POPART POP-UP PROCESS BOOK

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“i want to build a pop-up”

WHAT IS PopArt?

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PopArt is a short-term shopping experience, or a “pop-up shop”, created

by Ann Kennedy for her Senior Capstone in graphic design at Iowa State University.

She noticed that when talking to creators and artists in the college, most felt that there weren’t many options for them to promote their work in a fun, engaging way. Ann decided that it was time to change that while having some fun.

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Contents 01 02 03 04 05

“I want to build a pop-up” Experience & Visual Language Money Blowing up The Show

0 1 “ I w a n t to b u il d a pop-up�

http://en.wikipedia.org/wiki/Pop-up_retail told me:

, t i a w

Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces in Canada, the United States,[1][2] the United Kingdom and Australia.[3] 6

what really is a pop-up?

A pop-up shop is a short-term sale space that can take place anywhere, anytime. It can come in many shapes and sizes.

Even large corporations, such as Target have held popup events, some lasting as long as a year. Usually, these pop-up shops are built structures that take up a space in a heavily trafficked area, but they can also occupy rented storefronts for a period of time.

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google search: pop-up shop

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a l la n g u a g e u is v & e c n ie r e 02 exp

“it’s all about the experience”

e x p e ri e n c e :

v is u a l s :

welcoming support promoting happy colorful friendly upbeat

happy current colorful youthful geometric rainbow neon

inviting

pattern wild inspirational obnoxious

In a successful retail environment, the product should have a very little part in whether or not the buyer decides to make a purchase!

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inspirational images

rad

!

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wow!

13

colo

r!

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<3

oh!

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fun!

the structure is the physical experience,

16bare

experimental

walk-through

The goal is to successfully transfer the visual language from an online setting to a physical space while exploring options for both of these experiences.

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social media is the online experience.

ligh

ts!

oh!

<3

wow!

art!

fun!

03 mon ey As an artist myself, I understand the struggles of making a profit off of personal artwork. Many creators and artists I know don’t feel that there are any fun outlets for them to sell their work AND make a reasonable profit.

“H ow th e he ck do es re ta il w or k” fo r - p r o fi t” e b to is th t “I wan “A rt is ts sh ou ld be ab le to ta ke al l th e m on ey ho m e” s u p p li e s ” r fo y e n o m is e “How do I ra “What are a ll t h e p a r ts of the bu s in e s s I w il l need to p ay for”

e” ll y e x p e n s iv a e r s t’ a th “ H o ly c r a p

this is where the real research happened.

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How it works:

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01

02

They pay me a “seller’s fee” $15

03 04

Artists set their prices

I sell their work

They get all of the revenue for their pieces

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artists and creators

195

$

raised for building materials

200+

items on sale at the event

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wing 04 blo

up

224 likes on facebook!

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143

followers on instagram!

103

followers on twitter!

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05 the sho w

3.5 26

46

hours

items sold

568

$

total revenue

ay!

photos courtesy of Corbin Zahrt

The pop-up event took place at the Square One Senior Exhibition at the Iowa Events Center in Des Moines, Iowa.

There was a wonderful turnout with hundreds of attendees!

photos courtesy of Megan Kilgore

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photos courtesy of Alex Braidwood

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