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2004, Annual Guide to Schools Magazine has inceince 2004, Annual Guide to Schools Magazine has served as the go-to guide Guide for parents regarding their child’s education. The Annual to Schools is a unique and objective guide to selecting served as the go-to guide for parents regarding their Year after year, we present compelling content that reaches an affluent, well-educated readership. For many parents, the task of various a school within the Canada. Providing detailed descriptions of the child’s education. year, we present compelling selecting where theirYear childafter receives his/her education can content be a challenge. Questions such as ‘What is the cost of tuition?’ ‘What is the aspects of each school, we give our readers the ability to make the right that reaches affluent, readership. For many student to staff an ratio?’ and well-educated ‘What programs are available?’ are commonly discussed by their parents. In Canada, families are Included fortunateare to have a choice to meet child’s educational needs. extensive parents, the task of selecting where their child receives his/her wide variety of options when considering the best choice of school for their child to data attend. Since possibilities can will be overwhelming, comparative charts andthe school profiles that give parents the necbe a challenge. Questions such as ‘What the cost aim essary it iseducation importantcan to narrow them down. The Annual Guide toisSchools’ is to assist parents in making these decisions. information to aim their child’s education in the right direction. of tuition?’ ‘What is the student to staff ratio?’ and ‘What programs Our profile of each school is exhaustive, including everything from the are available?’ are commonly discussed by parents. In Canada, availability of bussing average Alberta. test scores. Also included Annual Guide SchoolstoMagazine is avariety uniqueofand objective a school withintoSouthern Providing detailed are many families are to fortunate have a wide options when guide to selecting that to parents not choice immediately consider, like the location of the descriptions of the the best various aspects of each school, our readers things the ability makemight the right to meet their child’s considering choice of school for their childwe togive attend. school in relation to home, the age of the building and the student to educational Included areoverwhelming, extensive comparative data to charts and school profiles that will give parents the necessary information Since theneeds. possibilities can be it is important computer ratio. to aim theirthem child’s education in theGuide right direction. Our of each school is exhaustive, including everything from the availability narrow down. The Annual to Schools’ aimprofile is to assist of bussing averagethese test scores. Also included are many things that parents might not immediately consider, like the location of the parents to in making decisions. school in relation to home, the age of the building and the student to computer ratio.
We endeavour to address all of a child’s needs, whether educational or social, with as: We endeavour to address all ofquestions a child’ssuch needs,
• What kind of school atmosphere do or parents want for their children at school? whether educational social, with questions such as:
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• Do they prefer a structured or non-structured environment; graded or non-graded? • •What of average school atmosphere dototal parents want for children at school? Whatkind is the class size and population of their the school? • •Do they prefer a structured or non-structured environment; graded or What subject knowledge and/or skills do parents want their children to non-graded? acquire? • •What the average class size population of the school? Whatisways would parents like and to betotal involved with their child’s education: • What subject at home andknowledge at school? and/or skills do parents want their children to acquire? • •What parents like to be involved with theirteachers child’s education: at home and at school? Whatways typeswould of communication exist with the principal, and other parents? • •What of communication with the principal, teachers and other parents? Howtypes frequently are these formsexist of communication used? • •How frequently are these forms of communication used? Are parents able to contact the teachers, principals, or counselors when they want to? • Are parents ableformalized? to contact the teachers, principals, or counselors when they want to? Is the process formalized? Is the process
Simply put, we act as your A to Z guide for school information. Annual Guide To Schools | Bay 5 6143 4th St SE Calgary, AB T2H 2H9 | P : (403) 457.0919 | info@guidetoschools.ca | guidetoschools.ca
Simply put, we act as your A to Z guide for school information.
th 0 1 Anniversary
Within the pages of the Annual Guide to Schools magazine, parents will have the opportunity to read descriptive articles on private, charter, religious, language and special needs schools within Southern Alberta. Our intent is to guide parents in making the right choice for their child’s specific educational needs. Each article is informative and as objective as possible. Combine this with statistical data and our readers have a head start in making the most important decision of their children’s educational careers.
EDITORIAL MENU
Vol.8
private / independent
Directly
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charter
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faith-based
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special needs
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language-based
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out of area
Add Flavour and Excitement to Healthy Kids Meals
COVER
Reach and Endgage With
ALBERTA’S
Teaching Kids About Finance It’s Never Too Early to Think About the Future
Helicopter Parenting
AFFLUENT AUDIENCE
From Kinderkords to Infant Knee Pads: When is Enough, Enough?
1 Annual Guide to Schools
Annual Guide To Schools | Bay 5 6143 4th St SE Calgary, AB T2H 2H9 | P : (403) 457.0919 | info@guidetoschools.ca | guidetoschools.ca
th 0 1 Anniversary
DISTRIBUTION
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ince 2004, Annual Guide to Schools Magazine has The Annual Guide to Schools is a unique and objective guide to selecting The Annual Guide is printed on a 40lb papertheir stock with a 6pt UV coated cover stock. The magazine is published on served as to theSchools go-to guide for parents regarding a school within the Canada. Providing detailed descriptions of the various anchild’s annualeducation. basis, setYear for initial distribution at thecompelling end of December, retail availability throughout 2015. after year, we present content with aspects of each school, we give our readers the ability to make the right that reaches an affluent, well-educated readership. For many choice to meet their child’s educational needs. Included are extensive parents, the task of selecting where their child receives his/her comparative data charts and school profiles that will give parents the necAnnual Distribution: copies Readership: education can be a20,000 challenge. Questions such 250,000 as ‘What(est.) is the cost essary information to aim their child’s education in the right direction. of tuition?’ ‘What is the student to staff ratio?’ and ‘What programs Our profile of each school is exhaustive, including everything from the are available?’ are commonly discussed by parents. In Canada, availability of bussing to average test scores. Also included are many families are fortunate to have a wide variety of options when things that parents might not immediately consider, like the location of the considering the best choice of school for their child to attend. school in relation to home, the age of the building and the student to Since the possibilities can be overwhelming, it is important to computer ratio. narrow them down. The Annual Guide to Schools’ aim is to assist parents in making these decisions.
Breakdown
Private & charter schools 8,000
We endeavour to address all of a child’s needs, whether educational or social, with questions such as: • What kind of school atmosphere do parents want for their children at school? • Do they prefer a structured or non-structured environment; graded or non-graded? • What is the average class size and total population of the school? • What subject knowledge and/or skills do parents want their children to acquire? • What ways would parents like to be involved with their child’s education: at home and at school? • What types of communication exist with the principal, teachers and other parents? •Retail How frequently are these forms of communication used? distribution (Chapters, Indigo, Safeway, Co-op in AB) 5,000 • Are parents able to contact the teachers, principals, or counselors when they want to? Is the process formalized?
Digital: 150 000 impressions (Apple iTunes and AGTS website edition)
Globe & Mail 7,000
Simply put, we act as your A to Z guide for school information.
Annual Guide To Schools | Bay 5 6143 4th St SE Calgary, AB T2H 2H9 | P : (403) 457.0919 | info@guidetoschools.ca | guidetoschools.ca
th 0 1 Anniversary
Annual Guide To Schools Online
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ince 2004, Annual Guide to Schools Magazine has
The Annual Guide to Schools is a unique and objective guide to selecting a school within the Canada. Providing detailed descriptions of the various child’s education. Year after year,extends we present content aspects each school, we give our multiple readers the ability to make the right Annual Guide to Schools Online the compelling trusted brand of Annual Guide toofSchools Magazine across platforms—web, that reaches an affluent, well-educated readership. For many to act meet educational needs. Included are extensive social media, tablet, and smartphone. In every format, our goal is the choice same: to as their the Achild’s to Z guide for parents regarding school parents, the task of selecting where their child receives his/her comparative data charts and school profiles that will give parents the necinformation in Southern Alberta. education can be a challenge. Questions such as ‘What is the cost essary information to aim their child’s education in the right direction. of tuition?’ ‘What is the student to staff ratio?’ and ‘What programs Our information profile of each school exhaustive, including from the Annual Guide To Schools Online allows for advertisers to submit detailed by way of aisbusiness profile, links toeverything their are available?’ areinformation commonly discussed by parents. In Canada, availability bussing average test each scores. Also included are many websites, contact (phone, address, email), social media links, photosofand video.toFurther to this, advertiser will families a wide of options when with backlinks things to that parents might notguidelines immediately like the location of the also haveare thefortunate chance to to have submit up tovariety five guest blog articles your website (see forconsider, contributing considering the best choice of school for their child to attend. school in relation to home, the age of the building and student to authors). Each article that is submitted will be distributed on all Annual Guide to Schools’ social media platforms extendingthe your Since the possibilities can be overwhelming, it is important to computer ratio. advertising reach! Annual Guide To Schools Online will remain intact throughout the calendar year, and will be updated each narrow them down. The Annual Guide to Schools’ aim is to assist subsequent year. parents in making these decisions.
Annual Guide To go-to Schools served as the guide Online for parents regarding their
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We endeavour to address all of a child’s needs, Benefits: whether educational social, with questions such as: • Up to 3 images of your business • Business profile: 300orwords •• What kind of school atmosphereAddress, do parents want for their children at school? Pertinent information: phone number, email • Website link to your business • Do they prefer a structured or non-structured environment; graded or non-graded? Links your class social to school? 4) • Ability to submit 1 video link •• What is thetoaverage sizemedia and totalprofiles population(up of the •• What subjectblog knowledge and/orfeaturing skills do parents want their to acquire? 5 guest articles backlinks tochildren your website • What ways would parents like to be involved with their child’s education: at home and at school? • What types of communication exist with the principal, teachers and other parents? • How frequently are these forms of communication used? •Digital Are parents able to contact the teachers, principals, or counselors when they want to? Edition Is the process formalized? Annual Guide to Schools magazine’s digital edition is available as a download on the AGTS website or in the Apple iTunes newsstand. You can read it on your desktop, iPhone, iPad, Android, and Kindle. All ads from the print edition run in the digital edition free of charge
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Simply put, we act as your A to Z guide for school information.
Annual Guide To Schools | Bay 5 6143 4th St SE Calgary, AB T2H 2H9 | P : (403) 457.0919 | info@guidetoschools.ca | guidetoschools.ca
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Advertising rates
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ince 2004, Annual Guide to Schools Magazine has The Annual Guide to Schools is a unique and objective guide to selecting served as the go-to guide for parents regarding their a school within the Canada. Providing detailed descriptions of the various Production Specifications child’s education. Year after year, we present compelling content aspects of each school, we give our readers the ability to make the right Please email info@guidetoschools.ca to learn more about our advertising standards that reaches an affluent, well-educated readership. For many choice to meet their child’s educational needs. Included are extensive parents, the task of selecting where their child receives his/her comparative data charts and school profiles that will give parents the nec1/3 Has ‘What is the cost 1/3 V 1/3 S 1/2 education can be a challenge. Questions such essary information to aim their child’s education in the right direction. Width Height of tuition?’ ‘What is the student to staff ratio?’ and ‘What programs Our profile of each school is exhaustive, including everything from the 1/3available?’ page horizontal 7.25” 3.1667” are are commonly discussed by parents. In Canada, availability of bussing to average test scores. Also included are many 1/3 pageare vertical 10” variety of options when families fortunate to2.25” have a wide things that parents might not immediately consider, like the location of the 1/3 page square 4.75” of 4.875” considering the best choice school for their child to attend. school in relation to home, the age of the building and the student to 1/2 page 7.25” 4.875” Since the possibilities can be overwhelming, it is important to computer ratio. Full page trim*down. The8.25” narrow them Annual10.75” Guide to Schools’ aim is to assist parents in making *bleed; please addthese 0.125”decisions. to the trim size. text safe area: 0.25” inside the trim size.
We endeavour to address all of a child’s needs, whether educational or social, with questions such as: Advertising Rates • What kind of school atmosphere do parents want for their children at school? Rates not include production charges or environment; applicable taxes. All or ads are in 4-colour • Do theydo prefer a structured or non-structured graded non-graded? • What is the average class size and total population of the school? Regular Premium Positioning* • What subject knowledge and/or skills do parents want their children to acquire? • What wayspage wouldspread parents like to be5070 involved with theirfront child’s education: Double Inside cover (full) 3880 at home and at school? Full page 3130 Masthead (full) 3410 • What types of communication exist with the principal, teachers and other parents? 1/2 frequently page 1940 Inside back cover (full) 3575 • How are these forms of communication used? • Are or counselors when they want to? 1/3parents page able to contact the teachers, 1320 principals, Outside back cover (full) 4685 Is the process formalized?
Table of contents (full) 3575 *Premium Positioning - subject to availability
Simply put, we act as your A to Z guide for school information.
Annual Guide To Schools | Bay 5 6143 4th St SE Calgary, AB T2H 2H9 | P : (403) 457.0919 | info@guidetoschools.ca | guidetoschools.ca
Advertising Space December 3, 2014 Artwork/Material December 5, 2014 Release January 2015
Contact Us For Advertising Inquiries: Annual Guide to Schools Bay 5-6143 4th St SE Calgary, Alberta T2H 2H9 p: (403) 457-0919 x 228 e: info@guidetoschools.ca w: www.guidetoschools.ca