LUMENE BRINGS FINNISH MIDSUMMER TO ENGLAND For immediate release on 3.6.2019
On Midsummer Eve June 21st 2019, the Finnish beauty brand, Lumene will launch its Midsummer experience bundles. This experience is a collaboration with Thyme in Cotswold and offers the public an opportunity to experience a Finnish Midsummer in England. Lumene and Thyme will be offering three different Midsummer bundles for purchase at various price points. These bundles will include activities which have been inspired by Finnish wellbeing rituals and Midsummer. The activities include a cooking class which will involve learning about the Finnish cuisine, foraging, gardening and sourcing ingredients whilst making a Finnish dish. Spa treatments that will use some carefully selected Lumene products, and a flower workshop where the customer will have the opportunity to create flower arrangements. The entire experience is a homage to the Finnish way of living and aims to bring a piece of Finland to England. Michel Dallemagne, the CEO of Lumene says: “Lumene has been helping Finnish women embrace their natural beauty for over 40 years. By using natural ingredients from the Artic nature we have been able to reconnect our customers with the environment, in doing so we have allowed our customers to see the beauty in themselves and the world. We are incredibly passionate about our products and excited for our UK customers to experience the beauty of the Finnish Midsummer.� The Midsummer bundles are available for purchase from 3rd of June at www.thyme.co.uk/midsummermemories and the experience will run from 21st June until 4th August 2019. -ENDS-
EDITOR’S NOTES:
PRESS INQUIRES: Skandi Communications 13 Soho Square, Soho, London, W1D 3QF +4474929243804 | anna@skandi.com ABOUT LUMENE: Lumene is a Finnish beauty brand which celebrates its close relationship to the environment by utilising natural ingredients from the Arctic Nature to help enhance natural beauty. The brand has been the market leader in Finland ever since 1973 and launched in the UK in April 2018. Lumene’s skincare products are all at least 80% made from natural ingredients which have been sourced sustainably from the Nordic nature. All of their nine different skincare collections are vegan and none of their products are tested on animals. Lumene has previously collaborated with Birchbox UK. ABOUT THYME: Thyme is an English country destination in the village of Southdrop in Cotswold. Thyme describes itself as a “village within a village” due to an enclosed collection of restored historic buildings. They have rooted a sustainable ethos into their kitchen garden and farm. Thyme has received the highest rating from the Sustainable Restaurant Association and is working towards the eradication of single-use plastics. They offer hotel rooms, cottages, cookery school classes, spa facilities, space for private events, cocktail bar, restaurant, village pub and gardens. ABOUT SKANDI COMMUNICATIONS: Skandi Communications believes in aiming high and turning dreams into achievements. We use our extensive industry knowledge and strong understanding of both the UK and Skandinavian markets to help regional and global brands in fashion, beauty, wellbeing and lifestyle sectors to achieve their dreams. We stay true to our Skandinavian heritage by creating honest relationships with our clients in order to produce sleek and effective bespoke campaigns. We believe in functionality and customisation over one-size-fits-all method. Nature is close to our hearts and we are passionate about creating a positive change in the industry. We want to encourage conservation and are committed to working with brands who are consciously making sustainable choices to better the future.