh a<>il< >il/<y>a/<eriuGcM naeS>”rotcurtsnI”=ferh a<>il< >il/<>a/<gnilletyrotS & metsyS lausiV>”tcejorP”=ferh a<>il< >il/<>a/<6102 gnirpS>”mreT”=ferh a<>il< >lu/< >vid/<

>”scepS”=di vid< >lu< >il/<eruhcorB>il< >il/<etisbeW>il< >il/<sreylF>il< >lu/< >vid/<

>”sdrowyeK”=di vid< >lu< >il/<gnikovorp-thguohT>il< >il/<lanoitacudE>il< >il/<tnarbiV>il< >lu/< >vid/< >ydob/< >lmth/<

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<meta charset=”utf-8”> <title>World Wildlife Fund</title> </head>

WWF

<body> <h1>A future for people and nature</h1>

<h2>Objective</h2> <p>A cohesive visual storytelling system to convey the complex mission of the non-profit organization World Wildlife Fund.</p>

<h2>Approach</h2> <p>This visual system, consisting of an educational brochure, informative website, and thought-provoking flyers, emphasizes the importance of people and nature living together. The importance of this is shown by visually blending elements of people & nature together with the help of overlays, transparencies, and blending modes. The use of bright, vibrant colors speaks to the phenomenal diversity on our planet but at the same time has an alarming undertone. If we keep living the way we do, neglecting signs of destruction, and taking our nature for granted, our world will not be the same for future generations.

Overlays remind of the importance of coexistence that is crucial for a working planet. Visually overlapping and merging together images of all types of life stresses this matter.</p>

SCHNEIDER</NAME>

<NAME>ANNIKA

<div id=”Description”> <ul> <li><a href=”Course”>Visual Systems 02</a></li> <li><a href=”Instructor”>Sean McGuire</a>y</li> <li><a href=”Project”>Visual System & Storytelling</a></li> <li><a href=”Term”>Spring 2016</a></li> </ul> </div> <div id=”Specs”> <ul> <li>Brochure</li> <li>Website</li> <li>Flyers</li> </ul> </div> <div id=”Keywords”> <ul> <li>Thought-provoking</li> <li>Educational</li> <li>Vibrant</li> </ul> </div> </body> </html>

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ABOUT

<NAME>ANNIKA SCHNEIDER</NAME>

STORIES

Pivotal global climate agreement enters into force DATE November 04, 2016

IN THIS STORY Eﬀects of Climate Change Adapting to Climate Change

The agreement's enactment marks an auspicious start to the next round of climate negotiations that’ll take place this month in Moroco. The world leaders will work to turn the goals of the Paris Agreement into concrete action, and also clarify the rules for how each country will implement the plan. They will also focus on ramping up shortterm climate action to reduce the gap that does still exist between the countries' current pledges to address climate change and the rising levels of global emissions. READ MORE

Climate

Eleven months ago, nearly two hundred nations signed on to the ﬁrst truly global agreement to curb climate change. And now that deal is oﬃcially entering into force. Known as the Paris Agreement, this unprecedented and essential plan aims to keep global warming to well below 2°C, or even 1.5°C. It represents a promise to the Earth—a promise to work urgently together in order to solve our climate crisis.

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S/U] >lmth EPYTCOD!< >”ne”=gnal lmth< >daeh<

>-- ereh seog ofni tcejorP --!< >”8-ftu”=tesrahc atem< >eltit/<jaruS>eltit< >daeh/< >ydob<

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snrettap anneh naidnI cissalc yb deripsni era sngised tcnitsid eerht ehT neewteb ecnalab a dnif seniw esehT .elyts taht ot detpada era taht sretsaoc tuc-resaL .yalpsid flehs nretsew dna erutluc naidnI etarobale .seniw eht etelpmoc seirossecca dna

>p/<

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SURAJ

<meta charset=”utf-8”> <title>Suraj</title> </head> <body> <h1>Indian culture meets Western shelf display</h1>  <h2>Objective</h2> <p>Create three designs for three different types of wines and shapes of bottles, one of which is high-end.</p>

<h2>Approach</h2> <p>Spotting a market gap in wines that go well with traditional, spicy Indian food, Suraj was established in Kashmir, India and produces authentic Indian wine. The design and colors, together with ornamental, elaborate gold foil details, suggest Indian culture and its rich traditions and history.

SCHNEIDER</NAME>

<NAME>ANNIKA

The three distinct designs are inspired by classic Indian henna patterns that are adapted to that style. These wines find a balance between elaborate Indian culture and western shelf display. Serif and decorative typefaces bring back to cultural aspects. Laser-cut coasters as well as accessories complete the wines.</p>

<div id=”Description”> <ul> <li><a href=”Course”>Packaging 03</a></li> <li><a href=”Instructor”>Christine George</a>y</li> <li><a href=”Project”>Wine Label Design</a></li> <li><a href=”Term”>Fall 2016</a></li> </ul> </div> <div id=”Specs”> <ul> <li>Wine Label Design</li> <li>Accessories</li> </ul> </div> <div id=”Keywords”> <ul> <li>Authentic</li> <li>Detailed</li> <li>Cultural</li> </ul> </div> </body> </html>

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PETIT VERDOT

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

SURAJWINE.COM

Pri ya Gu pta | Winemaker

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CHARDONNAY

NASHIK VALLEY

SCHNEIDER</NAME> <NAME>ANNIKA SURAJ 09</#> 08 07

SURAJWINE.COM

PRIYA GUPTA | WINEMAKER

CHARDONNAY

NO 2

As Nashik Valley’s very first traditional & family-run winery, helped pioneer viticulture in this quiet, rural area. Our 2013 Chardonnay delights with rich aromas offering lush flavors.

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PRIYA GUPTA | WINEMAKER

LOIRE ROSÉ

NO 1

As Nashik Valley’s very first traditional & family-run winery, helped pioneer viticulture in this quiet, rural area. Our 2013 Loire Rosé is citrusy with a pleasant flavor on the finish.

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PRODUCED AND BOTTLED BY SURAJ VINEYARD VINCHUR, NASHIK VLY, INDIA. ALC 14.5% BY VOL. 750 ML | CONTAINS SULFITES

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B/P] >lmth EPYTCOD!< >”ne”=gnal lmth< >daeh<

>-- ereh seog ofni tcejorP --!< >”8-ftu”=tesrahc atem< >eltit/<tnirPeulB>eltit< >daeh/< >ydob<

>1h/<kcalb wen eht si eulB>1h<

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,detaeh reven ,desserp-dloc ,OMG-non ,cinagro ,lanigiro era stcudorp llA tnirPeulB sekam tahw si stcudorp fo yteirav ehT .esned-tneirtun dna eht ezisahpme sroloc citegrene ,thgirB .tuo dnats ti sekam dna euqinu dna rewop eht sa llew sa ,seciuj esoht fo ssenidnert dna ssenhserf eruhcorb eht fo erutcurts euqinu ehT .steg remusnoc eht tsoob msilobatem elttob eht otni dereyal era stneidergni tnereffid eht woh selbmeser >p/<.metsys eht etelpmoc snopuoc tsalb-E .rehtegot dexim gnieb erofeb

>”noitpircseD”=di vid< >lu< >il/<>a/<10 smetsyS lausiV>”esruoC”=ferh a<>il< >il/<y>a/<nnamreppO hpotsirhC>”rotcurtsnI”=ferh a<>il< >il/<>a/<eruhcorB lanoitomorP>”tcejorP”=ferh a<>il< >il/<>a/<6102 gnirpS>”mreT”=ferh a<>il< >lu/< >vid/<

>”scepS”=di vid< >lu< >il/<eruhcorB>il< >il/<stsalb-E>il< >lu/< >vid/<

>”sdrowyeK”=di vid< >lu< >il/<citegrenE>il< >il/<ydnerT>il< >il/<etisopmoC>il< >lu/< >vid/< >ydob/< >lmth/<

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<meta charset=”utf-8”> <title>BluePrint</title> </head> <body> <h1>Blue is the new black</h1>  <h2>Objective</h2> <p>Create promotional material that spans various media platforms, crossing interactive and print formats.</p>

<h2>Approach</h2> <p>A healthier life starts from the inside out. BluePrint’s cold-pressed juices deliver essential nutrients and reset and rejuvenate the body with lasting energy. Vitamin-rich ingredients filled with antioxidants that taste good are only some of the specialties the products offer.

All products are original, organic, non-GMO, cold-pressed, never heated, and nutrient-dense. The variety of products is what makes BluePrint unique and makes it stand out. Bright, energetic colors emphasize the freshness and trendiness of those juices, as well as the power and metabolism boost the consumer gets. The unique structure of the brochure resembles how the different ingredients are layered into the bottle before being mixed together. E-blast coupons complete the system.</p>

SCHNEIDER</NAME>

<NAME>ANNIKA

<div id=”Description”> <ul> <li><a href=”Course”>Visual Systems 01</a></li> <li><a href=”Instructor”>Christoph Oppermann</a>y</li> <li><a href=”Project”>Promotional Brochure</a></li> <li><a href=”Term”>Spring 2016</a></li> </ul> </div> <div id=”Specs”> <ul> <li>Brochure</li> <li>E-blasts</li> </ul> </div> <div id=”Keywords”> <ul> <li>Energetic</li> <li>Trendy</li> <li>Composite</li> </ul> </div> </body> </html>

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”> <ul> etic</li> y</li> site</li> </ul>

ion”> <ul> ef=”Course”>Visual Systems 01</a></li> ef=”Instructor”>Christoph Oppermann</a>y</li> ef=”Project”>Promotional Brochure</a></li> ef=”Term”>Spring 2016</a></li> </ul>

<p>A healthier life starts from the inside out. BluePrint’s cold-pressed juices deliver essential nutrients and reset and rejuvenate the body with lasting energy. Vitamin-rich ingredients filled with antioxidants that taste good are only some of the specialties the products offer.

<p>Create promotional material that spans various media platforms, crossing interactive and print formats.</p>

<NAME>ANNIKA SCHNEIDER</NAME>

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<!DOCTYPE html> <html lang=”en”> <head>  <meta charset=”utf-8”> <title>BluePrint</title> </head> <body> <h1>Blue is the new black</h1>  <h2>Objective</h2>

<p>Create promotional material that spans various media platforms, crossing interactive and print formats.</p> <h2>Approach</h2>

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NOUS

<meta charset=”utf-8”> <title>Nous</title> </head> <body> <h1>Commitment to Community</h1>  <h2>Objective</h2> <p>Naming, identity, and packaging for a new retail store providing carefully curated sub-brands and product lines.</p>

<h2>Approach</h2> <p>Used informally for “common sense” or “practical intelligence”, Nous also signifies “intellect” or “the mind” philosophically. Nous has made it its mission to only carry sustainable, ecologically-conscious products only and offer a safe, family-friendly shopping experience for its customers. The store strives to inspire an ethical lifestyle by providing transparency into how their products are created and where the materials come from.

SCHNEIDER</NAME>

<NAME>ANNIKA

With 3 sub-brands, Nous offers a variety of all different kinds of products, varying from groceries to interior and exterior accessories to athleisure items, all having their own brand personality.</p>

<div id=”Description”> <ul> <li><a href=”Course”>Packaging 04</a></li> <li><a href=”Instructor”>Thomas McNulty</a>y</li> <li><a href=”Project”>Store Brand (Group Project)</a></li> <li><a href=”Term”>Spring 2017</a></li> </ul> </div> <div id=”Specs”> <ul> <li>Identity Designs</li> <li>Packaging for 20+ products per sub-brand</li> </ul> </div> <div id=”Keywords”> <ul> <li>Educational</li> <li>Wholesome</li> <li>Conscious</li> </ul> </div> </body> </html>

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<li> <h1>14th St. Farms</h1>

<h2>Local Groceries</h2>

<p>14th St. Farms is the grocery department of Nous, which carries locally sourced and organic food for people living a healthy lifestyle.

Having one unifying voice of being healthy, environment-conscious, and qualitative, each line of items in the brand categories of Produce & Dairy, Bulk & Seasoning, Pantry, and Beverages is given its own personality to communicate its uniqueness.</p> </li>

<#>01 02 03 04 05 06 07 08 09</#> NOUS <NAME>ANNIKA SCHNEIDER</NAME>

<li> <h1>Pneuma</h1>

<h2>Home & Outdoor Living</h2>

<h2>Athleisure</h2>

<p>Nest is striving to make good contemporary design available through a curated selection of timeless and functional products.

With having different price points, colors show the level of value for each category. Kitchenware is upscale, modern, and viewed as higher values as these are products that consumers use on a daily basis. Supporting a more natural, cozy, and homey feel, the Décor line uses green and textures, while the Bed&Bath line forms a sensory atmosphere.</p> </li>

<p>Pneuma, meaning spirit or soul, takes Nous’ tagline, “commitment to community”, to another level, with emphasis on the wellbeing of our guests by encouraging an active lifestyle. The athleisure movement represents a good balance between energy and relaxation. Hence, both the light and vibrant colors are used to indicate this balance throughout Pneuma’s Fitness Apparel, Accessories, and Wellness product lines.</p> </li></ul></div>

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<#>01 02 03 04 05 06 07 08 09</#> IDENTITIES <NAME>ANNIKA

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<h2>Description</h2> <p>A brand identity has the ability to tell a story and capture the personality of a company within seconds. They are graphic representations or symbols uniquely designed for quick recognition. Each logo has its own story and meaning to connect the brand with the consumer, developed through research and acquired appreciation for the client.</p>

<div id=”Description”> <ul> <li><a href=”Course”>Various</a></li> <li><a href=”Instructor”>Multiple instructors & clients</a>y</li> <li><a href=”Project”>Identity Designs</a></li> <li><a href=”Year”>2013-2017</a></li> </ul> </div> <div id=”Specs”> <ul> <li>Black logo</li> <li>Reversed white</li> </ul> </div>

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Mami & Papi. Nina. I wouldn't be here without you.

My wonderful team who made these past 4 years an unforgettable experience.

My instructors who inspired, motivated, and pushed me at all times.

All the beautiful souls who made San Francisco feel like home.</p>

<NAME>ANNIKA

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YOU

THANK

<p>Untitled — my journey of starting from zero to getting to where I am now. Thank you for all your support, advice, and kindness:

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<p>All rights reserved. No portion of this publication may be reproduced, stored in a retrieval system, or transmitted in any form as well as by any means electronic, mechanical, photocopying, recording, or otherwise without written permission of Annika Schneider.</p> <h1>Academy of Art University</h1> <p>School of Graphic Design & Digital Media<br> 79 New Montgomery Street<br> San Francisco, CA 94109</p>

<h1>Contact</h1> <p>Annika Schneider | Designer<br> Phone: +1 415 766 1866<br> Email: annikaschneider@live.de<br> Web: annikaschneiderdesign.com</p>

<ul> <li><a <li><a <li><a <li><a <li><a

href=”Designer”>Annika Schneider</a></li> href=”Course”>BFA Senior Portfolio</a></li> href=”Instructor”>Mary Scott</a></li> href=”Term”>Fall 2017</a></li> href=”Book Title”>Untitled</a></li>

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<NAME>ANNIKA

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<li><a href=”Printing & Binding”>Blurb</a></li> <li><a href=”Size”>8"x10"</a></li> <li><a href=”Typefaces”>Source Code Pro / Blender Pro</a></li> <li><a href=”Paper”>ProLine Uncoated</a></li> <li><a href=”Software”>Adobe CC</a></li> </ul> </body> </html>

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float float float float float float

xOffset = 3; yOffset = 0; offsetInc = 0.005; inc = 1; s = 1.5; m = 1.005;

void setup() { size(1600, 2000); background(0); noFill(); beginRecord(PDF, "1.pdf"); }

void draw() { translate(width / 2, height / 2); stroke(175, 231, 47, 120); if (s < 2000) { for (int nTimes = 2; nTimes < 100; nTimes++) { int nPoints = int(3 * PI * s); nPoints = min(nPoints, 500); for (int i = 0; i < nPoints; i++) { float a = (float)i / nPoints * TAU; float n = noise(xOffset + cos(a) * inc, yOffset + sin(a) * inc) * s; float a1 = (float)(i + 1) / nPoints * TAU; float n1 = noise(xOffset + cos(a1) * inc, yOffset + sin(a1) * inc) * s; line(n * cos(a), n * sin(a), n1 * cos(a1), n1 * sin(a1)); } xOffset += offsetInc; yOffset += offsetInc; s *= m; } } else { println("done"); endRecord(); noLoop(); }

}

import processing.pdf.*;

float NOISE_SCALE = 0.004f; int STEP = 20; int count;

public void setup() { size (1500, 900); beginRecord(PDF, "1.pdf"); strokeWeight(.5); noFill(); count = (int)(width*1.5/STEP); background(255); }

void drawPerlinCurve (float x, float y, float phase, float step, int count, color myColour) { pushStyle(); stroke(myColour); beginShape(); for (int i=0; i<count; i++) { curveVertex(x, y); float angle = 2*PI*noise(x* NOISE_SCALE, y* NOISE_SCALE, phase* NOISE_SCALE); x += cos(angle)*step; y += sin(angle)*step; } endShape(); popStyle(); }

public void draw() { //background(255); pushStyle(); fill(255,16); rect(0,0,width, height); popStyle();

float phase = frameCount / 2f; for (int y = 0; y < height; y+=10) {

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</WWW.ANNIKASCHNEIDERDESIGN.COM>