HADES x HONG KONG Brand Book

£20

Going to Hong Kong?

Tea room is an authentic experience you don’t want to miss.

Come to take a sit in the green dotted world.

Get a cup of milk tea with some egg tarts and a bubble wrap, it is a definitely an old time’s combo.

Tea room was formed after the immigration of foreigners to Hong Kong, by a crush between western and eastern cultures.

This capsule collection of HADES is another result from this crush. Taking the first step in China, HADES chose to start her trip from Hong Kong this autumn.

This collection still focuses on HADES’s classic knitwears, at the same time explores the current vintage trend in China.

The iconic check prints and sportswear will bring you back to the Chinese old times.

1

ABOUT HADES HADES is a British knitwear brand, founded in 2015.

The principal concept behind our design is classic knitwear that you can keep and wear for a lifetime.

HADES knitwear is handcrafted in Hawick, Scotland and made from pure lambswool. We are sold at select boutiques in Europe, America and Japan.

If you'd like to get in touch or have any questions, please e-mail info@hades-shop.co.uk.

2

3

4

5

6

£20

£350 £20

LOOKS V NECK SWEATER WITH SPLITTED SLEEVES £360 POLO NECK SWEAT SHIRTS £360 KNIT WRAP DRESS £280

17

SOFT TWEED JACKET £310 KNIT RIBBED TURTLE NECK JUMPER £120 LOSE FIT JUMPSUIT £330 WHITE TRAINERS £120(shoe

laces in other colours sold separately)

18

19

20

BUTTONS & STRING BAND

Inspired by the 3D printed button from HADES. Button is developed from the pineapple bun. The real bun’s colour will be kept the same. String band of the skirt have 2 colour options: white & black (can be selected when purchasing).

21

22

3

4

SMALL ACCESSORIES & GIFTS

STICKERS are given as a gift when purchasing any product.

25

IRONED ON PATCHES ÂŁ30

The patches found on jumper in look 1.

These are sold separately in a pack for styling.

PIN BADGES ÂŁ18

Hard enamel pin badges with original designs.

The designs are inspired from foods in tea rooms.

They are gifts at the launching event, and are sold separately afterwards.

26

£20

£20

PACKAGING DELIVERY BOX T T

H

A

N

K

Y

O

U

!

多谢

款待

H

A

N

K

Y

O

U

!

多谢

！

T T

H

A

N

K

Y

O

U

!

多谢

H

A

N

K

Y

O

U

款待

！

!

多谢

！ 款待

款待

！

Food delivery boxes are for larger products like garments.

Some draft of designs are displayed, but eventually the green mosaic tiles pattern was used. ‘多谢款待’is the way you say thank you in a Chinese restaurant.

Stickers used for closing boxes.

31

TH

T

H

A

N

K

Y

O

U

!

AN

K

YO

款 多谢

U

！

待！

32

多

谢

款

待

！

PACKAGING STEAMER

Steamer packaging can be used for smaller products like hat and socks, the yellow tissue paper is used in all packagings. The steamer box is closed by sticker wrapped around with‘Hades x Hong Kong’slogan.

33

34

LAUNCH POP-UP STORE

The collection is launched in a pop-up store. The store is decorated as a traditional Chinese tea room, posters are placed where menu are.

35

36

£20

£20

PRESS(UK & CHINA)

41

Both UK and Chinese press advertise the new collection.

42

INVITATION CARDS & POSTERS

The designs are inspired by Chinese od times packagings.

The vivid colours and the bold letters are some features of the vintage packaging.

The HADES original logo is used with additional designs from Chinese tea room。 真材实料 & 吃喝玩乐 are slogans from tea room, meaning real stuff inside & have fun.

43

44

INVITATION CARDS & POSTERS

45

3 designs of posters are used throughout the collection.

They are used randomly for: ·decorations at launching ·invitation card for guests ·adverts on street and online

46

13th 13th

£20