Portfolio
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TABLE OF CONTENTS Strongr AS
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Buddy Chocolate
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One Step Ahead
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Great Minds of Typography
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Visual Identity
Packaging
Campaign
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Strongr
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STRONGR
Student work, 2014
Brief
Create a new packaging design for Nidar’s milk chocolate and one more flavor. The design has to stand out to it’s competitors and to have an appeal to it’s targert audience.
Concept
This is the design manual for the new online sport shop strongr.com. When making Strongr’s visual identity I was inspired by big sports brands such as Nike, Adidas and Puma. I wanted their visual identity to be new, fresh, clean and attract a young adult audience. The design manual is easy to read, and the content is divided into chapters focusing on branding, products, picture style and marketing.
Target Audience
The target audience are sporty men and women from the ages between 18 to 45, that has a active lifestyle and enjoy to sweat a little. They are not athletes, but everyday people that loves to exercise 2 to 6 times a week.
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Buddy Chocolate
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BUDDY CHOCOLATE Student work, 2014
Brief
Create a new packaging design for Nidar’s milk chocolate and one more flavor. The design has to stand out to it’s competitors and to have an appeal to it’s targert audience.
Concept
When you are buying a share pack sized chocolate the purpose is to share it with someone you love. You buy a share pack when the family is gathered around the TV to watch a movie, when you’ve invited your girlfriends over for the latest gossip or when you’re going to a mate’s place to watch Broncos destroy the Sharks. You can even buy it to share with only yourself. The one word that is repeated in these sentences are the word share, and that is what I wanted to focus on for this package design.
Target Audience
The target audience are men and woman between the ages of 10 and 100 that love chocolate and likes to treat them selfs with something good once in a while. It’s social people that love to hang out with friends and family and it’s people that love to share.
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One Step Ahead
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ONE STEP AHEAD CAMPAIGN Student work, 2015
Brief
Concept
Target Audience
Plan, develop and prduce a series of integrated media outcomes that illustrates an ability to develop real world design solutions and design persuasively with type, across a variety of media and platforms. People often put off going to the doctor when they have concerns about having unfamiliar symptoms because they don’t have time or are worried about what it might mean. One Step Ahead aims to raise awareness on the symptoms of cancer and encourage people to start seeking immediate medical advice about their health concerns. The target audience are Male and female that are working full time between the ages of 22-35 who live in the Gold Coast. They live an active life with many responsibilities, both social and work related. It’s important to have a healthy and active lifestyle. They have hobbies that are important to them such as sports, DYI-projects, clubs, books etc. This was a collaboration between me and Aira Pimoing.
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Facebook: Were we would update about commeing events and news
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Twitter: Where we will post competiotions and informating about the cause
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WEBSITE The website will showcase our cause and other key information about the campaign such as the 6 step check video, key warning signs of cancer and free healt checks events. It will be set up as a responsive one page site wich users can easily scroll through or navigate via the links found on the menu bar. The social media icons on the side will remail visible throughout the entire website for easy access.
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Great Minds of Typography
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GREAT MINDS OF TYPOGRAPHY Student work, 2015
Brief
Plan, develop and produce a printed book on typography that illustrates an ability to develop real world design solutions and design effectively with type. I wanted to make a book that would inspire me for this project and later in life.
Concept
To do that, I decided to make a book about graphic designers who inspire me. It was hard to choose designers for this book when there are so many great designers out there. I ended up with 6 amazing graphic designers that has changed the way we see typography and design today. They have worked with some of the biggest clients and are famous for their work. They experiment with typography and has a unique style. I hope that everyone who read this book will feel just as inspired by its artists as I was while making it.
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The book title is written in chocolate topping, inspired by Stefan Sagmeister. 51
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“The message that the type sends, I feel, is as important as what it’s saying. When those work together, you’ve got really strong communication. You cannot not communicate. If I make this [page] totally unreadable, that’s communicating something. And it might be about the magazine, it might be about this group. It’s sending a message. So that’s much more powerful than leaving blank, which also sends a message.” - Dan Carson
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