Media pitches assignment annik

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MEDIA PITCHES & FASHION EDITORIAL Annik Â


LOVE GUIDE CONDOMS •  Brand new designed with vegetable themed size selec6on’s condom gives you healthy a;tude •  100% recyclable •  Easy for all human being to choose a good size

Use the right condom the right way!


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64 International Editions 34 Languages More than 110 countries

Sex & Relationships Celebs Health & Fitness Beauty 68.6% Employed 62.5% Graduated College 52.3% Women with Children 46.4% Single


18 – 34 years-old single female Enjoy her life, Healthy and Love to try new things Who wants to be the best she can be in every area of her life


Get Your Vegetable Experience The Ultra Healthy Sex. Nothing can stop us to chase a perfect fix with a healthy style condom! Bored of always buying the same condom every single 6me? Instead of buying a small or regular condoms, why not a to try a banana or a radish? A condom become much more confortable and effective if it is the right size. Love guide condoms provide different variety of veggies from cucumber to zucchini five different sizes, solved all the confusion and it’s totally healthier!


The world’s most important design and lifestyle magazine.!

• 52% male, 48% female • 84% have a university degree • 76% live in cities •  81% read Wallpaper* for personal pleasure; •  50% read Wallpaper* for professional reasons; •  67% are employed within creative industries

DESIGN MEDIA

ENTERTAINMENT TRAVEL

FASHION


20~34 years-old male & female ey are voracious, educated and discerning consumers with tremendous spending power. ese affluent young professionals live and breathe fashion, architecture and interiors and are oen leaders in these fields


6. Love Guide Condoms

10  Best designed product of the year will blow your mind

Love Guide improve existing problems by just changing the packaging design of condoms. Studies show that more than 60% of users choose a wrong size while shopping for condoms. Love Guide Condoms are packed into tubes that are based on different fruit and vegetables, and correspond to the size of thelatex sheaths inside. "Each condom comes in a specially designed case with a rising 6p, making it easy to pick the Condom” said designer Pan. 2015 Udn Design Award - Excellent Work Award 2015 Young Pin Design Award, Product Design - Finalist


FASHION

CULTURE

TECHNOLOGY FITNESS

SPORTS

SEX

FOOD TRAVEL

Total Circulation: 953,320 •  Gender - Male / Female 72% / 28% •  Education - Any College 73% •  Professional / Managerial - 28% •  Single / Married - 65% / 35%


16~35 years-old male ( Single ) Men who interested in Celebrities, style guide, fitness, sex tips, and shocking stories. They are obsessed with new technology or cool stuffs just out in the market, travel several times a year. Â


It’s better to be a banana than just a regular

“I feel ashamed when I buy small size condoms, if the cashier is an aOrac6ve girl …“ If I start to go to the gym, eat healthy food and drink good wine, why not a healthy sex? A brand new Love Guide Condoms provides five different size selec6on as cucumber, banana etc…, and it’s recyclable. The idea of product package in the format of veggies is inspired by the Chinese saying, which points out that sex is one of basic characteris6cs of human nature as well as food. Go and have one of these healthy veggie on website.



THANK YOU


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