CATALOG 2010-2011
TABLE OF CONTENTS Program Information 4 Course Requirements 7 Course Descriptions 8 Portfolio Process 12
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PROGRAM INFORMATION this is who we are The university of South Florida was started in 1956 and is accredited by the Commission on Colleges of the Southern Association of College and Schools. It offers a wide range of degree programs at both the baccalaureate and master’s level along with intramural sports, student organizations, clubs and water activities. Located in beautiful downtown St. Pete directly on the water, the campus is small, easy to navigate and feels like a close knitcommunity.
this is what we do The world is in constant flux and our society is information rich and time poor. Therefore, visual communication is one of the most powerful tools in existence today. Design is also in constant flux in order to maintain its place of power in the world of visual communication, making it an exciting field to be a part of. The graphic design program at the University of South Florida offers students the chance to be educated in graphic design through comprehensive courses covering all parts of the design field.
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COURSE REQUIREMENTS fall (year 1) Typography Graphic Design Multimedia Systems Nineteenth Century Art Introduction to Visual Communications
spring (year 1) Computer Graphics Digital Media Media Workshop: Design Production History of Graphic Design Exit Major Works/ Major Issues
fall (year 2) Digital Media II Visual Design for the INternet Graphic Design Senior Studio Twentieth Century Art Exit Literature/Writing
spring (year 2) Senior Project: Portfolio Graphic Design: Professional Practicum Graphic Design Internship Contemporary Issues in Art
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COURSE DESCRIPTIONS fall (year 1)
spring (year 1)
Typography This course is the beginning of exploring letterforms and lettering. It covers the responsibility roll that type in the design field and the use of printed and electronic media as well.
Computer Graphics This course is the continuation of Graphic Design I. The course work emphasizes the utilization of electronic media for visual problem solving. Students will increase their skill with web bease design and photoediting software.
Introduction to Visual Communications Survey of visual communication theory, techniques contemporary application in visual media. Critical examination of visual communication in newspapers, magazines, television, motion pictures and new media. Graphic Design I Restricted to majors. This course explores the application of formal design principles to visual problem solving through tpyography, layout and web design. Students will apply conventional and elctronic tools and techniques to the graphic design process. Multimedia Systems This course introduces multimedia systems and focuses on their use as tools in the production of digital multimedia. Content covers all key hardware, navigation and operating components. Nineteenth Century Art A comprehensive study of nineteenth century painting, sculpting and architecture in Africa and Europe. Gender multicultural issues and methodologies in nineteenth century art are emphasized.
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Digital Media II This course builds upon the concepts introduced in Introduction to Multimedia Systems and focuses on digital photographic creation and editing. Media Workshop: Design Production This upper level technology course will develop in-depth understanding of grpahic software and print production techniques. Students will review software programs, file preperation requirements and print production standards. History of Graphic Design This course surveys the design profession and the graphic design discipline. Students will explore graphic styles from the turn of the century to contemporary works, highlighting the innovations of influential designers throughout history. Exit Major Works/Major Issues Students will take an exit course in either major works or major issues which will count toward the exit course requirements.
fall (year 2)
spring (year 2)
Digital Media II This course builds upon the concepts introduced in Digital Media I and focuses upon digital, photographic, web and digital video creation.
Senior Project: Portfolio This course covers the organization and presentation of a design advertising/ graphic portfolio and appropriate related materials. Emphasis is upon portfoliodevelopment, professional production and self-promotional skills.
Visual Design for the Internet This upper level design course builds upon concepts students encountered in the introductory level graphic design courses and focuses upon web content creation and animation techniques. Graphic Design Senior Studio Advanced problems in graphic design courses and focuses upon web content creation and animation techniques. Graphic Design Senior Studio Advanced problems in grpahic design, advertising and multimdia visual communication systems will be discussed and assigned as projects. Focus is upon efficient and effective use of technilogy in the design production process. Twentieth Century Art A comprehensive study of painting, sculpture and architecture from Cezanna to the present in Europe and the United States. Exit Literature/Writing Students will take an exit course in either literature or writing which will count toward the exit course requirements.
Graphic Design: Professional Practicum Students fine-tune their portfolios, create self-promotional print and digital projects and develop their resumes. Includes field trips to studios, agencies, corporate graphic departments and marketing firms. Graphic Design Internship Competitive portfolio may be required. Restricted to majors. On site supervised work experience in an educational graphic studio, advertising agency or corporate evironment. Contemporary Issues in Art Focuses on production, themes and processes of artists working in the present time. This course will investigate the relationship of mterials and media used by contemporary artists to the subject and content of artists’ production products as well as conceptual processes. (Meets exit: Major Works/ Major Issues)
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PORTFOLIO PROCESS
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this is how you apply
step 2: application
Like what you see? Apply! At USF we understand that the portfolio process can be overwhelming and intimidating. Have no fear! This section will show you everything you need to do from beginning to end, one step at a time.
At http://www.stpt.usf.edu/graphicdesign/ GD_FrmSet_.html you will find a downloadable application that MUST be completed and will be submitted along with your portfolio. You will also have to answer three essay questions.
step 1: pre-reqs
step 3: portfolio
-(ARH 2050) History of Visual Arts I -ARH 2051) History of Visual Arts II -(ART 2204c) Concepts + Practices I or (ART 1202) Design I -(ART 2203c) Concepts +Practices II or (ART 1203) Design II -(ART 2301c) Beginning Drawing -(ART 3301c) Intermediate Drawing -(MMC 3602) Mass Communications and Society -Art studio (e.g. painting, photgraphy, mixed media) -2000 level or above course in mediacomputer skills (prefer Macintosh based computer skills course. Recommended (ART 4930) Macintosh Design Applications)
After you have completed the application you will need to put together a portfolio. Our program asks for 10 pieces. These pieces may be done digitally or by hand. However, your portfolio is submitted on a CD and your pieces are displayed as JPEG images. Therefore, anything that is done by hand will need to be photgraphed. These pieces need to show a range of media and conceptual thought.
step 4: portfolio disk
step 5: descriptions
Once you have JPEG images of each piece you will need to burn them onto a disk. However, before placing them onto a disk they need to be properly labeled like so.
You need to make a list of image descriptions that can be submitted as physical hard copy with your application. each description should include the works dimensions, media used and if the piece was completed as an assignment or for other reasons. They just want to know what you made it for.
Doe_J_portrait.jpg Last name_First initial_image name#. jpg If one of your pieces is a sefl-portrait label it “portrait�. Once all images have been properly labeled they can be burned onto a disk. You will need to make 4 copies of the image disk. The 4 CDs will be submitted with your application. Be sure to test the CD and make sure the images can be opened on a Mac. If the committee cannot view your images your application will not be considered.
step 6: submit Once you have fulfilled all the steps previously mentioned it is time to wrap it up and send it on its way. Inside a yellow envelope place the CDs, your application, the essay questions and the image description list. It can either be hand delivered or shipped to: Sheramy Bundrick Porfolio Review Committee Program in Graphic Design 140 7th Ave. South, Davis Hall 258 College of Arts and Sciences USF St. Petersburg St. Petersburg, FL 33701
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