Is an XShot influencer-driven, content marketing strategy and central theme paying homage to the original, free-willed adventurers, while showcasing the tech savvy nomads they have become. MDN’s will share inspiring ways of life through photos and video captured using the XShot extender devices.
AUDIENCE PROSUMERS
XShot MDN’s are not defined by gender or activity. They travel, embrace their passions, crave healthy food, and capture life’s moments in ways limited only by their own imagination. MDN’s at their core are creative people that are actively pursuing radical activities, not just talking about them.
INFLUENCE
EVERYONE
DELIVERY Each week XShot will feature a different nomad, titled:
The content from each nomad will present a narrative of how they share their expressions of what a modern day nomad means to them during the span of one week. Daily posts will consist of photos and videos, with each piece building on the next, ultimately culminating into animated GIFs
DELIVERY 1. Direct/procure MDN content 2-3 weeks ahead 2. MDN of week announced on XShot blog a. Bio, photo or video and background about their latest adventure 3. Announce/share to social platforms a. Instagram, twitter, Pinterest, and facebook 4. Daily MDN posts to XShot social platforms 5. MDN shares to his/her social platforms 6. GIF encapsulating the week is posted and shared 7. Repeat 2-6
LIMITED EDITION
Every 6 months XShot produces a self-published, soft cover book in limited quantities and distributes them to MDN’s, media, sales reps, and select retailers to create awareness. Select pages within also feature the XShot products in artful, yet realistic settings to blatantly advertise the product.
COLLECTOR BOOKS
MONTHLY SOCIAL MEDIA GIVEAWAYS
Every month XShot will run content specific sweeps giveaway that coincides with our MDN’ Promoted on XShot and MDN social platforms Opportunity to incorporate other brands affiliated with MDN’s for added prize value and extended reach
EXPECTED OUTCOMES
Content quality from influencers Improved brand relevance/clear differentiation Increased engagement/following/site visits Drawing consumers into the sales funnel