IIMS 2014
ARCHITECT
EXHIBITOR
VISITOR
Visitor as a target, the more the better
Seen car as the beauty of a space
The First Sight The architect will see how layout can unite the object
What They Do
OBSERVED Feel the space, catch the uniqueness of each part and a whole
What They See
-Ceiling -Entrance -layout
-Flooring -Color -Theme
-Spacing -Partition -Human -Windows
OBTAIN
OFFER
Find a buyer
An interest visitors
Looks around and asked
A very nice exhibitor
HOW
Purpose
Create a big and large stand to fit the products and the people
-The floor pointed the space of the car -Provide some games that attract the visitor to know more about the car, with some clue inside
See the product and being served nicely by the exhibitor
LEARN
UNDERSTAND
ACQUIRED
Learn the concept
Understand the visitors
Acquired the products
Annisa Fauzia - Rahmania Alaydrus - Shintya Wahyu Apriliana