• Established presence on Facebook and Instagram • Unique design • Credibility • International market
• To have strong social media platforms • Functional and informative website • To create more BTS content • Have a physical space for art work
• Poor presence on Twitter and Vimeo • Website lacks important and useful information • No physical space for art work to be seen • No specific target audience • Confusion over identity
• Brexit • Competitors such as Hush and Tellas • Accidental damage • Legal issues • Aging audience
• Increase the brand’s engagement with its audience. • Enhance the brand’s presence on social media. • Gain more recognition and fame all over England and especially in Newcastle. • Becoming a permanent part of street art culture.