NEW PRODUCT LAUNCH! By Annik
From 1761, a cabinet maker Kasper Faber in Germany. Is the largest pencil manufacturer in the world The only brand that is Self-sufficient in wood production. Today, after 244 years, it has throughout 8 generations.
PRODUCT • • • •
Colors & Non-color pencils. Office supplies (staplers). Art supplies. High-end writing instruments and leather goods.
PROMOTION From 2009, Faber Castell has developed a campaign focus 100% on internet. Deals on Point Of Sales with different actions such as: Decoration materials special Activities, Back To School.
PRICE • Per pencil from $0.95~ $150CAD • Color Pencil set ( 120 pencils ) $638.50
PLACE • Art supply stores, stationary shops, airport, book store…. • Consumer: School & Office, in the field of Art & Design to all individual needs.
I HAVE MY BEST COFFEE SHOP AROUND THE WORLD.
Carry-On Work Space Pad
We Definitely Want It !
Freelancer"
and you
Artist"
Traveler" Love to do art, picnics…" Love to try new cool things"
Where would it be selling ?
Art and Business supplies store, Travel accessories store, Design store, Online store, etc.
Competitors
Art gathering event with Faber-Castell Opus (downtown Vancouver) Workshop / Artist Talk / New product launched Music / Inspiration Room / Art community gathering Local Artist market
Directly brings product to
business and consumer. Through the event the product can be
spread faster.
Event published from local website,
Art communi>es, posters, etc.
RETAIL PROMOTION
Purchase 1 Faber-Castell Carry-On Work Space Pad + Any Faber-Castell pencil for
10% off
SOCIAL MEDIA GET CHANCE TO WIN EXCLUSIVE FABER-CASTELL ARTIST SET
Hashtag Instagram: #MYBESTCOFFEESHOP
Collaboration with SUITCASE MAGAZINE
New Traveler Accessories TOP 5 Enter Code: ILOVEFABERCASTELL for $10
off
Promote via...
Promotion through social media (Instagram), using #hashtag makes a huge influence from bloggers to every individual’s need.
Collaboration with brands brings new consumer, twice the power than a advertisement, also gives brand itself a new image to consumer.
Images Resource:
Ø Faber-Castell http://www.faber-castell.ca/ Ø Muji http://www.muji.com/ca/ Ø Moleskine http://www.moleskine.com/en/ Ø Opus http://opusartsupplies.com/ Ø Urban Outfitters http://www.urbanoutfitters.com/urban/index.jsp Ø Instagram h?ps://www.instagram.com/?hl=en Ø Suitcase Magazine http://suitcasemag.com/