CONTENT COLLECTION INTRODUCTION
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BRAND MANIFESTO
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CONCEPT
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LOOKS
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ONLINE PLATFORM
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PRESS
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CONCEPT
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REFERENCE
Coming to Hong Kong? Tea room is an authentic experience you don’t want to miss. Take a sit in the world piled in green dots. Grab a cup of milk tea with some egg tarts and bubble wrap, it is a definitely an old time’s combo. Tea room was formed after the immigration of foreigners to Hong Kong, by a crush between western and eastern cultures. This capsule collection of HADES is another result from this crush. Taking the first step in China, HADES chose to start her trip from Hong Kong this autumn. This collection still focuses on HADES’s classic knitwears, at the same time explores the current vintage trend in China. The iconic check prints and sportswear will bring you back to the Chinese old times.
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Knit Relaxed Fit V Neck Jumper £120 half cable knit + mid-weight knit in striped half cocoon sweater,relaxed silhouette
Knit Ribbed Turtle Neck Jumper £120 flattering turtleneck design Perfect for creating layered looks
Soft Woven Suit Shorts £220 high rise, above knee, zip fly with button, side pockets, regular fit
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Earring from the model
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Checked Pattern Knit Sweatshirt £300 lace collar stitched on, boxy cut, wide ribbed neck and cuffs
Cotton Sweat Skirt With A Slit End £120 fluffy lining, below knee length, waist draw string (draw string has 2 colours available: black, white)
Ribbed Knee High Socks £20
Iron On Patches(pack) £20 Authentic Chinese tea room designs
Red Block Heel in Leather £160
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Soft Tweed Jacket £310 Lose fit, wide sleeves, drop shoulder, 2 pockets, Logo at the back
Stripped Polo Dress £290 Lose fit, long sleeve, elasticated waist, flare bottom
Knit Knee High Socks £20
Wool Beret Hat £22 Black Leather Boots £160 Shoe laces can be purchased separately £7 5 Colours available (purple, blue, red, green, white)
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Lantenr Sleeve Shirt £220 lose fit wool shirt, elasticated cuffs and waist decorated ribbon at waist
Duo Colour Pleated Strap Dress £350 cotton dress, longer at back, 2 strips at bottom
Ribbed Knee High Socks £20
Wool Hair Band £7
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Logo Trench Coat £450 duo colours, short boxy sleeves, buttons for closing, single collar, A-line silhouette, decorative belt,logo at back
Knit Dress with Lace ends £120 above knee length, flare sleeves with ribbon
Wool Beret Hat £22
Pin badges £18 iconic features from Hong Kong sold individually
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Ribbed long sleeve top £180 lace collar, perfect for creating layered looks.
Cotton Jumper Top With Slogans £290 boxy top with a high collar, buttons at the top, dropped shoulders, long sleeves and elastication at the cuffs and hem, printed slogan Please visit website for more slogan options.
Wide Leg Trousers £290 high rise, above ankle, checked prints, zip fly with button and zip, side pockets
Earring from the model
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Soft Tweed Jacket £310 lose fit, wide sleeves, drop shoulder, 2 pockets, logo at the back
Knit Ribbed Turtle Neck Jumper £120 flattering turtleneck design, perfect for creating layered looks.
Wool Jumpsuit £330 relaxed fit, decorative belt for fastening, wide leg 2 discreet side pocketsat front and 1 pocket at back
Wool Beret Hat £22
White Trainers £120 Shoe laces can be purchased separately £7 5 Colours available (purple, blue, red, green, white)
Ribbed Knee High Socks £20
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V Neck Sweater With Splited Sleeves £360 Relax fit, elasticated cuffs and waist, puff sleeves
Polo Neck Sweat Shirt £360 polo collar, dropped shoulder
Knit Wrap Dress £280 above ankle, two pockets at back
Glasses from the model For more looks with other colour options please visit https://hades-shop.co.uk/ and @hades_woo .
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ONLINE STORE TAOBAO After the pop-up store closes, the collection will be released in designer shops in China. Products will be sold both in store and online in Taobao, a Chinese online plaform. The list of designer shops cooperating with HADES will be confirmed, please get updated with @hades_wool.
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PRESS(UK & CHINA)
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REFERENCE CONTENT
Photograph ©Ge Ye [2019]
PAGE 1
Photograph ©Ge Ye [2019]
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HADES logo:https://hades-shop.co.uk/ [accessed 27th September 2019]
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https://new.qq.com/omn/20171126/20171126A0I0SD.html [accessed 3rd October 2019]
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Photograph ©Ge Ye [2019]
PAGE 9-24
Photos for editorial background Photograph ©Ge Ye [2019]
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https://taobao.com/ [Accessed 14th November 2019]
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https://www.vogue.co.uk/fashion/article/how-to-buy -sustainable-knitwear [accessed 13th November 2019] https://www.instagram.com/hades_wool/ [accessed 27th September 2019] https://www.cwq.com/weixin/37023.html [accessed 13th November 2019]
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Photograph ©Ge Ye [2019]
REFERENCE
Photograph ©Ge Ye [2019]