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“Social Media Marketing for your Business� Alana Sanders, MBA
“Marketing your Business through the Social Medias� Objectives/Overview Rational for the Choice of the Selected Technology The goal of this course is to implement the usage of Social Media Technology within your business/institution by demonstrating the importance of the Social Media services that are utilized currently for Business and Marketing.
Overview Three (3) out of every four (4) Americans utilizes social media for business and personal use. Now, Human Resource departments of Fortune 500 companies and employment search agencies are also utilizing the technology to locate candidates for employment and to perform informal background checks. Higher Education Institutions and Non-Profit organizations have expanded their databases by making their presence known on the networks and have increased awareness for their business as well as sales though this media. During this day and age of Texting, Tweeting and Facebooking businesses have to adapt to the environment of the consumer. With the internet now being a major form of communication and an inexpensive way to advertise and promote, marketing through the social networks has increased at an all time high. Businesses can reach many within their target markets without paying a Marketing firm to utilize their database. Social networking has become the new form of Direct Marketing on an international scale, to where entities can expand their businesses nationally as well as globally.
Scope of the Course 1. Social Media Marketing The workshop will explore how marketers are integrating social media in their overall marketing strategy and how it is measured. Students will looks at the new channels of marketing, advertising and communication that make up the social media space. Using case studies and real-world examples from large corporations and small business, students will explore examples of how marketing professionals are embracing online social networks, user generated content and content sharing blogs, podcasts, wikis, and even Twitter, to create brand awareness and buzz while learning the fundamentals of Marketing. a. Student Outcomes i. Demonstrate an enhanced understanding of marketing principles as practically applied in a simulated business environment. ii. Understand the ethical relationship between social media as it pertains to mass media and public relations practice. iii. Effectively identifying diverse target audiences and planning communication messages. iv. Understand strategies for successfully using social media in both proactive and reactive situations. v. Apply Social media knowledge through the usages of Social Media technology such the iPad or the Google Android tablets. vi. Create a marketing and advertising plans that pertains to Social Media vii. Integrate social media marketing into the Integrated Marketing Plan to promote brand/company awareness
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Part 1: An Overview of the Principles of ……What is17 my product18 or service? 19 15Marketing16
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It is important to know what you are marketing and to get the basic concepts to be able to put together a plan. Many businesses have failed because they did not know the basics or the functions of business management. (Leading, Planning, Organizing & Controlling)
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What is Marketing and how does it differ from Advertising? What is Media? What is Social Media? The 4 p’s of Marketing Direct Marketing
Part 2: What is Facebook?
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If you don’t keep up with Technology and the Trends you will get left behind….your business will suffer. • What is Facebook and why is so important in this century to Market and Promote by business? • Ping.fm …How can I connect all of my medias? • Creating and Marketing Events on Facebook • Eventbrite • What is MySpace? And why should I still be using it for my business?
Part 3: Connecting with Twitter
Why do people need to know what is on my mind?….it is not their business. Then how will you be able to brand yourself is you are not making them aware? • What is Twitter? • What are Twitter features o Twitter Language • Twitter Software • How to say more within 140 words? • How can I connect with current and potential customers on Twitter? • How can my business benefit from Twitter?
Part 4: Getting started with Ning and You Tube…Building a community in one location
Don’t you want to know what your customers are thinking and their lifestyle? What better way than to build your own community and have them all in one location. • What is Ning? o How does Ning benefit my Business?
Part 5: What is Email Marketing? •
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Building a Database o Managing your email database (software) o Making you email database profitable The value in a text message What is a text message? o How can I inform my clients through texting? o Managing my clients cell phone numbers (Text software) o Text language
Part 6: What is Blog Talk Radio? You mean to tell me that I should be educating my customers on my brand and giving them an opportunity to talk to me Live? • How can this connect me to the people?
About the Instructor: Alana Sanders is a Professor and Business/Marketing Consultant whom has worked with small and large entities to help them bring their “Products or Services to life”. She has work with celebrities to help them establish their businesses and teaches the art of Business Management and Marketing to college and university students. She was recently featured on the Tiny & Toya Reality TV show as a Business/Marketing consultant which aired in over 2.5 million homes and also featured on FOX and many other networks informing the viewers how to Market their business through the Social Medias. Her love for marketing has assisted with the success of many events and businesses across the United States and has wrote a college Text Book on Social Media currently being published by Pearson Education, expected to be released in 2011.
Courses Taught ________________________________________________________________________
BU 100- Intro to BusinessBUS 261- Organizational Behavior BUS 161- Business Management/Entrepreneurship BUS 241- AdvertisingBUS 252-Production Management BUS 247 -International Business BUS 301- Entrepreneurship BUS 312- Salesmanship BUS 401- Organizational BUS 441- Public Relations COM 203 –Organizational Communication CRT/201- Critical ThinkingENG 099-Develpmental English FAM 122 – Sales & Consumer Motivation GEN105/IT 105 -Skills for Learning in an Information Age IBS450-Marketing MGT 201/203 Principles of Management I and II MGT 210 & 310-Supervision and Leadership MGT 301- Leadership MGT/340- Organizational Theory and Behavior MGT/350- Effective Management of Information Technology MGT/255 & 355- Political Legal and Ethical Issues in Business MGT 4478- International Management MKT 202-Marketing Simulation MT 219- Principles of Marketing MT 435- Operations Management MT 460-Management and Policy Strategy
Education ____________________________________________________________________________ WALDEN UNIVERSITY – Baltimore Maryland PHD ORGANIZATIONAL CHANGE & LEADERSHIP --PURSUIT AMERICAN INTERCONTINENTAL UNIVERSITY – Atlanta, GA Masters of Business Administration (MBA) Marketing & Management 2002 GRAMBLING STATE UNIVERSITY – Grambling, LA Bachelors of Arts in Mass Communications 2000
Awards ______________________________________________________________________________
2010, 2009 & 2004 Nominated, “Who’s Who in Black Atlanta 2009 Featured- “FOX 5 “Social Media Marketing” 2009 Featured- BET Network Marketing & Business Consultant 2009 Featured- “Parent Magazine” 2008 CAMBRIDGE WHO'S WHO IN BUSINESS 2008 WELLINGTON WHO'S WHO IN BUSINESS 2008 NATIONAL ASSOCIATION OF PROFESSIONAL WOMEN 2003 Featured- “Focus Magazine” 2003 Featured- “Atlanta Tribune
The Cost of this course and Materials: Your organization will not only receive hands-on experience from the instructor but will leave will materials that will be their guide to continue their success after the course. • • •
2.5 to 3 Hour Workshop Handouts Instruction
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2.5 to 3 Hour Workshop Handouts Instruction
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2.5 to 3 Hour Workshop Handouts Instruction
Being presented to your Marketing department of 3 to 5 people with one-on-one instruction. Make it an event for your Entrepreneur Ministry
Make it an event for the community which can also bring awareness to your business and build your database.
$600.00
$60 for 25 -50 people = $1500-$3000
$60= no more than 150 people
50% Non-refundable Deposit is presented 30 days before the workshop with the remainder of the balance being presented the week before the schedule date along with signed contract due with the deposit. Fees provided above are only for local travel. Travel more than 50 miles outside of the Atlanta Metro area will have to be discussed for further negotiations.