2011 Tales of the Cocktail Progam by Ann Tuennerman

table of contents 4 MAP OF NEW ORLEANS 6 REGISTRATION 7 RAFFLE 8 COCKTAIL KINGDOM POP-UP SHOP 9 DAILY EVENTS 11 SEMINARS 19 TASTING ROOMS 25 SPECIAL EVENTS 29 COMPLIMENTARY EVENTS 35 RECIPES 37 NOTES 38 2011 SHOTS OF INSPIRATION BOOK SIGNING SCHEDULE

TA L E S o f t h e C O C K TA I L 速

Cointreau

Find theSe iteMS hidden in the piCture:

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Cointreau Cocktails ®

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new Orleans Fleur-de-lis Margarita Glass Cointreau Bottle Cointreau's pierrot Orange Wheel Shaker Bar Spoon Champagne Coup donkey piñata Martini Glass

Señorita

Cointreau Mint Fizz

Created by Naomi Schimek, The Spare Room LA

Created by Erin Williams, Hush Cocktails, Inc.

1 oz Cointreau 1 oz egg white ½ oz fresh lime juice 1½ oz blanco tequila ¼ oz green chartreuse 1" square cube of pineapple 2 cucumber slices Muddle together pineapple and cucumber, add rest of ingredients and dry shake. Add ice and cold shake, double-strain into rocks or margarita glass.

Mo-Cointreau Created by Ben Eberlein, Rojo Mexican Bistro

1 ½ oz Cointreau ¾ oz elderflower liqueur Juice ½ Meyer lemon Juice 1 kumquat ¾ oz simple syrup 15 mint leaves Combine all ingredients, shake and strain into a long glass over ice. Fill with soda.

2 oz Cointreau ½ oz fresh lime juice 12 mint leaves 1 oz ginger beer 1 oz club soda Combine all ingredients in a long glass filled with ice. Stir and garnish with a mint sprig.

Cointreau Cup Created by Erin Williams, Hush Cocktails, Inc.

2 ¾ 2 2 2 1

oz Cointreau oz fresh lemon juice large strawberries to 3 slices of cucumber healthy sprigs of mint oz club soda

Muddle strawberries, cucumber, and mint with fresh lemon juice; add Cointreau. Shake and strain over ice in a collins glass. Top with club soda and garnish with a cucumber slice and a sprig of mint. TA L E S o f t h e C O C K TA I L ®

T H E TA L E S O F T H E C O C K TA I L® S T R E E T G U I D E TO N E W O R L E A N S

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10th Anniversary Cocktail Tour presented by St. Germain Elderflower Liqueur

CAROUSEL BAR Radio Broadcasts ROYAL BALLROOMS A & B Tales of the Cocktail® Shop and Registration

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LOBBY Tales of the Cocktail® Bookstore Shots of Inspiration presented by Octavia Books

ROYAL BALLROOMS C & D Tasting Rooms QUEEN ANNE BALLROOM Seminars BONNET CARRE ROOM Tasting Rooms

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ORLEANS ROOM Lagniappe Lounge (limited access) BIENVILLE AND IBERVILLE ROOMS Tasting Rooms LA NOUVELLE ORLEANS BALLROOM Seminars RIVERVIEW ROOM Seminars VIEUX CARRE ROOM Reincarnation Room (limited access)

the R OYA L S O N E S TA

® — the Tales of the Cocktail Street Guide to New Orleans —

ACADIA SUITE ROOMS Tasting Rooms EVANGELINE A & B Tasting Rooms GRAND BALLROOM NORTH Seminars GRAND BALLROOM SOUTH Seminars

event venues

1 Hotel Monteleone, 214 Royal Street 2 Royal Sonesta Hotel, 300 Bourbon Street 3 Museum of the American Cocktail,

1 Poydras Street #169 4 Cabildo, 701 Chartres Street 5 Cafe Adelaide, 300 Poydras Street 6 Restaurant August, 301 Tchoupitoulas Street 7 The Foundry, 333 Joseph Street 8 Generations Hall, 310 Andrew Higgins Drive 9 Calcascieu, 930 Tchoupitoulas Street 10 Mahalia Jackson Theatre,

143 North Rampart Street 11 Le Phare, 523 Gravier Street

A Bienville House B W New Orleans

hotel partners

C W New Orleans French Quarter D Bourbon Orleans Hotel E Crowne Plaza New Orleans F Hotel Le Marais G Pere Marquette H Dauphine Orleans Hotel I St. Louis Hotel J Omni Royal Orleans K Maison Durpuy L Windsor Court Hotel

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R E G I S T R AT I O N

REGISTRATION Hotel Monteleone | Royal Ballrooms A & B Open Tuesday through Saturday, 9:30 am to 6:00 pm Will Call • Media, Presenter & Sponsor Check In • On-Site Sales All Package Pick Up (Founder’s Day, Native Spirits, Taste & Tour) • Raffle Tales of the Cocktail® Shop

LIVE STREAMING WITH NOLA.COM Check out NOLA.com for live streaming of selected Tales of the Cocktail® events, as noted with the NOLA.com logo on the schedule. Thursday: Across the Bar Interview Series Friday: Irish Whiskey Legends Seminar Saturday: 5th-Annual Spirited Award® Ceremony

ACROSS THE BAR INTERVIEW SERIES Royal Sonesta | Irvin Mayfield’s Jazz Playhouse Wednesday through Saturday, 11:30 am to 12:30 pm Led by Robert Hess and Angus Winchester There are countless individuals who have made an impact on the spirits and cocktails world—and each of them has a great story about how they got where they are. The Across The Bar daily interview series sheds a light on the background and ambitions of some of the industry’s leading figures. Join us, as we discover the true nature of the individuals who continue to play an important role in forwarding our trade, our craft, and our art. Presented by iSi North America

MERCHANDISE AT TALES OF THE COCKTAIL® SHOP "Oyster Farmers Can Use a Hand" Bar Towel........................................................................... $9, or 5 for $40 Tales of the Cocktail® Weighted Koriko Mixing Tin.................................................................................. $18 Frenchy Serigraph.. ...................................................................................................................................$40 Frenchy Poster.......................................................................................................................................... $25 Derek Yaniger Serigraph........................................................................................................................... $30 Cocktail T-shirt Collection presented by Fleurty Girl Sazerac, Vieux Carre, and Ramos Gin Fizz.. ............................................... $22 each, or $60 for all three designs Shake Things Up Recipe E-Book.. .............................................................................................................. $10

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raffl e 9:30 am to 6:00 pm Hotel Monteleone | Royal Ballrooms A & B Tickets are $5 each or 5 for $20. Proceeds benefit the New Orleans Culinary and Cultural Preservation Society’s scholarship program for bartenders, Trails of the Cocktail. pm Raffle drawing will be held on Sunday at 3:30 at Let’s Make A Deal Cocktail Baazar

Prizes Include:

VALUE

Bevolo Prize Package................. ................. ................. ................. ................. $2,500 Bottoms Up, by Ted Saucier (1954)................. ................. ................. ............... $100 Dorothy Thorpe Silver-Rimmed Punch Bowl Set. ................. ................. ........ $450 Fabulous New Orleans by Lyle Saxton................. ................. ................. ............ $75 Farber Brothers Vintage Cocktail Collection, New York, N.Y................. ......... $175 Lady Absinthe Fountain, by Viridian Spirits. ................. ................. ................. . $195 The Quiet One® Vita Mix Blender. ................. ................. ................. ............. $2,292 Tales of the Cocktail® Poster Collection, by Robert Rodriguez................. ...... $90 Vintage Bar Ware, by Stephen Visakay................. ................. ................. ......... $100 Vintage 1950s Cocktail Tray. ................. ................. ................. ................. ......... $225 Vintage 1960s Cocktail Tray................. ................. ................. ................. ........... $95 Vintage copy of The Old Waldorf Bar Days by Albert Stevens Crockett, courtesy of CocktailKingdom.com................. ................. ................. ............... $350 We thank the generous spirit of Bevolo Gas and Electric Lights, CocktailKingdom.com, The Hour Shop Cocktail Collection, Unconventional Works, Viridian Spirits, VISAKAY.COM

, and Vitamix.

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C O C K TA I L K I N G D O M

THE COCKTAIL KINGDOM POP-UP Presented by Cocktail Kingdom

Hotel Monteleone | Royal Ballrooms A & B Open Tuesday through Saturday, 9:30 am to 6:00 pm On Sunday, come visit our table at the Let’s Make A Deal Cocktail Baazar. Cocktail Kingdom, everybody’s favorite source for barware, bitters, and books, will set up it’s first-ever pop-up store at Tales of the Cocktail® 2011. Shop for the best in bar tools, accessories, and bitters—from the rare and hard-tofind to the most popular. Shoppers will be able touch, feel, and even taste everything including Japanese-style jiggers, cocktail bitters, titanium shakers, antique-style bitters bottles, and the ever-popular Yarai mixing glass. Shop Cocktail Kingdom’s complete line and have it shipped directly to your home or establishment.

COCKTAIL KINGDOM DEMONSTRATION TABLE Hotel Monteleone | Lobby Thursday, Friday, and Saturday, 11:00 am to 2:00 pm Frolicking fun with all things bar-related! Some of the highlights include but are not limited to: • A blind bitters tasting where you can guess the bitters by nose or mouth • Test your stirring speed and shaking accuracy • Possible unveiling of a few of our prototypes . . . AND MUCH MORE!

EVENT SCHEDULE 2011

daily events New Orleans Pharmacy Museum Aqua Vitale: The Spirited History of Alcohol as Medicine 10:00 AM to 1:00 PM Tuesday - Friday 10:00 AM to 5:00 PM Saturday CLOSED on Sunday New Orleans Pharmacy Museum, 514 Chartres Street $5 adults/ $4 seniors & students Cocktails weren’t born in bars, taverns, or saloons, they happened as apothecaries were mixing up elixirs in their 19th-century pharmacies. Celebrate the deep connection between pharmacies and cocktails with a special exhibit of one-of-a-kind artifacts. Learn about the medicinal liquors, tonic wines, patent medicines, absinthes, and stomach bitters that would one day become the cocktails we love to drink.

La Gallerie d’Absinthe 10:00 AM to 7:00 PM Tuesday - Saturday 12:00 PM to 6:00 PM on Sunday Southern Food & Beverage Museum, 1 Poydras Street #169 $10 adults/ $5 students & seniors/ $8 AAA member Is there another spirit more misunderstood than absinthe? An alcohol so vilified that it would go almost 100 years before it could be bottled again. Explore this enigmatic spirit and the largest collection of absinthe artifacts in the U.S., complete with spoons, recipes, fountains, and more from the personal collection of Raymond and B.J. Bordelon.

10th Anniversary Cocktail Tour 4:00 PM to 5:30 PM Wednesday - Sunday Lobby, Hotel Monteleone Led by Joe Gendusa In 2002, Tales of the Cocktail® started as a small gathering to commemorate the 1st the New Orleans Cocktail Tour. Join us as we celebrate the tour’s 10th year with a spirited romp through the French Quarter led by renowned historian, Joe Gendusa. Enjoy history spiked with spirits as you explore the famous and bars and restaurants that have made New Orleans a cocktail destination. Presented by St. Germain Elderflower Liqueur

Shots of Inspiration 10:00 AM to 7:00 PM Wednesday - Saturday 10:00 AM to 5:00 PM Sunday Lobby, Hotel Monteleone A series of book signings by authors of cocktail and culinary literature. See page 38 for a full schedule and author list.

LET’S MAKE A DEAL COCKTAIL BAZAAR Hotel Monteleone | Queen Anne Ballroom Sunday, 12:00 pm to 5:00 pm Participants include Bitter End Bitters, Bitter Truth Bitters, Bittermens, Employees Only Brands, Trader Tiki, Chefwear, CocktailKingdom.com, Demitri’s Bloody Mary Seasoning, Hoosier Momma, Imbue, Perlage Systems, Rabelais, Swamp Dog & Friends, The Boston Shaker, Two Sprouts, Über Bar Tools, iSi North America, Ballast and Keel Bittering House, Koerner, Kold Draft Ice, Nola Tawk, Robert Rodriguez, Tales of the Cocktail Merchandise, The Hour Shop, and Thousand Oaks Barrel Co. As you get ready to leave New Orleans, make sure you save room in your luggage for what you might find at the Cocktail Bazaar. Just like any other bazaar, vendors will be looking to cut deals on all the top-shelf bitters, mixers, and bar tools on display. Take the bar tools for a spin in our demo area and savor the atmosphere as you browse and bargain during these spirited final hours of Tales of the Cocktail®. If you can’t pack it in your suitcase there will be UPS shipping onsite.

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EVENT SCHEDULE 2011

seminars

$45 PER TICKET SEATING IS FIRST-COME, FIRST-SERVED. Professional Track: Wednesday’s sessions are specifically targeted to industry professionals to help develop media, presentation, and management skills. Presented by iSi and Nightclub & Bar Magazine Complimentary FIJI water bottles available in all seminars.

WEDNESDAY, JULY 20 Michel Roux: The 5-Million Case Man 10:00 AM to 11:30 AM Queen Anne Ballroom, Hotel Monteleone Led by Philip Duff with Gable Erenzo, Alexandre Gabriel and Michel Roux For the first time ever, the legendary Michel Roux shares the stories and insights of a star-studded career in which he wrote the textbook on trade spirits marketing. Presented by Bombay Sapphire Gin and Pierre Ferrand Cognac

Brand Ambassadors 10:00 AM to 11:30 AM Riverview Room, Hotel Monteleone Led by Claire Smith with Nuri Djavit, Simon Ford, Allen Katz, John Lermayer, Dan Warner, and Angus Winchester The good, the bad, and the ugly truth of brand advocacy. How the best ambassadors make an impact and how those wanting to progress can learn from those with worldwide renown.

Intellectual Property 2 12:30 PM to 2:00 PM Riverview Room, Hotel Monteleone Led by Eben Freeman with Riley Lagesen and Sheila Morrison If you missed last year’s seminar, this is a chance to get the story straight and learn how to protect your ideas while continuing to share your knowledge with others. Presented by Absolut Vodka and Plymouth Gin

Presented by Belvedere Vodka

Let’s Not Sugar Coat It 12:30 PM to 2:00 PM Queen Anne Ballroom, Hotel Monteleone Led by Gina Chersevani with Chefs David Guas and Peter Smith Sweeteners—from the cane to the hive, on a tree, and in the fields, discover the roots of what is natural and what isn’t. How to make delicious sweetened libations without calorie consumption hesitation.

How to Build a Cutting Edge Ice Program 10:00 AM to 11:30 AM Nouvelle Ballroom, Hotel Monteleone Led by Christy Pope and Chad Solomon with Richie Boccato and Joseph Schwartz Varieties of ice, costs, and the execution realities of creating an advanced ice program in your bar. With an interactive station to view, carve, and shake with the various styles of ice and tools.

Presented by Chairman’s Reserve Rum, Stolichnaya Vodka, and Truvia

Presented by Beefeater Gin, Kold Draft, and Plymouth Gin

Presented by Herbsaint Original Liqueur

Your Own In-House Soda Program 12:30 PM to 2:00 PM Nouvelle Ballroom, Hotel Monteleone Led by Andrew Nicholls with Darcy O’Neil Enter a world where hard meets soft like never before. The ease of creating an inhouse soda program and its potential to power creative drink making and added possibilities for your bar.

Occupational Hazards 3:00 PM to 4:30 PM Queen Anne Ballroom, Hotel Monteleone Led by Charlotte Voisey with Kirsten Amman and Ryan Magarian Just like a good cocktail, a healthy and prosperous career in this business comes from the right balance. How to play it smart when it comes to diet, drinking, peer pressure, travel, and exercise on and off shift. Presented by William Grant & Sons

The Menu 3:00 PM to 4:30 PM Nouvelle Ballroom, Hotel Monteleone Led by Angus Winchester and Sean Finter Secrets from behind the scenes of the industry’s best-regarded and profitable operators. How to activate a great drink menu and get your entire team behind it. Presented by Tanqueray Gin

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EVENT SCHEDULE 2011

How the Global Drink Business Works 3:00 PM to 4:30 PM Riverview Room, Hotel Monteleone Led by Philip Duff Ever wondered why you could get Brand X in Arizona but not in Seattle? What’s the difference between an importer and a wholesaler? Learn the ins and outs of the worldwide drinks business. Cool Bar Tools: Past, Present, and Future 3:00 PM to 4:30 PM Museum of the American Cocktail 1 Poydras Street #169 Led by Dale DeGroff with Greg Boehm, Michael Silvers, and Jim Walker Enjoy a demonstration of the most cutting-edge bar equipment from around the world alongside historical collections of all things cocktail-related. Bring in your treasures and have their value assessed. THURSDAY, JULY 21 Beyond Punch: Colonial American Drinks 10:00 AM to 11:30 AM Queen Anne Ballroom, Hotel Monteleone Led by Wayne Curtis Learn what else early Americans were drinking in the 18th and early-19th centuries. Look at an array of early drinks, explore what they were made of and how, and adapt the recipes for modern tastes and ingredients. Presented by Cruzan Rum

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Mysteries of Wood Maturation 10:00 AM to 11:30 AM Nouvelle Ballroom, Hotel Monteleone Led by Dale DeGroff with Jean-François Chauvet, Doug Frost, Francesco Lafranconi, and Alain Royer Focus on the stage of maturing spirits from the moment they flow out of the still. How a barrel is made; the differences between oaks; preparing, toasting, or charring: what oak brings to spirits.

6 Rums You’ll Probably Never Taste Again 10:30 AM to 12:00 PM Grand Ballroom South, Royal Sonesta Led by Edward Hamilton Rum makers pride themselves on the spirits they cannot produce for the masses—those they reserve for the distiller’s table. Enjoy an exclusive taste of distiller-selected rums that have never been bottled or made available to the public.

Presented by Anchor Distilling Company and Frapin Cognac

Presented by Abuelo Rum, Botran Rum, Flor de Caña Rum, Neisson Rum, Prichard’s Rum, and Santa Teresa Rum

What the V.O.C. did for the Modern Bar 10:00 AM to 11:30 AM Riverview Room, Hotel Monteleone Led by Misja Vorstermans with Andrew Nicholls From trade of spirits to herbs, spices and slaves—how the 1600’s Dutch East India Trading Company (V.O.C.) influenced and helped mold the industry we know and love today. Presented by Batavia Arrack van Oosten and Kronan Swedish Punsch Liqueur

SavourEASE 10:30 AM to 12:00 PM Grand Ballroom North, Royal Sonesta Led by Gina Chersevani with Chef Peter Smith Making bartending with savory ingredients a little easier. The conversation begins with sensory satisfaction of herbs, gets to the juiciest points of meat, may go sour with vinegar, and finishes with a touch of salt.

The Negroni: An Iconic Cocktail 12:30 PM to 2:00 PM Queen Anne Ballroom, Hotel Monteleone Led by Paul Clarke with Jacques Bezuidenhout and Livio Lauro Explore the Negroni in all its facets: the legend of its creation, in context among its contemporaries, its role in Italian culture, and its current position as a cult cocktail among bartenders. Presented by Bombay Dry Gin and Campari

A History of Cocktail Glassware 12:30 PM to 2:00 PM Nouvelle Ballroom, Hotel Monteleone Led by Angus Winchester Unravel the evolution of the vessels used to serve cocktails in the past. Plus a debut of research amongst top bars around the world for today’s must-stock and most-loved glassware. Presented by Tanqeray Gin

Shhhhh! It’s A Secret 12:30 PM to 2:00 PM Riverview Room, Hotel Monteleone Led by Charlotte Voisey with Jackie Patterson, Peter Schaf, and John Troia Exploring the aspects of secrecy in the beverage industry, especially spirits that cause controversy and speculation over their ingredients. Challenge your palate to discover the secret formulations for yourself.

The Bad, Bad Boys of Saloons 3:00 PM to 4:30 PM Queen Anne Ballroom, Hotel Monteleone Led by Christine Sismondo and James Waller Explore the other, more challenging, seamy side of the saloon trade. From Mule Skinners to Tonsil Varnish, JukeJoints to Hangdog Bars, a taste of lowlife booze delights. Medical aid will be available…

The European Bartending Perspective 3:30 PM to 5:00 PM Grand Ballroom North, Royal Sonesta Led by Jonathan Pogash with Simon Difford and Nicolas de Soto European influencers share their impressions of the U.S. bartending scene, and how they may (or may not!) differ from their establishments back home. Taste cocktails from both styles and join the discussion.

Swizzling Around The World, Here and Now 3:00 PM to 4:30 PM Nouvelle Ballroom, Hotel Monteleone Led by Stanislav Vadrna A look at the history and legacy of swizzle drinks and swizzle rituals from around the world. Take part in the first 151 Swizzle: Be Here Now. 151 bartenders swizzling the 151 Swizzle drink with 151 original swizzle sticks.

Presented by Mandarine Napoleon Liqueur

Presented by Lillet and Tempus Fugit Spirits

Ladies’ Choice: Women Behind Bars 1:00 PM to 2:30 PM Grand Ballroom North, Royal Sonesta Led by Lynnette Marrero with Audrey Saunders, Kirsten Amann, Meaghan Dorman, and Misty Kalkofen Hanky Pankys and Gin-Gin Mules will flow as LUPEC looks back on our forebroads. From mold-breaking saloon owners to current-day mavens, women have had a vital, if overlooked, impact on the evolution of bars and cocktails. Presented by Laird & Company

Emperor’s New Bitters 1:00 PM to 2:30 PM Grand Ballroom South, Royal Sonesta Led by Jacob Briars with Sebastian Reaburn A definitive tasting of the new/old/ new: what makes bitters work, how they are made, and just because it’s old (or new) is it any good? And…do they make our favorite drinks taste better? Presented by Angostura Bitters, The Bitter Truth, Fee Brothers Bitters, and Peychaud’s Bitters

seminars

Presented by Genevieve Gin and Rhum JM

What Would Aristotle Drink? 3:00 PM to 4:30 PM Riverview Room, Hotel Monteleone Led by Derek Brown with Charles “Kirby” Arinder The philosophically informed approach to the cocktail. Discussing two great thinkers, Plato and Aristotle, to improve knowledge and skill, in both philosophy and bartending. Presented by Cocchi Vermouth di Torino, Dolin Vermouth, and Plymouth Gin

Around the World by (Brass) Rail 3:30 PM to 5:00 PM Grand Ballroom South, Royal Sonesta Led by David Wondrich A history of the intrepid and resourceful types who brought the American way of drinking to Europe, Mexico City, Lima, Yokohama, Singapore, and beyond. Presented by Martell Cognac, Plymouth Gin and Sandeman Port

FRIDAY, JULY 22 Classic Hotel Bars 10:00 AM to 11:30 AM Queen Anne Ballroom, Hotel Monteleone Led by Simon Ford with John Lermayer, Eric Lorenz, Ago Perone, and Dan Warner From The Savoy to The Ritz to The Royalton, explore the great bartenders, bars, and cocktails that came from the finest luxury establishments around the world. Presented by Beefeater Gin and Plymouth Gin

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EVENT SCHEDULE 2011

The Chainsaw Shift 10:00 AM to 11:30 AM Nouvelle Ballroom, Hotel Monteleone Led by Andrew Bohrer with Anu Apte Shift your thinking about the buzz phrase, “ice program.” The basics of safely and efficiently processing 300-lb. blocks of ice with the aid of carpenter’s tools and a chainsaw— turning every bartender into an ice machine.

Timber! In History & Sensory Analysis 10:30 AM to 12:00 PM Grand Ballroom South, Royal Sonesta Led by Eric Seed with Derek Brown, Doug Frost and Wayne Curtis Insight into how wood and woodaging has shaped the components of historical and progressive cocktails, with sensory analysis tasting of spirits, wines, and Madeira.

Presented by Herbsaint Original Liqueur and Maker’s Mark Bourbon Whiskey

Presented by Courvoisier, Cruzan Single Barrel Rum, and Devil’s Cut Bourbon

Irish Whisky Legends 10:00 AM to 11:30 AM Riverview Room, Hotel Monteleone Led by Paul Pacult with John Cashman, John Ross, and Liam Donegan Taste six Irish whiskies and discuss the current state of the category and why it’s the fastest growing spirits category of the past decade.

Below the Equator 12:30 PM to 2:00 PM Queen Anne Ballroom, Hotel Monteleone Led by Jacob Briars with Sebastian Reaburn Latin America, South Africa, Australasia—birthplace of sugar cane, and home to the world’s newest and most exciting spirits and bar scenes. Discover the history, context, and culture of spirits from the “other” hemisphere.

Presented by Connemara, Greenore, Jameson, Kilbeggan, Tullamore Dew, and Tyrconnell

America’s New Distilleries 10:30 AM to 12:00 PM Grand Ballroom North, Royal Sonesta Led by Matthew Rowley with Max Watman Around America, new distilleries are re-inventing gin, delivering exciting new brandies, and expanding the spectrum of American whiskey. Separating the wheat from the chaff in the current scene, and look to the future. Presented by Artesian Distillers, Corsair Distillery, Dancing Pines Distillery, Death's Door, House Spirits, Still The One Distillery, Peach Street Distillers, Piedmont Distillers, Tuthilltown Spirits, and Warwick Valley Winery and Distillery

Presented by 42 Below Vodka and Leblon Cachaça

Eastern Eden 12:30 PM to 2:00 PM Nouvelle Ballroom, Hotel Monteleone Led by Dave Broom with Takayuki Suzuki A look at the 80-year history of whisky production in Japan and how the scientific approach results in the spirit’s unique character. Includes a tasting of single malts and blends, plus Japanese cocktail innovations.

seminars

From Grain to Bottle 12:30 PM to 2:00 PM Riverview Room, Hotel Monteleone Led by Raj Nagra Launching your own spirit: things to think about and how to get started. From production to flavoring, discover what and how as we taste our way through the processes. Presented by 42 Below Vodka and Oxley Gin

Cocktail Culture: Music 1:00 PM to 2:30 PM Grand Ballroom North, Royal Sonesta Led by Angus Winchester with Brother Cleve The sound of imbibing is undeniably enhanced by music. Sway your way through the years to learn how the aural can enhance the oral and how mixography can aid mixology and vice versa. Presented by Tanqueray Gin

Who’s Your Daddy? A Mai Tai Paternity Test 1:00 PM to 2:30 PM Grand Ballroom South, Royal Sonesta Led by Jeff Berry with Ian Burrell and Steve Remsberg The Mai Tai War has raged for over half a century, and it ain’t over yet. Jeff “Beachbum” Berry examines the evidence, shakes up different recipes, and shares vintage images and new info from his recent book. Presented by Banks 5 Island Rum

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EVENT SCHEDULE 2011

“Making Love to His Tonic and Gin” 3:00 PM to 4:30 PM Queen Anne Ballroom, Hotel Monteleone Led by Jim Ryan with Charlotte Voisey An examination of the curious controversially compelling cocktail ingredient: quinine. Taste and understand tonic from its birth as a fever cure-all, to a mass-produced mixer, and into a renaissance artisanal product.

EVENT SCHEDULE 2011

Vanilla, Vanilla Baby 3:30 PM to 5:00 PM Grand Ballroom South, Royal Sonesta Led by Philip Duff The hidden history of the world’s #1 flavoring. Learn its structure and flavor, plus many liquors you never dreamed it was in. Presented by Cariel Vodka, Licor 43, and Stoli Vanil

Presented by Fever Tree and Hendrick’s Gin

Welcome to the Whiskey Business 3:00 PM to 4:30 PM Riverview Room, Hotel Monteleone Led by Christy Pope and Chad Solomon with Eric Castro and Simon Ford Tracing the line from lawless depravity to the draconian regulations imposed on fun today, an irreverent journey into the history of barroom entertainment. Presented by Laird & Company and St. Germain Elderflower Liqueur

David Embury and The Fine Art of Mixing Drinks 3:30 PM to 5:00 PM Grand Ballroom North, Royal Sonesta Led by Robert Hess Arguably one of the first “cocktailians,” a closer look at David Embury and why his book is so important to the industry. Plus, take a taste of several of the drinks he presented. Presented by 1738, Cointreau, Remy Cognac

The Sporting Life and Other Anecdotes 3:30 PM to 5:00 PM Irivin Mayfield’s Jazz Playhouse Royal Sonesta Led by Allen Katz with Patton-Bragg, Jeff Grdinich, Kimberly and Lynnette Marrero, Chris McMillian, Gary Regan, and David Wondrich A cast of savory characters and perpetrators present live readings, performances, and reenactments from the annals of cocktail and other literature, public journal, and theater. With drinks! Presented by Beefeater Gin, Jameson Irish Whiskey, and Plymouth Gin

SATURDAY, JULY 23 The Chicken or the Egg? 10:00 AM to 11:30 AM Queen Anne Ballroom, Hotel Monteleone Led by Tony Conigliaro with Dave Arnold and Harold McGee Presentation of basic scientific methods that can help with everyday bartending: flavor and chemical overlap in drinks; flavor and ABV; how flavor works in the mouth. Vinegar: The Other Acid 10:00 AM to 11:30 AM Nouvelle Ballroom, Hotel Monteleone Led by Kelley Slagle with

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Karl duHoffmann and Ashley Greene From shrubs to sipping vinegars to house-made soft drinks to cocktails, explore the what “the other acid” offers the modern bartender. Presented by Acetum

Ultra-Advanced Spirits Critics Workshop 10:00 AM to 11:30 AM Riverview Room, Hotel Monteleone Led by Paul Pacult An advanced, professional workshop on discovering how to best discern, analyze, then accurately describe the qualities of five fine distilled spirits in a systematic format that utilizes four senses. Presented by BarSmarts

Persia to Ponies: Julep Journey 10:30 AM to 12:00 PM Grand Ballroom North, Royal Sonesta Led by Jared Plummer with Jason Crawley and Dylan Howarth Take a journey through the evolution of a symbolically American drink: the Mint Julep. Notions of various herbs, spices, and ices will be publicly slapped and giggles are guaranteed. Presented by Maker’s Mark Bourbon Whisky

Tequila’s Rise and Redemption 10:30 AM to 12:00 PM Grand Ballroom South, Royal Sonesta Led by Frank Coleman with Ruben Aceves, Francisco Alcaraz, Junior Merino, and Armando Zapata Explore the history and process of tequila as a spirit and a DOC. An expert panel discusses where tequila fits behind the bar, in the glass, and beyond. Presented by Camara Nacional de la Industria Tequilera (CNIT), DISCUS, Herradura Tequila, Patron Tequila, Sauza Tequila, and Tres Generaciones Tequila

Hotel Monteleone: 125 Years of History 12:30 PM to 2:00 PM Queen Anne Ballroom, Hotel Monteleone Led by Philip Green with Jenny Adams and Chris McMillian New Orleans cocktail historians delve into local hospitality traditions, with a focus on the history, iconic residents, and Vieux Carre cocktail that built an empire in Crescent City hospitality: Hotel Monteleone. Presented by Sazerac Rye Whiskey

Sodatender or Barjerk 12:30 PM to 2:00 PM Nouvelle Ballroom, Hotel Monteleone Led by Darcy O'Neil Delve into the history and discuss the crossover tools, techniques, and ingredients that influenced bartenders and soda jerks during their popularity in the 1800s. Presented by Root and Snap Liqueurs

The Journey of Artemisia Absinthium 12:30 PM to 2:00 PM Riverview Room, Hotel Monteleone Led by Giuseppe Gallo with Jared Brown, Anastatia Miller, and Ago Perrone Exploring the historical and current use of wormwood in the aromatization of different types of alcoholic beverages, from vermouth to absinthe to liquors. Presented by Martini & Rossi and Noilly Prat

H20 Cocktails 1:00 PM to 2:30 PM Grand Ballroom North, Royal Sonesta Led by Kathy Casey with Tony Abou-Ganim Hands-on workshop for a new cocktail category: H20. Create dryer, more complex cocktails without artificial flavors, but with waters infused with fruits, berries, herbs, spices, and smoke. Presented by Acqua Panna, Ciroc Vodka, Karlsson’s Vodka, Perrier Water, and Purity Vodka

Born to Mix: Spirits “Made” for Cocktails 3:00 PM to 4:30 PM Queen Anne Ballroom, Hotel Monteleone Led by Dushan Zaric with Jason Kosmas and Marko Karakasevic Change how you examine distilled spirits with an interactive look at the mixability of contemporary and classic brands that were “made to mix.” Presented by Barenjager Honey Liqueur and Plymouth Gin

Barrel-Aged Cocktails 3:00 PM to 4:30 PM Riverview Room, Hotel Monteleone Led by Jeffrey Morgenthaler with Gable Erenzo and Naren Young Spend a day with those who pioneered the aged cocktail movement and learn how to implement your own program of barrel-aged cocktails. Presented by Tuthilltown

As American as Apple Brandy 1:00 PM to 2:30 PM Grand Ballroom South, Royal Sonesta Led by Paul Clarke with Misty Kalkofen Explore the unique identity of American apple brandy as it relates to its European cousins, and the ways creative bartenders are using its inimitable flavor in cocktails.

seminars

Before Man, the Plant 3:00 PM to 6:00 PM Nouvelle Ballroom, Hotel Monteleone Led by Steve Olsen with Ron Cooper, Tomas Estes, David Grapshi, Misty Kalkofen, Dr. Iván Saldaña Oyarzábal, David Suro, and Phil Ward A group of mezcal tequila experts, including one of the world’s leading agave biologists, discusses the influences of terruño (terroir) on agave plants and their flavors. Presented by Del Maguey Single Village Mezcal, Siembra Azul Tequila, Siete Leguas Tequila, and Tequila Ocho

Drinking On Deadline 3:30 PM to 5:00 PM Grand Ballroom North, Royal Sonesta Led by Paul Clarke with Wayne Curtis and David Wondrich Hear the perspective and experience of professional writers who cover spirits and cocktails in books, magazines, and online media. See examples of excellent drink writing and learn how to better attract ink and pixels. Presented by Pisco Portón

Hand-Crafted Cocktail: How Far is Too Far 3:30 PM to 5:00 PM Grand Ballroom South, Royal Sonesta Led by Cameron Bogue with Joe Fee, Craig James, and Ryan Magarian A spirited debate about the benefits, drawbacks, and future of handmade ingredients in high-end cocktails. Do the ends justify the means? Presented by Fentimans Botanically Brewed Beverages

Presented by Laird & Company TA L E S o f t h e C O C K TA I L ®

tasting rooms

EVENT SCHEDULE 2011

tasting rooms

ALL TASTING ROOMS ARE COMPLIMENTARY ADMISSION WITH TASTING ROOM WRISTBAND Complimentary FIJI water bottles available in all tasting rooms.

WEDNESDAY, JULY 20

Peruvian piscos and meet with experts— all in one room! Pass The Pisco Challenge and win 1 of 5 copies of “The Pisco Book.” Presented by ORO with BarSol, Don Cesar, Encanto, Gran Sierpe, Inca Gold, Macchu Pisco, Pisco 100, Pisco O, and Pisco Portón

Truvia® brand introduces TRU Cocktails: 10:30 AM to 12:00 PM Bonnet Carre Room, Hotel Monteleone Explore cocktail and simple syrup recipes made with Truvia® natural sweetener and enjoy samples of our soon-to-be-released behind-the-bar Truvia® product to experiment with recipes.

360’s Green Scavenger Quest 12:30 PM to 2:00 PM Acadia Suite, Royal Sonesta A green-themed scavenger hunt through the French Quarter culminates here, where the final task will be performed. Sip original cocktails featuring all seven new flavors while representatives from Global Green announce the winners.

Presented by Truvia®

Presented by 360 Vodka

Solerno & Art in the Age 10:30 AM to 12:00 PM Iberville and Bienville Rooms, Hotel Monteleone Hosted by Nicole Cloutier, Nam Lee, and Jackie Patterson Experience unique flavors and creative cocktails. Featuring Solerno blood orange liqueur, ROOT (sassafras, sarsaparilla, and birch bark), SNAP (fresh ginger and blackstrap molasses), and the debut of AITA.

A Journey of Modern Mystery 2:30 PM to 4:00 PM Bonnet Carre Room, Hotel Monteleone Take a journey through the raison d’être of Oxley Gin. Four interactive stations—hosted by industry luminaries Marian Beke (London), Elad Zvi (Miami) and Angus McShane (Los Angeles), with Jamie Evans, Oxley Brand Ambassador— provide a hands-on experience of cold-distilled gin. Presented by Oxley Gin

Presented by Art in the Age and Solerno

Pisco Pavilion 10:30 AM to 12:00 PM Royal Ballrooms C & D, Hotel Monteleone America’s leading piscos bring you the Pisco Pavilion: a unique and fun opportunity to taste a broad range of

Absolut Vodka 2:30 PM to 4:00 PM Iberville and Bienville Rooms, Hotel Monteleone Come see what’s new from the maker of the world’s best drinks!

Fentimans Botanically Brewed 2:30 PM to 4:00 PM Royal Ballrooms C & D, Hotel Monteleone Explore the possibilities for simple, high-quality cocktails using Fentiman’s seven-product lineup, including our newest flavor Rose Lemonade. Featuring master mixologist Cameron Bogue. Presented by Fentimans Botanically Brewed Beverages

Spirits from the Garden 3:30 PM to 5:30 PM Mezzanine, Hotel Monteleone Sip cocktails created by Nightclub & Bar Bartender of the Year 2010, H. Joseph Ehrmann, featuring our full portfolio: Original, Cucumber, Botanical, and Basil. Presented by Square One Organic Spirits

Next GINeration Movers & Shakers Cocktail Extravaganza 4:30 PM to 6:00 PM Acadia Suite, Royal Sonesta Enjoy New Amsterdam cocktails and NOLA-inspired treats and learn how to create innovative gin cocktails. Then show off your skills in the Cocktail Challenge: create unique cocktails to win a special prize package. All participants receive a gift bag filled with home bar tools. Presented by New Amsterdam Gin

Presented by Absolut Vodka

TA L E S o f t h e C O C K TA I L ®

EVENT SCHEDULE 2011

Zacapa Rum Southern Garden Party 4:30 PM to 6:00 PM Louis XVI Restaurant Francais, St. Louis Hotel, 730 Bienville Street Celebrate the south at a true Louisiana garden party hosted by native bartender Danny Valdez. Feel like a local while you sip inventive drinks, enjoy Creole cuisine, and listen to a live NOLA band—all in an elegant private courtyard. Presented by Zacapa Rum

Soak Up The #1 Rum in the Caribbean, Poolside 5:00 PM to 7:00 PM Pool, Hotel Monteleone See page 24! Bring your swimsuit, check your shoes at the door, and step into a refined Caribbean world: white flowing linen, music and entertainers, plus island food and flair. Stay cool by the pool with the world’s most refined rum. Presented by Brugal Rum

THURSDAY, JULY 21 Sandeman Porto Tasting Room 10:30 AM to 12:00 PM Iberville and Bienville Rooms, Hotel Monteleone See page 36! Sample the winning creations and vote for your favorite at this live competition featuring finalists in the Porto Cocktail Challenge. With George Sandeman, David Wondrich, and Dalio Calido as the judges. Presented by Sandeman Port and SAVEUR

New American Whiskey Art from Heaven Hill Distilleries 10:30 AM to 12:00 PM Bonnet Carre Room, Hotel Monteleone Meet distiller Parker Beam as he unveils the newest edition of Parker's

T A L E S o f t h e C O C K TA I L

EVENT SCHEDULE 2011

Heritage Collection. Enjoy cocktails with Bernheim Wheat Whiskey and experience the Trybox Series. Presented by Heaven Hill Distilleries

Rum Cocktails: from Stimulant to Elegance 10:30 AM to 12:00 PM Royal Ballrooms C & D, Hotel Monteleone Bringing back forgotten classic rum cocktails with a modern interpretation inspired by geography and travel. Presented by Bacardi Rum

Lirette Selections: A Tasting for the Adventurous Palate 12:30 PM to 2:00 PM Evangeline A & B, Royal Sonesta Join the producers for a preview of wines and spirits from esteemed Caribbean spirits portfolios: Del Maguay, Haus Alpenz, Louis/Dressner Selections, Lopez de Heredia, La Famiglia Corona, North Berkeley Imports, and Rare Wine Co. Presented by Haus Alpenz

The Cupcake Tasting Room 12:30 PM to 2:00 PM Regal Suite, Royal Sonesta Live Deliciously and experience a true Parisian bakery with boozy baker treats and signature Cupcake cocktails. Presented by Cupcake

Drambuie: New Expression 12:30 PM to 2:00 PM Acadia Suite, Royal Sonesta Making its U.S. debut, Drambuie 15 is a new expression with a story: the company’s finest and rarest selection of 15-Year Old Speyside Malts, infused with the original Drambuie elixir. Presented by Drambuie ®

Carounn Gin—A True Taste Experience 2:30 PM to 4:00 PM Bonnet Carre Room, Hotel Monteleone See, hear, feel, smell, and taste what gives Caorunn (ka-roon) its one-of-akind character. Five Celtic botanicals, including Rowan Berry, Heather, Bog Myrtle, Dandelion, and Coul Blush Apple.

Berentzen Liqueur: Only Great Spirits Make Great Cocktails 4:30 PM to 6:00 PM Evangeline A & B, Royal Sonesta A cocktail session that’s ripe with opportunity. Pick a fresh fruit flavor and craft your own signature all-natural Berentzen cocktail for a chance to win an iPad.

Presented by Carounn Gin

Presented by Berentzen Liqueur

Irish Distillers Tasting Room 2:30 PM to 4:00 PM Iberville and Bienville Rooms, Hotel Monteleone Join Master of Maturation, David Quinn of Irish Distillers—the world leader in Irish whiskey and maker of Jameson— who for exciting tasting of their new innovations.

Coco Reál...Beyond the Colada 4:30 PM to 6:00 PM Regal Suite, Royal Sonesta Go beyond the colada to discover a truly premium Cream of Coconut. Taste, feel, and touch at the Coco Reál Challenge, a head-to-head taste off for amazing prizes.

Presented by Jameson Irish Whiskey

Turning Drinks into Cocktails 2:30 PM to 4:00 PM Royal Ballrooms C & D, Hotel Monteleone Re-think the common cocktail. Sample simple mixed drinks transformed by few dashes of Angostura bitters, taste a craft cocktail using Angostura as the base ingredient, and try our mini-burger flavored with Angostura. Presented by Angostura Bitters

Pernod Absinthe Green Hour 3:30 PM to 5:30 PM Mezzanine, Hotel Monteleone Putting a refreshing and modern spin on the alluring centuries-old aperitif, featuring the “Green Beast,” created by Pernod since 1805. Presented by Pernod Absinthe

Presented by American Beverage Marketers and Coco Reál

The Negroni with a Twist Party 4:30 PM to 6:00 PM Acadia Suite, Royal Sonesta Enjoy Italy’s most famous cocktail with a classic recipe and variations featuring the finest Italian brands. Also, celebrate the 150th anniversary of the unity of Italy. Salute! Firefly Skinny Tea Surfs it Up in Style 5:30 PM to 7:30 PM Pool, Hotel Monteleone Get prepped for summer! Sip an array of Skinny Tea, get your groove on with our funk DJ, and check out the latest styles from Vineyard Vines, featuring accessories for the bar and the body. Presented by Firefly Vodka

FRIDAY, JULY 22 Pierre Ferrand Cognac: The Rebirth of a Classic Spirit 10:30 AM to 12:00 PM Bonnet Carre Room, Hotel Monteleone Journey through the Cognac making process, taste the Cognac portfolio— from the youngest to the most rare, and enjoy Cognac cocktails. Featuring the debut of completely new Pierre Ferrand Cognac! Presented by Pierre Ferrand Cognac

Lillet 10:30 AM to 12:00 PM Iberville and Bienville Rooms, Hotel Monteleone Maison LILLET presents rare and vintage liquids, pre-dating the current recipe and offering insight into the historic evolution of the iconic brand. Featuring cocktails, classic aperitifs, and a sneak preview of LILLET Rose. Presented by Lillet

Last Call For Mexico 10:30 AM to 12:00 PM Royal Ballrooms C & D, Hotel Monteleone Enjoy some of the finest tequilas from the highlands of Jalisco, mezcals from the mountains of Oaxaca, and cocktails expressing the complex natures of each, all in one room!

tasting rooms

A Rum Experience Like No Other 12:30 PM to 2:00 PM Regal Suite, Royal Sonesta Discover one of Nicaragua’s best-kept secrets. A multi-sensory encounter with Latin dancers, specialty infused coffee, tobacco, banana leaves, and fresh sugarcane, and rare flights of Flor de Caña expressions. Presented by Flor de Caña

Four Roses Bourbon Tasting Room 2:30 PM to 4:00 PM Bonne Carre Room, Hotel Monteleone Learn the secrets of Master Distiller Jim Rutledge, taste Four Roses Yellow Label, Small Batch, Single Barrel, and the 2011 Limited Edition Single Barrel, and enjoy exclusive cocktails. Presented by Four Roses Bourbon

Marie Brizard Presents: Taste the Past, Present, and Future 2:30 PM to 4:00 PM Iberville and Bienville Rooms, Hotel Monteleone Your journey begins with a bevy of 20thcentury French cocktails and continues with a sampling of what makes Marie Brizard a staple in the mixologist’s arsenal. Plus, be among the first to experience the new Essence Line. Presented by Imperial Brands and Marie Brizard

Presented by Del Maguey, Last Call Consulting, Siembra Azul, and Siete Leguas

Carnival on Islay 12:30 PM to 2:00 PM Evangeline A & B, Royal Sonesta Let us treat you to a cocktail made by the winner of Atlanta's USBG Blackbottle Cocktail Competition! Presented by Blackbottle Rum TA L E S o f t h e C O C K TA I L ®

EVENT SCHEDULE 2011

Anchor Distilling Company Presents: The Boston Cocktail Experience 2:30 PM to 4:00 PM Royal Ballrooms C & D, Hotel Monteleone Brining all that Boston has to offer to New Orleans. Learn about Anchor Distilling Company’s diverse and artisanal line of spirits and liqueurs. Featuring Jackson Cannon (Eastern Standard and Island Creek Oyster Bar), John Gertsen and Misty Kalkofen (Drink), Ben Sandrof, and Boston's best talent. Presented by Anchor Distilling Company

Cointreau & SAVEUR Search for the Next Bar Star: Live Mix-Off 2:30 PM to 4:00 PM Acadia Suite, Royal Sonesta Hosted by Aidan Demarest Four finalists must create a unique cocktail using surprise ingredients and help from an esteemed advisor. Our elite panel picks the winner: Dale DeGroff, Paul Pacult, Lynnette Marrero, and Cochon Chef Donald Link. Guests enjoy treats from Chef Link’s restaurants. Presented by Cointreau and SAVEUR

Berry-liscious 3:30 PM to 5:30 PM Mezzanine, Hotel Monteleone Explore the world of Driscolls and get inspiration for adding fresh berries to your cocktails. Enter your best berry or non-alcoholic cocktail for a chance to win berries for a year. Presented by Driscolls

EVENT SCHEDULE 2011

Worldly Whisk(e)y & Tea Libations 4:30 PM to 6:00 PM Evangeline A & B, Royal Sonesta Enjoy cocktail creations featuring whiskies of the world united with international teas with Diageo Master of Whisk(e)y Robert Sickler. Taste whisk(e)y and tea’s commonalities and how tea adds new dimensions to drinks. Presented by Masters of Whisky

SATURDAY, JULY 23 The Enchanted Forest 10:30 AM to 12:00 PM Bonnet Carre Room, Hotel Monteleone Channel your inner cubeb and toddle along to the Hendrick’s Gin Enchanted Forest for a nectarous picnic of otherworldly cocktails (and cucumber sandwiches).

Creating Innovative Cocktails for Modern Mixologists 12:30 PM to 2:00 PM Regal Suite, Royal Sonesta The Supreme Cocktail Device will be demonstrated along with techniques for creating modern cocktails. Incorporate smoke, CO2, liquid nitrogen, and essential oils into your routine.

Fresh From Brazil 2:30 PM to 4:00 PM Royal Ballrooms C & D, Hotel Monteleone Get the exclusive opportunity to taste Leblon fresh from our alambique stills, enjoy freshly made cocktails, and sign the Legalize Cachaça Declaration of Independence.

Summer’s 25th Hour 4:30 PM to 6:00 PM Acadia Suite, Royal Sonesta Summer’s best times are perfectly complimented with pin-up girl art installations, live music, Deep Eddy Sweet Tea-glazed BBQ, and Deep Eddy Betty’s pouring cold, summertime beverages.

Presented by John E. Koerner & Co., Inc.

Presented by Leblon Cachaça

Presented by Deep Eddy Vodka

The Farmer’s Bar: Taste Farm-toTable on a Global Scale 12:30 PM to 2:00 PM Acadia Suite, Royal Sonesta Celebrate the Farmers First mentality. Taste spirits familiar and new, learn their connections to the land, and sip fresh, custom cocktails from the nation’s top bartenders.

Tasty Tales Poolside 5:30 PM to 7:30 PM Pool, Hotel Monteleone Forget those paper umbrellas! Today’s punches and tiki temptations are fresh, complex, and exciting. Turn up the flavor while you chill out to carefree island music and enjoy savory small bites.

Presented by Hendrick’s Gin

Tiki 10 Cane 4:30 PM to 6:00 PM Regal Suite, Royal Sonesta Experience the South Pacific and Caribbean with rum cocktails, food, and music inspired by the last bastion of uniquely American mixology: tiki. Presented by 10 Cane Rum

Remy Cointreau USA Portfolio 4:30 PM to 6:00 PM Fleur de Lis Room, Royal Sonesta Talented mixologists will be shaking up the most sought-after classics as well as serving up some of their own signature libations crafted from iconic brands and superior ingredients. Presented by Brugal, Cointreau, Highland Park 18, Mount Gay Rum, Remy Martin 1738 Accord Royal Cognac, and Žubrówka Bison Grass Vodka

Ricard Petanque 5:30 PM to 7:30 PM 300 Block of Royal Street Join us on Royal Street for food and cocktails as we cheer on our favorite bartenders in a fierce but friendly match of Southern France’s favorite recreational sport. Presented by Ricard

The Sexuality of Pisco Varietals, The Art of Pisco Blending 10:30 AM to 12:00 PM Iberville and Bienville Rooms, Hotel Monteleone Meet the single grape varietals that make puro piscos: Quebranta, the Macho man; Moscatel, the Sofia Loren; Torontel, the Metrosexual, and Italia, the coquette. Blend your own with the help of producer Melanie Asher.

T A L E S o f t h e C O C K TA I L ®

Presented by Del Maguey, FAIR. (The Fair Trade Spirits Co.), Novo Fogo Cachaca, Ron Zacapa, and Siete Leguas

Presented by Macchu Pisco

Sailor Jerry Rum 10:30 AM to 12:00 PM Royal Ballrooms C & D, Hotel Monteleone Party like you’re 100 years old at the our mid-morning BBQ—with punches, tiki drinks, and all-out-delicious cocktails that won’t be shy on flavor. Presented by Sailor Jerry

Get Shipwreck’d with the Brinley Family! 12:30 PM to 2:00 PM Evangeline A & B, Royal Sonesta Meet Bob & Maryann Brinley as they pour their award-winning flavored rums and tell tales of their 10 years of rum running and 30 years of doing business on the beautiful island of St. Kitts. Presented by Brinley Gold Shipwreck Spiced Rum

tasting rooms

Tullamore Dew Irish Whiskey 2:30 PM to 4:00 PM Bonnet Carre Room, Hotel Monteleone Taste the newest addition to the WG&S whiskey portfolio. You can bet your lucky penny there’ll be tasty cocktails, homely Irish fare, and rocking good times. Presented by Tullamore Dew Irish Whiskey

Piedmont Distillers: Carolina in My Mind 2:30 PM to 4:00 PM Iberville and Bienville Rooms, Hotel Monteleone The Old North State is cookin’ up some of the best spirits around. Top mixologists present superb cocktails made with Catdaddy Carolina Moonshine, Junior Johnson’s Midnight Moon, and Midnight Moon fruit inclusions.

Presented by Pernod Absinthe

Botran Tiki Lounge 4:30 PM to 6:00 PM Evangeline A & B, Royal Sonesta Bringing our tropical roots to the Big Easy, our “Tribal Chief of Mixology” will be serving up innovative tiki-inspired cocktails with a modern twist. Presented by Botran Rum

Kentucky Bourbon Hall of Famer: Eddie Russell 4:30 PM to 6:00 PM Regal Suite, Royal Sonesta Join Wild Turkey Associate Distiller Eddie Russell for a tasting of our (currently top-secret) new expression, great food, and good-old Southern Rock on a Saturday afternoon.

Presented by Monin and Proximo Spirits

SUNDAY, JULY 24 TGIS Milagro Tequila Pool Party 12:00 PM to 5:00 PM Pool, Hotel Monteleone The pool party, evolved. DJs will be spinning, food will be circulating with plenty of fresh, clean Milagro cocktails. Bring: your sunglasses. Wear: what you swim in. Presented by Milagro Tequila

Presented by Wild Turkey

Presented by Piedmont Distillers TA L E S o f t h e C O C K TA I L ®

special events THURSDAY JULY 21 Non-Stop to Tokyo Hourly, 11:00 AM to 6:00 PM Bourbon Balcony Suite, Royal Sonesta $50 Reserve a seat on Suntory Air flight #1923, non-stop from Downtown New Orleans to Ginza, and hop on the Tokyo Metro bullet train to the legendary Bar High Five. This an experience that very few outside of Tokyo can ever hope to have and a drink that is guaranteed to be one of the most memorable of your life. Presented by Suntory Whisky

Cocktails From Around the World: Diageo Happy Hour 5:00 PM to 7:30 PM Cabildo, 701 Chartres Street $50 Join us on a journey around the globe and enjoy cocktails from each of the continents created by 40 of the world’s most internationally-acclaimed mixologists. You’ll also get to explore one of New Orleans’ most prominent heritage sites while tasting some of the city’s top dishes. Presented by Diageo

EVENT SCHEDULE 2011

Spirited Dinner® Series 8:00 PM to 10:30 PM Various Locations Prices range from $75 to $100 Thursday night at Tales is when two of New Orleans’ greatest pastimes— eating and drinking—come together. Reserve a seat at a Spirited Dinner® featuring custom cocktail and cuisine pairings by the country’s best chefs and mixologists. Visit TalesoftheCocktail.com for participating restaurants and reservation phone numbers. Presented by Banks 5 Island Rum, Del Maguey Mezcal, Devil’s Cut Bourbon, DiSaronno, Distillery No. 209 Gin, Domaine Select, Glenfiddich Single Malt Scotch, Haus Alpenz, Heaven Hill, Imbibe Magazine, Lush Life Productions, New Amsterdam Gin, New Orleans, Magazine, Pernod Ricard USA , Plymouth Gin, Anchor Distilling Company, Ron Abuelo Rum, Russian Standard Vodka, Sidney Frank, Southern Comfort, St-Germain Elderflower Liqueur, Tito’s Vodka, Wild Turkey, William Grant & Sons and William Grant & Sons Whiskey Portfolio

special events

FRIDAY, JULY 22 Non-Stop to Tokyo Hourly, 11:00 AM – 6:00 PM Bourbon Balcony Suite, Royal Sonesta $50 Reserve a seat on Suntory Air flight #1923, non-stop from Downtown New Orleans to Ginza, and hop on the Tokyo Metro bullet train to the legendary Bar High Five. This an experience that very few outside of Tokyo can ever hope to have and a drink that is guaranteed to be one of the most memorable of your life. Presented by Suntory Whisky

Ladies Who Lunch with the Ladies of LUPEC 12:30 PM to 2:00 PM Cafe Adelaide, Loews New Orleans Hotel 300 Poydras Street $45 Celebrate women in the spirits industry, both past and present, and discuss ways we can network and support each other. Learn more about LUPEC and how you can get involved in your own city. Creative luncheon attire is encouraged, but not required. Presented by Bulleit Bourbon, Laird & Company, Macchu Pisco, Piedmont Distillers, Pueblo Viejo, and Zacapa Rum

TA L E S o f t h e C O C K TA I L ®

EVENT SCHEDULE 2011

Food and Cocktail Entwined 12:30 PM to 2:00 PM Restaurant August 301 Tchoupitoulas Street $65 Led by Doug Miller and Cheryl Stanley, instructors at The Culinary Institute of America, and Bombay Sapphire Master Mixologist Gary Hayward, with an exclusive menu created by Chef John Besh, this luncheon will have guests redefining the boundaries between food and drink. Bombay Sapphire will also provide guests with a limited-edition, hardcover cocktail book.

USBG BACARDI Piña Colada Cocktail Competition 7:30 PM to 10:00 PM The Foundry, 333 Saint Joseph Street $50 From humble beginnings in 1954 at a hotel bar in San Juan, Puerto Rico, the Piña Colada has become the flavor of the islands. Now, this storied cocktail will be turned over to the world’s best bartenders who will shake up new takes on this classic with one thing remaining the same: BACARDI, the rum the original was created with.

Presented by Bombay Sapphire Gin

Presented by Bacardi Rum, In the Mix Magazine and the United Sates Bartenders Guild

Meet the Craft Distillers 5:30 PM to 7:00 PM Nouvelle Ballroom, Hotel Monteleone $50 Meet the artisans of our country’s craft distillers—those which produce spirits in annual quantities of fewer than 50,000 proof gallons using a pot still. Sample their handiwork and discuss the artisan and sometimes old-fashioned techniques that make their spirits much bigger than the number of barrels they produce. Presented by American Distilling Institute and Tales of the Cocktail-Anchor Distilling, Balcones Distilling, Berkshire Mountain Distillers, Breckenridge Distillery, Caorunn Gin, Corsair Distillery, Distillery No. 209 Gin, Great Lakes Distillery, High West Distillery, Hudson Whiskey, Imbibe Magazine, Koval Distillery, Laird & Company, Lucid Absinthe, Montanya Distillers, New Holland Artisan Spirits, North Shore Distillery, Nouvelle Absinthe, Osocalis Distillery, Pemberton Distillery, Philadelphia Distilling, Piedmont Distillers, Purity Vodka, Rock Town, Distillery, Vermont Spirits, Victoria Gin, and Woodinville Whiskey Co

EVENT SCHEDULE 2011

2011 Bar Room Brawl 10:00 PM to 1:00 AM Generations Hall, 310 Andrew Higgins Drive $50 Bar teams from around the country will take the corners of our ring as they slug it out using their cocktail acumen to create original drinks. In the end, the judges will crown one team as the undisputed Bar Room Brawl Champions of the World, and the attendees will crown the people’s champion. Presented by Moët Hennessy USA

T A L E S o f t h e C O C K TA I L ®

SATURDAY, JULY 23 PAMA, Pop Stars and Bubbles Brunch 12:30 PM to 2:00 PM Calcasieu, 930 Tchoupitoulas Street $50 Enjoy the music of celebrated pop stars from 1970-2011 as you enjoy champagne cocktails inspired by them. The dynamic host duo will take you through each musical cocktail era and there will be a pop trivia challenge, with prizes! Presented by PAMA Pomegrante Liqueur

Party Like a Don 6:00 PM to 8:00 PM Le Phare, 523 Gravier Street 2012 is the 70th anniversary of the year that Don Julio González began creating his revolutionary tequilas, and we’re starting the celebration early! Be transported to 1940’s Guadalajara the birthplace of Mexico’s most popular ultra-premium tequila and enjoy traditional cuisine and music that will bring you back to the moment when Don Julio’s handcrafted tequilas were born. Presented by Don Julio Tequila

5th Annual Spirited Award® Ceremony 8:30 PM to 11:30 PM Mahalia Jackson Theatre, 143 North Rampart Street $50 Since 2007, Tales of the Cocktail® has been recognizing the world's best bartenders, bars, cocktail experts, writers, and more for their thirst for excellence in the cocktail industry. Celebrating its 5th year, the Spirited Award® Ceremony will once again honor the stars of the cocktail world in 18 categories with a Red Carpet Cabaret. Presented by Pernod Ricard USA and Beverage Media Group

Laura Plantation Excursion 11:00 AM to 4:00 PM Laura Plantation, Vacherie, LA Shuttle Meeting Area: Front of the Hotel Monteleone Journey 200 years in the past with a short trip to the Laura Plantation. Walk the home’s expansive grounds and Creole home as you fill up on some Louisiana history before heading back for a round of cocktails. The guided tour is based upon documents discovered in the Archives Nationales in Paris, with major stories from Laura Locoul Gore’s manuscript, Memories of the Old Plantation Home.

special events

Waking the Spirits Cemetery Excursion 1:00 PM to 4:00 PM Metairie Lake Lawn Cemetery Shuttle Meeting Area: Front of the Hotel Monteleone Led by Mary Jo Day and Candy Kagan Taste of the city’s rich history with a special cocktail tour of Metairie Cemetery, one of New Orleans’ famous Cities of the Dead. With cocktails in hand we’ll weave through these impressive tombs as we visit the final resting places for some of the liveliest spirits in New Orleans history. Presented by Herbsaint Original Liqueur

Presented by Buffalo Trace Bourbon Whiskey and Firefly Sweet Tea Vodka

SUNDAY, JULY 24 Mr. & Ms. Cocktail’s Spirited Sunday Brunch 10:30 AM to 1:00 PM Vieux Carre Room, Hotel Monteleone LIMITED ACCESS Close out the week with a celebration of cocktails and cuisine. Mr. and Mrs. Cocktail and the entire Tales of the Cocktail® team are inviting VIPs and media, as well as Native Spirits and Founder’s Day Pass holders to join them for Barefoot Bubbly, Hoosier Momma Bloody Mary’s, and a spread of New Orleans fare as we say goodbye to Tales of the Cocktail 2011. Presented by Fre Alcohol Removed Champagne, Hoosier Mamma Bloody Mary, and Rouses Supermarkets

TA L E S o f t h e C O C K TA I L ®

EVENT SCHEDULE 2011

It’s been a long time since a truly new, mixable white spirit has been introduced to the market. A spirit that on its own is complex and flavorful and when mixed, creates a whole new category of cocktails.

Introducing Pisco Portón.™ If you know Pisco, you’ll

complimentary events

Presented by Kahlúa Coffee Liqueur

Toast to Tales of the Cocktail 2011 2:00 PM to 3:00 PM 200 Block of Royal Street We’re shaking up the traditional press conference with drinks and music as we celebrate the start of the 9th-annual Tales of the Cocktail®. Meet the stars of the week’s festivities and see which local establishments earn the Sazerac Seal of Approval. Then, be a part of history as Bols Genever makes a spirited bid for the world record books.

Across the Bar Interview Series 11:30 AM to 12:30 PM Irvin Mayfield’s Jazz Playhouse, Royal Sonesta Led by Robert Hess and Angus Winchester Bringing you the stories of a few of the people who have made an impact on the spirits and cocktails industry. Discover how each of them got where they are and the true nature of those who continue to play an important role in forwarding our craft.

The World’s Largest Genever Slurp 2:00 PM to 3:00 PM 200 Block of Royal Street Join Lucas Bols USA and Tales of the Cocktail® for the first World’s Largest Genever Slurp. Grab a spot, wait for the horn, and slurp together for the official Toast of Tales. The unique century-long Dutch tradition called a Kopstootje (pronounced kop-stow-che) calls for slurping from a small, filled-to-the-brim tulip glass of Genever before sipping your beer. Prost!

Presented by iSi North America

Presented by Bols Genever

Cynar Frozen Concoctions 12:30 PM to 1:30 PM Front Steps of the Hotel Monteleone Enjoy a cool Cynar-inspired frozen concoction! The fabulous Amaro will be featured in a delectable treat outside the Hotel Monteleone.

Chef and the Fatman Radio Show 3:00 PM to 5:00 PM Carousel Bar, Hotel Monteleone Kevin Jenkins and Executive Chef Fred Genovese return for their 6th year, joined by local celebrity chefs preparing amazing dishes, celebrity bartenders, and special mystery guests for a rollicking and fast-paced show. Get there early—seats go fast!

WEDNESDAY, JULY 20 Kahlúa Coffee Bar 8:30 AM to 10:30 AM Mezzanine, Hotel Monteleone Start every day “Delicioso-ly” with a Kahlúa-spiked coffee. The world’s #1 coffee liqueur is the perfect addition to any cup of Joe, providing the pick-meup any determined Tales-goer needs to conquer the day.

be quick to observe that ™

Portón is unlike any Pisco you have ever tried before. From Hacienda La Caravedo, the oldest distillery in all of the Americas, Pisco Portón is a product of instantly recognizable pedigree and provenance.

INTRODUCING

SOMETHING NEW

THAT ACTUALLY

ISNEW

Distilled to proof, it is by all measures a truly handcrafted, artisanal spirit. Join us in bringing something new and exciting to a marketplace that is waiting for it.

Presented by Cynar Liqueur

complimentary events don't miss!

Cocktail Fresh Market 5:30 PM to 7:30 PM Queen Anne Ballroom, Hotel Monteleone The 2nd-Annual Cocktail Fresh Market celebrates the fresh ingredients that make the world’s best cocktails. Sip complimentary cocktails made with the season’s best produce and herbs, plus get mixologist tips on how to adopt a fresher approach to making drinks. Presented by Driscolls Berries and Fever-Tree including 10 Cane Rum, 42Below Vodka, Akvinta, American Harvest Organic Spirit, Belvedere Vodka, Boiron, Crop Organic Vodka, Don Q Rum, El Dorado Rum, Farmer's Botanical Gin, Funkin Puree, Luxardo Maraschino Liqueur, Michter's Us No.1 Small Batch Unblended American Whiskey, Pages, Piedmont Distillers, Prohibition Distillery, SerendipiTea, Southern Comfort, Tierra Organic Tequila, and Tub Gin

Tales After Dark presents the B&B Speakeasy featuring The New Orleans Jazz Orchestra's "Mahogany Hall Revisited" plus Trixie Minx and Her Bevy of Beauties 12:00 AM to 2:00 AM Irvin Mayfield’s Jazz Playhouse, Royal Sonesta Be transported to the underground social scene of 1930s American jazz era. Step into this clandestine lair and you will find flappers and gangsters abound, an authentic jazz band, and secret B&B cocktails. Try your luck at poker, break for a shoe shine, join in the musical revelry, or make your way to the bar to see the true masters at work. Presented by Bacardi USA and B&B

Presented by Fee Brothers

www.piscoporton.com

TA L E S o f t h e C O C K TA I L ®

Celebrate the American Spirit At this year’s Spirited Dinner® series, Tito’s Handmade Vodka teams up with Chef John Besh’s The American Sector to celebrate American creativity and reinvention through food and drink. With dishes like Pickled Shrimp in a Jar and Pork Shoulder Po’ Boy, guests will enjoy homegrown flavors alongside original cocktails by mixologist Rocky Yeh.

CHEF JOHN BESH

MAKE A RESERVATION AND JOIN US THURSDAY NIGHT! Call American Sector at 504-528-1940.

Humble Brag

CAN’T MAKE THE SPIRITED DINNER? MIX UP ONE OF ROCKY’S SIGNATURE CREATIONS FOR YOURSELF!

Created by Rocky Yeh | Makes 1 Drink Paired with The American Sector’s Pork Shoulder Po’ Boy 1 ½ oz Tito’s Handmade Vodka 1 oz Smith and Cross Rum ½ oz lime juice ½ oz Rhum JM Sirop de Canne 1 barspoon Bitter Truth Pimento Dram or St. Elizabeth Allspice Dram

METHOD: Combine all ingredients in a shaker with ice; shake and strain into a cocktail glass. Garnish with lime zest.

American Made

Celebrating its American heritage and Texas roots, Tito’s Handmade Vodka has made it official by becoming the first and only spirit brand to be certified Made in the U.S.A. Not only is Tito’s a truly American brand, but the 100% corn, six-times-distilled, exceptionally smooth vodka consistently beats the giant imports in taste tests and reviews. Visit TitosVodka.com for more information.

EVENT SCHEDULE 2011

THURSDAY, JULY 21 Kahlúa Coffee Bar 8:30 AM to 10:30 AM Mezzanine, Hotel Monteleone Start every day “Delicioso-ly” with a Kahlúa-spiked coffee. The world’s #1 coffee liqueur is the perfect addition to any cup of Joe, providing the pick-meup any determined Tales-goer needs to conquer the day.

Presented by Fee Brothers

Presented by Kahlúa Coffee Liqueur

Fresh Treats at the Leblon Caipi-Mobile 12:00 PM to 2:00 PM French Quarter, New Orleans Our iconic Caipi-Mobile will be rolling through the streets of the French Quarter serving fresh Leblon cocktails by some of the world's best bartenders. Flag down the truck to see who will be hiding inside and try our refreshing Leblon Cachaça-laced sorbets and frozen treats to beat the summer heat. Presented by Leblon Cachaça

VISIT SAVEUR.COM/TITOS FOR MORE ORIGINAL COCKTAIL RECIPES.

Chef and the Fat Man Radio Show 3:00 PM to 5:00 PM Carousel Bar, Hotel Monteleone Kevin Jenkins and Executive Chef Fred Genovese return for their 6th year, joined by local celebrity chefs preparing amazing dishes, celebrity bartenders, and special mystery guests for a rollicking and fast-paced show. Get there early—seats go fast!

Tales After Dark presents Get Behind the Mask with Tia Maria featuringthe Brass-A-Holics 12:00 AM to 2:00 AM Irvin Mayfield’s Jazz Playhouse, Get Behind the Mask with Tia Maria and rediscover this mystique of this exotic Jamaican liqueur. Jamaican funk meets Jazz in true NOLA style with the sounds of “Go-Go Brass Funk” band the BrassA-Holics. Come shake off the pretense with some Caribbean-inspired cocktails. Masquerade, tomfoolery, and Tia Maria couldn’t be more New Orleans, and couldn’t be more Tales. Presented by Tia Maria

FRIDAY, JULY 22 Kahlúa Coffee Bar 8:30 AM to 10:30 AM Mezzanine, Hotel Monteleone Start every day “Delicioso-ly” with a Kahlúa-spiked coffee. The world’s #1 coffee liqueur is the perfect addition to any cup of Joe, providing the pick-meup any determined Tales-goer needs to conquer the day. Presented by Kahlúa Coffee Liqueur

complimentary events

Absolut Bloody Mary Bar 9:00 AM to 10:30 AM Carousel Bar, Hotel Monteleone Tomato and spice and everything nice, that’s what Bloody Marys are made of. Join Absolut for a little hair of the dog to get you through another great day at Tales. Presented by Absolut Vodka

Across the Bar Interview Series 11:30 AM to 12:30 PM Irvin Mayfield’s Jazz Playhouse, Royal Sonesta Led by Robert Hess and Angus Winchester Bringing you the stories of a few of the people who have made an impact on the spirits and cocktails industry. Discover the great stories about how each of them got where they are and the true nature of those who continue to play an important role in forwarding our craft. Presented by iSi North America

Cocktail Confessional 3:00 PM to 6:00 PM Lobby, Royal Sonesta Hotel An evening that begins with a good drink always ends with a good story. This year, we’re capturing these spirited stories at the Cocktail Confessional, Share memories from the week’s festivities and Tales events past in a video confession. Have you gotten into some down-and-dirty shoptalk, or up to no good with a newfound partner in crime? Join Tanqueray, sip custom cocktails, and hit the Confessional booth. Whether your story is best told solo or en ensemble, rouse the room with your own tales of Tales. Presented by Tanqueray Gin

TA L E S o f t h e C O C K TA I L ®

EVENT SCHEDULE 2011

Inside New Orleans with Eric Asher 12:00 PM to 3:00 PM Carousel Bar, Hotel Monteleone Join Eric Asher for the weekly variety show featuring local events, music, and a little bit of lagniappe. Tales After Dark presents The Benedictine Cabaret starring Carmen Barika and Trixie Minx 12:00 AM to 2:00 AM Irvin Mayfield’s Jazz Playhouse, Royal Sonesta Be transported into a Parisian jazz club of 1920s France for a sultry night of jazz, dancing, burlesque, and signature cocktails at the BENEDICTINE Cabaret. Presented by Benedicitine

SATURDAY, JULY 23 Kahlúa Coffee Bar 8:30 AM to 10:30 AM Mezzanine, Hotel Monteleone Start every day “Delicioso-ly” with a Kahlúa-spiked coffee. The world’s #1 coffee liqueur is the perfect addition to any cup of Joe, providing the pick-meup any determined Tales-goer needs to conquer the day.

EVENT SCHEDULE 2011

Across the Bar Interview Series 11:30 AM to 12:30 PM Irivin Mayfield’s Jazz Playhouse, Royal Sonesta Led by Robert Hess and Angus Winchester Bringing you the stories of a few of the people who have made an impact on the spirits and cocktails industry. Discover how each of them got where they are and the true nature of those who continue to play an important role in forwarding our craft. Presented by iSi North America

Fresh Treats at the Leblon Caipi-Mobile 12:00 PM to 2:00 PM French Quarter, New Orleans Our iconic Caipi-Mobile will be rolling through the streets of the French Quarter serving fresh Leblon cocktails by some of the world's best bartenders. Flag down the truck to see who will be hiding inside and try our refreshing Leblon Cachaçalaced sorbets and frozen treats to beat the summer heat.

Imbibe Magazine Happy Hour 5:30 PM to 7:00 PM Le Maris Hotel, 717 Conti Street Join us for a special happy hour with bartenders David Delaney and Dave Shenaut, winners of the 2011 Imbibe Cover Cocktail Contest, along with VIVE! bartenders Alex Orgeron and Shaun Doughty. Have a drink with Imbibe's editors, enjoy the winning Imbibe cocktails, and see some of the country's most talented bartenders in action.

Presented by Leblon Cachaça

Presented by Imbibe Magazine and Le Maris Hotel

Campari Negroni Pre-Awards Toast 6:00 PM to 7:30 PM Carousel Bar, Hotel Monteleone Campari will celebrate the nominees of this year’s Annual Tales of the Cocktail Spirited Awards® by hosting a Negroni Pre-Awards Toast at the Hotel Monteleone’s Carousel Bar. Stop by to congratulate your favorite nominees who embody the best of the mixology world and toast them with a complimentary classic Negroni, Italy’s incomparable signature cocktail, authentically made with Campari, gin, and sweet vermouth. Presented by Campari

Tales After Dark presents Bacardi Ritmo Cuba featuring Alexi Martitel 12:00 AM to 2:00 AM Irivin Mayfield’s Jazz Playhouse, Royal Sonesta The daiquiri began in Cuba on June 20, 1898, soon after the war, in the town of Daiquirí when Americans began exploration of the Daiquirí iron-ore mines. Take yourself back to Havana with Cuban rhythms and a hand-shaken Bacardi daiquiri. Presented by Bacardi

SUNDAY, JULY 24 Straight Up News: The Global Cocktail Trend Report 12:00 PM to 1:30 PM Vieux Carre Room, Hotel Monteleone Led by Jennifer English and Tony Abou-Ganim All the news that’s fit to sip. Hosted by James Beard-winning journalist Jennifer English and world-renowned mixologist Tony Abou-Ganim, with the biggest names in the business sharing their observations and re-Tweet-worthy impressions from the 2011 event. Experience 177 Years of Distilling Tradition with Combier 4:00 PM to 6:00 PM Windsor Court, 300 Gravier Street Led by Ted Breaux with Franck Choisne and Scott Goldman Sample a range of craft products from the Combier distillery, including rare artisanal eau de vie, liqueurs, absinthes, and fruit syrups that represent 177 years of distilling. Windsor Court Executive Chef Drew Dzejak will serve an hors d’oeuvres menu specially created to complement the spirits.

complimentary events

Let’s Make a Deal Cocktail Bazaar Queen Anne Ballroom, Hotel Monteleone Sunday, 12:00 PM to 5:00 PM Participants include Bitter End Bitters, Bitter Truth Bitters, Bittermens, Employees Only Brands, Trader Tiki, Chefwear, CocktailKingdom.com, Demitri’s Bloody Mary Seasoning, Hoosier Momma, Imbue, Perlage Systems, Rabelais, Swamp Dog & Friends, The Boston Shaker, Two Sprouts, Über Bar Tools, iSi North America, Ballast and Keel Bittering House, Koerner, Kold Draft Ice, Nola Tawk, Robert Rodriguez, Tales of the Cocktail Merchandise, The Hour Shop, and Thousand Oaks Barrel Co.

As you get ready to leave New Orleans, make sure you save room in your luggage for what you might find at the Cocktail Bazaar. Just like any other bazaar, vendors will be looking to cut deals on all the top shelf bitters, mixers and bar tools on display. Take the bar tools for a spin in our demo area and savor the atmosphere, as you browse and bargain during these spirited final hours of Tales of the Cocktail®. If you can’t pack it in your suitcase there will be UPS shipping on-site.

Presented by Combier Distiller

Presented by Tanqueray Gin

Presented by Kahlúa Coffee Liqueur

T A L E S o f t h e C O C K TA I L ®

TA L E S o f t h e C O C K TA I L ®

EVENT SCHEDULE 2011

Offi cial Recipes THE OFFICIAL COCKTAIL OF TALES OF THE COCKTAIL® 2011

Rangoon Gin Fizz Created by Eric Simpkins of Door 44 in Atlanta, GA

1½ oz. Old Raj Gin Blue Label ¾ oz. lime juice 1 oz. simple syrup 1 oz. heavy cream 7 drops absinthe 5 drops simple cardamom tincture 3 dashes Fee Brothers Jasmine Water 1 egg white 1 oz. Fever-Tree Bitter Lemon Tonic

METHOD

THE OFFICIAL ALCOHOL-REMOVED COCKTAIL OF TALES OF THE COCKTAIL® 2011

Fre Thyme ®

Created by Natalie Bovis, The Liquid Muse

2 oz. blood orange juice ¾ oz. The Liquid Muse Thyme Syrup* 3 oz. Fre® Alcohol Removed Brut Sparkling Wine THE LIQUID MUSE THYME SYRUP

2 cups sugar 1 cup water 25 organic thyme leaves METHOD

Ice a tall Collins glass. Combine ingredients excepting tonic and absinthe in small cocktail tin. Remove ice from Collins glass, swirl with absinthe and discard excess; add tonic to glass. Ice the shaker and shake vigorously to chill. Strain into Collins glass (no ice) through fine strainer. Slide tall thin straw through center of foam and serve.

Bring the above to a boil, stirring occasionally. Reduce heat to low and simmer 3-5 minutes. Remove from heat and let cool. Double-strain into a glass bottle. Refrigerate up to two weeks. Combine blood orange juice and syrup in a champagne glass, top with sparkling wine and serve.

ERIC’S INSPIRATION

Natalie was inspired to create the Fre® Thyme by her latest cocktail book, which focuses on balancing a healthier lifestyle with festive entertaining by using homegrown cocktail ingredients. This will be the fourth consecutive year that The Liquid Muse has created a signature alcohol-removed cocktail for Tales of the Cocktail®.

Two years ago, the Ramos Showdown at Cure in New Orleans got me thinking about variations and different techniques for Ramos building. Jasmine has always been a favorite aromatic for me; I have found that it plays very well with a touch of anise flavor, so the absinthe swirl gives a little nod to the Sazerac, NOLA, and the Ramos Gin Fizz. A touch of cardamom seems to brighten the aromatics and further refine the anise flavor into something unique and evocative. The whole drink is further powered by the extra proof and the bit of saffron found in the Old Raj.

NATALIE’S INSPIRATION

TTAALLEESS o of f t ht he e CCOOCCKKTTAAI L I L®

NOTES

TA L E S o f t h e C O C K TA I L 速

NOTES

EVENT SCHEDULE 2011

2011 SHOTS OF INSPIRATION

book signing schedule

WEDNESDAY, JULY 20, 2011

10:00 am – 10:30 am 10:30 am – 11:00 am 11:00 am – 12:00 pm 12:00 pm – 1:00 pm 1:00 pm – 2:00 pm 2:00 pm – 2:30 pm 2:30 pm – 3:00 pm 3:00 pm – 3:30 pm 3:30 pm – 4:00 pm 4:00 pm – 4:30 pm 4:30 pm – 5:00 pm 5:00 pm – 5:30 pm 5:30 pm – 6:00 pm 6:00 pm – 6:30 pm

Desmond Payne, Master Distiller of Beefeater Gin Sean Harrison, Master Distiller of Plymouth Gin Robert Rodriguez, Artist and Owner of Unconventional Works Jonas Halpren & Marcia Simmons, Authors of DIY Cocktails – A Simple Guide to Creating Your Own Signature Drinks Randy Frechette a.k.a. Frenchy, Artist and Featured Artist of the Official 2011 Tales of the Cocktail® Poster Darcy O’Neil, Author of Fix the Pumps Simon Difford, Author of Cocktails #9 Valeriy Stepanovich, Master Distiller of Samogon Tony Abou-Ganim, Author of The Modern Mixologist and Contemporary Cocktails Tom Bulleit, Bulleit Bourbon Timothy Childs & Shelley Alger, Authors of The Pisco Book (A Comprehensive Guide to Pisco) Will Glass, Author of Drink Deck Travel Guides Chip Tate, Balcones Distilling Arne Hillesland, Distillery No. 209 Ginerator

THURSDAY, JULY 21, 2011

10:30 am – 11:00 am 11:00 am – 11:30 am 11:30 am – 12:00 pm 12:00 pm – 12:30 pm 12:30 pm – 1:00 pm 1:00 pm – 1:30 pm 1:30 pm – 2:00 pm 2:00 pm – 3:00 pm 3:00 pm – 4:00 pm 4:00 pm – 4:30 pm 4:30 pm – 5:00 pm 5:00 pm – 5:30 pm 5:30 pm – 6:00 pm 6:00 pm – 6:30 pm 6:30 pm – 7:00 pm

Simon Buley, Master Distiller of Caorunn Gin Cynthia Gold, Tea Sommelier, Chef, The Boston Park Plaza Hotel; Author of Culinary Tea: More than 150 Recipes Steeped in Tradition from Around the World Timothy Childs & Shelley Alger, Authors of The Pisco Book (A Comprehensive Guide to Pisco) Will Glass, Author of Drink Deck Travel Guides Wayne Curtis, Author of And a Bottle of Rum Kim Haasarud Bridget Albert Ted Munat, Author of Left Coast Libations Robert Rodriguez, Artist and Owner of Unconventional Works Noah Rothbaum, Author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink Christine Sismondo Al Young, Author of Four Roses: The Return of a Whiskey Legend Marko Karakasevic, 13th Generation Master Distiller of Charbay Distillery Liam Donegan, Jameson Irish Whiskey Distiller James Waller Author of Drinkology

FRIDAY, JULY 22, 2011 10:30 am – 11:30 am 11:30 am – 12:00 pm 12:00 pm – 12:30 pm 12:30 pm – 1:00 pm 1:00 pm – 1:30 pm 1:30 pm – 2:00 pm 2:00 pm – 2:30 pm 2:30 pm – 3:00 pm 3:00 pm – 3:30 pm 3:30 pm – 4:30 pm 4:30 pm – 5:00 pm 5:00 pm – 5:30 pm 5:30 pm – 6:00 pm 6:00 pm – 6:30 pm 6:30 pm – 7:00 pm

SATURDAY, JULY 23, 2011 10:30 am – 11:30 am 11:30 pm – 12:00 pm 12:00 pm – 12:30 pm 12:30 pm – 1:00 pm 1:00 pm – 1:30 pm 1:30 pm – 2:00 pm 2:00 pm – 2:30 pm 2:30 pm – 3:00 pm 3:00 pm – 3:30 pm 3:30 pm – 4:00 pm 4:00 pm – 4:30 pm 4:30 pm – 5:00 pm 5:00 pm – 5:30 pm 5:30 pm – 6:00 pm 6:00 pm – 6:30 pm 6:30 pm – 7:00 pm

T A L E S o f t h e C O C K TA I L ®

Robert Rodriguez, Artist and Owner of Unconventional Works David Wondrich, Author of Punch: the Delights and Dangers of the Flowing Bowl Jason Wilson, Author of Boozehound Harold McGee, Author of On Food & Cooking: The Science & Lore of the Kitchen Robert Cassell, Master Distiller of Philadelphia Distilling Natalie Bovis, The Liquid Muse Darcy O’Neil, Author of Fix the Pumps Thomas Kuuttanen, Purity Vodka Dave Broom, Author of The World Atlas of Whisky and Takayuki Suzuki, Author of The Perfect Martini Tony Abou-Ganim, Author of The Modern Mixologist and Contemporary Cocktails Jenny Adams and Phillip Collier, Authors of Mixing New Orleans Will Glass, Author of Drink Deck Travel Guides Gary Regan, Author of The Book of Bourbon and Other Fine American Whiskies and Gaz Regan’s Annual Manual for Bartenders, 2011 Jared Brown & Anistatia Miller, Authors of Spirituous Journey: A History of Drink, Book One Anthony Alba & John E. Koerner, Koerner & Co., Inc. Bulk Food Distribution Makysm Pazuniak and Kirk Estopinal, Authors of Beta Cocktails

SUNDAY, JULY 24, 2011

Jonas Halpren & Marcia Simmons, Authors of DIY Cocktails – A Simple Guide to Creating Your Own Signature Drinks Kim Haasarud Jason Wilson, Author of Boozehound Max Watman, Author of Chasing the White Dog and Matt Rowley, Author of Moonshine David Wondrich, Author of Punch: the Delights and Dangers of the Flowing Bowl Dushan Zaric & Jason Kosmas, Authors of Speakeasy Alexandre Gabriel, President and Owner of Cognac Ferrand Jared Brown & Anistatia Miller, Authors of Spirituous Journey: A History of Drink, Book One Dave Broom, Author of The World Atlas of Whisky and Takayuki Suzuki, Author of The Perfect Martini Robert Rodriguez, Artist and Owner of Unconventional Works Will Glass, Author of Drink Deck Travel Guides Jim Rutledge, Master Distiller of Four Roses Bourbon Cynthia Gold, Tea Sommelier, Chef, The Boston Park Plaza Hotel; Author of Culinary Tea: More Than 150 Recipes Steeped in Tradition from Around the World Enrique del Colsa, Master Distiller of Don Julio Tequila Dale DeGroff, Author of The Craft of the Cocktail & The Essential Cocktail and Jill DeGroff, Author of Lush Life; Portraits from the Bar…Series 2

11:00 am – 11:30 am 11:30 am – 12:00 pm 12:00 pm – 12:30 pm 12:30 pm to 1:30 pm 1:30 pm to 2:00 pm

Karen Hoskin, Owner, President and Distiller for Montanya Rum, Colorado Jeff Berry, Author of Beachbum Berry Remixed Makysm Pazuniak and Kirk Estopinal, Authors of Beta Cocktails Robert Rodriguez, Artist and Owner of Unconventional Works Christine Sismondo TA L E S o f t h e C O C K TA I L ®